5 Ways Product Photos Help Your A+ Amazon Content Stand Out
Imagine this: 25 years ago, before phones were in our pockets and TVs were flat, someone told you to pick something out on a computer screen, and it would be delivered overnight. That thought would have blown your mind. Yet, because of Amazon, that is a daily occurrence as packages fill front porches all over the nation, and spouses being shocked by a pile of Amazon boxes is now a regular prank on TikTok.
Second by second, Amazon trucks are rolling down the street and delivering branded boxes and envelopes at door-after-door. The critical question is: Is your product available to those customers?
With 38.7% of the retail ecomm market share and over 300 million customers worldwide, Amazon is an essential piece of the puzzle for anyone looking to sell within the ecomm space.
Is it time to get your company on the Amazon bandwagon? Or are you looking to drive more sales to your listed Amazon products? Let us introduce you to A+ Amazon Content.
What is Amazon A+ Content?
Simply put, Amazon A+ Content allows you to provide amplified Content to potential buyers using high-quality photos, enhanced product descriptions, HD videos, comparison charts, and an expanded FAQ.
Amazon A+ Content allows you to replace the wall of text commonly found in the product details description with a visual brand + product story in the product listing. Pictures, graphs, and videos catch the eye, pulling people into compelling copy and informational FAQs. Because of the multiple formats available, it’s easy to stand out with Amazon A+ Content.
Available to sellers who use a branded Amazon Standard Identification Number (ASIN), switching to Amazon A+ Content builds trust but also increases conversions. Formerly known as Enhanced Branded Content (EBC), Amazon A+ Content offers 15 different content modules which can be mixed and matched to create a compelling story + unique selling perspective.
Do you want to learn more about Amazon A+ Content and how to set up this feature? Don’t worry; we have you covered. Check out this simple guide to Amazon A+ content we created to help sellers learn more about this great feature.
Does Amazon A+ Content increase sales?
One of the primary purposes of utilizing A+ Content is to increase conversions. Research shows that 3 in 5 consumers believe visual information is more important than textual information when shopping online. Therefore, increasing conversions + sales using visual-based information on Amazon will result in higher rankings in organic search, creating a cycle of success for your brand.
While Amazon has stated that using A+ Content increases conversions by 10%, a study by DataHawk found that going from no A+ Content to using it 70% of the time can increase conversions by as much as 210%.
With over 98 million users on Amazon each month, consistently increasing conversions using A+ Content can help prop your brand towards higher sales goals and greater success overall.
How product photos help your A+ Amazon Content stand out
Visuals sell. While text is sometimes skimmed or blocked altogether, visuals draw the eye in and capture the mind. This is because 90% of information transmitted to the brain is visual.
With all of the research and information that shows how important visuals are to humans, it’s easy to conclude that using visuals, such as A+ Content, is an essential selling tool.
How can sellers dive into using visuals? One highly recommended way is by using professional product photos.
Product photos help your Amazon A+ Content stand out by:
Representing your product’s value
Professional product photos stand out and show pride in your product. They represent your brand’s value while speaking to the quality of each individual product. Poor-quality product photos convey a lower value, while high-quality images adequately represent your product and its value.
Your product deserves its moment in the sun. Use product photography to show its true value in your Amazon listing.
Telling your brand story
Buyers want to know who they support when buying from a brand. Photos can quickly tell a consumer a brand’s story using colors, images, and emotions.
Using product photos showcasing the brand will help consumers get to know it while increasing their personal support of your brand’s story. Tell your brand’s story with carefully curated product photos.
Building trust in your product
Buying online can be scary. Using product photos in your Amazon A+ Content shows buyers the exact product they will receive when they press “buy now.” High-quality images will show the buyers precisely what size, colors, and quality they can expect to receive through the mail.
Product photos which build trust will also help diminish potential returns. Customers will have a clear image of the product they expect, increasing overall satisfaction.
Encouraging sharing
Social media has taught us that people like to share, especially when the visuals are eye-catching and well-done. A captivating and unique Amazon A+ content listing full of exciting product photography will inspire people to share that product with like-minded friends and family.
Quickly showcasing product info
Photos of your product will help potential buyers quickly spot essential differences in your product while also helping them identify what they are looking for without wading through a ton of text.
Does your brand have a crucial feature that differentiates it from other brands? Or can you offer a clear photo of your ingredient label? These are important images that can be highlighted in A+ Content to help buyers visually be able to make buying decisions.
Amazon A+ Content image sizes (and quality)
Undoubtedly, using product photos is vital in Amazon A+ Content. But high-definition product photos are the first piece of the puzzle. To create a great Amazon A+ listing, you also need to ensure that your photos are the correct sizes and quality.
Put your best foot forward when it comes to visuals. For example, too-small images will be pulled to fit in screens, making the pictures appear blurry or pixelated. Likewise, low-quality images will appear distorted or lose key details.
Images that are too large or set to the absolute best quality can be challenging for devices to load quickly or rejected by Amazon because of their size. Use this guide to create A+ Content modules in the correct sizes.
A+ Content Module image sizes and layout include:
- Feature 1 Module - 4 images (line) - 220 X 220 pixels each
- Feature 2 Module - 3 images (line) - 300 X 300 pixels each
- Feature 3 Module - 4 Images (grid) - 135 X 135 pixels each
- Header 4 Module - 1 image (left) - 300 X 300 pixels
- Header 5 Module - 1 image (right) - 300 X 300 pixels
- Header 6 Module - 1 image - 970 X 300 pixels
- Header Image Module - 1 image - 970 X 600 pixels
- Single Image and Sidebar - 2 images - Main (300 x 400 pixels), Sidebar (350 X 175 pixels)
- Four Image Highlights - 4 images - 300 X 300 pixels
- Single Image and Spec Details - 1 image - 300 X 300 pixels
- Single Image and Highlights - 1 image - 300 X 300 pixels
- Image and Light Text Overlay - 1 image - 970 X 300 pixels
Should you add video to your Amazon A+ Content?
Did you know that 64% of consumers make a purchase after watching branded social video content?
In fact, 96% of consumers said that watching a video helped them decide about purchasing a product.
Video allows you to show in-depth features and details of your product while grabbing attention and influencing buying decisions. To top it all off, video has been proven to influence buying power.
Here’s the best news… If you’re already creating a great Amazon listing using Amazon A+ content, we can help you take that simple step toward adding a video. Our Amazon A+ Content Premium Pack comes with 10 photos + 2 videos + one full-body model.
Let soona help you create amazing A+ Amazon Content
At soona, we know product photography. In less than 5 minutes, you can book your product shoot. Then, with a few simple steps, you’ll be on your way to receiving high-quality photos of your products which match your brand.
We want to help your products shine ☀️. Are you looking to help your Amazon A+ Content Stand out with aesthetic product photos? We can help. Check out our Amazon A+ Content Premium Pack for an easy solution to help you create unique Amazon A+ Content.
Increase conversions and grow your Amazon revenue by using A+ Content. Book your shoot today.
5 Ways Product Photos Help Your A+ Amazon Content Stand Out
Imagine this: 25 years ago, before phones were in our pockets and TVs were flat, someone told you to pick something out on a computer screen, and it would be delivered overnight. That thought would have blown your mind. Yet, because of Amazon, that is a daily occurrence as packages fill front porches all over the nation, and spouses being shocked by a pile of Amazon boxes is now a regular prank on TikTok.
Second by second, Amazon trucks are rolling down the street and delivering branded boxes and envelopes at door-after-door. The critical question is: Is your product available to those customers?
With 38.7% of the retail ecomm market share and over 300 million customers worldwide, Amazon is an essential piece of the puzzle for anyone looking to sell within the ecomm space.
Is it time to get your company on the Amazon bandwagon? Or are you looking to drive more sales to your listed Amazon products? Let us introduce you to A+ Amazon Content.
What is Amazon A+ Content?
Simply put, Amazon A+ Content allows you to provide amplified Content to potential buyers using high-quality photos, enhanced product descriptions, HD videos, comparison charts, and an expanded FAQ.
Amazon A+ Content allows you to replace the wall of text commonly found in the product details description with a visual brand + product story in the product listing. Pictures, graphs, and videos catch the eye, pulling people into compelling copy and informational FAQs. Because of the multiple formats available, it’s easy to stand out with Amazon A+ Content.
Available to sellers who use a branded Amazon Standard Identification Number (ASIN), switching to Amazon A+ Content builds trust but also increases conversions. Formerly known as Enhanced Branded Content (EBC), Amazon A+ Content offers 15 different content modules which can be mixed and matched to create a compelling story + unique selling perspective.
Do you want to learn more about Amazon A+ Content and how to set up this feature? Don’t worry; we have you covered. Check out this simple guide to Amazon A+ content we created to help sellers learn more about this great feature.
Does Amazon A+ Content increase sales?
One of the primary purposes of utilizing A+ Content is to increase conversions. Research shows that 3 in 5 consumers believe visual information is more important than textual information when shopping online. Therefore, increasing conversions + sales using visual-based information on Amazon will result in higher rankings in organic search, creating a cycle of success for your brand.
While Amazon has stated that using A+ Content increases conversions by 10%, a study by DataHawk found that going from no A+ Content to using it 70% of the time can increase conversions by as much as 210%.
With over 98 million users on Amazon each month, consistently increasing conversions using A+ Content can help prop your brand towards higher sales goals and greater success overall.
How product photos help your A+ Amazon Content stand out
Visuals sell. While text is sometimes skimmed or blocked altogether, visuals draw the eye in and capture the mind. This is because 90% of information transmitted to the brain is visual.
With all of the research and information that shows how important visuals are to humans, it’s easy to conclude that using visuals, such as A+ Content, is an essential selling tool.
How can sellers dive into using visuals? One highly recommended way is by using professional product photos.
Product photos help your Amazon A+ Content stand out by:
Representing your product’s value
Professional product photos stand out and show pride in your product. They represent your brand’s value while speaking to the quality of each individual product. Poor-quality product photos convey a lower value, while high-quality images adequately represent your product and its value.
Your product deserves its moment in the sun. Use product photography to show its true value in your Amazon listing.
Telling your brand story
Buyers want to know who they support when buying from a brand. Photos can quickly tell a consumer a brand’s story using colors, images, and emotions.
Using product photos showcasing the brand will help consumers get to know it while increasing their personal support of your brand’s story. Tell your brand’s story with carefully curated product photos.
Building trust in your product
Buying online can be scary. Using product photos in your Amazon A+ Content shows buyers the exact product they will receive when they press “buy now.” High-quality images will show the buyers precisely what size, colors, and quality they can expect to receive through the mail.
Product photos which build trust will also help diminish potential returns. Customers will have a clear image of the product they expect, increasing overall satisfaction.
Encouraging sharing
Social media has taught us that people like to share, especially when the visuals are eye-catching and well-done. A captivating and unique Amazon A+ content listing full of exciting product photography will inspire people to share that product with like-minded friends and family.
Quickly showcasing product info
Photos of your product will help potential buyers quickly spot essential differences in your product while also helping them identify what they are looking for without wading through a ton of text.
Does your brand have a crucial feature that differentiates it from other brands? Or can you offer a clear photo of your ingredient label? These are important images that can be highlighted in A+ Content to help buyers visually be able to make buying decisions.
Amazon A+ Content image sizes (and quality)
Undoubtedly, using product photos is vital in Amazon A+ Content. But high-definition product photos are the first piece of the puzzle. To create a great Amazon A+ listing, you also need to ensure that your photos are the correct sizes and quality.
Put your best foot forward when it comes to visuals. For example, too-small images will be pulled to fit in screens, making the pictures appear blurry or pixelated. Likewise, low-quality images will appear distorted or lose key details.
Images that are too large or set to the absolute best quality can be challenging for devices to load quickly or rejected by Amazon because of their size. Use this guide to create A+ Content modules in the correct sizes.
A+ Content Module image sizes and layout include:
- Feature 1 Module - 4 images (line) - 220 X 220 pixels each
- Feature 2 Module - 3 images (line) - 300 X 300 pixels each
- Feature 3 Module - 4 Images (grid) - 135 X 135 pixels each
- Header 4 Module - 1 image (left) - 300 X 300 pixels
- Header 5 Module - 1 image (right) - 300 X 300 pixels
- Header 6 Module - 1 image - 970 X 300 pixels
- Header Image Module - 1 image - 970 X 600 pixels
- Single Image and Sidebar - 2 images - Main (300 x 400 pixels), Sidebar (350 X 175 pixels)
- Four Image Highlights - 4 images - 300 X 300 pixels
- Single Image and Spec Details - 1 image - 300 X 300 pixels
- Single Image and Highlights - 1 image - 300 X 300 pixels
- Image and Light Text Overlay - 1 image - 970 X 300 pixels
Should you add video to your Amazon A+ Content?
Did you know that 64% of consumers make a purchase after watching branded social video content?
In fact, 96% of consumers said that watching a video helped them decide about purchasing a product.
Video allows you to show in-depth features and details of your product while grabbing attention and influencing buying decisions. To top it all off, video has been proven to influence buying power.
Here’s the best news… If you’re already creating a great Amazon listing using Amazon A+ content, we can help you take that simple step toward adding a video. Our Amazon A+ Content Premium Pack comes with 10 photos + 2 videos + one full-body model.
Let soona help you create amazing A+ Amazon Content
At soona, we know product photography. In less than 5 minutes, you can book your product shoot. Then, with a few simple steps, you’ll be on your way to receiving high-quality photos of your products which match your brand.
We want to help your products shine ☀️. Are you looking to help your Amazon A+ Content Stand out with aesthetic product photos? We can help. Check out our Amazon A+ Content Premium Pack for an easy solution to help you create unique Amazon A+ Content.
Increase conversions and grow your Amazon revenue by using A+ Content. Book your shoot today.
Share
