home goods photography

you remain in your purchased tier until all photos credits are used. you must purchase the minimum number of photos within a given tier to get access to that tier’s benefits. for example: if you are in preferred 50 today and use all 50 credits - but would like to be in preferred 200 - you must purchase 200 more credits.

soona preferred applies to photos only. we are creating an option for video - stay tuned for updates.

with our standard soona experience: soona will schedule your shoot at the next available time once we have confirmed that your product is in the studio this is typically an average of 10 days.

for our preferred clients: you’ll share the days and times that work best for you with your account manager and they will prioritize your shoot to best meet your request. 

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with our standard soona experience: each photo includes one complimentary touch-up. we offer premium add-ons* for $9 each if your photos need more custom editing. 

for our preferred clients: preferred plans include free premium editing. this is a client favorite. 🎉one photo credit equals one photo deliverable in the soona platform. need more than one variant or crop? additional versions or variants are $9 each.

*premium add-ons include: 

• change background color
• PNG file with transparent background or pure white
• product touch-up
• smooth skin
• pattern creation 
• photoshop touch ups
• raw file delivery 

with our standard soona experience: you build your own photo shoots + share your shot list. and once we receive your product - join your live shoots within the self-guided virtual shoot platform. our support team offers chat and email support if you need help. 

for our preferred clients: account management unlocks a dedicated point of contact at soona. this includes a monthly check-in call to learn your goals and make personalized booking recommendations. your account manager will also work directly with you to schedule your upcoming shoots at a date and time that works for you. if you need more robust shot list support and a pre-shoot callt: add the producer pro service to your shoot.

yes! virtual shoot attendance via chat is required so you can give live feedback and we can capture your content just the way you need it.

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if you do not attend we do our best to capture your goals. after we wrap, if you'd like more content with the hand model: you must create another booking and pay for the hand model service.

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we suggest you make a booking dedicated to just model shots. this may mean you create two bookings - one for model photos and another for non-model photos. 

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for example, if you need 16 photos with no model and 12 photos with a hand model, we suggest you book one hand model shoot in the 10-15 photo range. and book another shoot without a model in the 16-25 photo range. 

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if you have special shoot needs or need help with booking, reach out to hey@soona.co for suggestions!

the hand model service includes clean and unpolished nails that are cared for by the model themselves at home. 

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your model's hands will be moisturized and cuticles trimmed. nails will be free of dirt and no longer than 1 cm in length above the fingertip.

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- if a color or a standard nail look + length is desired - use our press on manicure service for $39 per model.

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- if you need your products applied to a model’s nails - use our custom manicure service for $109 per model.

for content that features anything more than hands (such as face, upper arms, torso, legs and feet): book a full body model! 

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hand model shots can also be achieved with a full body model.

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all soona models are everyday people local to our studios. we have a wide variety of ages. skin tones. and genders. you can preview our model directory for each city on models.soona.co. 

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you’ll select your top choice models for your shoot after you complete your booking.

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specific details (such as measurements) can be accessed during or after your selection process.

inside our Etsy starter pack you’ll receive 5 photos and 1 hand model. what we recommend: utilize our white and colored backgrounds to capture multiple angles. insert your brand elements. bring your product to life with your included hand model in two lifestyle settings to really give your customers a feel for what your products might look and feel like in their hands.

our fashion starter pack includes 9 photos + a ghost mannequin and our professional fashion stylists to perfectly convey the details and dynamism of your clothing. these assets are perfect for any application. ecommerce shop. social channels. print. catalogs. and more!

whether you want to focus on one product or three we take the crispiest and cleanest images of your product from all angles. stitch them together. create a 10-second video to show off your product. how does it work? if you send us 3 products we’ll create 1 spin video for each product. if you have 1 product we’ll work those angles and get you 3 different spin videos.

any brand registered in the Amazon Brand Registry can now upgrade their product details page to include A+ content - formerly known as Enhanced Brand Content. this rich set of tools can improve sales by 5.6% as it allows you to supercharge your appearance in Amazon search and improve the overall conversion rate of each product details page on Amazon. 

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learn more on Amazon.com

inside this pack you’ll receive 10 images based on Amazon A+ Content best practices. this includes 4 images of your product on a pure white backdrop and 6 images of your product in our lifestyle settings. add your brand elements. play with props. the best part? work with our creative crew to create 2 video assets to show how your product works. utilize your included full-body model to bring your product to life. the Amazon A+ Content premium pack gives you both best practice recommendations. elevated assets. versatility. guaranteed content to convert by taking advantage of the A/B testing features available on the Amazon platform.

your creative team will closely follow the predetermined shot list. but wait. there’s more! our team will take as many photos as we can in our allotted time slot allowing you to always come back and re-shop your gallery for the standard $39 a la carte pricing.

packs are pre-defined shot lists curated by our team to meet both the creative and technical best practices of various marketplaces and industries. we’ve defined the number of assets and bundled in discounts based on platform recommendations.

any brand registered in the Amazon Brand Registry can now upgrade its product details page to include A+ content - formerly known as Enhanced Brand Content. this rich set of tools can improve sales by 5.6% as it allows you to supercharge your appearance in Amazon search and improve the overall conversion rate of each product details page on Amazon. 

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learn more on Amazon.com

inside this pack you’ll receive 11 images according to Amazon A+ Content best practices. This includes 2 images of your product on a pure white background and 4 images of your product on a colored seamless backdrop and 5 images of your product in a lifestyle setting. choose your own journey with your colored backdrops and an included hand model to bring your product to life. the best part? With the variety of the Amazon A+ Content Basic Pack you can take advantage of the A/B testing features available on the Amazon platform. 

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need more? check out our Amazon A+ Content Premium pack which includes video and a full body model.

stylists can unpack and spruce up your assembled products for shoot readiness. products or props that arrive in unassembled pieces will require our $79+ non-furniture assembly or $149+ furniture assembly service.

soona offers FREE props in-studio for your shoots that you can view here. not seeing the props you want? ship us your own!

if you're looking for fresh foods + beverages or ingredients for your shoot our stylists can source the items at local stores with our grocery shopping service for $149 + cost of goods.

our fashion stylists can:

• steam up to 5 items
• pin + fit apparel on models
• create garment + accessory flatlays

shoots that have 6 or more wrinkle prone items will require adding our $99 steaming service. if you're looking to include a mannequin in your shoot you can book our ghost mannequin service starting at $249 for seamless floating shots of your apparel.

our fresh ingredient stylists can cut and assemble pre-cooked food + ingredients that you ship to our studio. our kitchens are prop kitchens therefore stylists are unable to cook or bake in-studio. stylists can't handle raw meat. poultry. or fish for the health and safety of our studio crew and visitors. if you want cooked or baked meals please use a food delivery service to deliver the meals to our studio the day of your shoot.

you can communicate live with stylists during shoot kick-off calls at the start of a shoot and using the chat feature during the shoot. please provide clear shot lists and shoot goals before your shoot so our stylists can review and execute on your expectations.

if you're looking to talk to a soona team member before a shoot for production and shot list support you can use our producer service starting at $999.

during your shoot our stylists efficiently recreate the shot list and shoot goals you provide. our stylists follow your creative direction to setup scenes and capture your vision. stylists add an extra set of hands to your shoot + helps bring your vision to life. stylists do not define your brand's creative vision or managing your creative project. you must provide a shot list and shoot goals before your shoot for our stylists to review and follow.

the price of a stylist ranges from $249-$499.
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$249 = 1 - 5 price (1 hour)        
$299 = 5 - 10 price (2 hours)
$349 = 10 - 15 price (3 hours)
$499 = 15 - 25 price (4 hours)        
$499 = video (4 hours)

we pride ourselves on bringing everyday people local to our studios into our model directory. this allows us to celebrate diversity. accessibility & inclusivity. we offer a wide range of relatable models who have different levels of experience in production. all soona models undergo a test shoot and all operate under the same soona standards and expectations.

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we suggest you make a booking dedicated to just model shots. this may mean you create two bookings - one for model photos and another for non-model photos. for example: if you need 16 photos with no model and 12 photos with a hand model - we suggest you book one hand model shoot in the 10-15 photo range. and book another shoot without a model in the 16-25 photo range. if you have special shoot needs or need help with booking reach out to hey@soona.co for suggestions!

yes! attendance is mandatory for all shoots with models. this is to ensure that you can give live feedback to the model(s) and we can capture your content just the way you need it. if you are not in attendance for your virtual shoot with models - we will shoot for 1 hour. in these cases: if you would like more content with the model(s) you must create another booking.

1. create a booking on book.soona.co
‍2. select the number of images you are looking to purchase
3. select your models and any upgrades
4. pay the model booking fee and book your shoot
5. select your top model preferences + model details in your created booking's pro services tab
6. sit back and relax as we book your most preferred available model
7. join your shoot + watch the magic happen!

all of our models for each city are featured on models.soona.co. you will be able to select your top choice models for your shoot after you book. if you need more specific details on the models (such as measurements) we will be able to supply those details for you during or after your selection process.

you pay a one-time fee for every soona model and that's it! there are no usage and renewal fees - so you never have to worry about where or when you can use your content! model prices at modeling agencies can be variable and booking fees can differ from model to model. there are also usage + renewal fees to use the content after the shoot and there may be extra fees added due to contract negotiations.

ship your products and share what you want to create. not sure what shots you need? soona has packs that make it SUPER easy for you. check them out here!

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your creative team will closely follow the predetermined shot list. but wait. there’s more! our team will take as many photos as we can in our allotted time slot allowing you to always come back and re-shop your gallery for the standard $39 a la carte pricing.

soona was founded by Liz Giorgi and Hayley Anderson after realizing how hard and expensive it is to create professional photo & video. Liz and Hayley are a dynamic founding creative team with a shared vision of using tech to enhance the work of creatives and improve access to high-quality custom content.

select the bag icon in the top right corner of the image or video clip you're looking to purchase. click the shopping bag in the very top right corner of your screen by your home button. here you'll be able to select any add-ons and leave notes to the editor. click the checkout button at the bottom. enter payment information. submit your order! we'll edit and deliver your content within 24 hours.

note: if you prepaid for a pack, those credits will be applied during checkout. 

your photos live in your gallery! scroll down on your account until you see the “gallery tab”.

our schedulers pick a date and time that works best for our schedule to make sure you will get the best experience based on your shoot goals. you will receive an email with the date and time. have a conflict with the time? please let us know asap and we will do our best to get you rescheduled for a time that works better. 

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there is no canceling or rescheduling of the free headshots for all bookings.

with the fast pass you can:

• store your package at the soona studio
• get fast pass access to scheduling 
• early access to new features

fast pass allows up to two 20 x 20 x 20 boxes. oversized items are subject to additional fees. the $39 recurring fee is billed monthly on the day you signed up to the last card on file. should you cancel storage prior to the end of the month there is no proration in billing.

note: when making your next booking select the “my product is already at soona” option. after you create your booking: under the details tab please “add your product” under the shipping section and select “add from account” to let us know which of your stored products we’ll be using on that shoot. your shoot cannot be scheduled without this!

at this time the free shipping label is only good for shipments within the US.

visit the details tab of your booking and scroll down to “add package” + “add from account”. this will notify us that your products are already in studio 😊

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visit the details tab of your booking and scroll down to “add package”. click that + add your tracking info. this lets us know your product is on the way, so we can keep an 👀 out for it!

absolutely! you are more than welcome to coordinate your own model for your shoot. please just let us know in the details tab of your booking that you will be doing so.

your kickoff call will take place at the start of your scheduled shoot. you will be able to go over the creative details + shot list and the goals for your shoot. add a producer to your shoot if you would like to have a designated point of contact prior to your scheduled shoot time. learn more about this additional service here.

email hey@soona.co to make any changes to your order. soona does not provide refunds.

your edited order will be delivered within 24 hours after you check out from your shoot.

absolutely! sign into your account and select "view account profile". scroll down. there is a "contributors" section where you can add teammates they will need to accept the invite and create a profile with the email address you added.

when you purchase content you purchase the license to use the photos in perpetuity. in other words: anywhere for any amount of time! this includes our models as well!

to dig into this more, it's in section 5 of our terms 🤓

join your live shoot via the little blue chat bubble on your dashboard. your crew will be there waiting for you!

enter the promo code on the downpayment screen where it says "promo code". make sure to enter this code when booking (NOT when checking out after a shoot). you can apply one promo per booking and cannot apply a promo to an existing booking.

we are offering everyone one free headshot! you can buy additional photos for $39 each.

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headshots for all is about YOU! create a regular headshot booking with us and we’ll have fun with everyone.

we ask that you show up wearing the outfit you feel most confident and comfortable in! we’ll make sure you’re looking good so you can leave feeling good.

each month we will choose a different backdrop color. check the website or follow us on social to find out what color is next.

headshots for all shoots are on the backdrop color of the month and are 15 minutes. want to have multiple wardrobe options? pick your own backdrop color? bring a friend? book a regular photo booking with us to customize your shoot.

we offer email and chat support. 

email: hey@soona.co. we respond to all emails within 24 hours. 

chat: little orange bubble on the bottom right! we respond to all chats within 15 minutes. Monday-Friday 8am-4pm MST. 

the live shoot includes built-in time for kickoff call with your crew to review details! 
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quick links to resources:

• pro services - soona offers models + styling + producer services + more
• ‍packs- explore our options for Shopify + Amazon + Instagram
• soona props - see what props are available in studio. send additional props you’d like with your product.
• soona surfaces - see what surfaces are available in studio to add dimension + texture to your product
• backdrops colors - see the colors we have available for your shoot
• inspiration pages - explore what’s possible at soona and sort by industry

we want to ensure your shoot time works! you may reschedule your shoot one time by emailing hey@soona.co no later than 24 hours before your booking. we’ll do our best to accommodate a better time. 

soona does not provide refunds. if you are not thrilled with your content we want to make it right! please reach out at hey@soona.co and we’ll work together to create content you love.

yes! we require participation on your first soona shoot and any shoots with pro services. we want to capture your real time feedback so you leave with content you LOVE. 

keep an eye out for an email with your scheduled shoot time and be sure to reach out to hey@soona.co ASAP if the time does not work. you may reschedule up to 24 hours before your shoot time.

your soona shoot includes one photographer. a stylist provides an extra pair of hands to assist with things like: 

• 5+ items in a single shot
• swatches or cosmetic textures
• food or ingredients 
• apparel that needs to be steamed + styled + folded + pinned
• you want to recreate the style of a shot you saw somewhere else

after you book we review your goals and shot list. some shoots may require the styling pro service to be executed successfully.

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yes! soona offers full body models + hand models + pet models. learn more about soona’s models here. you will select your preferences via the pro services tab after you complete your booking.

see our models 👇

Denver

Minneapolis

Austin

Seattle

Los Angeles

we aim to schedule your shoot at the next available time within 1 week after we receive you product. this time can vary. shoots with pro services require additional coordination which may extend the time to schedule your shoot. please double check that you’ve filled out any & all forms on the pro services tab of your booking. you will receive an email confirmation once we have you on the calendar. 

soona provides your first USPS label free! click on the details tab of your booking and scroll down - select help me ship for your first free label!

what about return shipping?
during booking you’ll share your preference for what to do with your product post-shoot.

store: soona’s fast pass program stores your product and props in studio until your next shoot. $39 per month. 

return: we’ll send it right back for the cost of the label and a $20 return handling fee.

discard: we’ll safely discard your product in a way that protects your brand.

what are the $9 editing add-ons?‍

we offer editing add-ons for $9 per add-on:

• change background color or pure white
• product touch-up (such as removing barcodes or scratches)
• transparent background PNG export
• buy the RAW uncompressed file
• smooth skin
• create a pattern using your product
• photoshop it
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what editing is included in the $39 photo cost? 

each purchased photo + video includes standard editing to brighten + crop + make your content ready to post. below is an example of a before and after of a standard edit:

photos are delivered in 2 versions: a full-resolution JPEG and a web-ready JPEG. 

at soona you book what you need and buy what you love. your booking downpayment covers your first $39 photo or $93 video clip + the cost of any pro services you may have added.‍

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$39/photo

$93/video clip

packs start at $259

you may also choose to add pro services such as a model or styling. pro service pricing is a one time flat rate + tiered based on the amount of content you need. 

here to help! we offer 2 types of shoots:

select “build your own” to choose each detail of your shoot + pay a la carte. want a pre-built pack? select a pack! these shoots are prepaid. discounted. and created with ecomm and social media best practices in mind. 

still have questions? email our team at hey@soona.co and we will create a customized booking for you based on your goals.

soona is the first virtual studio for product photography. our platform makes it possible for brands to create affordable content from anywhere. our mission is to provide quality content for all.

1. book and share your content goals 

2. ship us your goods (your first label is on us! select “help me ship” on the details tab of your booking to generate your label)

3. join your shoot via the blue chat bubble on your dashboard

4. collab with your photographer and give real-time feedback 

5. shop your content a la carte immediately after your shoot + get edits back in 24 hours

we can’t WAIT to create together. book here to get started. learn more via soona’s live demo.

we want to get exactly what you want for your shoot! we’ll send a form for you to fill out and make a shopping list for us. need some ideas? check out our inspo page to see what’s possible at soona!

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please note: fresh ingredients are sourced at local grocery stores near each studio. seasons can affect which fruits, vegetables, plants, or flowers are available.

the hand model pro service is just for hands. please choose a full body model instead if you’d like to show a full body, face, or feet.

stylists have access to our standard studio props! any props outside this list can be shipped to our studio. book our grocery shopping services for any fresh ingredients you may need.

we strive to keep our model images up to date so you know exactly what to expect!

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if you are not happy with your model - book with a different model for your next shoot! please note that pro services are non-refundable.