so why is soona the expert in clothing product photography?
Reason #1 as to why we are experts in a clothing photography shoot: because this whole company has an online shopping addiction.
Just kidding. Kind of! But for real, we have worked with thousands of fashion brands, from established owners to new clothing retailers, over the past few years to photograph clothing. We know what it takes to make your clothes look runway ready, so it goes off the virtual rack and into a stoked customer’s cart.
And because we’re avid online shoppers, and we’re pros at shooting and styling apparel, we know what you need for every ecommerce platform from Shopify to Squarespace, Etsy to Amazon, and beyond.
how will you photograph my apparel?
There are three scroll-stopping product photo options apparel merchants can choose from:
flat lay photography
Flat lay photography is shot overhead with studio lights, on a flat surface, and typically taken in a photo studio using artificial lighting. They’re perfect for when you have a large inventory of clothing items and need to stay consistent on your storefront.
Typically, in flat lay photography, we will photograph the front, back, and other details that will sell your style. If you have 5+ items in a scene, we recommend adding a stylist! They’re like an enthusiastic stage-parent who’s there to make sure your flat lays look picture perfect. Prefer to be hands-on with your product for a flat lay? If you select an in-studio booking, you’re welcome to come into our photography studio, and adjust your apparel on set. Either way, when it comes to your product images, your flat lay clothing photography will be picture perfect.
Mannequins help give your clothes shape, fill, and structure. They’re perfect for giving a 360° view of your apparel, so shoppers can get a good sense of what your fits will look like. Our mannequin service includes a stylist who will help steam your products, style the mannequin, and make real-time adjustments so your fabrics stay looking fresh.
ghost mannequins 👻
Want to give your apparel shape without the mannequin? Add-on our 👻 ghost mannequin 👻option, where we hire ghosts to model edit out the mannequin to make it look like your clothes are floating. These product photos usually include multiple shots to get that "full" look. Ghost mannequins are also photographed on a white background. And, have no fear! During your ghost mannequin photo shoot, we include background removal and light color correction in post production process.
Capture more personality and give your customers an even deeper look into your clothing line with lifestyle photography. Lifestyle photography captivates viewers by capturing genuine moments and emotions, fostering trust and relatability, while the versatility of these images allows for effective storytelling, evoking desire and creating a personal connection between your brand and your audience. Our skilled photographers are lifestyle photography aficionados both in natural light and studio settings using artificial light.
Models are the most realistic way to showcase what your clothing will look like on a potential customer. We have hundreds of local models within our soona collective to help you achieve the look you're going for in your ecommerce store and social media platforms. We’ll take care of the model booking so all you have to do during your photo session is sit back and yell “you look fabulous dahling” every so often.
how many photos will I get?
Just like online shopping , we encourage you to only buy what you absolutely love. 💖 plus we know how fashion moves fast. That’s why we make it easy for you to revisit your gallery any time and buy new content to stay on-trend.
how much does clothing product photography cost?
There’s no one-size-fits-all. If an a la carte shoot is more your style, you can build your own shot list and purchase each image for $39.
For apparel merchants eager to get their clothes in every closet, the fashion starter pack or fashion growth pack are a great fit. 👔 They’re a speedy and seamless way to get flawless photos on your selling platform of choice. And, they’re pre-priced + discounted!
learn why packs are the best bang for your buck here. 🔥
do I need clothing product photography?
Clothing product photography can help convert online window shoppers into loyal customers. Pro tip: when you make it easy for customers to visualize what your wardrobe will look like on them you make it extra easy for shoppers to click that “add to cart” button. 🛒
With high quality photos, great angles, and all the clothing photography equipment we need to detailed shots, we'll take your clothing product photography from “maybe” to “must have!”
Ready to suit up and plan your clothing product photography shoot?
Let’s find a clothing product photography pack that fits.