Guide to Facebook & Instagram Post Size, Photo Dimensions, and Ad Specs (2024)
Learn about the latest Instagram and Facebook specs. This article covers Facebook and Instagram photo and video specs and the proper dimensions for your ads.
Social media is all about visual content. So, it’s important you’re making the most out of your photos.
Creating captivating content on Instagram and Facebook requires more than just a photo and a good caption. Understanding the correct Instagram post size, advertisement, and video specs can help your images stand out!
Instagram and Facebook have become the preferred platforms for businesses to promote their products and services. With the addition of Reels and Stories, creators have even more opportunities to create engaging and unique content. Knowing the appropriate post dimensions, ads, and video specifications is essential for boosting your engagement. So, let’s dive in!
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Instagram post dimensions and ad specs in 2024
Instagram post dimensions
Instagram photo size
- 1080 x 1080 pixels (square); 1080 x 566 pixels (landscape); 1080 x 1350 pixels (vertical)
- 1:1 aspect ratio (square); 1.9:1 aspect ratio (landscape); 4:5 aspect ratio (vertical)
- Up to 2048 pixels on longest side
Instagram photography can be square, landscape, or vertical. All images will be cropped to a 1:1 aspect ratio or 1080 x 1080 pixels, unless you overwrite this default setting. Instagram image sizes can be up to 2048 pixels on their longest side. For landscape posts, use an image that’s 1080 x 566 pixels, with an aspect ratio of 1.9:1. For vertical posts, use an image that’s 1080 x 1350, with an aspect ratio of 4:5.
Instagram will automatically compress your image to save bandwidth, so it’s essential to optimize your image’s quality before uploading.
When you share a photo as a feed post on Instagram with a width between 320 and 1080 pixels, the image is kept at its original resolution as long as its aspect ratio is between 1.91:1 and 4:5 (a height between 566 and 1350 pixels with a width of 1080 pixels). If the aspect ratio of your photo isn't supported, it will be cropped to fit a supported ratio. If you share a photo at a lower resolution, it’s enlarged to a width of 320 pixels. If you share a photo at a higher resolution, it’s sized down to a width of 1080 pixels.
If you want to make sure your photo is shared with a width of 1080 pixels:
- Use a phone with a high-quality camera.
- Download the most recent version of the Instagram app.
- Upload a photo with a width of at least 1080 pixels with an aspect ratio between 1.91:1 and 4:5.
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Instagram Reels
- Min. resolution 720 pixels
- 1.91:1 to 9:16 aspect ratio
- Min. 30 FPS
- Cover photo: 420 x 654 pixels and 1:1.55 aspect ratio
- Max. file size 4 GB
- Max. length 90 seconds
Instagram Reels are essentially videos uploaded to your Instagram feed. You can upload an Instagram Reel with an aspect ratio between 1.91:1 and 9:16. Reels should have a minimum frame rate of 30 FPS (frames per second) and minimum resolution of 720 pixels.
Instagram recommends a cover photo of 420 x 654 pixels, with a 1:1.55 ratio. You won’t be able to edit the cover photo after you’ve uploaded it, so make sure you get it right!
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Instagram Stories specs
- 1080 x 1920 pixels
- 9:16 aspect ratio
- Max. file size 4 GB
- Max. length 15 seconds
Instagram Stories are the vertical posts that disappear 24 hours after you post them, unless you shave them to a Highlights collection. Stories should be uploaded in a vertical format with a recommended size of 1080 x 1920 pixels. They should have an aspect ratio of 9:16 to fill the entire screen. The maximum file size for a photo or video is 4 GB. Remember, the top and bottom parts of the image may be cut off if they don’t fit the recommended dimensions, so make sure you keep these guidelines handy!
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Instagram video specs
- 1080 x 1920 pixels
- Max. file size 4 GB
- MP4 file format
- Max. length 15 seconds for Stories
- Up to 250 MB and up to 60 minutes for ads
Instagram videos are simply a content format. They can be used in various ways, including feed posts which are automatically converted into Reels, Stories, ads, and more.
Stories have a maximum length of 15 seconds per clip, and the recommended video size is 1080 x 1920 pixels. The recommended video format is MP4 with a maximum file size of 4 GB. Your Instagram Story will auto-play, so it’s important to create engaging content that quickly captures the attention of your audience.
You can also use video in your feed post. These videos are automatically turned into Reels. Reels can be up to a minute and a half long. The minimum resolution is 720 pixels, and they should have a 1.91:1 to 9:16 aspect ratio. Reels should have a minimum of 30 frames per second (FPS) and may be up to 4 GB in size. The cover photo should be 420 x 654 pixels with 1:1.55 aspect ratio.
If you’re running Instagram video ads, your video file can be up to 250 MB in size. Your video ads in Feed can be up to 60 minutes long. We’ll get more into the weeds next!
Instagram ad specs
- 1080 x 1080 pixels (square); 1080 x 566 pixels (landscape); 1080 x 1350 pixels (portrait)
- Min. resolution 600 pixels
- Max. file size 30 MB
- JPEG, PNG, and GIF file formats
Instagram ads are similar to organic posts, with a few additional guidelines. Since Instagram is a part of Meta, it follows the same set of rules as Facebook ads. Following Instagram ad specs is important to ensuring you’re creating quality content, and adhering to Meta policies.
The recommended size for an Instagram ad is 1080 x 1080 pixels, with a minimum resolution of 600 pixels. Instagram ads also support portrait and landscape photos, with recommended sizes of 1080 x 1350 pixels and 1080 x 566 pixels, respectively.
The maximum file size for an Instagram ad is 30 MB, and accepted file formats include JPEG, PNG, and GIF.
Image size
The recommended Instagram image size for ads depends on which format you use:
Square
- Minimum resolution (600 x 500 pixels)
- Maximum resolution (1936 x 1936 pixels)
- Aspect ratio 1:1
Landscape
- Minimum resolution (600 x 315 pixels)
- Maximum resolution (1936 x 1936 pixels)
- Aspect ratio 1.91:1
Vertical
- Minimum resolution (600 x 750 pixels)
- Maximum resolution (1936 x 1936 pixels)
- Aspect ratio 4:5
Video size
- Your video file can be up to 250 MB in size.
- Your video ads in Feed can be up to 60 minutes.
Caption and ad text
- Max 2,200 characters
The caption you use for your Instagram ad will appear below the image and may include up to 2,200 characters, but only the first three lines will be displayed initially. You can use hashtags and emojis in your ad text, but you should avoid using excessive capitalization, symbols, or spammy content.
Keep your ad text short and sweet, with a clear CTA that encourages your audience to engage with your content. Make sure you read and follow the guidelines for Instagram ads carefully, to avoid rejection.
Now let’s check out the types of Instagram ads and their respective guidelines:
Instagram Feed ad
- At least 1080 x 1080 pixels
- 1.91:1 to 4:5 aspect ratio (1:1 recommended)
- 1% aspect ratio tolerance
- Max file size 30 MB
- Min width 500 pixels
- JPG or PNG
- 125 characters primary text
- 40 characters headline
- 30 max hashtags: 30
Instagram profile feed
- At least 1080 x 1080 pixels
- 1.91:1 to 4:5 aspect ratio (1:1 recommended)
- 1% aspect ratio tolerance
- Max file size 30 MB
- Min width 500 pixels
- Min height 400 pixels
- JPG or PNG
- 125 characters primary text
- 40 characters headline
- 30 max hashtags
Instagram Stories Ad Specs
- 1080 x 1920 pixels
- 9:16 aspect ratio
- 1% aspect ratio tolerance
- 15 seconds recommended length
- Max file size 4 GB
- JPG or PNG
- Max 125 characters ad headline/primary text
- Max 2,000 characters ad description
Instagram Stories ads should be uploaded in a vertical format with a recommended size of 1080 x 1920 pixels. As with Instagram video stories, the recommended length for story ads is 15 seconds, and the maximum file size is 4GB.
Instagram Stories ads also have specific text requirements. There’s a maximum of 125 characters for the ad headline and 2,000 characters for the ad description. It’s standard practice to run your Instagram Stories ads on Facebook stories as well.
Instagram recommends leaving about 14% (250 pixels) of the top and 20% (340 pixels) of the bottom of the image clear of any text, logos, and other creative elements to avoid covering them with the profile icon or CTA.
Instagram Reels
- At least 1080 x 1080 pixels
- 9:16 aspect ratio
- 1% aspect ratio tolerance
- Max file size 30 MB
- Min width 500 pixels
- JPG or PNG
- 72 characters primary text
Instagram recommends leaving 14% of the top, 35% of the bottom, and 6% on each side of your ad creative clear of text, logos, and other creative elements to avoid covering them with the profile icon or CTA. To learn more, check out Meta’s guidance on text overlays and safe zones.
Instagram Explore
- At least 1080 x 1080 pixels
- 9:16 aspect ratio
- 1% aspect ratio tolerance
- Max file size 30 MB
- Min width 500 pixels
- JPG or PNG
- 125 characters primary text
Instagram Explore home
- 1080 x 1080 pixels
- 1.91:1 to 4:5 aspect ratio (1:1 recommended)
- 1% aspect ratio tolerance
- Max file size 30 MB
- Min width 500 pixels
- JPG or PNG
- 125 characters primary text
- 40 characters headline
- 30 max hashtags
Facebook post dimensions and ad specs in 2024
Facebook post dimensions
The Facebook post image size when you publish to your Page’s feed should be 1080 x 1350 pixels, per Facebook. For images with a link on desktop, use a Facebook post size of 479 x 246 pixels. For use on mobile, the minimum width should be 320 pixels.
For horizontal images, Facebook recommends a 3:2 aspect ratio or wider. Vertical images work well at 1000 x 1300 pixels, and square images should be 500 x 500 pixels.
Profile and cover images
Your business’s Facebook page also has some areas for images. The profile photo displays at 176 x 176 pixels on computers, 196 x 196 pixels on smartphones, and 36 x 36 pixels on most feature phones. Keep in mind, Facebook crops it to be a circle.
The cover photo of your business page should be at least 400 pixels wide and 150 pixels tall. It’s left aligned with a full bleed and 16:9 aspect ratio. Facebook recommends using an sRGB JPG file that’s 851 x 315 pixels tall and less than 100 kilobytes.
Facebook recommends using PNG files for your profile and cover photos if they feature any text or your logo.
Link shares
Images in link shares must be at least 200 x 200 pixels and less than 8 MB in size. Aim for a 1.91:1 aspect ratio. Facebook recommends using images that are at least 1200 x 630 pixels. At the minimum, use images that are 600 x 315 pixels.
Facebook ad size guidelines
Facebook Feed ads
- 1080 x 1080 pixels (min. 600 x 600 pixels)
- 1.91:1 to 1:1 aspect ratio
- 3% aspect ratio tolerance
- Max file size 30 MB
- JPG or PNG
- 125 characters primary text
- 27 characters headline
- 27 characters description
You can also use panoramas or 360-degree photos in Facebook Feed ads.
Carousel ads
- At least 1080 x 1080 pixels
- 1:1 aspect ratio
- 3% aspect ratio tolerance
- Max file size 30 MB for images; max file size 4 GB for videos
- JPG, PNG, MP4, MOV, or GIF
- 1 second to 240 minutes for videos
- 125 characters primary text
- 32 characters headline
- 18 characters description
- 2–10 carousel cards
Facebook carousel ads are also popular in users’ news feeds. These types of ads include multiple images, videos, and even GIFs. It’s presented in a gallery, or slideshow, format that can be between two and ten images or videos. A landing page URL is also required for Facebook carousel ads.
Right column ads
- 1080 x 1080 pixels (min. 254 x 133 pixels)
- 1:1 aspect ratio
- Max file size 30 MB
- JPG or PNG
- 40 characters headline
Facebook recommends leaving any text off your image for right column ads because the image is so small.
Facebook Marketplace ads
- At least 1080 x 1080 pixels
- 1:1 aspect ratio
- Max file size 30 MB
- JPG or PNG
- 125 characters primary text
- 40 characters headline
- 30 characters description
Facebook Search Results
- At least 1080 x 1080 pixels
- 1.91:1 to 1:1 aspect ratio
- 3% aspect ratio tolerance
- Max file size 30 MB
- JPG or PNG
- 125 characters primary text
- 40 characters headline
- 30 characters description
Facebook Stories ads
- At least 1080 x 1080 pixels (min 500 pixels wide)
- 9:16 aspect ratio
- 1% aspect ratio tolerance
- Max file size 30 MB
- JPG or PNG
- 125 characters primary text
- 40 characters headline
Facebook recommends leaving around 14% (250 pixels) of the top and 20% (340 pixels) of the bottom of the image free from text, logos, and other creative elements to avoid covering them with UI elements.
Facebook Reels ads
- 1080 x 1080 pixels (min 600 x 600 pixels)
- 1:1 aspect ratio
- 3% aspect ratio tolerance
- Max file size 30 MB
- JPG or PNG
- 50 characters primary text
- 10 characters headline
Facebook recommends leaving text off of your images for Facebook Reels because the images are so small.
Facebook Business Explore
- 1080 x 1080 pixels (min 600 x 600 pixels)
- 1.91:1 to 1:1 aspect ratio
- 3% aspect ratio tolerance
- Max file size 30 MB
- JPG or PNG
- 125 characters primary text
- 27 characters headline
- 27 characters description
Top tips for making the most of Instagram and Facebook
- Use engaging visuals: Instagram and Facebook are all about creating visually appealing content that captures the attention of your audience. Use high-quality images and videos to create engaging content that resonates with your audience.
- Be authentic: Instagram and Facebook provide an opportunity to showcase what your brand is all about. Share behind-the-scenes content, show off your team, and give your audience a glimpse into your daily life.
- Use interactive features: Instagram and Facebook offer a range of interactive features, such as polls, questions, and quizzes. Use these features to engage with your audience and encourage them to interact with your content.
- Experiment with different formats: Instagram and Facebook support lots of formats, including photos, videos, and looping GIFs. Experiment with different formats to find what works best for your brand.
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Instagram post size FAQs
Is Instagram 16:9 or 4:3?
Instagram works with both 16:9 and 4:3 aspect ratios for landscape or horizontal images.
What is the best fit size for an Instagram post?
Meta recommends using 1080 by 1350 pixels as the best size for an Instagram post.
Is 1920 x 1080 good for Instagram?
Yes, 1920 x 1080 is good for Instagram.
How do you format Instagram posts?
You can format Instagram posts by cropping, adding filters, using text, or adding graphic design before uploading to Instagram. You can also add captions, hashtags, audio, and locations when uploading your Instagram posts.
What size is an Instagram post without cropping?
Instagram’s photo size is a 1:1 aspect ratio. If your image isn’t already a square, it will be automatically cropped to fit the square format, unless you override this. Instagram recommends using a 4:5 aspect ratio, which is currently the maximum non-square aspect ratio. This will allow you to post a photo that’s taller than the standard square format, without any cropping.
What is Instagram’s aspect ratio?
Instagram is changing all the time, and with it, its photo specs and guidelines. So be sure to keep on top of the latest best practices! Instagram has an aspect ratio of 4:5 for portrait images and 1.91:1 for landscape images.
This allows for versatility in photo dimensions and can help your posts stand out. Keep in mind these aspect ratios have size limitations, with portrait images limited to 1080 x 1350 pixels and landscape images limited to 1080 x 608 pixels.