how does soona work?
Plan a shoot in minutes - not days
Share your goals & plan your shoot in just a few steps. Select & pay for models & upgrades at this time.
Join your shoot & approve selects in real-time
Attend the live shoot from the platform. Collaborate with your photographer & give approvals in real time.
Order assets & get edits in 24 hours
Purchase what you love for $39 per photo + editing and $93 per video clip. Get free editing & assets in 24 hours with the Standard plan.
Optimize & improve performance
Measure listing performance over time, get actionable recommendations & instantly generate brand-ready imagery using AI.
frequently asked questions about soona
do I need to join my virtual shoot with a hand model?
Yes! We highly encourage attendance for all soona shoots, but especially encourage attendance for shoots with models or other pro-services. This is to ensure you can give live feedback to the model(s) and we can capture your content just the way you need it. We will continue shooting if you are not in attendance!
do hand models arrive with manicures?
The hand model service includes clean and unpolished nails that are cared for by the model themselves at home. Your model's hands will be moisturized and cuticles trimmed. Nails will be free of dirt and no longer than 1 cm in length above the fingertip.
If you want a custom polished look - use our custom manicure service for $99 per model.
what kind of models are available?
Our models are every day people local to our studios and our directory is constantly changing. Log into your soona account to browse our directory at book.soona.co/directory to see what kinds of people we may have available for your shoot.
You can book directly with any model in any city straight from the directory. After booking, you'll be able to filter and select your top preferred models from your booking's assigned city.
If you can't find a model that matches your vision, email us at hey@soona.co with the description of your preferences and we'll let you know what options are available.
how do soona prices compare to a modeling agency?
prices at modeling agencies can be variable and booking fees can differ from model to model. there are also usage + renewal fees to use the content after the shoot and there may be extra fees added due to contract negotiations.
at soona you pay a one-time fee that is the same for every soona model. and that’s it! there are no usage or renewal fees - so you never have to worry about where or when you can use your content!
do I need to join my shoot if I book a model?
Yes! We highly encourage attendance for all soona shoots, but especially encourage attendance for shoots with models or other pro-services. This is to ensure you can give live feedback to the model(s) and we can capture your content just the way you need it. We will continue shooting if you are not in attendance!
how much experience do your models have?
We pride ourselves on bringing everyday people local to our studios into our model directory. This allows us to celebrate diversity, accessibility and inclusivity. We offer a wide range of relatable models who have different levels of experience in production. All soona models undergo a test shoot and all operate under the same soona standards and expectations.
can I talk with my stylist before a shoot?
You can communicate live with stylists during shoot kick-off calls at the start of a shoot and using the chat feature during the shoot. Please provide clear shot lists and shoot goals before your shoot so our stylists can review and execute on your expectations.
If you're looking to talk to a soona team member before a shoot for production and shot list support you can use our producer service starting at $999.
are stylists creative directors?
Stylists help elevate and evolve an existing brand and shoot concept - they will efficiently recreate the shot list and shoot goals you provide. Our stylists follow your creative direction to setup scenes and capture your vision. Stylists do not define your brand's creative vision or manage your creative project. You must provide a shot list and shoot goals before your shoot for our stylists to review and follow.
For further assistance building a shot list and help with creative direction, you can use our Producer pro-service. Read more here.
what's the price of a stylist?
A stylist is $149 per hour.
Hot tip! To get 10% off all pro-services, sign up for our Standard membership.
what’s included?
inside our Etsy starter pack you’ll receive 5 photos and 1 hand model. what we recommend: utilize our white and colored backgrounds to capture multiple angles. insert your brand elements. bring your product to life with your included hand model in two lifestyle settings to really give your customers a feel for what your products might look and feel like in their hands.
what does fashion styling include?
Our fashion stylists can:
- Steam your items*
- Pin + fit apparel on models
- Create garment + accessory flatlays
If you're looking to include a mannequin in your shoot you can book our ghost mannequin service starting at $249 for seamless floating shots of your apparel.
There may be additional costs incurred if your product or shoot requires significant additional prepwork
How many items can you steam during my shoot?
We can steam up to 20 items. More than 20 items will require multiple steaming upgrades.
How was soona started?
soona was founded by Liz Giorgi and Hayley Anderson after realizing how hard and expensive it is to create professional photo & video. Liz and Hayley are a dynamic founding creative team with a shared vision of using tech to enhance the work of creatives and improve access to high-quality custom content.
what if I don't need a model for the entire shoot?
we suggest you make a booking dedicated to just model shots. this may mean you create two bookings - one for model photos and another for non-model photos.
for example: if you need 16 photos with no model and 12 photos with a hand model we suggest you book one hand model shoot in the 10-15 photo range. and book another shoot without a model in the 16-25 photo range.
if you have special shoot needs or need help with booking reach out to hey@soona.co for suggestions!
do I need to join my shoot if I book a model?
Yes! We highly encourage attendance for all soona shoots, but especially encourage attendance for shoots with models or other pro-services. This is to ensure you can give live feedback to the model(s) and we can capture your content just the way you need it. We will continue shooting if you are not in attendance!
how much experience do your models have?
We pride ourselves on bringing everyday people local to our studios into our model directory. This allows us to celebrate diversity, accessibility and inclusivity. We offer a wide range of relatable models who have different levels of experience in production. All soona models undergo a test shoot and all operate under the same soona standards and expectations.
what’s included?
our fashion starter pack includes 9 photos + a ghost mannequin and our professional fashion stylists to perfectly convey the details and dynamism of your clothing. these assets are perfect for any application. ecommerce shop. social channels. print. catalogs. and more!
is product assembly included in styling?
soona crew will assemble items that take one hour to assemble. There may be additional costs incurred if your product or shoot requires significant additional prep work
what if I need shots above the elbow? or want to feature other body parts?
For content that features anything more than hands (face, upper arms, torso, legs, feet), book a full body model!
Hand only shots can also be achieved with a full body model.
How many looks can the hair and makeup artist style during the shoot?
soona hair and makeup artists can accomplish up to two natural hair and makeup looks within one hour. We can style and photograph one look about every 30 minutes.
If your shoot goals require changing hair or makeup styles during the session be prepared to account for the extra styling time the artist needs to change the look.
If you have questions about your specific shoot needs and need duration suggestions email hey@soona.co.
what is A+ content?
any brand registered in the Amazon Brand Registry can now upgrade its product details page to include A+ content - formerly known as Enhanced Brand Content. this rich set of tools can improve sales by 5.6% as it allows you to supercharge your appearance in Amazon search and improve the overall conversion rate of each product details page on Amazon.
learn more on Amazon.com
do I need to join my shoot if I book a model?
Yes! We highly encourage attendance for all soona shoots, but especially encourage attendance for shoots with models or other pro-services. This is to ensure you can give live feedback to the model(s) and we can capture your content just the way you need it. We will continue shooting if you are not in attendance!
I’m a nail product brand. how can I showcase my product on models?
to get your nail brand or product looking its best on a model - book with our custom manicure service. the model(s) will take your product to a local salon and have a professional nail tech apply your product before the shoot.
please prepare to send an extra set or two of your product. one for photographing. and another for our models to take to the nail salon.
where can I browse the models that soona offers?
Log into your soona account to preview our Model Directory at book.soona.co/directory. You can book directly with a model in any city straight from the directory. Or after booking, browse available models in the city you're assigned during Model Selection.
what does fresh ingredient styling include?
Our fresh ingredient stylists can cut and assemble fresh or pre-cooked food + ingredients that you ship to our studio or are purchased through our grocery shopping service. Our kitchens are prop kitchens - therefore stylists are unable to cook or bake in-studio. If you want cooked or baked meals please use a food delivery service to deliver the meals to our studio the day of your shoot.
I have more questions. How can I talk with someone at soona?
You can reach out to our experts here.
How long does it take to get the content?
Create your campaign, hire creators and ship quickly to maintain momentum. Once the creator receives the product, you can expect see content uploaded to the soona platform within 7 days.
How much control do I have over the content produced?
The brands who have the most success on soona are collaborative in philosophy. You’ll be able to choose the category of content you need and outline key elements you need to see executed on. It’s important to remind yourself of the reasons you are drawn to the creators you choose to work with. Be sure your ideas are infused into their creative process without taking over the show so to speak. This mindset will generate the most authentic and impactful photos and videos by a long shot.
Where can I use my UGC content?
Every piece of content you approve is fully licensed to you. Use it on your website, social media, Amazon, TikTok shop, etc.
How many creators are in the network?
We have hundreds of creators in the network and are constantly growing. Because we hand-pick and highly vet out creators, we only accept about 33% of applications we receive. We do this in order to guarantee quality from the creators that are in the network.
Who creates the content?
Real humans from the soona crew have hand picked every creator in the network. Every type of person: race, gender, shape, size, age, interests etc. can be found in our network. These people are passionate content creators who will read your project outline and apply to work with you.
The price of content is consistent and guaranteed.
How does pricing work?
soona UGC pricing is dependent on the creator level you select. We’ve pre-negotiated the rates to collaborate with every creator in our network. This saves you time, money, and the painful hassle of negotiation. soona has a network of people with varying skill levels all of which fall into a set price range.
Video prices range from $89/video to $259/video.
How do I get started?
- Create a campaign on book.soona.co
- Review & approve creator applications or explore our Talent directory and invite creators to apply
- Ship your products directly to the creators
- Collaborate with creators with our in-platform messaging
- Approve & download content to use where you need it with complete licensing rights.
- Hire your favorite creators again and again!
What is soona UGC?
soona is the only platform combining studio production and authentic UGC in one place. Customers love using soona to create photos & videos for their online stores, organic social media content, and/or paid ads. With our diverse and highly vetted hand-selected creator network, soona UGC allows companies to get content they need to relate to their audiences and drive sales.
FAQs
you've got questions.
we've got the answers.
not seeing your question above? please email us at hey@soona.co and we will respond within 24 hours!
