A Comprehensive Guide to Styling: Product, Food, Beauty, and Fashion Stylist
Stylists are professionals who work behind the scenes to create visually appealing and cohesive looks for various industries. From fashion to food, stylists play a crucial role in ensuring that products and images are presented in the best possible light. The main goal of a stylist is to create a visual story that resonates with your target audience and effectively communicates the desired message.
Understanding the Role of a Stylist
A stylist is a professional who helps create the overall look and feel of a project or production. They work in various industries, including fashion, beauty, advertising, film, and television. The role of a stylist involves selecting and coordinating props, accessories, and arranging products in a creative and cohesive way for a product shoot. There are many different types of stylists, all with their own unique style and specialty. Let's run through some of the different stylists you can hire.
In the fashion industry, a fashion + clothing stylist assists brands, models, and photographers on fashion shoots. They select clothing and accessories to showcase the brand’s vision and ensure that the models look their best. A fashion stylist must have an eye for detail, a sense of style, and an understanding of current trends. The benefits of having a fashion stylist on set includes: creating cohesive looks, steaming of the garments, fitting clothing on models or mannequins, selecting accessories, and making sure the articles of clothing are clean and presentable to be photographed.
Product stylists work in advertising and marketing, creating images and videos that showcase products in the best possible light. They may work with photographers, videographers, and graphic designers to create visually appealing content that highlights the product's features and benefits. A product stylist must have an understanding of the target audience and be able to create images that resonate with them.
Food stylists have experience creating images and videos that showcase food and beverages. They assist photographers, videographers, and sometimes even chefs to create visually appealing content that highlights the food's taste and presentation. A food stylist must have an understanding of food preparation and presentation and be able to create images that make the viewer's mouth water.
Beauty stylists work in the beauty industry, obviously! They help create images and photos that showcase the texture, consistency, color, and benefits of beauty products. Beauty stylists are particularly skilled in swatching products on panels or models, arranging SKUs in an aesthetic manner, and pulling appropriate props. Hot tip! Want to add another member to your dream production team? Include a hair and makeup stylist to work with your beauty stylist if you're planning on creating a hair and makeup look on a model.
In conclusion, a stylist is an essential part of getting the high-quality visual content that you need for your business. They must have an unmatched eye for detail, a sense of style, and an understanding of target audiences. Whether working in fashion, advertising, film, or food, a stylist plays a crucial role in bringing a project to life!
Product Styling
Importance of Product Styling
Product styling is an essential aspect of any marketing campaign, as it can make or break a product's success. The way a product is presented to the public can have a significant impact on how it is perceived by potential customers. In today's competitive market, it is crucial to have a product that stands out from the crowd, and product styling can help achieve this.
How a Stylist Creates Eye-Catching Visuals that Sell
A product stylist uses a range of techniques to create eye-catching visuals that sell. They strategically arrange and present the product, props, and backgrounds to enhance its visual appeal and highlight its unique features. They also pay close attention to color, texture, and composition to create an image that is both aesthetically pleasing and informative.
A stylist may also use techniques such as layering, grouping, and repetition to create a sense of depth and interest. Ultimately, the goal of a product stylist is to create an image that not only looks great, but also communicates the value of the product to potential customers.
Let’s dive into how stylists create scroll-stopping visuals.
Highlighting key features
Effective product styling can draw attention to the most important aspects of the product, showcasing its unique design elements, functionality, and benefits.
Consistency and branding
A well-executed styling strategy ensures consistency in how the products are presented, aligning them with the brand's identity and values across social media platforms and storefronts
Creating emotional connections
Styling can evoke emotions and create a connection between the product and the audience. By using appropriate colors, textures, and settings, the product can resonate with potential buyers on a deeper level.
Storytelling
Product styling can help create a narrative around the product, conveying a lifestyle or a specific use case that appeals to the target audience. This kind of storytelling helps a customer envision themselves with the product and can ultimately lead to a sale.
Setting the right mood
The styling choices, such as lighting and background, can set the mood of the photo or video. For example, a bright and airy setup might work well for a fresh and youthful product, while a darker and moody setup may suit a luxurious or sophisticated item.
Showcasing product scale and size
Styling can help provide a sense of scale, making it easier for customers to understand the product's size and dimensions.
Attracting attention on e-commerce platforms
On crowded e-commerce platforms, eye-catching product photos and videos stand a better chance of grabbing shoppers' attention, leading to increased click-throughs and conversions.
Versatility and adaptability
Skillful product styling allows for flexibility in how the product is presented, making it suitable for various marketing channels, including social media, websites, print materials, and more.
Eliminating distractions
Styling helps remove any distractions that could divert attention away from the product, ensuring that it remains the primary focus.
Encouraging engagement
Unique and visually appealing product photos and videos are more likely to be shared and engaged with on social media, extending the product's reach and visibility.
To achieve outstanding product photos and videos, it's essential to understand the target audience, brand identity, and marketing goals. Collaboration between photographers, videographers, stylists, and the marketing team is also key to creating compelling visuals that make the product stand out in a competitive market. So, let's work together to create product photos and videos that make your brand shine!
Food Styling
Food Styling in the Culinary World
Food styling is an essential part of the culinary world, where the visual appeal of food is just as important as its taste. A food stylist is responsible for making foods look appealing and appetizing for various media, including advertisements, cookbooks, magazines, and TV shows. They work closely with photographers, chefs, and editors to create visually stunning images that showcase the food in the best possible light.
Food styling involves more than just arranging food on a plate. It requires a keen eye for detail, creativity, and a deep understanding of food and its properties. A food stylist must be able to choose the right ingredients, props, and lighting to create a visually appealing dish that looks as good as it tastes.
Tasks of a Food Stylist
The tasks of a food stylist can vary depending on the project, but some common tasks include:
- Choosing and preparing ingredients: A food stylist must select fresh and high-quality ingredients that look good on camera (during the photo or video shoot). They may also need to cook or prepare the food to achieve the desired look, depending on the project.
- Plating and arranging food: A food stylist must arrange the food on the plate in a visually appealing way. They may use techniques like stacking, layering, or garnishing to create a beautiful presentation.
- Selecting props and backgrounds: A food stylist must choose the right props and backgrounds to complement the food. This can include plates, utensils, tablecloths, and other decorative items.
Fashion Styling
Fashion styling is vital to any clothing and apparel photo or video shoot. A fashion stylist prepares clothing items by steaming, folding, and placing SKUs in a way that keeps the photo and video shoots organized and cohesive. They work closely with models, ghost mannequins, photographers, and other industry professionals to create an impactful visual representation of a brand or a campaign.
Fashion stylists must have a keen eye for detail and must be up-to-date with the latest fashion trends. Fashion styling includes selecting clothing and accessories that complement the model's body type and skin tone, as well as the overall theme of the shoot. Fashion stylists are also well versed in textiles and design to understand the components and functions of garments.
Tasks of a Fashion Stylist
The tasks of a fashion stylist vary depending on the project, but they generally include:
- Selecting clothing and accessories for models
- Coordinating with hair and makeup artists
- Collaborating with photographers and art directors
- Creating mood boards and style guides that are on trend
- Ensuring that the clothing and accessories are clean and in good condition
- Preparing the clothing and accessories for the shoot
- Pinning clothing on ghost mannequins
- Creating flatlays with clothing, accessories, and props
- Steaming the clothing and accessories for the shoot
Beauty Styling
Beauty styling is a significant aspect of the beauty industry, particularly in the makeup and skincare sectors. A beauty stylist at soona, for instance, works with makeup and skincare companies to create visually appealing and aesthetically pleasing campaigns.
They work with props, perform swatches, and can place ingredients to showcase the brand's products in the best light possible. Beauty stylists must have a keen eye for detail and must be up-to-date with the latest beauty trends.
Tasks of a Beauty Stylist
The tasks of a beauty stylist at soona vary depending on the project, but they generally include:
- Working with makeup and skincare companies to create visually appealing campaigns
- Selecting props and backdrops that complement the brand's products
- Performing swatches and placing ingredients to showcase the brand's products
- Collaborating with photographers and art directors
- Creating mood boards and style guides that are on trend
- Ensuring that the makeup, skincare products, and accessories are clean and in good condition
- Preparing the products for the shoot
- Preparing fresh ingredients to decorate scenes
Behind the Scenes of Styling
Styling is an essential part of creating a visually appealing and effective product or image. Whether it's fashion, food, beauty or commercial products, a skilled stylist can elevate the final result to the next level.
Styling involves a lot of preparation, planning, and attention to detail. They spend a significant amount of time researching and understanding the brand, product, or concept they are working with. They analyze the target audience and the message that needs to be conveyed through the visuals.
Once the stylist has a clear idea and understanding of the project's requirements and aesthetics, they begin the process of selecting the appropriate props, accessories, and clothing. They work closely with photographers, and art directors to ensure that everything fits together seamlessly.
The stylists at soona play an integral role in creating complex scenes using props, doing swatches for our beauty clients, and even steaming & fitting clothes for our clothing brands. Curious about how a stylist works in one of our studios? Check out a BTS clip, below, of a typical stylized photo shoot with us.
In conclusion, behind the scenes of styling involves a lot of hard work and attention to detail. A skilled stylist can make a significant impact on the final result, whether it be women's fashion, food, or commercial products.
Stylists Sell More 🤝
Stylists are an essential part of the commercial world, and they play a massive role in bringing a creative vision to life. Whether they are working with fashion, food, or beauty products, stylists have the power to create an image that sells. In this section, we will explore how stylists can help businesses covert more customers.
The Power of Styling
Styling is an art that requires creativity, attention to detail, and an understanding of the target audience. A good stylist can transform an ordinary product into something that stands out and catches the eye of potential customers. They know how to create a look that is both appealing and relevant to the target market. When looking for a stylist, make sure to take a look at their portfolio of past work.
Product Styling
Product styling is all about making a product look its best. Product stylists know how to use lighting, props, and other tools to create an image that highlights the product's features and benefits. This can be especially important for online sales, where the product image is the only thing the customer sees before making a purchase.
Commercial Styling
Commercial styling is all about creating a cohesive look for a brand. Commercial stylists work with businesses to create a consistent image across all marketing materials, from print ads to social media posts. They know how to create a look that resonates with the target market and reinforces the brand's values. Commercial stylists have experience in a wide array of industries.
Food Styling
Food styling is a specialized area of styling that focuses on making food look as appealing as possible. Food stylists know how to use lighting, props, and other techniques to create an image that makes the food look delicious. This can be especially important for restaurants and food companies that rely on visual appeal to attract customers.
Food stylists can also be used in beauty photography. That's right, we said beauty photography. Working with a food stylist can be beneficial when placing your beauty products with raw ingredients, freshly cut fruit, or vegetables. Bonus if you have a food stylist & a beauty stylist working together to create fresh swatches and placing fresh foods!
Fashion and Clothing Styling
Fashion and clothing styling is all about creating a look that sells. Fashion stylists know how to create an outfit that is both stylish and practical, while clothing stylists focus on making clothes look their best. They know how to use accessories, makeup, and other tools to create a look that appeals to the target market.
In conclusion, stylists are an essential part of the commercial world, and they have the power to increase sales. Whether they are working with products, food, or fashion, stylists know how to create an image that sells. By hiring a stylist, businesses can create a look that resonates with their target market and reinforces their brand values.
Beauty Styling
A beauty stylist is essential to the success of a skincare and makeup brand looking to get eye-catching and scroll-stopping product images. Our creatives work with stylists to capture swatches, the texture of products, detail shots, and packaging shots. Whether your brand is soft and minimalist, or bright with contrasting packaging, our beauty stylists know how to bring your brand vision to life.
review of the different types of stylists
Stylists play a crucial role in various industries, including fashion, product styling, beauty styling, food styling, and clothing styling. They are responsible for creating aesthetically pleasing images that capture the attention of the target audience.
Fashion stylists work with designers, photographers, and models to create stunning looks for editorial shoots, fashion shows, and advertising campaigns. They have a keen eye for fashion trends, color coordination, and style, and use their expertise to create a unique style, and captivating images.
Product stylists, on the other hand, work with businesses and brands to showcase their products in the best possible light. They use their knowledge of lighting, composition, and design to create product images that are visually appealing and informative.
Commercial stylists work on advertising campaigns, TV shows, and movies, and are responsible for creating a cohesive and visually appealing look for the project. They work closely with directors, producers, and designers to ensure that the overall vision is achieved.
Food stylists are responsible for making food look attractive and appetizing in photographs and videos. They use various techniques such as adding steam, using garnishes, and arranging food in an appealing manner to create visually stunning images.
Clothing stylists work with individuals, celebrities, and brands to create stylish and fashionable looks for events, photoshoots, and advertising campaigns. They have a deep understanding of fashion trends, body types, and personal style, and use their expertise to create stunning looks that are both comfortable and stylish.
soona knows style (and stylists!)
Stylists are an essential part of the creative industry, and their expertise and knowledge play a vital role in creating visually stunning and captivating images. Whether it's fashion, product styling, commercial styling, food styling, or clothing styling, stylists bring a unique perspective and creative flair to every project they work on.
Enter soona's pro-service collective! We have expert stylists that are well-versed and exceptionally talented in each industry. We know that they can help capture the quality of your product, and make your product photography POP!
Ready to get started? Build your custom shoot and add one of our expert stylists to your booking!
Frequently Asked Questions
What qualifications do you need to become a fashion stylist?
To become a fashion stylist, you do not necessarily need a formal education. However, it can be helpful to have a degree in fashion design, fashion merchandising, or a related career field. Additionally, experience in the fashion industry, such as working in retail or interning with a fashion company, can be beneficial. If you’re a stylist located in Los Angeles, Denver, Austin or Minneapolis, and you’re interested in joining our soona collective, apply now to work in one of our studios!
How important is a fashion stylist in the fashion industry?
A fashion stylist is a crucial part of the fashion industry, as they are responsible for creating and executing the overall look and feel of a fashion shoot or runway show. They work closely with designers, photographers, and models to ensure that the clothing and accessories are showcased in the best possible way.
What are the essential tools for a fashion stylist?
Some essential tools for a fashion stylist include a well-stocked wardrobe, a variety of styling tools such as steamer, iron, and sewing kit, ghost mannequins, a good camera, and a laptop with free photo editing software. Additionally, having access to a network of contacts in the fashion industry can be helpful for sourcing clothing and accessories.
What is the cost to hire a stylist?
Depending on the industry, project, and stylist skill level the cost to hire a stylist can range from $600-$2500 for day rates. At soona, stylists start at $149 per hour and can be hired for 1 to 4 hour shoots. Hire your soona stylist today!
How do I know if I need a stylist?
Hiring a stylist is essential to bring your content vision to life. You’ll need a stylist when you have a unique and complex moodboard, shot list, and creative vision for your product photography. If you’re looking to showcase various props, fresh ingredients, or unique backdrops a stylist will also be needed. Lastly, stylists are a must when you’re looking to manipulate props and products in specific ways on set to recreate inspo photos or videos.
Are stylists creative directors?
While stylists are not creative directors, they support the customer and photographer execute the creative vision provided in moodboards, shotlists, and shoot goals. Stylists follow customers’ creative direction to set up scenes and capture your vision. stylists add an extra set of hands to your shoot + helps bring your vision to life.
Can a stylist select my props?
Yes! Stylists are often hand-selecting props specifically for your project. They ensure all props are photo-ready and fit your overall creative vision. At soona we offer a grocery shopping service for $79 + cost of goods to have a stylist source fresh ingredients and local props.
A Comprehensive Guide to Styling: Product, Food, Beauty, and Fashion Stylist
Stylists are professionals who work behind the scenes to create visually appealing and cohesive looks for various industries. From fashion to food, stylists play a crucial role in ensuring that products and images are presented in the best possible light. The main goal of a stylist is to create a visual story that resonates with your target audience and effectively communicates the desired message.
Understanding the Role of a Stylist
A stylist is a professional who helps create the overall look and feel of a project or production. They work in various industries, including fashion, beauty, advertising, film, and television. The role of a stylist involves selecting and coordinating props, accessories, and arranging products in a creative and cohesive way for a product shoot. There are many different types of stylists, all with their own unique style and specialty. Let's run through some of the different stylists you can hire.
In the fashion industry, a fashion + clothing stylist assists brands, models, and photographers on fashion shoots. They select clothing and accessories to showcase the brand’s vision and ensure that the models look their best. A fashion stylist must have an eye for detail, a sense of style, and an understanding of current trends. The benefits of having a fashion stylist on set includes: creating cohesive looks, steaming of the garments, fitting clothing on models or mannequins, selecting accessories, and making sure the articles of clothing are clean and presentable to be photographed.
Product stylists work in advertising and marketing, creating images and videos that showcase products in the best possible light. They may work with photographers, videographers, and graphic designers to create visually appealing content that highlights the product's features and benefits. A product stylist must have an understanding of the target audience and be able to create images that resonate with them.
Food stylists have experience creating images and videos that showcase food and beverages. They assist photographers, videographers, and sometimes even chefs to create visually appealing content that highlights the food's taste and presentation. A food stylist must have an understanding of food preparation and presentation and be able to create images that make the viewer's mouth water.
Beauty stylists work in the beauty industry, obviously! They help create images and photos that showcase the texture, consistency, color, and benefits of beauty products. Beauty stylists are particularly skilled in swatching products on panels or models, arranging SKUs in an aesthetic manner, and pulling appropriate props. Hot tip! Want to add another member to your dream production team? Include a hair and makeup stylist to work with your beauty stylist if you're planning on creating a hair and makeup look on a model.
In conclusion, a stylist is an essential part of getting the high-quality visual content that you need for your business. They must have an unmatched eye for detail, a sense of style, and an understanding of target audiences. Whether working in fashion, advertising, film, or food, a stylist plays a crucial role in bringing a project to life!
Product Styling
Importance of Product Styling
Product styling is an essential aspect of any marketing campaign, as it can make or break a product's success. The way a product is presented to the public can have a significant impact on how it is perceived by potential customers. In today's competitive market, it is crucial to have a product that stands out from the crowd, and product styling can help achieve this.
How a Stylist Creates Eye-Catching Visuals that Sell
A product stylist uses a range of techniques to create eye-catching visuals that sell. They strategically arrange and present the product, props, and backgrounds to enhance its visual appeal and highlight its unique features. They also pay close attention to color, texture, and composition to create an image that is both aesthetically pleasing and informative.
A stylist may also use techniques such as layering, grouping, and repetition to create a sense of depth and interest. Ultimately, the goal of a product stylist is to create an image that not only looks great, but also communicates the value of the product to potential customers.
Let’s dive into how stylists create scroll-stopping visuals.
Highlighting key features
Effective product styling can draw attention to the most important aspects of the product, showcasing its unique design elements, functionality, and benefits.
Consistency and branding
A well-executed styling strategy ensures consistency in how the products are presented, aligning them with the brand's identity and values across social media platforms and storefronts
Creating emotional connections
Styling can evoke emotions and create a connection between the product and the audience. By using appropriate colors, textures, and settings, the product can resonate with potential buyers on a deeper level.
Storytelling
Product styling can help create a narrative around the product, conveying a lifestyle or a specific use case that appeals to the target audience. This kind of storytelling helps a customer envision themselves with the product and can ultimately lead to a sale.
Setting the right mood
The styling choices, such as lighting and background, can set the mood of the photo or video. For example, a bright and airy setup might work well for a fresh and youthful product, while a darker and moody setup may suit a luxurious or sophisticated item.
Showcasing product scale and size
Styling can help provide a sense of scale, making it easier for customers to understand the product's size and dimensions.
Attracting attention on e-commerce platforms
On crowded e-commerce platforms, eye-catching product photos and videos stand a better chance of grabbing shoppers' attention, leading to increased click-throughs and conversions.
Versatility and adaptability
Skillful product styling allows for flexibility in how the product is presented, making it suitable for various marketing channels, including social media, websites, print materials, and more.
Eliminating distractions
Styling helps remove any distractions that could divert attention away from the product, ensuring that it remains the primary focus.
Encouraging engagement
Unique and visually appealing product photos and videos are more likely to be shared and engaged with on social media, extending the product's reach and visibility.
To achieve outstanding product photos and videos, it's essential to understand the target audience, brand identity, and marketing goals. Collaboration between photographers, videographers, stylists, and the marketing team is also key to creating compelling visuals that make the product stand out in a competitive market. So, let's work together to create product photos and videos that make your brand shine!
Food Styling
Food Styling in the Culinary World
Food styling is an essential part of the culinary world, where the visual appeal of food is just as important as its taste. A food stylist is responsible for making foods look appealing and appetizing for various media, including advertisements, cookbooks, magazines, and TV shows. They work closely with photographers, chefs, and editors to create visually stunning images that showcase the food in the best possible light.
Food styling involves more than just arranging food on a plate. It requires a keen eye for detail, creativity, and a deep understanding of food and its properties. A food stylist must be able to choose the right ingredients, props, and lighting to create a visually appealing dish that looks as good as it tastes.
Tasks of a Food Stylist
The tasks of a food stylist can vary depending on the project, but some common tasks include:
- Choosing and preparing ingredients: A food stylist must select fresh and high-quality ingredients that look good on camera (during the photo or video shoot). They may also need to cook or prepare the food to achieve the desired look, depending on the project.
- Plating and arranging food: A food stylist must arrange the food on the plate in a visually appealing way. They may use techniques like stacking, layering, or garnishing to create a beautiful presentation.
- Selecting props and backgrounds: A food stylist must choose the right props and backgrounds to complement the food. This can include plates, utensils, tablecloths, and other decorative items.
Fashion Styling
Fashion styling is vital to any clothing and apparel photo or video shoot. A fashion stylist prepares clothing items by steaming, folding, and placing SKUs in a way that keeps the photo and video shoots organized and cohesive. They work closely with models, ghost mannequins, photographers, and other industry professionals to create an impactful visual representation of a brand or a campaign.
Fashion stylists must have a keen eye for detail and must be up-to-date with the latest fashion trends. Fashion styling includes selecting clothing and accessories that complement the model's body type and skin tone, as well as the overall theme of the shoot. Fashion stylists are also well versed in textiles and design to understand the components and functions of garments.
Tasks of a Fashion Stylist
The tasks of a fashion stylist vary depending on the project, but they generally include:
- Selecting clothing and accessories for models
- Coordinating with hair and makeup artists
- Collaborating with photographers and art directors
- Creating mood boards and style guides that are on trend
- Ensuring that the clothing and accessories are clean and in good condition
- Preparing the clothing and accessories for the shoot
- Pinning clothing on ghost mannequins
- Creating flatlays with clothing, accessories, and props
- Steaming the clothing and accessories for the shoot
Beauty Styling
Beauty styling is a significant aspect of the beauty industry, particularly in the makeup and skincare sectors. A beauty stylist at soona, for instance, works with makeup and skincare companies to create visually appealing and aesthetically pleasing campaigns.
They work with props, perform swatches, and can place ingredients to showcase the brand's products in the best light possible. Beauty stylists must have a keen eye for detail and must be up-to-date with the latest beauty trends.
Tasks of a Beauty Stylist
The tasks of a beauty stylist at soona vary depending on the project, but they generally include:
- Working with makeup and skincare companies to create visually appealing campaigns
- Selecting props and backdrops that complement the brand's products
- Performing swatches and placing ingredients to showcase the brand's products
- Collaborating with photographers and art directors
- Creating mood boards and style guides that are on trend
- Ensuring that the makeup, skincare products, and accessories are clean and in good condition
- Preparing the products for the shoot
- Preparing fresh ingredients to decorate scenes
Behind the Scenes of Styling
Styling is an essential part of creating a visually appealing and effective product or image. Whether it's fashion, food, beauty or commercial products, a skilled stylist can elevate the final result to the next level.
Styling involves a lot of preparation, planning, and attention to detail. They spend a significant amount of time researching and understanding the brand, product, or concept they are working with. They analyze the target audience and the message that needs to be conveyed through the visuals.
Once the stylist has a clear idea and understanding of the project's requirements and aesthetics, they begin the process of selecting the appropriate props, accessories, and clothing. They work closely with photographers, and art directors to ensure that everything fits together seamlessly.
The stylists at soona play an integral role in creating complex scenes using props, doing swatches for our beauty clients, and even steaming & fitting clothes for our clothing brands. Curious about how a stylist works in one of our studios? Check out a BTS clip, below, of a typical stylized photo shoot with us.
In conclusion, behind the scenes of styling involves a lot of hard work and attention to detail. A skilled stylist can make a significant impact on the final result, whether it be women's fashion, food, or commercial products.
Stylists Sell More 🤝
Stylists are an essential part of the commercial world, and they play a massive role in bringing a creative vision to life. Whether they are working with fashion, food, or beauty products, stylists have the power to create an image that sells. In this section, we will explore how stylists can help businesses covert more customers.
The Power of Styling
Styling is an art that requires creativity, attention to detail, and an understanding of the target audience. A good stylist can transform an ordinary product into something that stands out and catches the eye of potential customers. They know how to create a look that is both appealing and relevant to the target market. When looking for a stylist, make sure to take a look at their portfolio of past work.
Product Styling
Product styling is all about making a product look its best. Product stylists know how to use lighting, props, and other tools to create an image that highlights the product's features and benefits. This can be especially important for online sales, where the product image is the only thing the customer sees before making a purchase.
Commercial Styling
Commercial styling is all about creating a cohesive look for a brand. Commercial stylists work with businesses to create a consistent image across all marketing materials, from print ads to social media posts. They know how to create a look that resonates with the target market and reinforces the brand's values. Commercial stylists have experience in a wide array of industries.
Food Styling
Food styling is a specialized area of styling that focuses on making food look as appealing as possible. Food stylists know how to use lighting, props, and other techniques to create an image that makes the food look delicious. This can be especially important for restaurants and food companies that rely on visual appeal to attract customers.
Food stylists can also be used in beauty photography. That's right, we said beauty photography. Working with a food stylist can be beneficial when placing your beauty products with raw ingredients, freshly cut fruit, or vegetables. Bonus if you have a food stylist & a beauty stylist working together to create fresh swatches and placing fresh foods!
Fashion and Clothing Styling
Fashion and clothing styling is all about creating a look that sells. Fashion stylists know how to create an outfit that is both stylish and practical, while clothing stylists focus on making clothes look their best. They know how to use accessories, makeup, and other tools to create a look that appeals to the target market.
In conclusion, stylists are an essential part of the commercial world, and they have the power to increase sales. Whether they are working with products, food, or fashion, stylists know how to create an image that sells. By hiring a stylist, businesses can create a look that resonates with their target market and reinforces their brand values.
Beauty Styling
A beauty stylist is essential to the success of a skincare and makeup brand looking to get eye-catching and scroll-stopping product images. Our creatives work with stylists to capture swatches, the texture of products, detail shots, and packaging shots. Whether your brand is soft and minimalist, or bright with contrasting packaging, our beauty stylists know how to bring your brand vision to life.
review of the different types of stylists
Stylists play a crucial role in various industries, including fashion, product styling, beauty styling, food styling, and clothing styling. They are responsible for creating aesthetically pleasing images that capture the attention of the target audience.
Fashion stylists work with designers, photographers, and models to create stunning looks for editorial shoots, fashion shows, and advertising campaigns. They have a keen eye for fashion trends, color coordination, and style, and use their expertise to create a unique style, and captivating images.
Product stylists, on the other hand, work with businesses and brands to showcase their products in the best possible light. They use their knowledge of lighting, composition, and design to create product images that are visually appealing and informative.
Commercial stylists work on advertising campaigns, TV shows, and movies, and are responsible for creating a cohesive and visually appealing look for the project. They work closely with directors, producers, and designers to ensure that the overall vision is achieved.
Food stylists are responsible for making food look attractive and appetizing in photographs and videos. They use various techniques such as adding steam, using garnishes, and arranging food in an appealing manner to create visually stunning images.
Clothing stylists work with individuals, celebrities, and brands to create stylish and fashionable looks for events, photoshoots, and advertising campaigns. They have a deep understanding of fashion trends, body types, and personal style, and use their expertise to create stunning looks that are both comfortable and stylish.
soona knows style (and stylists!)
Stylists are an essential part of the creative industry, and their expertise and knowledge play a vital role in creating visually stunning and captivating images. Whether it's fashion, product styling, commercial styling, food styling, or clothing styling, stylists bring a unique perspective and creative flair to every project they work on.
Enter soona's pro-service collective! We have expert stylists that are well-versed and exceptionally talented in each industry. We know that they can help capture the quality of your product, and make your product photography POP!
Ready to get started? Build your custom shoot and add one of our expert stylists to your booking!
Frequently Asked Questions
What qualifications do you need to become a fashion stylist?
To become a fashion stylist, you do not necessarily need a formal education. However, it can be helpful to have a degree in fashion design, fashion merchandising, or a related career field. Additionally, experience in the fashion industry, such as working in retail or interning with a fashion company, can be beneficial. If you’re a stylist located in Los Angeles, Denver, Austin or Minneapolis, and you’re interested in joining our soona collective, apply now to work in one of our studios!
How important is a fashion stylist in the fashion industry?
A fashion stylist is a crucial part of the fashion industry, as they are responsible for creating and executing the overall look and feel of a fashion shoot or runway show. They work closely with designers, photographers, and models to ensure that the clothing and accessories are showcased in the best possible way.
What are the essential tools for a fashion stylist?
Some essential tools for a fashion stylist include a well-stocked wardrobe, a variety of styling tools such as steamer, iron, and sewing kit, ghost mannequins, a good camera, and a laptop with free photo editing software. Additionally, having access to a network of contacts in the fashion industry can be helpful for sourcing clothing and accessories.
What is the cost to hire a stylist?
Depending on the industry, project, and stylist skill level the cost to hire a stylist can range from $600-$2500 for day rates. At soona, stylists start at $149 per hour and can be hired for 1 to 4 hour shoots. Hire your soona stylist today!
How do I know if I need a stylist?
Hiring a stylist is essential to bring your content vision to life. You’ll need a stylist when you have a unique and complex moodboard, shot list, and creative vision for your product photography. If you’re looking to showcase various props, fresh ingredients, or unique backdrops a stylist will also be needed. Lastly, stylists are a must when you’re looking to manipulate props and products in specific ways on set to recreate inspo photos or videos.
Are stylists creative directors?
While stylists are not creative directors, they support the customer and photographer execute the creative vision provided in moodboards, shotlists, and shoot goals. Stylists follow customers’ creative direction to set up scenes and capture your vision. stylists add an extra set of hands to your shoot + helps bring your vision to life.
Can a stylist select my props?
Yes! Stylists are often hand-selecting props specifically for your project. They ensure all props are photo-ready and fit your overall creative vision. At soona we offer a grocery shopping service for $79 + cost of goods to have a stylist source fresh ingredients and local props.
