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Challenge

Crocs needed to scale content with same budget

Crocs needed to rapidly scale its photo and video production for growing product launches and licensed content while maintaining a tight budget. The company faced increasing demands for constant fresh content on all their marketing channels. Traditional production methods were proving to be slow and expensive. Crocs needed an extension of their marketing team and that's where soona came in.

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Solution

Crocs turned to soona

By partnering with soona, Crocs implemented a flexible, technology-driven production approach that leveraged AI tools, custom integrations, and account management. This strategic collaboration allowed Crocs to streamline its creative production process, enabling more agile and cost-effective photo and video creation.

Outcome

2x improvement in ad ROI

The partnership resulted in transformative results for Crocs: they increased production from 48 to 60 shoots annually without additional budget, completed over 80 shoots, and delivered 6,000 assets. Most notably, the soona-produced creative drove a 2x improvement in ad ROI compared to alternative creative solutions, demonstrating the significant value of the partnership.

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