SCALABLE UGC POWERED BY TECH.
POWERFUL BECAUSE OF THE PEOPLE.
The world’s only platform that combines professional studio production, UGC, and AI assisted content tools to seamlessly scale your creative operations. Collaborate with thousands of diverse, real, human creators to promote the human side of your brand.
No annual commitments
Commit to buy as little or as much content as you need
Choose from top vetted creators
Diverse creators that pass a rigorous approval process with only the top 35% approved
Use anywhere and everywhere
All content includes an unlimited, worldwide license for all platforms and purposes
Get inspired by content created in your industry
don't take our word for it.
8 million views and counting 👀
User Generated Content at soona is powered by trend
8 million views and counting 👀
UGC that isn't a PIA
Built from our learnings from acquiring Trend.io, we fixed all the things that make UGC difficult for brands to scale and deploy across their paid media, organic social and commerce activations.
What is user generated content?
User generated content (UGC) fuels today’s digital world, offering authentic perspectives from everyday folks through reviews, posts, and videos. UGC goes beyond mere opinions; it provides a glimpse into people’s lives, revealing their loves and passions. customers who interact with UGC purchase at a rate that's 102% higher than average - this speaks to UGC's authenticity translating to customers.
We are committed to real, human creators for real, human brands.
Our AI is in the background, where it belongs. soona uses AI in a variety of processes in our proprietary platform from pre-production planning to post-production automations. But never in your actual content. (Unless you want it to.)
“Modern brands have to be more efficient and innovative than ever. But our belief is that it should never be at the expense of your most valuable asset: your brand. Our use of AI follows strict legal guidance and compliance across emerging regulations while remembering always: human creativity matters.”
- Liz Giorgi, cofounder and CEO of soona
UGC FAQs
How many creators are in the network?
We have hundreds of creators in the network and are constantly growing. Because we hand-pick and highly vet out creators, we only accept about 33% of applications we receive. We do this in order to guarantee quality from the creators that are in the network.
What is soona UGC?
soona is the only platform combining studio production and authentic UGC in one place. Customers love using soona to create photos & videos for their online stores, organic social media content, and/or paid ads. With our diverse and highly vetted hand-selected creator network, soona UGC allows companies to get content they need to relate to their audiences and drive sales.
How do I get started?
- Create a campaign on book.soona.co
- Review & approve creator applications or explore our Talent directory and invite creators to apply
- Ship your products directly to the creators
- Collaborate with creators with our in-platform messaging
- Approve & download content to use where you need it with complete licensing rights.
- Hire your favorite creators again and again!
How does pricing work?
soona UGC pricing is dependent on the creator level you select. We’ve pre-negotiated the rates to collaborate with every creator in our network. This saves you time, money, and the painful hassle of negotiation. soona has a network of people with varying skill levels all of which fall into a set price range.
Video prices range from $89/video to $259/video.
Who creates the content?
Real humans from the soona crew have hand picked every creator in the network. Every type of person: race, gender, shape, size, age, interests etc. can be found in our network. These people are passionate content creators who will read your project outline and apply to work with you.
The price of content is consistent and guaranteed.
Where can I use my UGC content?
Every piece of content you approve is fully licensed to you. Use it on your website, social media, Amazon, TikTok shop, etc.
How much control do I have over the content produced?
The brands who have the most success on soona are collaborative in philosophy. You’ll be able to choose the category of content you need and outline key elements you need to see executed on. It’s important to remind yourself of the reasons you are drawn to the creators you choose to work with. Be sure your ideas are infused into their creative process without taking over the show so to speak. This mindset will generate the most authentic and impactful photos and videos by a long shot.
How long does it take to get the content?
Create your campaign, hire creators and ship quickly to maintain momentum. Once the creator receives the product, you can expect see content uploaded to the soona platform within 7 days.
I have more questions. How can I talk with someone at soona?
You can reach out to our experts here.
