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why is your Amazon product photography so important?

As the ecommerce space continues to grow, Amazon has become one of the most important marketplaces for online sellers. Did you know it takes a consumer 50 milliseconds to form an impression? Buyers have hundreds of options to choose from when they’re browsing Amazon. That's why having high-quality product photography and product videos (we’ll get to that later!) is a must-have to catch their attention.

Providing transparent, high-quality product photography and lifestyle images is crucial for success in online sales. As customers cannot see the product in person, it's essential to provide images that show every angle and detail, instilling confidence in their purchase decision. Whether you are an experienced seller, or just starting, soona can help you create cart-crushing content.

The main hero image must be a product on a white background. We encourage crisp and clear imagery as your main image to grab the customer's attention and encourage them to visit the product detail page. Create high-quality images that not only reflect positively on the product but also on the brand itself. With customers often viewing the main image before reading the listing copy, product photography creates the first impression. This makes it a critical factor in increasing conversion rates.

By creating unique, brand-specific images, businesses can establish their identity on Amazon, standing out from competitors. The goal is to create consistency especially when it comes to white background images. And, of course, showcasing product functionality through lifestyle imagery can help potential customers visualize the product in use, increasing the likelihood of a purchase.

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to help your Amazon product photos stand out we recommend:

representing your product’s value

The first step in creating compelling product photography is showcasing the value of your product! Make sure you highlight its unique features, benefits, and other details that make it stand out. Each image should be clear and well-lit. We also recommend showcasing your product from multiple angles to give your buyers a complete picture of what they’re getting. If you don’t want to leave any room for guessing, check out our Amazon 360 interactive pack where you can show off all the angles and details of your product.

tell your brand story

Hot tip: only the hero image needs to be on a pure white background. The rest of your listing images can tell the story of your product via lifestyle images, props, hand models, and more. Learn more on how to make lifestyle photos stand out and tell your brand story on a deeper level.

build trust in your product

The product description is essential to any Amazon listing. The more information you provide, the better! This means including details like size, dimensions, materials, and anything else that will help buyers make an informed and confident purchase decision. Amazon A+ Content is a great way to do this. If you don’t know where to start? Create infographics! With infographics, you can display before & after images, key benefits, size and dimensions, and more.

Amazon states that A+ Content can help increase the overall sale of a product. Learn how to choose the right Amazon A+ Content for your brand through our guide to Amazon A+ Content.

encourage sharing

One of the oldest forms of marketing is word of mouth. Having high-quality product images = higher sales conversion = positive customer experiences. Customers are more likely to recommend your products to friends and family. So watch your Amazon listings begin to soar when adding more product pictures.

showcase product information

Finally, don't forget to highlight important images such as unique features or ingredient labels. Amazon A+ Content is a great way to do this, as it allows you to create infographics that display before & after images, key benefits, size and dimensions, and more. This can help buyers make more informed purchasing decisions and improve their overall sales.

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using Amazon A+ Content

Amazon A+ Content is a powerful tool that can take your product listings to the next level. Think of your A+ page as a mini website where you can communicate with your customers. It has more flexibility and visual options to grab attention.

While the main product image must be on a white background, there is ample opportunity to showcase your creativity and inform potential buyers through the remaining images. Product infographics are a fantastic way to differentiate your product and draw attention to specific features and benefits.

Rather than relying solely on bullet points or descriptions, infographic images offer a visual representation of key product information, allowing customers to quickly and easily understand what your product offers. Make your product stand out by incorporating unique backgrounds, graphics, and text. At soona, we even created an infographic pack to help create A+ Content seamlessly, whether it is a comparison chart or before-and-after charts. Having these types of graphics can increase sales and establish your brand on Amazon as a leader in your industry.

creating an Amazon shot list

Creating a captivating series of Amazon product images often requires Amazon sellers to rely on a well-crafted shot list and strategic planning. The shot list serves as a valuable roadmap, guiding photographers on the desired angles, close-ups, and contextual shots needed to effectively showcase the product. Additionally, including comparison charts or lifestyle images that demonstrate the product's usage can greatly enhance its appeal.

Amazon guidelines

To ensure compliance with Amazon listing guidelines, sellers must adhere to the specified image and file sizes throughout their entire product listing. If you find yourself unsure about the required specs, don't worry! Our comprehensive Amazon Spec Guide provides all the necessary information. By adhering to Amazon's guidelines, and meticulously planning a shot list, sellers can create visually stunning product images that truly make an impact in the fiercely competitive online marketplace.

get started with our Amazon packs

Speaking of shot lists, we know how to showcase your products on Amazon in the best way possible. After working with hundreds of Amazon brands, and even hosting a few Amazon webinars, we can confidently say we're experts in all things Amazon. That is why we created our Amazon packs. Packs are pre-defined shot lists curated by our team to meet both the creative and technical best practices of various marketplaces and industries. We’ve defined the number of assets and bundled them into discounts based on platform recommendations.

Our team of professional photographers and creative experts can help you produce high-quality product photos and videos that are edited and optimized for your Amazon storefront.

check out all of our Amazon packs to get started.

👋 say hello to our Amazon Seller Central App

If you don’t already have an Amazon app that ensures crisp and clean Amazon product photography, download our Amazon Seller Central App. We make it super easy to create on-brand content for your biz.