The Ultimate Guide to Instagram Specs in 2023: Instagram Ad Sizes, Facebook Image Specs, and more!

Learn about the latest Instagram and Facebook specs. This article covers Facebook and Instagram photo and video specs and the proper dimensions for your ads.

 Claire Oswald
Claire Oswald
product marketing manager
May 1, 2023
The Ultimate Guide to Instagram Specs in 2023: Instagram Ad Sizes, Facebook Image Specs, and more!

They say that content is king, and for one of the biggest social media platforms around, this is especially true. Shopify even suggests that businesses post on Instagram at least once a day to maximize their visibility and engagement. Instagram is all visual content, user-friendly, and, if you’re a seller, very competitive. So, it’s important that you’re making the most out of your photos. 

Looking to capture that perfect, “Instagrammable” shot? Whether you're a social media influencer or a small business owner, creating captivating content on Instagram requires more than just a photo and a good caption. Understanding the correct Instagram post size, advertisement, and video specs can help your images stand out!

Instagram has become the preferred platform for businesses to promote their products and services. With the recent addition of Instagram Reels, creators have even more opportunities to create engaging and unique content. Knowing the appropriate Instagram post dimensions, ads, and video specifications is essential for boosting your engagement. So, let’s dive in!

What is the Size of an Instagram Photo Post?

Instagram recommends the following sizes for organic Instagram posts: 

  • Instagram posts can be square, landscape, or vertical.
  • All images will be cropped to a 1:1 aspect ratio or 1080x1080 pixels.
  • It’s important to note Instagram now supports photos up to 2048 pixels on their longest side.
  • For landscape posts, use an image that is 1080x566 pixels, with an aspect ratio of 1.9:1.
  • For vertical posts, use an image that is 1080x1350, with an aspect ratio of 4:5.
  • Instagram will automatically compress your image to save bandwidth, so it's essential to optimize your image's quality before uploading.

What Size is an Instagram Post without Cropping?

Instagram's photo size is a 1:1 aspect ratio. If your image is not already a square, it will be automatically cropped to fit the square format. 

Instagram also recommends using a 4:5 aspect ratio, which is currently the maximum non-square aspect ratio. This will allow you to post a photo that is taller than the standard square format, without any cropping.

What is Instagram's New Aspect Ratio?

Instagram is changing all the time, and with it, their photo specs and guidelines. So be sure to keep on top of the latest best practices! Instagram introduced a new aspect ratio of 4:5 for portrait images and 1.91:1 for landscape images. 

This change allows for more versatility in photo dimensions and can help your posts stand out. Keep in mind that these new aspect ratios have size limitations, with portrait images limited to 1080 x 1350 pixels and landscape images limited to 1080 x 608 pixels.

Instagram Stories Specs

  • Instagram Stories should be uploaded in a vertical format with a recommended size of 1080 x 1920 pixels. 
  • The maximum file size for a photo or video is 4GB. 
  • Additionally, Instagram Stories should have an aspect ratio of 9:16 to fill the entire screen. 
  • Keep in mind that the top and bottom parts of the image may be cut off if they don't fit the recommended dimensions.

TOP Tips for Making the Most of Instagram Stories 🚀

  • Use engaging visuals: Instagram Stories are all about creating visually appealing content that captures the attention of your audience. Use high-quality images and videos to create engaging content that resonates with your audience.
  • Be authentic: Instagram Stories provide an opportunity to showcase what your brand is all about. Use Stories to share behind-the-scenes content, show off your team, and give your audience a glimpse into your daily life.
  • Use interactive features: Instagram Stories offer a range of interactive features, such as polls, questions, and quizzes. Use these features to engage with your audience and encourage them to interact with your content.
  • Experiment with different formats: Instagram Stories support a range of formats, including photos, videos, and boomerangs. Experiment with different formats to find what works best for your brand.

Instagram Video Specs

  • Instagram Stories can be a photo or a video. 
  • Videos tend to be more engaging, however, and can also double as an Instagram Reel! 
  • Stories have a maximum length of 15 seconds per clip, and the recommended video size is also 1080 x 1920 pixels 
  • The recommended video format is MP4, and the maximum file size for a video is 4GB. 
  • Your Instagram story will also auto-play, so it's important to create engaging content that quickly captures the attention of your audience.

What are the Specs for an Instagram Ad?

Following Instagram ad specs is important to ensuring you are creating quality content, and adhering to Meta policies.

  • The recommended size for an Instagram ad is 1080 x 1080 pixels, with a minimum resolution of 600 pixels. 
  • Instagram ads also support landscape and portrait orientations, with recommended sizes of 1080 x 566 pixels and 1080 x 1350 pixels.
  • The maximum file size for an Instagram ad is 30MB, and accepted file formats include JPEG, PNG, and GIF.

What are the Specs for Instagram Ad Text?

If you’re looking to boost visibility for your product through Instagram and Facebook ads, there are a few additional things to bear in mind. Instagram ads are similar to organic posts, with a few additional guidelines. Since Instagram is a part of Meta, they need to follow the same set of rules as Facebook ads. 

Instagram ads have specific text requirements to ensure that they are easy to read and comply with platform policies. 

  • They allow a maximum of 2200 characters for ad text, but only the first three lines will be displayed initially. 
  • You can use hashtags and emojis in your ad text, but you should avoid using excessive capitalization, symbols, or spammy content. 
  • Keep your ad text short and sweet, with a clear call-to-action that encourages your audience to engage with your content.
  • Make sure to read and follow the guidelines for Instagram & Facebook ads carefully, to avoid having your ad rejected.

Instagram Stories Ad Specs

  • Instagram Stories ads should also be uploaded in a vertical format with a recommended size of 1080 x 1920 pixels.
  • As with Instagram video stories, the recommended length for story ads is 15 seconds, and the maximum file size is 4GB.
  • Instagram Stories ads also have specific text requirements.
  • There is a maximum of 125 characters for the ad headline and 2000 characters for the ad description.
  • It is standard practice to run your Instagram Stories ads on Facebook stories as well.

What are Facebook Feed Ads sizes in 2023?

Facebook feed ads should be at least 1080 x 1080 pixels and can be a maximum of 30 megabytes. The technical minimum requirement for size is 600 x 600 pixels with no maximum.

Similarly to Instagram ad sizes, Facebook supports the following ad ratios:

  • 1.91:1, 1:1, and 4:5.

Facebook carousel ads are also popular in users’ news feeds. These types of ads include multiple images, videos, and even GIFs. It’s presented in a gallery, or slideshow, format that can be between 2 and 10 images or videos.

The ad size requirements for Facebook carousel ads are exactly the same as Facebook feed ads. 

  • Maximum file size is 30MB for images, and 4MB for videos.
  • Maximum image size is 600 x 600 pixels, and 120 x 120 for videos.
  • Resolution must be at least 1080 x 1080 pixels.
  • Image ratio is either 1.9:1 to 1:1.

At a Glance:

Sizes for Facebook Feed Ads: 

  • 1080 x 1080 pixels. 
  • Minimum size 600 x 600 pixels. 
  • Ratio 1.91:1 to 1:1. 
  • Maximum file size of 30MB.

Sizes for Facebook Right Column ads: At least 1080 x 1080 pixels. Ratio 1:1. Maximum file size of 30MB.

Facebook image sizes for Instant Articles: At least 1080 x 1080 pixels. Ratio 1.91:1, 1:1. Maximum file size of 30MB.

Image Sizes for Facebook Marketplace ads: At least 1080 x 1080 pixels. Ratio 1:1. Maximum file size of 30MB.

Image sizes for Facebook Search: At least 1080 x 1080 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30MB.

Facebook image sizes for Sponsored Messages: At least 1080 x 1080 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30MB.

Facebook cover photos: At least 851x315 pixels or a 2:1 ratio.

What are Facebook Stories Ad Sizes?

Similarly to Instagram Stories, Facebook stories take up the full screen of a phone. Meta recommends 1080 x 1920 pixels or a 9:16 aspect ratio for Facebook Stories image sizes.

According to hootsuite, for stories with text, consider leaving the top and bottom of the image text-free. That way, any call to action wouldn’t be covered by your brand’s profile image or buttons.

What are the Specs for Facebook Ad Text?

Facebook recommends having up to 40 characters in your headline, 125 characters in your primary text, and 30 characters in your description.

What is the Standard Facebook Ad Size?

The standard Facebook post size is 1.91:1 aspect ratio. Facebook will automatically resize and format your photos when they are uploaded to the timeline. They recommend creating posts that are 1200 x 630 pixels to avoid pixelation and slow load times. 

If you are uploading a Facebook carousel, Meta recommends that the Facebook post image size should be 1200 x 1200 pixels. This is a 1:1 ratio.

What are the Facebook In-feed Video Ad Sizes?

Facebook in-feed video ads are presented in a carousel format on users’ Facebook newsfeeds. These ads only appear for mobile users. The number of videos that can be used in a carousel is 2-10 videos, and each video can be from one second to 240 minutes long. Here are the Facebook in-feed video ad specs:

  • Maximum file size: 4GB.
  • Maximum image size: 120x120 pixels.
  • Resolution: 1080 x 1080 pixels, image ratio 1:1.
  • Text includes: 40 characters for the headline, 20 characters for the description and 125 characters for primary text. 
  • Facebook recommends running ads that are under 15 seconds.

When it comes to getting people to stop scrolling, you’ll need to use every weapon in your arsenal, beginning with adhering to Instagram and Facebook guidelines and specs. Ready to elevate your content? Let soona help you get the scrolling-stopping content you need to stand out from the crowd. 

Once you check out from your Instagram refresh pack, you can play around with filters, stickers, tags, and more, to create a truly “Instagrammable” post that stands out. Get ready to watch your engagement soar! 

Make your Images Pixel Perfect

We know specs can be difficult to master with so many platforms, marketplaces, and sites to sell. That’s why we created our image resizer! Whether you’re posting to promote your products on social media channels or looking for optimized images for Amazon, the image resizer is the best tool to help you get the image sizes you need for wherever you sell.

Simply upload a file. Select your platform. Choose which sizes you need. Adjust your photo and crop. Done! Your files are ready for download.

Get started with soona’s image resizer today!

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