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Crocs scaled production up to 25% and saved 30% on costs

Crocs partners with soona for photo & video creation for its rapid-growing product launches & licensed content for paid media. The partnership has scaled through soona’s account management, AI tools & custom integrations. Crocs got 2x the ad ROI on soona over other solutions.

80+

shoots completed

6K

assets delivered

2X

assets delivered

We love soona. We had budget for 48 productions this year at Crocs. soona helped us grow that number up to 60 based on demands with the same budget. If soona didn’t exist, I would have to start rapidly hiring headcount because of the problems it would create.

- Chris Skiles, Director of Global Creative, Crocs

Challenge

Crocs needed to scale content with same budget

Crocs needed to rapidly scale its photo and video production for growing product launches and licensed content while maintaining a tight budget. The company faced increasing demands for constant fresh content on all their marketing channels. Traditional production methods were proving to be slow and expensive. Crocs needed an extension of their marketing team and that's where soona came in.

Bright neon green platform Crocs with playful Jibbitz charms, set against a teal background. Featuring rugged soles and adjustable heel straps for bold, casual style.

Solution

Crocs turned to soona

By partnering with soona, Crocs implemented a flexible, technology-driven production approach that leveraged AI tools, custom integrations, and account management. This strategic collaboration allowed Crocs to streamline its creative production process, enabling more agile and cost-effective photo and video creation.

White platform Crocs worn with colorful tie-dye socks and teal pants, set against a minimal beige background. A bold, fashion-forward look combining comfort and style.

Outcome

2x improvement in ad ROI

The partnership resulted in transformative results for Crocs: they increased production from 48 to 60 shoots annually without additional budget, completed over 80 shoots, and delivered 6,000 assets. Most notably, the soona-produced creative drove a 2x improvement in ad ROI compared to alternative creative solutions, demonstrating the significant value of the partnership.