‍The Earthling Co.’s creative approach

The Earthling Co. was working with a handful of freelance photographers in search of building consistency across their website, social media channels and email campaigns. It quickly realized it was juggling multiple freelance photographers with different styles, experiences, and creative ideas. It became difficult to create that consistency throughout various channels.

Plus, despite outsourcing a lot of the product content, DiBello found herself doing a ton of tedious tasks, including:

• Curating shot lists
• Pre-production
• Sourcing props
• Grocery shopping for fresh ingredients
• Styling the photo and video shoots alongside the freelance photographer 

Another big challenge The Earthling Co. sought to overcome was the need for content variety. On top of product photography on its product decisions pages (PDPs), it was looking for more lifestyle scenes and to show how their products work.

Adding life with soona pro services

The Earthling Co. went in search of a virtual studio solution that could provide the experience, specialty, and consistency it needed. That’s when it found soona pro services.

“It’s fun dreaming up those ideas with the soona team and making our products really stand out and become visceral,” says DiBello.

One of the main advantages of using soona’s pro services was having the option to use diverse models for product photography assets and video production needs. The company creates skincare and haircare products that often require showcasing how to use the products. From how-to videos to lifestyle scenes, soona’s wide range of full body models helps showcase that their products cater to everyone. 

“Having the option to use soona models has helped us achieve diversity of faces, size, race, gender, age and more, which was crucial for us,” says DiBello.

After collaborating with soona, the creative team at the Earthling Co. has found that adding a soona stylist takes both the stress and pressure off of them. soona pro service offerings have allowed The Earthling Co. to focus on its main goal: to create more cohesive, consistent, and aesthetically elevated content from web to social media ads.

"Stylists at soona have done a really great job in making our content look beautiful. We know for sure that our images and videos are going to turn out exactly how we envisioned them."

Content for commerce that converts

The Earthling Co. measures the success of its content through three key performance indicators (KPIs): CVT, CTR, and view-through rate. It wanted to improve these metrics for product photography and video assets. 

“We definitely wanted to create eye-catching, thumb-stopping content in both our photos and videos,” says DiBello. But it found that challenging to accomplish with a dispersed team of freelancers.

Since working with soona, The Earthling Co. has been able to streamline the creative process and empower internal creative teams to make decisions. What initially caught DiBello’s eye was the reduced price per photo, but since then, she’s discovered the added benefit of free premium edits.

"[soona] empowers my team to select the assets and additional add-ons they need without the additional cost,” says DiBello. “It's also allowed me to free up my time because my team feels comfortable executing a shoot, purchasing assets, and add-ons they need without approvals."

The Earthling Co. has successfully partnered with soona to create cohesive and visually stunning content for its eco-conscious product line. With the help of soona pro-services, it has been able to not only achieve diversity in product photography and video assets, but also streamline the creative process. 

"[soona] has saved me so much time. My life is easier, less stressful, and has empowered my team to purchase assets or anything they need. I would recommend soona to other businesses!"

Join The Earthling Co., and over 15,000 brands and merchants that use soona, to streamline your creative process, empower your teams, and elevate your content. 

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