Scaling creative across three brands

Medterra needed to produce high-quality content for three distinct brands (Medterra, Vena, and Five) while maintaining their unique brand identities. The company faced significant challenges with traditional production methods, as in-house shoots were time and resource-heavy while traditional production agencies were expensive and slow. Their existing photography was outdated and inconsistent across their website, creating a disconnect with their evolving brands. The company also struggled with limited access to diverse models and settings that could authentically represent each brand's aesthetic and target demographic.

Adding to these challenges was the complexity of managing productions with a fully remote marketing team, making traditional on-location shoots particularly difficult and expensive. With complicated regulatory requirements in the CBD/THC space, the company needed flexibility to create content that could be easily adapted for different marketing channels, ensuring compliance while maintaining creative quality.

Flexible, Scalable and On-Brand

What initially drew Julia to soona was the ability to manage everything virtually. With a remote team, she appreciated the seamless process of submitting a shot list and trusting expert photographers to bring the vision to life. Over time, she began working with photographers across soona’s three studio locations, benefiting from fresh perspectives and a wide variety of studio settings. From kitchens to bathrooms and living rooms, soona's different settings allowed Medterra to showcase its products in relatable, real-life environments that resonate with customers. This, combined with a diverse pool of models that reflected the customer base for each brand, made the content more effective.

“The models help our customers envision the product in their own lives. It’s relatable, which boosts trust and conversions.”

The creative process itself became more intuitive and efficient. At first, Julia built detailed shot lists with lengthy descriptions and multiple references. As she grew more comfortable with the platform, she learned to simplify her prep while still getting exceptional results. soona’s intuitive platform, and talented creative teams enabled her to plan and execute shoots quickly and confidently. The ability to direct shoots virtually, multitask during production, and get post-production edits turned around in under 24 hours proved to be a game-changer.

“Planning a shoot with soona is seamless. The platform is so intuitive, and I get to be creative without getting bogged down in logistics.”

‍

Results that scale

Since partnering with soona, Medterra has significantly increased the volume and quality of the content they are able to produce. In 2024 alone, the team completed over 30 shoots and is on track to surpass that in 2025. These assets now power Medterra’s Shopify site, Meta ads, TikTok Shop, organic social channels, and product launch campaigns across all three brands. Julia reports improved social engagement, increased web traffic, higher conversion rates, and even a reduction in product return rates. All metrics indicate that customers are better informed and more confident in their purchases thanks to improved product photos.

The partnership has also driven substantial cost savings. Without the need for expensive agency retainers, Medterra is producing more with less. Just as importantly, the creative output has become more strategic and brand-aligned. The ability to customize every detail from the model’s wardrobe and props to the setting and styling has allowed each brand to tell its own story authentically. With soona, Medterra has not only scaled its content creation but elevated it,  combining speed, flexibility, and creativity together in one seamless workflow.

4.6 stars across 150+ reviews

Your brand is in good hands

Join thousands of leading brands doing more with less.

Talk to an expert