Real studios. Real models. Real conversion.
With fully-equipped studios across the U.S., our team helps brands create content that sells. Whether it’s product pages or retail ads, we know what works—and we’ve got the people, space, and process to make it happen fast.
"We would spend two or three days on a shoot. That was pulling our whole creative team out of the office for days. You're spending money on an Airbnb, props, resources, setup. You're driving. You're taking resources out of the office. And you're only going to get a handful of good images."
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“We love soona. We had budget for 48 productions this year at Crocs. soona helped us grow that number up to 60 based on demands with the same budget. If soona didn’t exist, I would have to start rapidly hiring headcount because of the problems it would create.”
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"Working with soona models brought our products to life with short video clips and fun action shots. It allowed our audience to connect with our brand on a deeper level."
"Trend by soona content is all really performing and delivering the highest ROI. It is our best content at driving awareness and engagement— that’s what we're seeing across all brand partners right now for UGC."
"I wouldn’t have a website or social media presence at all if it weren’t for soona."
"With soona Listing Insights optimized visual content for Steady Strap’s Solid Black Strap listing, we increased units ordered by 12.5% from April 2024 to June 2024."
"Our experience with the Macarta & soona teams was simple, fun, and effective!"
"We envision a world where everyone can have eco-friendly alternatives to daily products."
Meet your end-to-end creative studio
From concept to content, our studios deliver speed, quality, and ecommerce-ready assets—faster.
Pre-production
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Creative strategy built for scroll-stopping moments
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Shot list development
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Prop sourcing & styling guidance
Production
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Live studio shoots
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Production capabilities for all major retail standards
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Best-in-class new creative experiences like TikTok Shops
Post-production
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Photo & video edits by our in-house experts
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Color correction, grading, and background removal
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Fast turnarounds to meet product launches
Go beyond product on white
From lifestyle moments to seasonal scenes, build a visual identity across every platform and product launch.
Models
People and pet models add emotion, scale, and relatability to your product shots.
Lifestyle
Real-life settings that connect with your audience and increase conversions.
Seasonal
Campaign-ready content tailored to every holiday, season, or promo calendar.
Color backdrop
Branded backgrounds and props to unify your creative across channels.
You get seamless integration with your ecommerce workflow
soona integrates with your ecommerce workflow—so your content moves as fast as your business.
Connect your product catalog in seconds
Skip the manual entry. Easily import product names, SKUs, media, and metadata directly into our platform.
Optimize your listings at scale
Make smarter updates faster. Use soona to improve your product visuals and sync content to your storefront.
Link products to assets and shoots
Save time organizing content and briefing shoots with easy-to-add product tags linked to your listings.
The content style you want—built for the industry you sell in
Get visuals that match your brand, speak to your customers, and work across every platform you sell on.
Not a freelancer. Not an agency. A content platform.
Our platform combines creative production with powerful tools that simplify how you manage and scale content.
| Compare the process | Traditional content shoots |  |
|---|---|---|
| Book studio, models, props & stylists | DIY or pay an expensive agency |  In a few clicks |
| Average cost of shoot + assets | $5k-$10k | $700 |
| Edit turnaround | 2-6 weeks | 24-72 hours |
| Channel optimization | Figure out requirements & best practices for each platform | Ready-to-go assets for Amazon, Shopify, Meta ads, etc. |
| Covers photo, video & UGC | Pick one | All of the above |
| Workflow | Several tools (email, DAM, project management, optimization, etc.) | Everything in one place |
AI  | No AI tools or enhancements | Visual analytics, auto-resizing, AI scenes + props & more |
Scalability | Becomes too slow or too expensive | Scales up & down smoothly |
| Licensing & usage | Limited (unless you pay more) | Unlimited + royalty-free models |
On-brand creative, available on-demand
Connect soona to your online store to get visual insights, ship product samples, and book your first shoot in minutes.
Plan a shoot in minutes - not days
Share your goals & plan your shoot in just a few steps. Select & pay for models & upgrades at this time.
Join your shoot & approve selects in real-time
Attend the live shoot from the platform. Collaborate with your photographer & give approvals in real time.
Order assets & get edits in 24 hours
Purchase what you love for $39 per photo + editing and $93 per video clip. Get free editing & assets in 24 hours with the Standard plan.
Optimize & improve performance
Measure listing performance over time, get actionable recommendations & instantly generate brand-ready imagery using AI.
Product Photography FAQs
What types of product photography does soona offer?
We offer ecommerce product photography, lifestyle photography, Amazon and Shopify product images, as well as custom shoots to fit your brand's needs. Whether you need crisp white background shots or creative styled scenes, we’ve got you covered.
Can soona help with custom creative direction for my brand?
Absolutely. Our team acts like an extension of your brand team — providing creative guidance, styling, and shot planning to make sure your images align with your brand’s look and feel.
Where can I get fast, high-quality ecommerce product photography?
soona offers fast, affordable ecommerce product photography with turnaround times as quick as 24 hours. You can ship your products to one of our studios, direct the shoot virtually, and get professional images ready for Shopify, Amazon, and beyond.
What makes soona different from other product photography studios?
Unlike traditional studios, soona lets you create product photography completely online. You ship us your products, direct the shoot live from your computer, and pay only for the images you love. We combine creativity, convenience, and ecommerce expertise to deliver content that sells.
Can soona create product images that meet Amazon and Shopify requirements?
Yes! Our team specializes in Amazon-compliant product images (white background, sizing standards) and Shopify-ready content. We ensure your photos are optimized for platform guidelines — so you can launch faster without reshoots.
Does soona offer both product photography and video content?
Yes! In addition to product photography, soona offers short-form product videos and UGC designed for ecommerce, paid ads, and social media. You can add video services to any shoot.
What is product photography?
Product photography is the process of capturing high-quality images of products to showcase them for marketing, ecommerce, or advertising. Great product photos help customers understand, trust, and buy your products online.
Why is professional product photography important for ecommerce?
Professional product photography increases conversions by showing products clearly, accurately, and attractively. High-quality images build trust with customers and are essential for selling on platforms like Amazon, Shopify, and Walmart.
What types of product photography are best for online stores?
The most common types are white background images, lifestyle photography (showing the product in use), and detail shots that highlight product features. A mix of these styles can help customers better understand your product.