what is UGC?
User generated content, otherwise known as UGC, has become increasingly popular in the marketing world, and for good reason. Back in June, we announced that soona acquired Trend.io – a huge step in our ability to create the best content for ecommerce businesses. We can now confidently say that we are truly the one-stop-shop for all your visual content needs.
understanding UGC: empowering your brand’s story
User-Generated Content (UGC) refers to any piece or type of content that is created by your users, customers, or creators, and shared across digital platforms. This can fall into the categories of photos or videos, but it’s essentially any branded content that doesn't originate from your company. The significance of UGC lies in its capacity to deeply influence potential buyers' purchasing decisions. In fact, UGC's impact often surpasses that of professional marketing efforts.
elevating UGC with Trend: creating authentic connections
*buzz words* we know!
Enter Trend, a self-serve UGC marketplace that aims to pair ecommerce brands with real people in real environments to generate authentic user-generated content. There’s that buzz word again! In all seriousness, Trend has over 3,600 vetted UGC creators that work with independent Shopify brands to renowned entities like Nestlé and Bobbie.
the truth behind UGC’s success: it sells!
Did you know UGC results in 20% higher conversion rates than campaigns that do not utilize it? Trend equips your brand to create compelling UGC content that actually resonates with your customers. Our creators can artistically weave your brand’s product and story through product testimonials, in-action scenarios, and even unboxing videos– all proven methods to get your untapped customers to convert. Eager to learn more? Read how Trend helped Kettle & Fire generate a 61% increase in return-on-ad-spend (ROAS).
how does Trend compliment soona?
We envision a world where you can seamlessly integrate your content mix in one place– soona’s platform. Together with Trend we offer:
- Real UGC content with REAL creators that can resonate with your audience
- Explore different levels of creators (levels 1, 2, or 3) who create content at home or out in the world!
- Take advantage of bringing your products out of the studio whether it’s in a park, at a coffee shop, or to the beach!
- At soona, you can create your brand voice in our studios. With Trend, you can create your customer’s voice through user-generated content.
how to use soona
soona revolutionizes content creation for over 15,000 brands and merchants globally. Benefit from affordable, professional content created and edited entirely online – all within 24 hours.
- Bring consistency to your website, PDPs, and social media content especially when it comes to launching new products, doing a brand refresh, or updating your marketplace listings (looking at you Amazon, Shopify & Etsy!)
- Control the branding experience by choosing your seamless backdrops, props, and more!
- Add stylists, models, and more to your photo and video shoot