DIY content hit its limit

The Shipping Store had a growing product portfolio and multiple brands—but no centralized content strategy. Their small team was scrappily producing shoots in-house using Airbnbs as studios, team members as models, and manual coordination. This DIY setup was costly in time and resources, pulling designers away from their core work and in the end only getting mediocre product photography. The company needed a scalable, high quality solution to stand out on crowded ecommerce platforms like Amazon.

Efficiency meets excellence

The Shipping Store implemented a scalable creative workflow with the help of soona. By tapping into soona’s professional models, and expert stylists they brought new life to everyday products—ensuring consistent lighting, styling, and environments that strengthen their brand identity across all platforms and channels.

This shift eliminated the logistical and financial challenges of traditional photo shoots: no more location scouting, equipment costs, or complex coordination. Their in-house creative team is now free to focus on strategy and design, drawing from a growing content library to build optimized product listings, Amazon A+ content, and high-performing ad creative. The result is a cohesive and elevated brand presence on Amazon and Walmart.

270% Growth with Scalable Content

The Shipping Store’s partnership with soona has delivered a measurable impact across visibility, efficiency, and brand quality.

Between 2023 and 2024, Amazon page views increased by 270%, driven by a complete rollout of A+ content across all products. The brand expanded into new marketplaces like Amazon Canada and Walmart while maintaining consistent, high-quality visuals across over 1,000 SKUs and three brands.

With soona’s professional models and stylists, The Shipping Store built a scalable content engine. A growing library of branded assets now powers faster product launches, high-converting ad creative, and flexible omnichannel marketing.

Internal teams have reclaimed time and designers can focus on strategy instead of shoot logistics. The result: faster time to market, higher perceived product value, and a clear competitive edge in crowded ecommerce channels.

“We’re a lean team with over 1,000 SKUs—soona lets us scale our content without sacrificing quality. There’s no way we could’ve achieved this volume and consistency without them.”

4.6 stars across 150+ reviews

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