As we step into 2025, the world of creative content is evolving faster than ever. Trends come and go, but the brands that stand out are the ones that know how to balance fresh ideas with authenticity. At soona, we’re always keeping an eye on what’s next—what’s resonating and what’s making an impact. From the authenticity of human models to the beauty of a little bit of mess, here are the creative trends we see shaping the year ahead.
Models that remind us that AI models have a LONG way to go
All the hype about AI models takes for granted something really important for 2025: people feeling like a real person is behind the product you are selling. Whether you are selling thousands of products or a more curated collection, models are a critical way to show fit, style and comfort. These models from our pro services directory are giving authenticity and quality.
Making a mess
Perfect swatches are still in, but there is a growing trend of visuals that remind us what make up and beauty is all about: having fun! We love these stylist forward photos from soona clients who are taking on this trend and making it their own.
Playing with the darkness
Look, if you are feeling like the world isn’t all sunshine and rainbows right now, we get it. This is why we predict so many brands are embracing a visual identity that embraces darker color palettes and moodier lighting.
Trends may shift, but the best content is always about connection—whether it’s through the warmth of a real model, the joy of an imperfect beauty moment, or the depth of a moody aesthetic. As we move through 2025, we can’t wait to see how brands put their own spin on these creative directions. Ready to bring your vision to life? We’ve got the tools (and the team) to make it happen. Let’s create something amazing together.
Get started with soona
If you’re ready to elevate your visual content and try some of these trends, soona makes it easy to get started. With our seamless online booking system, you can hire models and book photoshoots in just a few clicks—no need to worry about long-term contracts or complicated logistics.
Simply subscribe to an ongoing plan or pay a one-time booking fee and enjoy lifetime access to your custom content, designed to enhance your product pages and social channels. We’ll handle the talent for you. 😉
Whether you’re launching new products or refreshing your current listings, soona model photography services can help you capture the high-quality, on-brand images your business needs to grow and succeed across all ecommerce channels.
As we step into 2025, the world of creative content is evolving faster than ever. Trends come and go, but the brands that stand out are the ones that know how to balance fresh ideas with authenticity. At soona, we’re always keeping an eye on what’s next—what’s resonating and what’s making an impact. From the authenticity of human models to the beauty of a little bit of mess, here are the creative trends we see shaping the year ahead.
Models that remind us that AI models have a LONG way to go
All the hype about AI models takes for granted something really important for 2025: people feeling like a real person is behind the product you are selling. Whether you are selling thousands of products or a more curated collection, models are a critical way to show fit, style and comfort. These models from our pro services directory are giving authenticity and quality.
Making a mess
Perfect swatches are still in, but there is a growing trend of visuals that remind us what make up and beauty is all about: having fun! We love these stylist forward photos from soona clients who are taking on this trend and making it their own.
Playing with the darkness
Look, if you are feeling like the world isn’t all sunshine and rainbows right now, we get it. This is why we predict so many brands are embracing a visual identity that embraces darker color palettes and moodier lighting.
Trends may shift, but the best content is always about connection—whether it’s through the warmth of a real model, the joy of an imperfect beauty moment, or the depth of a moody aesthetic. As we move through 2025, we can’t wait to see how brands put their own spin on these creative directions. Ready to bring your vision to life? We’ve got the tools (and the team) to make it happen. Let’s create something amazing together.
Get started with soona
If you’re ready to elevate your visual content and try some of these trends, soona makes it easy to get started. With our seamless online booking system, you can hire models and book photoshoots in just a few clicks—no need to worry about long-term contracts or complicated logistics.
Simply subscribe to an ongoing plan or pay a one-time booking fee and enjoy lifetime access to your custom content, designed to enhance your product pages and social channels. We’ll handle the talent for you. 😉
Whether you’re launching new products or refreshing your current listings, soona model photography services can help you capture the high-quality, on-brand images your business needs to grow and succeed across all ecommerce channels.
