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Guide to White Background Photography | Product on White

Find out how to put your products on white with this ultimate guide to white background photography. Learn how to drive online sales.

 Claire Oswald
Claire Oswald
product marketing manager
Claire Oswald
product marketing manager
June 27, 2023
-
1
min

White background product photography, otherwise known as product on white, is a popular style of product photography that uses a plain white background to create a simple and clean look. While it may seem like a simple style of photography, here at soona, it’s anything but!

the power of white background product photography

why should product images be on a white background?

When it comes to product photography, product images on a white background is essential. Let’s dive into some of the reasons why.

  1. It’s giving clean and professional: Product images on white backgrounds create a sense of simplicity and elegance. The absence of distractions allows your customers to focus solely on the product itself. The clean backdrop enhances the colors, textures, and details, resulting in visually appealing images that make a strong first impression.
  2. Versatility across multiple platforms and marketing channels: One of the key advantages of white background product photography is its versatility. Whether you're selling on your website, Amazon, Shopify, or social media platforms, product images on white backgrounds seamlessly integrate with any marketing channel. They provide a consistent and professional aesthetic, ensuring your products look their best, regardless of where they are showcased.
  3. Making a lasting impression on customers and driving sales: In the fast-paced world of e-commerce, you have just a few seconds to capture your customers' attention. Product images on white backgrounds help your products stand out, leaving a lasting impression on potential buyers. By presenting your products in a visually appealing and professional manner, you increase the likelihood of customers adding them to their carts and completing a purchase.

how do you get a white background in product photography?

Achieving a pristine white background requires careful attention to lighting, backdrop selection, and camera settings. Here's a step-by-step guide to help you create a flawless white background in your product photography:

  1. Set up proper lighting: Lighting is crucial for achieving a clean white background. Use diffused lighting to minimize harsh shadows and create an evenly lit scene. A combination of natural light, studio lights, or softboxes can help you achieve the desired effect.
  2. Choose the right backdrop: Select a pure white backdrop that is seamless and free from wrinkles or creases. Options include white paper rolls, fabric backdrops, or even a dedicated white shooting table. Ensure the backdrop is large enough to cover the entire frame and extend beyond the product to create a smooth transition.
  3. Adjust camera settings: Set your camera to manual mode to have full control over the exposure. Adjust the white balance settings to eliminate any color casts and ensure a true white background. Experiment with different exposure settings to achieve the desired brightness level while retaining product details.
  4. Proper product placement: Position your product in the center of the frame, ensuring it stands out against the white background. Use props or product stands to showcase different angles or perspectives. Avoid casting shadows on the backdrop by carefully positioning your lighting setup.

expert tips and techniques for white background product photography

maximizing the benefits: expert tips and techniques to take your white background product photography to the next level, consider these expert tips and techniques:

  1. Capturing multiple angles for comprehensive product presentation: Take a variety of shots from different angles to provide customers with a comprehensive view of the product. Showcase its key features, unique details, and any additional accessories or parts. This allows customers to make informed purchasing decisions.
  2. Understanding the impact of hard and soft shadows in white background photos: Experiment with lighting techniques to create different shadow effects. Soft shadows can add depth and dimension to your product images, while hard shadows can create a more dramatic look. Choose the shadow style that best compliments your product and aligns with your brand's aesthetic.
  3. Leveraging the versatility of product on white photos for various marketing purposes: White background product photos offer endless possibilities beyond product listings. Repurpose them for marketing materials such as brochures, catalogs, or digital ads. Use them to create eye-catching infographics, tutorials, or social media posts. The clean and professional look of white background images ensures they can be seamlessly incorporated into various marketing campaigns.

platform-specific considerations: Amazon and Shopify requirements

When selling on platforms like Amazon and Shopify, it's essential to meet their specific image requirements. Here are some platform-specific considerations for white background product photography:

  1. Meeting image specifications to ensure optimal display on product description pages (PDP): Carefully review the image guidelines provided by the platform. Pay attention to resolution, aspect ratio, and file format requirements. Complying with these specifications ensures that your product images appear sharp and professional on the platform's product pages.
  2. Avoiding pixelation and distortion for a clean and professional appearance: To maintain image quality, avoid enlarging or stretching images beyond their original dimensions. This can lead to pixelation or distortion, detracting from the overall visual appeal. Always use high-resolution images that meet or exceed the platform's recommended size.

extending the impact of your product on white photos

Make the most of your white background product photos by leveraging them for additional marketing initiatives:

  1. Repurposing images for eye-catching infographics and tutorials: Transform your product images into visually appealing infographics or step-by-step tutorials. Incorporate text, graphics, and illustrations to provide valuable information to your customers while showcasing your product in action.
  2. Creating social media posts and engaging visual content: Use your white background product images to create engaging social media posts. Highlight specific features, announce promotions, or share customer testimonials. Visual content has a higher chance of grabbing attention and generating interest.
  3. Designing attention-grabbing email newsletters: Integrate your white background product photos into email newsletters to promote new products, highlight bestsellers, or announce exclusive offers. Well-designed visuals can significantly improve click-through rates and conversions.

White background product photography is a powerful tool for showcasing your products in a professional and visually appealing manner. By harnessing the clean and uncluttered aesthetic of a white backdrop, you can captivate your customers' attention, boost sales, and establish a strong brand presence across various platforms. 

get started with soona

Mastering the art of white background product photography will undoubtedly elevate your e-commerce business to new heights. Here at soona, we are experts in making your products shine– especially on white background. If you’re ready to upgrade your storefront, website, or social media channels, visit us at soona.co to get started.

White background product photography, otherwise known as product on white, is a popular style of product photography that uses a plain white background to create a simple and clean look. While it may seem like a simple style of photography, here at soona, it’s anything but!

the power of white background product photography

why should product images be on a white background?

When it comes to product photography, product images on a white background is essential. Let’s dive into some of the reasons why.

  1. It’s giving clean and professional: Product images on white backgrounds create a sense of simplicity and elegance. The absence of distractions allows your customers to focus solely on the product itself. The clean backdrop enhances the colors, textures, and details, resulting in visually appealing images that make a strong first impression.
  2. Versatility across multiple platforms and marketing channels: One of the key advantages of white background product photography is its versatility. Whether you're selling on your website, Amazon, Shopify, or social media platforms, product images on white backgrounds seamlessly integrate with any marketing channel. They provide a consistent and professional aesthetic, ensuring your products look their best, regardless of where they are showcased.
  3. Making a lasting impression on customers and driving sales: In the fast-paced world of e-commerce, you have just a few seconds to capture your customers' attention. Product images on white backgrounds help your products stand out, leaving a lasting impression on potential buyers. By presenting your products in a visually appealing and professional manner, you increase the likelihood of customers adding them to their carts and completing a purchase.

how do you get a white background in product photography?

Achieving a pristine white background requires careful attention to lighting, backdrop selection, and camera settings. Here's a step-by-step guide to help you create a flawless white background in your product photography:

  1. Set up proper lighting: Lighting is crucial for achieving a clean white background. Use diffused lighting to minimize harsh shadows and create an evenly lit scene. A combination of natural light, studio lights, or softboxes can help you achieve the desired effect.
  2. Choose the right backdrop: Select a pure white backdrop that is seamless and free from wrinkles or creases. Options include white paper rolls, fabric backdrops, or even a dedicated white shooting table. Ensure the backdrop is large enough to cover the entire frame and extend beyond the product to create a smooth transition.
  3. Adjust camera settings: Set your camera to manual mode to have full control over the exposure. Adjust the white balance settings to eliminate any color casts and ensure a true white background. Experiment with different exposure settings to achieve the desired brightness level while retaining product details.
  4. Proper product placement: Position your product in the center of the frame, ensuring it stands out against the white background. Use props or product stands to showcase different angles or perspectives. Avoid casting shadows on the backdrop by carefully positioning your lighting setup.

expert tips and techniques for white background product photography

maximizing the benefits: expert tips and techniques to take your white background product photography to the next level, consider these expert tips and techniques:

  1. Capturing multiple angles for comprehensive product presentation: Take a variety of shots from different angles to provide customers with a comprehensive view of the product. Showcase its key features, unique details, and any additional accessories or parts. This allows customers to make informed purchasing decisions.
  2. Understanding the impact of hard and soft shadows in white background photos: Experiment with lighting techniques to create different shadow effects. Soft shadows can add depth and dimension to your product images, while hard shadows can create a more dramatic look. Choose the shadow style that best compliments your product and aligns with your brand's aesthetic.
  3. Leveraging the versatility of product on white photos for various marketing purposes: White background product photos offer endless possibilities beyond product listings. Repurpose them for marketing materials such as brochures, catalogs, or digital ads. Use them to create eye-catching infographics, tutorials, or social media posts. The clean and professional look of white background images ensures they can be seamlessly incorporated into various marketing campaigns.

platform-specific considerations: Amazon and Shopify requirements

When selling on platforms like Amazon and Shopify, it's essential to meet their specific image requirements. Here are some platform-specific considerations for white background product photography:

  1. Meeting image specifications to ensure optimal display on product description pages (PDP): Carefully review the image guidelines provided by the platform. Pay attention to resolution, aspect ratio, and file format requirements. Complying with these specifications ensures that your product images appear sharp and professional on the platform's product pages.
  2. Avoiding pixelation and distortion for a clean and professional appearance: To maintain image quality, avoid enlarging or stretching images beyond their original dimensions. This can lead to pixelation or distortion, detracting from the overall visual appeal. Always use high-resolution images that meet or exceed the platform's recommended size.

extending the impact of your product on white photos

Make the most of your white background product photos by leveraging them for additional marketing initiatives:

  1. Repurposing images for eye-catching infographics and tutorials: Transform your product images into visually appealing infographics or step-by-step tutorials. Incorporate text, graphics, and illustrations to provide valuable information to your customers while showcasing your product in action.
  2. Creating social media posts and engaging visual content: Use your white background product images to create engaging social media posts. Highlight specific features, announce promotions, or share customer testimonials. Visual content has a higher chance of grabbing attention and generating interest.
  3. Designing attention-grabbing email newsletters: Integrate your white background product photos into email newsletters to promote new products, highlight bestsellers, or announce exclusive offers. Well-designed visuals can significantly improve click-through rates and conversions.

White background product photography is a powerful tool for showcasing your products in a professional and visually appealing manner. By harnessing the clean and uncluttered aesthetic of a white backdrop, you can captivate your customers' attention, boost sales, and establish a strong brand presence across various platforms. 

get started with soona

Mastering the art of white background product photography will undoubtedly elevate your e-commerce business to new heights. Here at soona, we are experts in making your products shine– especially on white background. If you’re ready to upgrade your storefront, website, or social media channels, visit us at soona.co to get started.

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