what is ecommerce photography?
Photography is an essential part of a customer's ecommerce experience. Product images must be visually appealing and accurate. Not surprisingly, high quality photos increase the likelihood of a customer to purchase while enhancing your overall brand aesthetic. E-commerce photos can not only be used on your website but it also represents your brand and products across many marketplaces and platforms as well. This could include Amazon, Etsy, Instagram, TikTok and many more.
Ready to get started? Here are soona, we know a thing or two about product photography. We're ready to help your ecommerce store sales dreams come true.
the benefits of using professional photographers for your product photography
To reach your target audience and grow online sales for your business, you need clear, eye-catching photography photos of your products. Here are some tips on why using commercial photography is the way to go.
By taking high quality photos for your ecommerce website, you can increase conversion and sales. Customers will have a clear representation and be able to see all the features of your product.
drive customer trust
Your customers will likely be shopping on many major ecommerce platforms. They will be comparing pricing as well as various product attributes. Professional photography allows you to further optimize images to showcase your merchandise in the most meaningful way to build legitimacy. This is especially true for a new customer base or a new product launch.
build your brand
Photography is a way to connect with your customers. Utilizing a professional photographer will bring your brand to life in a consistent manner.
save time and money
Between the product photography equipment, the camera settings, the props and the edits, DIY photography can take a lot of time and money. Leave all those to a professional such as soona. We can save you time and money in the long run. soona has all the tools to create stunning imagery for your ecommerce photography needs: from product on white to lifestyle photography.
Want to learn more about high quality ecommerce photography for your online store? or looking for product photography tips? Head over to our blog, the checkout. Or see some blog posts below:
different types of ecommerce product photography
product on white background
Product on white background is the starting point for all product photos. Product on a white background allows users to pay attention to the details of your product without any distractions.
Many merchants try to take short cuts using a smartphone camera, makeshift tripods, and low quality lighting, but good product on white photos are deceptively difficult to take.
Professional photographers take into account natural light versus artificial light; hard shadows versus soft shadows; truly seamless backgrounds; right equipment; and have knowledge of the post production photo editing process to get the perfect pure white backdrop look seen online.
Ensure that each product on white photo is a high quality image as these appear on your product landing pages. That means that these images are the ones most likely to be zoomed into with every detail in full view for your potential customers to see and shared across other websites as your products gain traction.
Lifestyle images allow customers to imagine your product in the situations and settings where they'll be most often used. Lifestyle shots can be created in any number of settings both indoors and outdoors. Finding the perfect room is essential to create attractive photos that tell the story of your brand and allow customers to imagine your products being used in their daily life. You can include lifestyle shots on product pages, platform listings, and most commonly in social media marketing campaigns.
products in action
Models are an important creative solution to add to your product photo mix. Models are for more than just clothing and fashion photography. Models give life to electronics, home goods, furniture, and so much more. They truly make good images turn into high quality product photos.
At soona we offer hand models, full body models, and even pet models with a license to use every final image in perpetuity so that you can bring any vision to life at a reasonable price.
Not sure where to get started? check out our inspiration board below.
the differences in ecommerce photography for each platform
Whether you are running on Shopify, Amazon or Etsy, you will want to optimize your product images for each platform. Don't worry we have you covered!
See platform-specific spec guides to help you get started:
Hit the easy button Check out our platform-specific packs to take your ecommerce business to the next level.
the soona difference
soona is the first virtual product photography studio allowing you to join your photoshoot from anywhere in the world. soona is solely focused on producing high quality images and allows brands to complete projects of any size in a scalable affordable way. At soona, you can expect:
Book a shoot to learn more about our services. Get started today on your ecommerce photography photo shoot and start to see results tomorrow!