How to Identify Product Content Gaps Using Product Catalog & Listing Insights
You’ve got an amazing business and cool products, and you’re looking to level up your online game. You don’t have to look too far—soona is here to sprinkle some magic on your digital content. We’ve got the whole package, including a complete product catalog, digital asset wizardry, and listing voodoo.
Let’s dive into the soona universe and see how we can make your products shine.
But first, what is DAM?
Digital asset management (DAM) is software that stores, organizes, and retrieves rich media and manages digital rights and permissions. Digital assets include photos, videos, audio files, and visualizations.
DAM systems centralize assets and associate metadata with each file, creating a single source of truth for everyone who needs to access it. This technology enhances content discoverability and collaboration, preventing data silos and redundant efforts across an organization.
Key features of DAM platforms include:
- Centralized repository for digital assets
- Metadata tagging for easy search and retrieval
- Amazon integration for seamless marketplace listings
- Shopify integration featuring Listing Insights to measure your creative performance
- Real-time collaboration tools, including our media editor tool
soona + DAM = a match made in content heaven
The Product Catalog is soona’s very own DAM, and it provides a streamlined approach to organize and sync product data with marketing content effectively.
The Product Catalog brings together DAM and inventory management tools to help you connect your products to their corresponding photos. DAMs typically don’t intelligently provide SKU level or ASIN level views of your content, and inventory tools live in a totally different world from marketing and e-commerce publishing. But modern merchants need to understand the entire ecosystem of their products and how they’re presented online. And what sells products? Product photography.
Our DAM solution answers this call, targeting efficiency across e-commerce platforms. You can integrate it with Amazon to get synchronized asset management and listing optimization. Inventory management through DAM ensures your SKUs are up-to-date and organized. It also allows you to track the lifecycle of each digital asset, which is particularly important if you have an extensive and evolving product catalog.
Other advantages of using the soona DAM include:
- Reduced time spent managing assets by consolidating in one place
- SKUs management that aligns with your inventory system
- Enhanced Product Catalog maintenance via Amazon integration
- Enhanced Product Catalog maintenance via Shopify integration
With the soona Product Catalog, you have access to advanced asset management tools, streamlining the process of linking digital assets to specific products. Plus, the media editor within the DAM further tailors the assets to fit the dynamic requirements of digital marketing and e-commerce brand presentation.
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Identify gaps in your creative with the Product Catalog
Evaluating the effectiveness of product content is crucial for enhancing sales and conversion rates. Gaining insight into creative shortcomings can strategically guide content improvements.
Take stock of your current catalog
When managing a product catalog, it’s a good idea to take stock of your inventory to make sure the product images and descriptions accurately reflect your current offerings.
The Product Catalog can streamline this process by providing a structured overview of all products and associated creative assets. By systematically reviewing these assets within your Enterprise Resource Planning (ERP) system, you can pinpoint outdated or missing content. Accurate and up-to-date imagery and tech specs are key to maintaining effective product listings.
Here’s what you can do:
- Assess current assets linked to each product ASIN (Amazon Standard Identification Number).
- Compare your listings against conversion rates to identify underperforming products.
- Update product images and descriptions to align with best practices.
Check the My Products tab
The My Products tab makes it easy to see when you haven’t created content for a particular product. It’ll give you a quick view of all inventory on site at the soona studio, so you can spin up a new booking quickly and easily.
Optimize listings
Once you’ve identified content gaps, the next step is to optimize your Amazon listings to improve visibility and conversion. Use relevant keywords within titles, bullet points, and product descriptions to appeal to Amazon’s search algorithm, maximizing the chance of appearing higher in search results.
Integrate primary keywords in the title and main features for ASINs. And use backend search terms to incorporate additional relevant keywords without overstuffing visible content.
Leverage AI and technology for listing optimization
Optimizing product listings is imperative for e-commerce success. soona taps into AI technologies to elevate listings with data-driven insights and high-quality content creation.
AI-driven marketplace insights
We’ve got AI on our side! AI tools play a crucial role in understanding marketplace dynamics. soona’s Listing Insights uses high-tech algorithms to analyze visual assets on platforms like Amazon and Shopify. We’re like detectives superheroes, using data-driven insights to figure out how to boost visibility and consumer engagement.
By examining the effectiveness of images and videos, you can detect gaps, compare with competitors, and make informed adjustments to listings. This AI-enhanced approach will help with boosting visibility and consumer engagement through optimized metadata and descriptions.
Next-gen e-commerce content
Creating compelling e-commerce content requires a blend of creativity and technology. soona helps craft appealing visual and written content that resonates with your target audience.
Features like AI-generated copy suggestions and real-time editing options help enhance product listings. As a result, you can produce next-gen e-commerce content that’s not only visually attractive but also accurately tailored to improve listing performance.
Photography and video integration
We know your assets don’t end at soona. In fact, they’re just getting started after we deliver them to you. That’s why our approach to Product Catalog, Digital Asset Management, and Listing Optimization includes a strategic combination of high-quality photography and video.
To optimize online presence, especially on platforms like Amazon, soona product photos and videos are fine-tuned for listing optimization. Images and videos are formatted to seamlessly blend into existing product pages, improving engagement and driving conversion. We create Amazon Content with specific standards to boost visibility, and carefully curate user-generated content (UGC) to build authenticity and trust.
Fill product photo content gaps with soona
soona is your go-to solution for streamlining your online presence with an efficient product catalog, robust digital asset management, and listing optimization. Understanding the complexities of e-commerce, soona zeroes in on delivering high-quality visual content that makes your products stand out. By prioritizing clean, professional photography and videography, the soona catalog management system makes sure your products are presented the way they should be—in the most appealing way possible!
As far as DAM goes, soona has a centralized platform where you can store, access, and organize all your digital content, easy breezy. The system simplifies the management of product images, videos, and other marketing materials, making it easier to maintain a coherent and effective online presence. By having a well-organized digital asset repository, you can save time and resources, allowing you to focus more on core business strategies.
Plus, we know better than pretty much anyone that an optimized product listing can significantly boost visibility and sales. Our approach to listing optimization involves an eagle-eye attention to detail, from the use of relevant keywords to the integration of high-quality visual content. The aim is to enhance product discoverability and attractiveness, encouraging potential customers to engage and make purchases.
The content studio at soona specializes in creating dynamic product photography and videos that adhere to brand guidelines. Every image is carefully created to showcase products in a multitude of angles and settings, using backgrounds that complement the product and brand aesthetic.
We meticulously—seriously!—crop and edit every photo down to the pixel to make sure each image aligns with your creative visualization goals, turning standard photos into powerful assets.
Learn more about using soona Product Catalog and Listing Insights to optimize your product content for online sales >
FAQs
How can soona help with enhancing my product listings on platforms like Amazon?
We provide professional photography and video content to improve product listings, leading to increased engagement and higher conversion rates via channels like Amazon. We’re here to make your products shine and dance in the spotlight.
What types of digital assets can I expect when using soona’s photography services?
You can expect high-resolution images, videos, GIFs, and 360-degree product views from our comprehensive photography services. It’s basically a product content treasure trove.
In what ways can UGC from soona impact my brand's online presence?
UGC created through Trend by soona can enhance your brand’s authenticity and provide social proof, which can foster community engagement and trust online.
How does soona’s virtual product photography process work for clients who are not local?
For non-local clients, our virtual product photography process involves shipping products to their studio, where we create and manage photo shoots remotely, delivering digital assets through our online platform.
Can soona provide tailored image packages for different marketing needs and platforms?
We offer custom image packages designed for diverse marketing channels and needs, ensuring you receive the most appropriate visual content for each specific platform.
What should I prepare before booking a product photography session with soona?
To ensure a successful and efficient photography session, you should have a clear idea of your brand identity, desired shot list, and specific requirements for imagery before booking with us.
How to Identify Product Content Gaps Using Product Catalog & Listing Insights
You’ve got an amazing business and cool products, and you’re looking to level up your online game. You don’t have to look too far—soona is here to sprinkle some magic on your digital content. We’ve got the whole package, including a complete product catalog, digital asset wizardry, and listing voodoo.
Let’s dive into the soona universe and see how we can make your products shine.
But first, what is DAM?
Digital asset management (DAM) is software that stores, organizes, and retrieves rich media and manages digital rights and permissions. Digital assets include photos, videos, audio files, and visualizations.
DAM systems centralize assets and associate metadata with each file, creating a single source of truth for everyone who needs to access it. This technology enhances content discoverability and collaboration, preventing data silos and redundant efforts across an organization.
Key features of DAM platforms include:
- Centralized repository for digital assets
- Metadata tagging for easy search and retrieval
- Amazon integration for seamless marketplace listings
- Shopify integration featuring Listing Insights to measure your creative performance
- Real-time collaboration tools, including our media editor tool
soona + DAM = a match made in content heaven
The Product Catalog is soona’s very own DAM, and it provides a streamlined approach to organize and sync product data with marketing content effectively.
The Product Catalog brings together DAM and inventory management tools to help you connect your products to their corresponding photos. DAMs typically don’t intelligently provide SKU level or ASIN level views of your content, and inventory tools live in a totally different world from marketing and e-commerce publishing. But modern merchants need to understand the entire ecosystem of their products and how they’re presented online. And what sells products? Product photography.
Our DAM solution answers this call, targeting efficiency across e-commerce platforms. You can integrate it with Amazon to get synchronized asset management and listing optimization. Inventory management through DAM ensures your SKUs are up-to-date and organized. It also allows you to track the lifecycle of each digital asset, which is particularly important if you have an extensive and evolving product catalog.
Other advantages of using the soona DAM include:
- Reduced time spent managing assets by consolidating in one place
- SKUs management that aligns with your inventory system
- Enhanced Product Catalog maintenance via Amazon integration
- Enhanced Product Catalog maintenance via Shopify integration
With the soona Product Catalog, you have access to advanced asset management tools, streamlining the process of linking digital assets to specific products. Plus, the media editor within the DAM further tailors the assets to fit the dynamic requirements of digital marketing and e-commerce brand presentation.
{{studio-ad=“/external-components"}}
Identify gaps in your creative with the Product Catalog
Evaluating the effectiveness of product content is crucial for enhancing sales and conversion rates. Gaining insight into creative shortcomings can strategically guide content improvements.
Take stock of your current catalog
When managing a product catalog, it’s a good idea to take stock of your inventory to make sure the product images and descriptions accurately reflect your current offerings.
The Product Catalog can streamline this process by providing a structured overview of all products and associated creative assets. By systematically reviewing these assets within your Enterprise Resource Planning (ERP) system, you can pinpoint outdated or missing content. Accurate and up-to-date imagery and tech specs are key to maintaining effective product listings.
Here’s what you can do:
- Assess current assets linked to each product ASIN (Amazon Standard Identification Number).
- Compare your listings against conversion rates to identify underperforming products.
- Update product images and descriptions to align with best practices.
Check the My Products tab
The My Products tab makes it easy to see when you haven’t created content for a particular product. It’ll give you a quick view of all inventory on site at the soona studio, so you can spin up a new booking quickly and easily.
Optimize listings
Once you’ve identified content gaps, the next step is to optimize your Amazon listings to improve visibility and conversion. Use relevant keywords within titles, bullet points, and product descriptions to appeal to Amazon’s search algorithm, maximizing the chance of appearing higher in search results.
Integrate primary keywords in the title and main features for ASINs. And use backend search terms to incorporate additional relevant keywords without overstuffing visible content.
Leverage AI and technology for listing optimization
Optimizing product listings is imperative for e-commerce success. soona taps into AI technologies to elevate listings with data-driven insights and high-quality content creation.
AI-driven marketplace insights
We’ve got AI on our side! AI tools play a crucial role in understanding marketplace dynamics. soona’s Listing Insights uses high-tech algorithms to analyze visual assets on platforms like Amazon and Shopify. We’re like detectives superheroes, using data-driven insights to figure out how to boost visibility and consumer engagement.
By examining the effectiveness of images and videos, you can detect gaps, compare with competitors, and make informed adjustments to listings. This AI-enhanced approach will help with boosting visibility and consumer engagement through optimized metadata and descriptions.
Next-gen e-commerce content
Creating compelling e-commerce content requires a blend of creativity and technology. soona helps craft appealing visual and written content that resonates with your target audience.
Features like AI-generated copy suggestions and real-time editing options help enhance product listings. As a result, you can produce next-gen e-commerce content that’s not only visually attractive but also accurately tailored to improve listing performance.
Photography and video integration
We know your assets don’t end at soona. In fact, they’re just getting started after we deliver them to you. That’s why our approach to Product Catalog, Digital Asset Management, and Listing Optimization includes a strategic combination of high-quality photography and video.
To optimize online presence, especially on platforms like Amazon, soona product photos and videos are fine-tuned for listing optimization. Images and videos are formatted to seamlessly blend into existing product pages, improving engagement and driving conversion. We create Amazon Content with specific standards to boost visibility, and carefully curate user-generated content (UGC) to build authenticity and trust.
Fill product photo content gaps with soona
soona is your go-to solution for streamlining your online presence with an efficient product catalog, robust digital asset management, and listing optimization. Understanding the complexities of e-commerce, soona zeroes in on delivering high-quality visual content that makes your products stand out. By prioritizing clean, professional photography and videography, the soona catalog management system makes sure your products are presented the way they should be—in the most appealing way possible!
As far as DAM goes, soona has a centralized platform where you can store, access, and organize all your digital content, easy breezy. The system simplifies the management of product images, videos, and other marketing materials, making it easier to maintain a coherent and effective online presence. By having a well-organized digital asset repository, you can save time and resources, allowing you to focus more on core business strategies.
Plus, we know better than pretty much anyone that an optimized product listing can significantly boost visibility and sales. Our approach to listing optimization involves an eagle-eye attention to detail, from the use of relevant keywords to the integration of high-quality visual content. The aim is to enhance product discoverability and attractiveness, encouraging potential customers to engage and make purchases.
The content studio at soona specializes in creating dynamic product photography and videos that adhere to brand guidelines. Every image is carefully created to showcase products in a multitude of angles and settings, using backgrounds that complement the product and brand aesthetic.
We meticulously—seriously!—crop and edit every photo down to the pixel to make sure each image aligns with your creative visualization goals, turning standard photos into powerful assets.
Learn more about using soona Product Catalog and Listing Insights to optimize your product content for online sales >
FAQs
How can soona help with enhancing my product listings on platforms like Amazon?
We provide professional photography and video content to improve product listings, leading to increased engagement and higher conversion rates via channels like Amazon. We’re here to make your products shine and dance in the spotlight.
What types of digital assets can I expect when using soona’s photography services?
You can expect high-resolution images, videos, GIFs, and 360-degree product views from our comprehensive photography services. It’s basically a product content treasure trove.
In what ways can UGC from soona impact my brand's online presence?
UGC created through Trend by soona can enhance your brand’s authenticity and provide social proof, which can foster community engagement and trust online.
How does soona’s virtual product photography process work for clients who are not local?
For non-local clients, our virtual product photography process involves shipping products to their studio, where we create and manage photo shoots remotely, delivering digital assets through our online platform.
Can soona provide tailored image packages for different marketing needs and platforms?
We offer custom image packages designed for diverse marketing channels and needs, ensuring you receive the most appropriate visual content for each specific platform.
What should I prepare before booking a product photography session with soona?
To ensure a successful and efficient photography session, you should have a clear idea of your brand identity, desired shot list, and specific requirements for imagery before booking with us.
