In a digital world, we could always use a little help from our friends. And by friends, we mean AI! Finding the time to optimize your product descriptions while running a successful business can be tricky, but it doesn’t have to be.
As any eCommerce store owner knows, listing your products on the retail giant, Amazon, is the easiest way to draw in new customers from across the world. But with its wide selection, Amazon is full of competitors – so you need to ensure that your product page is optimized for success.
There are many tools available to use that can help alleviate the pressure of doing the little things, such as creating your product listings on Amazon so that you can focus on the big picture. When there are so many tasks to do daily, it can be tough to take a step back and think about long-term goals. In this article, we’ll be running through a list of the top Amazon listing optimization tools to help you boost conversions. We’ve also outlined the 10 Amazon best practices to sell more in 2023 here!
So, let’s get into it!
Algopix
Algopix is a comprehensive product research platform designed for online sellers. It provides data-driven insights on product potential, pricing, and competition, allowing sellers to make crucial decisions about which products to sell and how to price them optimally. By leveraging Algopix's advanced algorithms and market data, sellers can minimize risks and maximize profits.
Features
- Bulk product analysis
- Amazon store analysis
- Products by category / brand
- Identify by keywords
- Track products
- Sales estimator - Amazon US
- Chrome extension - Amazon
Price: Free / Business plan starting at $34.99/month
Carbon6
Carbon6 emerges as the comprehensive Amazon growth platform, designed to streamline success for global brand owners and operators. A suite of software tools, meticulously crafted by industry luminaries, defines the company's commitment to assisting businesses in reaching their objectives through advanced tools and unparalleled expertise. Covering aspects from listing optimization to reimbursement and recovery services, as well as state-of-the-art PPC and inventory software, Carbon6 presents an all-encompassing solution for online businesses seeking to boost revenue, recoup costs, and enhance operational efficiency.
Features
- FBA Reimbursements
- Operations & insights
- Inventory / demand planning
- 1P Vendor cost recovery
- Data management
- Wholesale sourcing
- External Traffic
- Listing Management
- Merch on demand
- Amazon PPC
- Listing Alerts
- Walmart selling
Pricing: On request
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Sellozo
Sellozo helps you boost Amazon sales for your online store through its AI-driven automation platform for PPC management. Boasting 70% increase in ad profit from customers using the tool, Sellozo offers the competitive edge you need to stand out from the crowd. With over $2B in annual sales, Sellozo demonstrates time and time again that it is an important platform to include in your toolkit, if you’re looking to scale.
Features
- AI bid automation
- Dayparting
- Campaign studio
- DSP management
Price: FREE/On request
Trellis
Supercharge your eCommerce retailing with Trellis through its powerful AI-driven platform. To succeed in such a saturated retail space as Amazon, you’ll need to be well equipped with accurate, precise insights in real-time, to make strategic decisions. Trellis offers this visibility, allowing you to optimize for conversions. You can also use the content optimization feature, which uses benchmark data to inform on the effectiveness of your product titles, descriptions, and more.
Features:
- Advertising automation
- Content optimization
- Automatic listing optimization
- Bid automation
- Placement advertising
Price: From $299 per month
Threecolts
Threecolts understands what you need to increase profit for your business. Helping thousands of customers manage their eCommerce channels across Amazon, Walmart, and eBay, Threecolts is no stranger to navigating highly competitive spaces, and ensuring their customers come out on top. To help you effectively market your products within the complex set of Amazon guidelines, Threecolts offers dozens of software products across their comprehensive suite to optimize your listing from every angle. Still wrestling with staying to the guidelines? No problem. Our article here runs through all the Amazon product listing requirements.
Features:
- Real-time alerts
- Customer service integration
- Feed management
- Feedback automation
Price: From $39 per month
Helium 10
Take a programmatic approach to your Amazon listing with Helium 10’s business suite. Trusted by over 2 million users, leverage Helium FBA solutions to maximize your Amazon sales to scale. Stop wasting time trialling keywords, and let Helium 10 help you create a keyword strategy that works. Use the platform’s intelligence to outperform your competitors by discovering new niches and gaps in your target audience to increase potential customers. Helium 10 will also save you valuable hours of work automating your Amazon listing optimizations and boosting your sales, so you can focus on what’s important. And what’s more, you can get these insights in real-time with Helium 10’s insights dashboard.
Features:
- Keyword research tool
- Inventory management
- Returns management
- Reviews management
- SEO
Price: From $29 per month
Pacvue Commerce
Using comprehensive retail data, Pacvue accelerates your success with actionable insights designed to boost conversions and revenue for your online store. Maxmize your commerce potential with Pacvue’s suite of software tools, harnessing the power of retail AI. Pacvue manages your day-to-day demands with AI-powered tools to allow you to pursue your long-term ecommerce strategy and grow market share.
Features:
- Quick response to market developments
- Optimisations for 90+ online marketplaces worldwide
- Campaign management
- Reporting
Price: On request
SellerApp
Supercharge your Amazon business with SellerApp’s platform enabling sellers with data intelligence and operations. Explore SellerApp’s multiple capabilities, all wrapped in a single platform to maximze your potential on Amazon. SellerApp uses its data intelligence for smarter selling, allowing you to scale your business. Their purpose is to enable a million sellers with data-driven solutions to sell globally. Harness the power of your data to optimize your Amazon listing and get started with SellerApp today.
Features:
- Product Intelligence
- Keyword Research
- Advertising
- AI Automation
- Listing Quality
- Keyword Tracker
- Profit Dashboard
- Product Research
- Index Checker
- Chrome Extension
Price: FREE
Viral Launch
Optimize your Amazon seller success with Viral Launch’s comprehensive toolkit. Viral Launch offers a solution for every aspect of your listing, from the creation of your Amazon storefront, straight through to PPC and review management. Pulling across 225 million products, Viral Launch offers valuable insights to inform your business decisions through accurate, precise data. Overcome challenges such as the competition, intricate algorithms, and ambiguous guidelines, and join 52,000 brands worldwide that found success with Viral Launch.
Features:
- Keyword research and manager
- Product discovery
- Competitor and market intelligence
- Listing builder
- Kinetic PPC
- Review generator
Price: From $69 per month
SellerTools
Trusted by the top 1% of Amazon earners, SellerTools offers a full suite of tools leveraging Amazon data to help your business scale. Use SellerTool’s innovative software and valuable resources to future-proof your storefront in a competitive marketplace. Gain actionable insights from its competitor research, or allow it to manage your day-to-day with the product manager function.
Features:
- Product manager
- Chrome extension
- Competition research
- Automate
- Alerts
Price: From $27 per month
JungleScout
JungleScout uses its data and tools to put your business ahead of the competition on Amazon. One of the best resources for Amazon listing optimization on the market, JungleScout‘s powerful market intelligence is the key to providing you with crucial insights needed for ecommerce success. Find and track winning products, discover high-value keywords, optimize your listing, and more. And if you’re overwhelmed with putting up your first listing, JungleScout offers in-depth tutorials to help you find your feet. If you’d like to know more about launching your first product on Amazon, check our ultimate guide to launch products on Amazon here.
Features:
- Browser extension
- Product tracker
- Opportunity finder
- Product and supplier databases
- Inventory manager
- Academy
- Keyword scout
- Rank tracker
- Listing builder
- Review automation
- Promotions
- Sales and advertising analytics
- Category trends
- Alerts
Price: From $29 per month
DataHawk
Leverage customer search data with DataHawk’s software. DataHawk uses its market intelligence to streamline the decision-making process with actionable AI recommendations. Put all your data in one place and make informed decisions from the DataHawk customizable dashboard to best optimize your Amazon storefront for rapid growth. Use DataHawk tools to start getting unmatched sales, marketing, and supply visibility to stay ahead of the stiff competition.
Features:
- Reports & Automation
- Database Tables
- Keyword Rank Tracker
- Sales Rank Tracker
- Amazon ASIN Tracker
- Buy Box Tracker
- Profit and Loss Tracker
- Best Sellers Rank Browser
- Product Alerting Tool
- Hijacker Alerting Tool
- Review Alerting Tool
- Sales Estimator Tool
- Keyword Research Tool
- Listing Optimization Tool
Price: On request
ZonGuru
Trusted by top Amazon agencies, ZonGuru uses its data intelligence to maximize sales for your online store and grow your business to scale. Use ZonGuru’s platform to compare your listing against up to eight competitors! Pull titles, bullet points and product descriptions from your top competitors all in one place, to ensure your listing is up to scratch – and stands out from the rest! If you want more tips on how to create a product description that converts, head over to our article on How to Write Amazon Product Descriptions Buyers Can’t Resist. You can also use ZonGuru’s keyword feature to discover keywords you might not have first considered, opening up a whole new audience segment to promote your products to.
Features:
- Niche Finder
- Chrome Extension
- Sales Spy
- Product Research
- Love-Hate
- Easy Source
- Keywords on Fire
- Listing Optimizer
- Business Dashboard
- Keyword Tracker
- IP Monitor
- Email Automator
- Review Automator
Price: From $29 per month
SmartScout
Discover opportunities for optimization on your Amazon listing before your competitors with SmartScout’s software, designed to help you make informed decisions to increase revenue and improve efficiencies. Take advantage of SmartScout’s comprehensive competitor data, allowing you to look at every product they sell in a single page. Take the guesswork out of your business plan and make changes to your profile that you know will be effective.
Features:
- Brands
- Subcategories
- Traffic Graph
- Products
- Seller Tools
- FBA Calculator
- Ad Spy
- UPC Scanner
- Keyword Detective
- Search Terms Relevancy
- Scope
- AI Listing Architect
Price: From $25 per month
MerchantWords
Tailored to grow your business on Amazon, MerchantWords uses its keyword tools to help you discover new market opportunities to scale. Understand the competitive landscape, increase your traffic, and create successful promotional campaigns through informed decision-making wrought from MerchantWords’ market intelligence. A powerful SEO tool, MerchantWords’s platform allows you to identify and track keywords, so that you can keep up with shifting and emerging trends.
Features:
- ASIN Plus
- Classic Search
- Digital Shelf
- Collections
- Emerging Trends
- Keyword Explorer
- Keyword Multiplier
- Market Insights
- Page 1 Products
- Bulk Search
Price: $35 per month
Intellifox
With so many products available to choose from, you must create a product page that attracts and converts. But standing out from the crowd on such a busy online marketplace as Amazon is no easy feat. Luckily, Intellifox can help! And easy-to-use tool and Amazon Seller Central Software Partner, Intellifox creates and optimizes your product listings, in minutes. Simply connect the software to Amazon Seller Central and follow the recommended listing optimization workflow!
Features:
- Build your selling images, with included AI
- Build search-engine-optimized selling texts with AI suggestions
- Publish directly to Seller Central in one click
- Track sales, profits, and costs
- Notifies you when FBA fees change, new comments, and more
Price: From $59 per month
Sellics/Perpetua
Sellics and Perpetua have joined forces to create the most effective platform available to help your business grow and scale on Amazon, Walmart, and other top online marketplaces. Using 8+ years of retail optimization experience, benefit from the platform and accelerate your eCommerce advertising. Perpetua understands that you need time to worry about what really matters, so they’ve created software that takes care of the campaign execution, so you can focus on strategic initiatives.
Features:
- Keyword boost
- Amazon advertising
- Customizable, smart recommendations
- Total sales analytics
- Retails intelligence
- Digital shelf insights
Price: From $250 per month
Amazon Listing Optimization Recommendations
And that's a wrap! These 17 incredible Amazon listing optimization tools are here to support you in growing your business. It's crucial to choose the right tool that aligns with your unique goals and needs. Take a close look at your sales funnel to identify any areas for improvement, and then select a platform that can address those specific challenges. Whether it's competitor data and comparison functionality, or specialized keyword planning and management for improved visibility and search ranking, there's a tool out there to help you succeed!
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Don't forget to explore soona's Listing Insights tool. This groundbreaking tool is the first of its kind, offering the ability to analyze your Amazon product listing's visual performance. Gain valuable insights to enhance the visual appeal of your listings and drive better results.
Every single one of these tools shares the amazing benefit of taking care of your day-to-day campaign management tasks, giving you more time to focus on optimizing your strategy. This advantage can truly transform the way you run your business and pave the way for significant growth.
If you're hungry for more knowledge on optimizing your Amazon product listings and enhancing your digital storefront, our blog, The Checkout, is here to provide you with valuable ecommerce insights and guidance on creating compelling content.
In a digital world, we could always use a little help from our friends. And by friends, we mean AI! Finding the time to optimize your product descriptions while running a successful business can be tricky, but it doesn’t have to be.
As any eCommerce store owner knows, listing your products on the retail giant, Amazon, is the easiest way to draw in new customers from across the world. But with its wide selection, Amazon is full of competitors – so you need to ensure that your product page is optimized for success.
There are many tools available to use that can help alleviate the pressure of doing the little things, such as creating your product listings on Amazon so that you can focus on the big picture. When there are so many tasks to do daily, it can be tough to take a step back and think about long-term goals. In this article, we’ll be running through a list of the top Amazon listing optimization tools to help you boost conversions. We’ve also outlined the 10 Amazon best practices to sell more in 2023 here!
So, let’s get into it!
Algopix
Algopix is a comprehensive product research platform designed for online sellers. It provides data-driven insights on product potential, pricing, and competition, allowing sellers to make crucial decisions about which products to sell and how to price them optimally. By leveraging Algopix's advanced algorithms and market data, sellers can minimize risks and maximize profits.
Features
- Bulk product analysis
- Amazon store analysis
- Products by category / brand
- Identify by keywords
- Track products
- Sales estimator - Amazon US
- Chrome extension - Amazon
Price: Free / Business plan starting at $34.99/month
Carbon6
Carbon6 emerges as the comprehensive Amazon growth platform, designed to streamline success for global brand owners and operators. A suite of software tools, meticulously crafted by industry luminaries, defines the company's commitment to assisting businesses in reaching their objectives through advanced tools and unparalleled expertise. Covering aspects from listing optimization to reimbursement and recovery services, as well as state-of-the-art PPC and inventory software, Carbon6 presents an all-encompassing solution for online businesses seeking to boost revenue, recoup costs, and enhance operational efficiency.
Features
- FBA Reimbursements
- Operations & insights
- Inventory / demand planning
- 1P Vendor cost recovery
- Data management
- Wholesale sourcing
- External Traffic
- Listing Management
- Merch on demand
- Amazon PPC
- Listing Alerts
- Walmart selling
Pricing: On request
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Sellozo
Sellozo helps you boost Amazon sales for your online store through its AI-driven automation platform for PPC management. Boasting 70% increase in ad profit from customers using the tool, Sellozo offers the competitive edge you need to stand out from the crowd. With over $2B in annual sales, Sellozo demonstrates time and time again that it is an important platform to include in your toolkit, if you’re looking to scale.
Features
- AI bid automation
- Dayparting
- Campaign studio
- DSP management
Price: FREE/On request
Trellis
Supercharge your eCommerce retailing with Trellis through its powerful AI-driven platform. To succeed in such a saturated retail space as Amazon, you’ll need to be well equipped with accurate, precise insights in real-time, to make strategic decisions. Trellis offers this visibility, allowing you to optimize for conversions. You can also use the content optimization feature, which uses benchmark data to inform on the effectiveness of your product titles, descriptions, and more.
Features:
- Advertising automation
- Content optimization
- Automatic listing optimization
- Bid automation
- Placement advertising
Price: From $299 per month
Threecolts
Threecolts understands what you need to increase profit for your business. Helping thousands of customers manage their eCommerce channels across Amazon, Walmart, and eBay, Threecolts is no stranger to navigating highly competitive spaces, and ensuring their customers come out on top. To help you effectively market your products within the complex set of Amazon guidelines, Threecolts offers dozens of software products across their comprehensive suite to optimize your listing from every angle. Still wrestling with staying to the guidelines? No problem. Our article here runs through all the Amazon product listing requirements.
Features:
- Real-time alerts
- Customer service integration
- Feed management
- Feedback automation
Price: From $39 per month
Helium 10
Take a programmatic approach to your Amazon listing with Helium 10’s business suite. Trusted by over 2 million users, leverage Helium FBA solutions to maximize your Amazon sales to scale. Stop wasting time trialling keywords, and let Helium 10 help you create a keyword strategy that works. Use the platform’s intelligence to outperform your competitors by discovering new niches and gaps in your target audience to increase potential customers. Helium 10 will also save you valuable hours of work automating your Amazon listing optimizations and boosting your sales, so you can focus on what’s important. And what’s more, you can get these insights in real-time with Helium 10’s insights dashboard.
Features:
- Keyword research tool
- Inventory management
- Returns management
- Reviews management
- SEO
Price: From $29 per month
Pacvue Commerce
Using comprehensive retail data, Pacvue accelerates your success with actionable insights designed to boost conversions and revenue for your online store. Maxmize your commerce potential with Pacvue’s suite of software tools, harnessing the power of retail AI. Pacvue manages your day-to-day demands with AI-powered tools to allow you to pursue your long-term ecommerce strategy and grow market share.
Features:
- Quick response to market developments
- Optimisations for 90+ online marketplaces worldwide
- Campaign management
- Reporting
Price: On request
SellerApp
Supercharge your Amazon business with SellerApp’s platform enabling sellers with data intelligence and operations. Explore SellerApp’s multiple capabilities, all wrapped in a single platform to maximze your potential on Amazon. SellerApp uses its data intelligence for smarter selling, allowing you to scale your business. Their purpose is to enable a million sellers with data-driven solutions to sell globally. Harness the power of your data to optimize your Amazon listing and get started with SellerApp today.
Features:
- Product Intelligence
- Keyword Research
- Advertising
- AI Automation
- Listing Quality
- Keyword Tracker
- Profit Dashboard
- Product Research
- Index Checker
- Chrome Extension
Price: FREE
Viral Launch
Optimize your Amazon seller success with Viral Launch’s comprehensive toolkit. Viral Launch offers a solution for every aspect of your listing, from the creation of your Amazon storefront, straight through to PPC and review management. Pulling across 225 million products, Viral Launch offers valuable insights to inform your business decisions through accurate, precise data. Overcome challenges such as the competition, intricate algorithms, and ambiguous guidelines, and join 52,000 brands worldwide that found success with Viral Launch.
Features:
- Keyword research and manager
- Product discovery
- Competitor and market intelligence
- Listing builder
- Kinetic PPC
- Review generator
Price: From $69 per month
SellerTools
Trusted by the top 1% of Amazon earners, SellerTools offers a full suite of tools leveraging Amazon data to help your business scale. Use SellerTool’s innovative software and valuable resources to future-proof your storefront in a competitive marketplace. Gain actionable insights from its competitor research, or allow it to manage your day-to-day with the product manager function.
Features:
- Product manager
- Chrome extension
- Competition research
- Automate
- Alerts
Price: From $27 per month
JungleScout
JungleScout uses its data and tools to put your business ahead of the competition on Amazon. One of the best resources for Amazon listing optimization on the market, JungleScout‘s powerful market intelligence is the key to providing you with crucial insights needed for ecommerce success. Find and track winning products, discover high-value keywords, optimize your listing, and more. And if you’re overwhelmed with putting up your first listing, JungleScout offers in-depth tutorials to help you find your feet. If you’d like to know more about launching your first product on Amazon, check our ultimate guide to launch products on Amazon here.
Features:
- Browser extension
- Product tracker
- Opportunity finder
- Product and supplier databases
- Inventory manager
- Academy
- Keyword scout
- Rank tracker
- Listing builder
- Review automation
- Promotions
- Sales and advertising analytics
- Category trends
- Alerts
Price: From $29 per month
DataHawk
Leverage customer search data with DataHawk’s software. DataHawk uses its market intelligence to streamline the decision-making process with actionable AI recommendations. Put all your data in one place and make informed decisions from the DataHawk customizable dashboard to best optimize your Amazon storefront for rapid growth. Use DataHawk tools to start getting unmatched sales, marketing, and supply visibility to stay ahead of the stiff competition.
Features:
- Reports & Automation
- Database Tables
- Keyword Rank Tracker
- Sales Rank Tracker
- Amazon ASIN Tracker
- Buy Box Tracker
- Profit and Loss Tracker
- Best Sellers Rank Browser
- Product Alerting Tool
- Hijacker Alerting Tool
- Review Alerting Tool
- Sales Estimator Tool
- Keyword Research Tool
- Listing Optimization Tool
Price: On request
ZonGuru
Trusted by top Amazon agencies, ZonGuru uses its data intelligence to maximize sales for your online store and grow your business to scale. Use ZonGuru’s platform to compare your listing against up to eight competitors! Pull titles, bullet points and product descriptions from your top competitors all in one place, to ensure your listing is up to scratch – and stands out from the rest! If you want more tips on how to create a product description that converts, head over to our article on How to Write Amazon Product Descriptions Buyers Can’t Resist. You can also use ZonGuru’s keyword feature to discover keywords you might not have first considered, opening up a whole new audience segment to promote your products to.
Features:
- Niche Finder
- Chrome Extension
- Sales Spy
- Product Research
- Love-Hate
- Easy Source
- Keywords on Fire
- Listing Optimizer
- Business Dashboard
- Keyword Tracker
- IP Monitor
- Email Automator
- Review Automator
Price: From $29 per month
SmartScout
Discover opportunities for optimization on your Amazon listing before your competitors with SmartScout’s software, designed to help you make informed decisions to increase revenue and improve efficiencies. Take advantage of SmartScout’s comprehensive competitor data, allowing you to look at every product they sell in a single page. Take the guesswork out of your business plan and make changes to your profile that you know will be effective.
Features:
- Brands
- Subcategories
- Traffic Graph
- Products
- Seller Tools
- FBA Calculator
- Ad Spy
- UPC Scanner
- Keyword Detective
- Search Terms Relevancy
- Scope
- AI Listing Architect
Price: From $25 per month
MerchantWords
Tailored to grow your business on Amazon, MerchantWords uses its keyword tools to help you discover new market opportunities to scale. Understand the competitive landscape, increase your traffic, and create successful promotional campaigns through informed decision-making wrought from MerchantWords’ market intelligence. A powerful SEO tool, MerchantWords’s platform allows you to identify and track keywords, so that you can keep up with shifting and emerging trends.
Features:
- ASIN Plus
- Classic Search
- Digital Shelf
- Collections
- Emerging Trends
- Keyword Explorer
- Keyword Multiplier
- Market Insights
- Page 1 Products
- Bulk Search
Price: $35 per month
Intellifox
With so many products available to choose from, you must create a product page that attracts and converts. But standing out from the crowd on such a busy online marketplace as Amazon is no easy feat. Luckily, Intellifox can help! And easy-to-use tool and Amazon Seller Central Software Partner, Intellifox creates and optimizes your product listings, in minutes. Simply connect the software to Amazon Seller Central and follow the recommended listing optimization workflow!
Features:
- Build your selling images, with included AI
- Build search-engine-optimized selling texts with AI suggestions
- Publish directly to Seller Central in one click
- Track sales, profits, and costs
- Notifies you when FBA fees change, new comments, and more
Price: From $59 per month
Sellics/Perpetua
Sellics and Perpetua have joined forces to create the most effective platform available to help your business grow and scale on Amazon, Walmart, and other top online marketplaces. Using 8+ years of retail optimization experience, benefit from the platform and accelerate your eCommerce advertising. Perpetua understands that you need time to worry about what really matters, so they’ve created software that takes care of the campaign execution, so you can focus on strategic initiatives.
Features:
- Keyword boost
- Amazon advertising
- Customizable, smart recommendations
- Total sales analytics
- Retails intelligence
- Digital shelf insights
Price: From $250 per month
Amazon Listing Optimization Recommendations
And that's a wrap! These 17 incredible Amazon listing optimization tools are here to support you in growing your business. It's crucial to choose the right tool that aligns with your unique goals and needs. Take a close look at your sales funnel to identify any areas for improvement, and then select a platform that can address those specific challenges. Whether it's competitor data and comparison functionality, or specialized keyword planning and management for improved visibility and search ranking, there's a tool out there to help you succeed!
Don't forget to explore soona's Listing Insights tool. This groundbreaking tool is the first of its kind, offering the ability to analyze your Amazon product listing's visual performance. Gain valuable insights to enhance the visual appeal of your listings and drive better results.
Every single one of these tools shares the amazing benefit of taking care of your day-to-day campaign management tasks, giving you more time to focus on optimizing your strategy. This advantage can truly transform the way you run your business and pave the way for significant growth.
If you're hungry for more knowledge on optimizing your Amazon product listings and enhancing your digital storefront, our blog, The Checkout, is here to provide you with valuable ecommerce insights and guidance on creating compelling content.
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