The Ultimate Guide to Etsy Specs in 2023: Image and Video Requirements

Discover the ultimate Etsy photo size guide to optimize your product listings. Our comprehensive spec guide covers dimensions, aspect ratios, and file formats!

Marissa Noble Hemingway
Marissa Noble Hemingway
sr social media manager
May 1, 2023
The Ultimate Guide to Etsy Specs in 2023: Image and Video Requirements

We all know the saying: a picture speaks a thousand words. And this is never more true than when it comes to ecommerce. To stand out from the noise, and get your voice heard, your product images are of utmost importance. According to Etsy, the quality of photos is considered “extremely important” or “very important” by 90% of shoppers when making a purchase decision, even surpassing product cost, shipping cost, and reviews.

So, you grab your amazing product, prop it against that white wall in your bedroom, and let your iPhone do the rest. Piece of cake, right? We wish.

There are actually a whole host of things that you need to bear in mind to take and upload the perfect product image that will drive conversions. In this article, we’ve given you all the steps and knowledge you’ll need to get your listing in tip-top shape.

With more than a million active sellers and over 40 million items on offer, Etsy has become a major player in the ecommerce space, providing shoppers with an endless storefront of unique goods. With such a large audience, getting customers to stop scrolling is key – enter our guide to Etsy product listings. 

Visuals play a major role in driving users to purchase products online. In ecommerce, images help build trust with your audience by providing them with a detailed view of the product they're interested in, and highlighting its features, benefits, and unique selling points.

In this article, we will give you guidelines on Etsy photo sizes, formats and composition, as well as tips on how to take the perfect Etsy listing images. 

Etsy photo basics 

Before we jump into the juicy stuff, let’s quickly rehash some of the basics. Whether you’re dipping your toe into the world of online selling, or you’re a seasoned ecommerce pro, we all need to ensure that we’re sticking to Etsy's fundamental guidelines.

Etsy accepts .jpg, .gif, and .png files, so ensure your product photos are in one of these formats. Note that animated .gif and transparent .png files are not permitted. 

When it comes to product listings, you can upload up to 10 photos. The most successful listings usually have at least five photos, each providing shoppers with additional information about the product. Try photographing the product at different angles, or showcasing features that might not be captured all in one shot – such as the inside of a bag, or the bottom of a shoe.

What size should images be on Etsy?

You want to make sure that your customers are getting a good look at your product, when they’re in the consideration phase of their buying journey. To ensure that clear, up-close look at your product, it's best to have a listing photo that is at least 1000 pixels wide. This way, when they click the Zoom button, the enlarged image will be crystal clear.

It's important to note that each type of image has its own specific size requirements. So, to make it easier for you to find the info you need, we’ll go through each size requirement for Etsy product listings. 


Etsy Image Size

Remember, first impressions matter! To set the tone for your product listing, use a photo that is 3000px wide and 2250px tall, in landscape. This is the photo that shoppers will see when they search for products. It’s also best practice to choose an image that showcases as much as the product as possible, or its best feature.

Using a landscape format to combat the cropped thumbnail image that appears  in the search results, making it easier to spot.

Note: Try to keep your images under 1MB, to avoid difficulties when uploading.

What is the best size for thumbnail Etsy Thumbnails?

No matter how incredible your image gallery is, if your thumbnail image isn’t up to scratch, you won’t get the clicks that you need for the rest of your listing. So it’s super important that you get the thumbnail just right!

When your listings first appear, they show as small thumbnails, only made larger into a larger gallery once clicked. So, it's essential to capitalize on what you’ve got, and make sure that your thumbnail image is captivating, and represents your brand well. When you upload a photo to your listings, ensure that you have enough room to crop. The recommended Etsy thumbnail size is 570 x 456 pixels, so you might need to adjust your photo accordingly.

Keep in mind that the first photo in your listing becomes the thumbnail for that particular listing. This means that it's the image that potential buyers will see when they come across your shop's homepage, search results, and other sections of Etsy. So, make sure it's a good one!

How do I make my Etsy pictures fit?

Don’t panic just yet – there is no need for design experience here! To resize your images for your Etsy listings, there are many online sites you can use, ranging from drag-and-drop user-friendly platforms such as Canva, to Adobe Photoshop, for the pros.

Keep in mind that decreasing the size of an image won't affect its resolution, but if you increase the size, the resolution may decrease, causing pixelation. Also, note that uploaded images may appear less clear from file compression.

How to take a perfect Etsy listing image photo?

And now it’s time for the fun part! Taking photos for your Etsy listing doesn’t have to be complicated, but there are a few tips and tricks that you can follow to get the perfect shot, every time.

The first photo in your Etsy listing should be horizontal or square, so that the main focus of the image is visible in the thumbnail. Using the same shape for all your listing photos will make your store look more consistent.

Etsy automatically rotates photos, but if your images are still sideways, try rotating them using a photo editor or by retaking the photo from a different angle. 

Quick Tips:

• Crop your images accurately using Etsy’s crop tool

• Take pictures of your item from further away than you think you’ll need

• Use horizontal or landscape images

• Use an aspect ratio of 4:3

• Use the placement tool to make fine-tuning adjustments to your thumbnail

Your final image will be cropped from the original, so make sure it was created at the highest resolution possible to meet the suggested minimum size for listing images.

Add the wow factor to your Etsy listing pictures with soona

Looking to take your online shop to the next level? Consider purchasing the Etsy Starter Pack from soona! Our expertly curated packs, starting at just $259, feature beautiful content that's been proven to drive conversions. Plus, with access to a network of 500+ models, including full-body, hand models, and even some adorable pets, you're sure to find the perfect fit for your brand.

We make the photo shoot process easy and stress-free. Simply build your dream shot list and get scheduled for a shoot in less than 10 minutes. Your first product even ships to us for free! 

Our virtual studio allows you to join from anywhere and bring your vision to life in real-time with our professional creative team. And with professionally edited assets ready for upload within 24 hours of purchase, you'll be able to start using your new content in no time.

At soona, we understand the unique needs of ecommerce brands and have designed our platform to meet those needs, or if you have something specific in mind, build a custom shoot!

Make your Images Pixel Perfect

We know specs can be difficult to master with so many platforms, marketplaces, and sites to sell. That’s why we created our image resizer! Whether you’re posting to promote your products on social media channels or looking for optimized images for Amazon, the image resizer is the best tool to help you get the image sizes you need for wherever you sell.

Simply upload a file. Select your platform. Choose which sizes you need. Adjust your photo and crop. Done! Your files are ready for download.

Get started with soona’s image resizer today!

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