We all know the saying: a picture speaks a thousand words. And this is never more true than when it comes to ecommerce and selling on marketplaces like Etsy. In fact, according to Etsy, quality product photography is the most influential factor in consumers’ purchase decision, surpassing product cost, shipping cost, and reviews.
To stand out from the noise, and make your voice heard, your product images are of utmost importance.
With nearly 7.5 million active sellers on Etsy, getting customers to stop scrolling is key. And even if you have the most amazing product photos to post on your listings, if they’re not compatible with Etsy photo size requirements, no one will get a chance to see them.
In this post, get a comprehensive guide to Etsy listing photo size and other image requirements.
Etsy photo basics
- File type: JPG, GIF, or PNG
- Color mode: sRGB
- Size: 2000 pixels for the shortest side
- Resolution: 72PPI
- File size: less than 1 MB for faster uploading
Before we jump into the juicy stuff, let’s quickly cover some of the basics. As far as universal truths go, Etsy only accepts .jpg, .gif, and .png files, so ensure your product photos are in one of these formats. Animated .gif and transparent .png files aren’t accepted. It will also automatically convert all files to sRGB color mode, so you’ll want to adjust on your end first for best results.
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Etsy image size guidelines for 2024
It's important to note that each type of image has its own specific size requirements. So, to make it easier for you to find the info you need, here’s a handy chart and then we’ll go through each size requirement for Etsy product listings down below.
Detailed specs for each type of Etsy image are as follows:
Listing images
- Size: at least 1000 pixels wide; 3000 x 2250 pixels recommended
- Number of images: up to 10; at least 5 recommended
- Aspect ratio: 4:3 recommended
- Orientation: landscape or square for the first image; recommend using the same orientation for all listing images
- File type: JPG, GIF, or PNG
- Color mode: sRGB
- Resolution: 72PPI
- File size: less than 1 MB for faster uploading
crop your images to fit the unique specs of various social media platforms + marketplaces
Your listing images are extremely important. To ensure a clear, up-close look, use a listing photo that’s at least 1000 pixels wide. This way, when shoppers click the zoom button, the enlarged image will be crystal clear.
Remember, first impressions matter! To set the tone for your product listing, use a photo at least 3000 pixels wide and 2250 pixels tall, in landscape or square orientation. This is the photo shoppers will see when they search for products. It’s also best practice to choose an image that showcases as much as the product or its best feature as much as possible.
Using a landscape or square format will help create a nice cropped thumbnail image that appears in the search results, making it easier to spot. Etsy recommends using the same size and orientation photos for all your listings for a smooth shopping experience.
You can upload up to 10 listing images. Many successful listings have at least five photos, each providing shoppers with additional information about the product. Try photographing the product at different angles, or showcasing features that might not be captured all in one shot, such as the inside of a bag or the bottom of a shoe.
Shop icon
- Recommended size: 500 x 500 pixels
- File type: JPG, GIF, or PNG
- Color mode: sRGB
- Resolution: 72PPI
- File size: less than 1 MB for faster uploading
Your shop icon is essentially a logo for your Etsy store. It’s a small graphic that’s used across different areas of your shop to help build brand awareness and offer an instant way for shoppers to visually identify the merchant.
Use a shop icon that reflects your brand and looks good whether rendering large or small. That means keep backgrounds clean, graphics and illustrations simple, and text short and easy to read.
Bio and profile photo
- Min size: 400 x 400 pixels; 500 x 500 pixels recommended
- File type: JPG, GIF, or PNG
- Color mode: sRGB
- Resolution: 72PPI
- File size: less than 1 MB for faster uploading
- Orientation: square
Your Etsy profile photo is essentially an image of yourself, the shop owner. Etsy is a more personal marketplace, and many shoppers like to know who they’re supporting, and who is physically making the products.
You can’t actually delete your Etsy profile photo, but you can replace it with a new one at any time. Choose a clear, well-lit headshot or close-up of your face—nothing shot at a distance.
Team logo
- Recommended size: 170 x 100 pixels
- File type: JPG, GIF, or PNG
- Color mode: sRGB
- Resolution: 72PPI
- File size: less than 1 MB for faster uploading
- Orientation: square
Order receipt banner
- Min size: 760 x 100 pixels
- File type: JPG, GIF, or PNG
- Color mode: sRGB
- Resolution: 72PPI
- File size: less than 1 MB for faster uploading
The order receipt banner appears—you guessed it!—at the top of order receipts. It’s a great place to reinforce your brand’s visual identity.
Shop banner
The minimum required size for mini shop banners is
- Mini shop banner min size: 1200 x 160 pixels; 1600 x 213 pixels recommended
- Big shop banner min size: 1200 x 300 pixels; 1600 x 400 pixels recommended
- File type: JPG, GIF, or PNG
- Color mode: sRGB
- Resolution: 72PPI
- File size: less than 1 MB for faster uploading
You can choose from one of two types of shop banners: a mini shop banner or a big shop banner. Mini shop banners work if you want to prioritize the focus on your shop icon and listings. Big shop banners are great for big, bold visuals or timely promotions.
Carousel banner
- Recommended size: 1200 x 300 pixels
- Number of images: up to 4
- File type: JPG, GIF, or PNG
- Color mode: sRGB
- Resolution: 72PPI
- File size: less than 1 MB for faster uploading
Carousel banners are only available to Etsy Plus subscribers. They cycle through up to four different images. This is great if you want to feature a range of products or promotions, especially because you can link each one to a unique URL.
Collage banner
- Number of images: up to 4
- File type: JPG, GIF, or PNG
- Color mode: sRGB
- Resolution: 72PPI
- File size: less than 1 MB for faster uploading
Collage banners are only available to sellers subscribed to Etsy Plus. The minimum required image size for Etsy collage banners changes depending on how many images you feature in the collage:
- 2 images: 600 x 300 pixels
- 3 images: 400 x 300 pixels
- 4 images: 300 x 300 pixels
Thumbnails
- Recommended size: 570 x 456 pixels
- File type: JPG, GIF, or PNG
- Color mode: sRGB
- Resolution: 72PPI
- File size: less than 1 MB for faster uploading
No matter how incredible your image gallery is, if your thumbnail image isn’t up to scratch, you won’t get the clicks you need to make the sale. So it’s super important you get the thumbnail just right!
When your listings first appear, they show as small thumbnails, only made into a larger gallery once clicked. The first photo in your listing becomes the thumbnail for that particular listing. It’s the image potential buyers will see when they come across your shop's homepage, search results, and other sections of Etsy.
When you upload a photo to your listings, ensure you have enough room to crop. The recommended Etsy thumbnail size is 570 x 456 pixels, so you might need to adjust your photo accordingly.
Videos
- Length: 5–15 seconds
- Resolution: at least 1080 pixels
- Number of videos: 1 per listing
Etsy also allows for the use of video. Product videos can complement the story your photos tell. Videos are a great way to add some action to capture shoppers’ attention!
You can include audio in your video but Etsy will remove it before publishing it live. So don’t worry if you don’t like the sound of your own voice or the dog started barking during the shoot.
Resizing your images for Etsy
Once you know what Etsy image sizes you need, you can repurpose and resize the photos you already have and upload them accordingly. Don’t panic just yet—there’s no need for design experience here! To resize your images for your Etsy listings, there are many online sites you can use, ranging from drag-and-drop user-friendly platforms such as Canva, to advanced programs like Adobe Photoshop for the pros. Or you can take advantage of a free tool like our soona image resizer 📏.
Sure, we’re biased, but we love our image resizer because it already knows all the specs for Etsy. And most other marketplaces and channels you’d want to sell, including Amazon, Facebook, and eBay.
Keep in mind that decreasing the size of an image won't affect its resolution, but if you increase the size, the resolution may decrease, causing pixelation. Also note that uploaded images may appear less clear from file compression.
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How to take a perfect Etsy listing image photo
Now it’s time for the fun part! Taking photos for your Etsy listing doesn’t have to be complicated, but there are a few tips and tricks that you can follow to get the perfect shot, every time.
Quick tips:
- The first photo in your Etsy listing should be horizontal or square, so the main focus of the image is visible in the thumbnail. Using the same shape for all your listing photos will make your store look more consistent.
- Etsy automatically rotates photos, but if your images are still sideways, try rotating them using a photo editor or by retaking the photo from a different angle.
- Crop your images accurately using Etsy’s crop tool.
- Take pictures of your item from further away than you think you’ll need.
- Use the placement tool to make fine-tuning adjustments to your thumbnail.
- Your final image will be cropped from the original, so make sure it was created at the highest resolution possible to meet the suggested minimum size for listing images.
Add the wow factor to your Etsy listing pictures with soona
Looking to take your Etsy shop to the next level? Check out our Etsy starter pack! Starting at just $259, this expertly curated photo pack features beautiful content that’s been proven to drive conversions. Plus, with access to a network of 500+ models, including full-body, hand models, and even some adorable pets, you’re sure to find the perfect fit for your brand.
We make the photo shoot process easy and stress-free. Simply build your dream shot list and get scheduled for a shoot in less than 10 minutes. Your first product even ships to us for free!
Our virtual studio allows you to join from anywhere and bring your vision to life in real-time with our professional creative team. And with professionally edited assets ready for upload within 24 hours of purchase, you’ll be able to start using your new content in no time.
At soona, we understand the unique needs of ecommerce brands and have designed our platform to meet those needs, or if you have something specific in mind, build a custom shoot!
Etsy photo size FAQs
What size should images be on Etsy?
Images on Etsy should be 2000 pixels for the shortest side and a file size of less than 1 MB for faster uploading. Get more Etsy image sizes in this post.
What is the best image size for Etsy in 2024?
The best image size for Etsy in 2024 is 2000 pixels for the shortest side and a file size of less than 1 MB for faster uploading. Get more Etsy image sizes in this post.
What size is an Etsy video in pixels?
An Etsy video is at least 1080 pixels in size. Get more Etsy video specs in this post.
What is the best size for Etsy thumbnails?
The best size for Etsy thumbnails is 570 x 456 pixels and a file size of less than 1 MB for faster uploading. Get more Etsy image sizes in this post.
How do I make my Etsy pictures fit?
Use an image resizing tool like the soona image resizer to reformat and size Etsy pictures according to the marketplace’s guidelines as outlined in this post.