top beauty product photography tips

natural light

Natural light can make for gorgeous product photos. Catch those shimmery tones or creamy textures in natural light by thinking ahead: which window gets the best light? what time of day? what angle? When working with your soona team, make sure to add your lighting preferences to your shot list.

lifestyle photos

Lifestyle photos allow customers to imagine your product in the situations and settings where they'll be most often used. Lifestyle shots can be created in any number of settings both indoors and outdoors. Finding the perfect room is essential to create attractive photos that tell the story of your brand and allow customers to imagine your products being used in their daily life. If you're looking for some creative ideas for lifestyle images, look for inspo on Pinterest, or talk to your photographer about different settings or styles that would make your products stand out!

colored backgrounds

Your background is a crucial message to your customer: it informs them about your brand content in a subconscious way. Here are some examples of the what colored backdrops communicates:

• use a white or light blue background if your branding says “I’m fresh and clean”
• use desert sage and warm sandy tones to say “I’m the outdoorsy type”
• go with millennial pink to say “I’m youthful and glowy”
• pick a shadowy mirror backdrop or reflective surfaces to say “I’m edgy and bold”

If you’re looking for another way to make your content pop: consider using a textured backdrop to help show off your brand's personality. We love using unique and different backgrounds such as cellophane to bring depth to a shot!

highlight the product details

What makes your product unique? Maybe you’re proud of your minimalist packaging. Maybe it’s the unique color palette. Show off the details in a way that does your product justice and makes the customer feel like they know exactly to expect when purchasing-- it’ll set you apart while building their purchasing confidence. One of our favorite ways to capture the smallest of details is through macro shots. Shooting products, specifically with beauty product shots, it's important to show textures, consistency, color, and every unique feature. Typically, we'll capture swatches on a transparent background, colored backdrop, and even on models with different skin tones. That way, your customers get a greater sense of how the makeup or skincare will look and feel without needing to try it on in-store.

capture action shots

Since customers aren’t able to test your product the way they would in a typical IRL shopping trip - it’s up to your content to do the testing for them. Your photos and videos should show the texture of your product, what it looks like being applied, and how long it takes to absorb or dry. Give your customers the context they need to imagine the product as part of their daily lives.

Want to learn even more? Watch our video below on beauty product photography tips below about swatching, props and full body models.

looking for inspiration?

Whether your cosmetic products are in serious need of a makeover or you are launching a new brand, we have done it all. Working with over 15k brands, we know a thing or two about beauty product photography. Get inspired by our gallery below or head to the checkout, our very-own blog, to learn more.

the differences in beauty product photos for each platform

Whether you are running on Shopify, Amazon or Etsy, you will want to optimize your product images for each platform. Don't worry we have you covered!

See platform-specific spec guides to help you get started:

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Hit the easy button! Check out our platform-specific packs to take your brand's style to the next level. Or check out our curated packs below.

how soona creates stunning beauty product images

At soona, we understand the power of a great product image. That's why we're dedicated to offering exceptional beauty photography that elevates your brand image. Our photographers specialize in capturing the essence of beauty products, ensuring every image showcases your products in the most attractive and enticing way possible.

Every beauty product has a unique story; our mission is to bring that story to life through photography. Whether you're a cosmetics brand, skincare company, or haircare business, our beauty photography services are tailored to your needs.

Our process begins with a thorough understanding of your branding and products. Our team of expert photographers takes time to learn about your brand's ethos, your product's unique features, and your target audience's preferences.

Once we have a clear understanding, we plan the entire shoot meticulously. Whether you want simple product shots on a white background or more elaborate lifestyle images, we can deliver. Our photographers use the best equipment, props, techniques, and post production processes to capture every detail and feature of your products.

But we don't just create stunning images; we craft visual stories that resonate with your target audience, making your products irresistible. So, no matter your goals, we can achieve them, together.

Learn more below how the virtual shoot process!

the soona difference

soona is the first virtual product photography studio allowing you to join your photoshoot from anywhere in the world. soona is solely focused on producing high quality images and allows brands to complete projects of any size in a scalable affordable way. At soona, you can expect:

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Book a shoot to learn more about our services. Get started today on your beauty product photography photo shoot and start to see results tomorrow!

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