‍‍

why is your Amazon product photography so important?

As the ecommerce space continues to grow, Amazon has become one of the most important marketplaces for online sellers. Did you know it takes a consumer 50 milliseconds to form an impression? Buyers have hundreds of options to choose from when they’re browsing Amazon. That's why having high-quality product photography and product videos (we’ll get to that later!) is a must-have to catch their attention.

Providing transparent, high-quality product photography and lifestyle images is crucial for success in online sales. As customers cannot see the product in person, it's essential to provide images that show every angle and detail, instilling confidence in their purchase decision. Whether you are an experienced seller, or just starting, soona can help you create cart-crushing content.

The main hero image must be a product on a white background. We encourage crisp and clear imagery as your main image to grab the customer's attention and encourage them to visit the product detail page. Create high-quality images that not only reflect positively on the product but also on the brand itself. With customers often viewing the main image before reading the listing copy, product photography creates the first impression. This makes it a critical factor in increasing conversion rates.

By creating unique, brand-specific images, businesses can establish their identity on Amazon, standing out from competitors. The goal is to create consistency especially when it comes to white background images. And, of course, showcasing product functionality through lifestyle imagery can help potential customers visualize the product in use, increasing the likelihood of a purchase.

to help your Amazon product photos stand out we recommend:

representing your product’s value

The first step in creating compelling product photography is showcasing the value of your product! Make sure you highlight its unique features, benefits, and other details that make it stand out. Each image should be clear and well-lit. We also recommend showcasing your product from multiple angles to give your buyers a complete picture of what they’re getting. If you don’t want to leave any room for guessing, check out our Amazon 360 interactive pack where you can show off all the angles and details of your product.

tell your brand story

Hot tip: only the hero image needs to be on a pure white background. The rest of your listing images can tell the story of your product via lifestyle images, props, hand models, and more. Learn more on how to make lifestyle photos stand out and tell your brand story on a deeper level.

build trust in your product

The product description is essential to any Amazon listing. The more information you provide, the better! This means including details like size, dimensions, materials, and anything else that will help buyers make an informed and confident purchase decision. Amazon A+ Content is a great way to do this. If you don’t know where to start? Create infographics! With infographics, you can display before & after images, key benefits, size and dimensions, and more.

Amazon states that A+ Content can help increase the overall sale of a product. Learn how to choose the right Amazon A+ Content for your brand through our guide to Amazon A+ Content.

encourage sharing

One of the oldest forms of marketing is word of mouth. Having high-quality product images = higher sales conversion = positive customer experiences. Customers are more likely to recommend your products to friends and family. So watch your Amazon listings begin to soar when adding more product pictures.

showcase product information

Finally, don't forget to highlight important images such as unique features or ingredient labels. Amazon A+ Content is a great way to do this, as it allows you to create infographics that display before & after images, key benefits, size and dimensions, and more. This can help buyers make more informed purchasing decisions and improve their overall sales.

different types of Amazon product photography:

When it comes to selling products on Amazon, high-quality product photography can make all the difference. There are various types of Amazon product photography that sellers can use to showcase their products, including products on white, lifestyle images, 360 degrees, and products in action.

product on white

Product on white is a popular type of Amazon photography that involves capturing images of the product on a pure white background. This type of photography is ideal for displaying the product’s features and details without any distractions. As we mentioned previously, Amazon does require your main image to be a clean product photo on a white background. If you’re looking to drive consistency with your Amazon listing and ensure product on white images to adhere to Amazon’s best practices, check out our product on white pack – the easiest way to guarantee creative and technical best practices for your Amazon listing!

lighting requirements for Amazon photography

When it comes to Amazon product photography, lighting plays a crucial role in capturing high-quality images that attract customers. Proper lighting ensures that the product features are highlighted effectively, enhancing the overall appeal of the item. Amazon's guidelines for product images emphasize the importance of well-lit photos that accurately represent the product.

By using appropriate lighting techniques, such as diffused light or softboxes, photographers can minimize shadows and create images with consistent lighting across the entire product. It's also important to pay attention to file size and image requirements provided by Amazon, ensuring that the images meet the platform's standards for optimal display on the online store. By following these guidelines and optimizing image quality, sellers can present their products in the best possible light (no pun intended), enticing potential customers to make a purchase.

lifestyle images

Lifestyle photography is designed to showcase how the product can be used in real-life situations. This type of photography creates a more emotional connection with potential customers by helping them imagine how the product would fit into their daily lives. Lifestyle images can make a significant impact on a customer’s purchasing decision. Amazon allows supplemental photography once you post the main image of your product on a white background -- lifestyle photos are highly recommended to include in your photo mix.

Amazon 360 degrees

360-degree product images provide customers with a more interactive experience, allowing them to see the product from every angle. This type of photography is especially useful for products with complex features, such as electronics or machinery. Creating 360-degree images requires specialized equipment and expertise, but they can help set your product apart from the competition.

products in action

Products in action photography aim to show the product in use, demonstrating its functionality and benefits. This is a great opportunity to use a hand model or full body model to help customers visualize how the product can solve their problems and meet their needs. Products in action images can be particularly impactful for products that require more explanation, such as tools or equipment.

view all packs

using Amazon A+ Content

Amazon A+ Content is a powerful tool that can take your product listings to the next level. Think of your A+ page as a mini website where you can communicate with your customers. It has more flexibility and visual options to grab attention.

While the main product image must be on a white background, there is ample opportunity to showcase your creativity and inform potential buyers through the remaining images. Product infographics are a fantastic way to differentiate your product and draw attention to specific features and benefits.

Rather than relying solely on bullet points or descriptions, infographic images offer a visual representation of key product information, allowing customers to quickly and easily understand what your product offers. Make your product stand out by incorporating unique backgrounds, graphics, and text. At soona, we even created an infographic pack to help create A+ Content seamlessly, whether it is a comparison chart or before-and-after charts. Having these types of graphics can increase sales and establish your brand on Amazon as a leader in your industry.

creating an Amazon shot list

Creating a captivating series of Amazon product images often requires Amazon sellers to rely on a well-crafted shot list and strategic planning. The shot list serves as a valuable roadmap, guiding photographers on the desired angles, close-ups, and contextual shots needed to effectively showcase the product. Additionally, including comparison charts or lifestyle images that demonstrate the product's usage can greatly enhance its appeal.

Amazon guidelines

To ensure compliance with Amazon listing guidelines, sellers must adhere to the specified image and file sizes throughout their entire product listing. If you find yourself unsure about the required specs, don't worry! Our comprehensive Amazon Spec Guide provides all the necessary information. By adhering to Amazon's guidelines, and meticulously planning a shot list, sellers can create visually stunning product images that truly make an impact in the fiercely competitive online marketplace.

get started with our Amazon packs

Speaking of shot lists, we know how to showcase your products on Amazon in the best way possible. After working with hundreds of Amazon brands, and even hosting a few Amazon webinars, we can confidently say we're experts in all things Amazon. That is why we created our Amazon packs. Packs are pre-defined shot lists curated by our team to meet both the creative and technical best practices of various marketplaces and industries. We’ve defined the number of assets and bundled them into discounts based on platform recommendations.

Our team of professional photographers and creative experts can help you produce high-quality product photos and videos that are edited and optimized for your Amazon storefront.

check out all of our Amazon packs to get started.

👋 say hello to our Amazon Seller Central App

If you don’t already have an Amazon app that ensures crisp and clean Amazon product photography, download our Amazon Seller Central App. We make it super easy to create on-brand content for your biz.