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How Steady Straps Drove a 227% Increase in Amazon Page Views with soona Listing Insights

SteadyStraps partnered with soona’s Listing Insights to enhance its Amazon product photos. By improving image quality, adding close-ups, and creating a more engaging visual mix, the brand refreshed its listings and strengthened its presence in a competitive marketplace.

12.5%

increase in units ordered

227%

Increase in page views

Close-up of a hand demonstrating a minimalist elastic phone grip on a white smartphone case, providing a secure and ergonomic hold.

With soona Listing Insights optimized visual content for Steady Strap’s Solid Black Strap listing, we increased units ordered by 12.5% from April 2024 to June 2024.

– Larry Walters, founder, SteadyStraps

‍SteadyStraps is a brand that sells more than 80 different types of phone accessories. It relies heavily on Amazon as its main sales channel.

There are tons of potential customers on Amazon—and tons of competitors, too. So SteadyStraps knows it’s important to do whatever it can to stand out.

Take a look at how it cooked up some updates to its product content thanks to Listing Insights, one of soona’s suite of AI tools made to help brands get the most ROI out of their product photos. See how SteadyStraps collaborated with soona for marketing creative using a first-of-its-kind visual analytics engine designed to optimize product content.

Challenge

Image quality and variety were lacking

Different products in its collection see different rates of success. Some score #1 in Amazon best sellers, while others struggle to gain traction.

Its Black Solid Phone Strap in particular was struggling to gain traction. And SteadyStraps didn’t know what to do to change things up.

Screenshot of SteadyStraps Black Solid Phone Strap Amazon listing, featuring an elastic phone grip attached to a white phone case. The listing highlights its adjustable design, hook and loop closures, and compatibility with wireless charging.

When it plugged the Amazon listing into soona Listing Insights, it earned a dismal score of 68 out of 100. We optimized the listing for their Solid Black Strap variation on Amazon.

SteadyStraps' initial Amazon listing score from soona’s Listing Insights, showing a 68/100 rating. The report highlights areas for improvement, including low image quality (55) and weak visual mix (56), despite having an optimal gallery count.

While the amount of images was okay, image quality and visual mix were lacking.

Solution

Back to the basics

soona Listing Insights identified a few key areas of opportunity—improving its products on white photos and incorporating some close-up detail shots.

SteadyStraps' Listing Insights report highlighting two key visual mix opportunities: adding an additional product-on-white image for compliance with Amazon's main image requirements and incorporating a close-up detail shot to showcase product features.

It also noted that SteadyStraps could use higher resolution photos—the ones it was using were less than the recommended 1600 pixels wide. This is so shoppers can zoom into product photos and still see quality visuals with ample detail.

SteadyStraps' Listing Insights report identifying image quality issues, including low resolution and poor lighting. Recommendations include using professional photography with proper lighting and ensuring images are at least 1600px on the longest side for optimal zoom functionality.

So SteadyStraps worked with the soona team to capitalize on these opportunities, creating an improved Amazon product listing.

Outcome

Units ordered increased by 12.5% from April to June

After soona delivered professional product photos to SteadyStraps, everything began to change.

SteadyStraps product benefits infographic showcasing comfort, confidence, and convenience. Features include a secure adjustable grip, no adhesives, durable elastic design, and compatibility with wireless charging, making it easy to hold and use a phone one-handed.

To start, it scored higher in Listing Insights—showcasing lifestyle photography, photos with models, images that show product size and scale, and even an Amazon infographic. “Our soona Listing Insight’s Score for our lead product was 68 and we improved our lead product’s listing with a soona score of 96,” says Larry Walters, founder of SteadyStraps.

Close-up of hands installing a SteadyStraps phone grip inside a white phone case. The elastic strap is secured with hook and loop fasteners, showcasing its adjustable and adhesive-free design for a secure grip.

Plus, we addressed those issues mentioned above. “The photographer assigned to conduct our photo shoots was wonderful!” says Larry. “She was very creative, highly skilled, accommodated all our requests, and did an excellent job on the photos, including conducting an additional, specialized photo shoot with a hand model.”

Hand holding a smartphone with a SteadyStraps elastic phone grip attached to a white case. The strap provides a secure, adjustable fit for comfortable one-handed use and better phone control.

With new, high-quality Amazon product photos, SteadyStraps slowly started to see results.

While it didn’t see a significant improvement from April 2024 to May 2024, comparisons from April to June provided stronger cases for improvements in listing performance.

In fact, the number of units ordered increased by 12.5% from April to June—selling 50% more units than the sessions leader who had 54% more sessions and 68% more page views than Black Solid in June 2024.

The Black Solid product sold 28.6% more units than the next closest variation. It also increased sessions by 103.9% and page views by 227.7% from April to June.