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10 Amazon Best Practices to Help You Sell More in 2024

Follow these ten Amazon best practices when it comes to product photos, descriptions, and reviews.

 Claire Oswald
Claire Oswald
product marketing manager
Claire Oswald
product marketing manager
December 12, 2023
-
1
min

10 Amazon Best Practices to Help Sell Your Products

Launching a new product on Amazon is challenging for anyone, whether they are a seasoned seller or just starting out. In today’s market, having a fantastic product isn't enough, and pouring a lot of money into advertisements is ineffective.

Finding the best path to success on Amazon is challenging for anyone, whether they’re a seasoned seller or just starting out. In today’s market, having a fantastic product isn’t enough. And pouring a lot of money into advertisements is ineffective.

To successfully launch a product on Amazon: You need an approach that caters to Amazon's algorithm while also taking into account the specific difficulties that come with launching a new product and managing your product catalog. Here are steps to guide you when launching your products on Amazon.

1. Know how many product images you need

Your product listing should have at least five product images, though you have space for more. It’s important to showcase the item from every angle, as well as include context to show how key product features are used in real life. When it comes to Amazon photo specs and requirements, you’ll have one main product listing image and several complementary ones to highlight key features and details.

Make sure you follow Amazon product image requirements. Your images should be clear and high quality. The following tips will help in analyzing the image’s quality.

  • The image should be clear and not blurry.
  • Your product should be in focus and take up about 80% of the available space.
  • It should be easy to recognize products.

{{amazon-ad="/external-components"}}

Use images that include the product and its dimensions. Showing the product from multiple angles will increase your chances of making a sale. 

You can also check out these resources from Amazon to help you navigate its changing requirements and guidelines: 

2. Include a mix of visual content

Product images on Amazon are mostly required to be straightforward, white background shots, but you have more room to play when it comes to images that aren’t your main listing image. Time to get creative!

Always include a mix of visual content to help customers understand the product's important features and how it is used. Various angles, closeups, scale comparisons, and lifestyle scenes should answer a buyer's questions and show the product's value. Product infographics, 360-degree photos, and videos are also excellent content formats to help boost sales. 

Check out these other resources to get the creativity flowing for your Amazon product images: 

3. Develop a kick-ass product description

Your product photos are a major part of your Amazon listing, but it’s not the only tool you have to convince browsers to purchase your wares. Product descriptions are key to boosting listing visibility and conversions. 

Write an informative description. Use exciting action words to describe why this product is a must-have. Instead of just telling your customers why your product will improve their lives. Show them. See what other vendors of comparable items have written that sticks out.

Use findable and relevant keywords. Doing keyword research is your best bet. Check out the sites of your rivals to determine what search terms they are using most frequently. And include those terms into your own listing to improve your visibility in search results.

Need help? We’ve got you: 

4. Tap into the importance of video

More than 9 in 10 businesses use video in their marketing, and consumers are growing an increasing preference for this content format. And Amazon says it can boost sales by 9.7% and makes users 3.6x more likely to convert. 

Product videos showcase items in a way still-frame photos can’t. They showcase motion, how the product falls and fits and moves. And videos captivate the eye—exactly what you want to do in a sea of millions of merchants. 

Amazon allows for product videos as part of your selling strategy. You can add videos to your product detail page. Either upload a single video for multiple product listings or multiple videos to a single product listing. You can use your own thumbnails or use automatically generated ones.

5. Use models to tell the full story

Models help bring your products and story to life! Rather than using solely products on a white background, bring in models to add depth, relatability, and visual interest to your product shots. That’s why using models is one of our favorite Amazon best practices.

Models don’t have to be human, either. They can be furry or feathery or scaly or, you get the picture—animals make great models, especially if you’re selling pet products. Plus, who wouldn’t stop scrolling at that cute face? 

 "Working with soona models brought our products to life with short video clips and fun action shots. It allowed our audience to connect with our brand on a deeper level," Rob Gregg, founder of Gales, said.

6. Understand Amazon’s algorithm

Buyers on Amazon conduct hundreds of millions of searches per month as they peruse the site’s seemingly endless selection. Within milliseconds, Amazon must select from hundreds of millions of products to return the most relevant results for each individual search.

When it comes to search engine optimization (SEO) for this marketplace, Amazon employs its own ranking algorithm—A9 and A10—to provide users the most relevant results. The algorithm determines which products are displayed to shoppers and how highly each product is ranked based on a variety of factors. These factors include:

  • Relevance to terms that the user input into the search engine
  • Previous choices and patterns of behavior from customers
  • The number of previous purchases made of a specific product

Get familiar with the inner workings of the Amazon search algorithm if you want to get high rankings and increase sales on the platform.

7. Make customers an offer they can’t refuse

The simplest method to stimulate demand is to make customers feel like they’re receiving a fantastic deal. Here’s how to create an offer that customers cannot resist:

  • Offering a new product on Amazon giveaway
  • Upselling through your other more successful products
  • Leveraging off-Amazon channel traffic, such as general SEO or local sales channels
  • Offering exclusive discount codes to your email list
  • Using influencers to add to their storefronts and promote on social media
  • Connecting with your target audience via Facebook
  • Create a low but limited-time featured offer price

Tip: Directing traffic from outside Amazon is the most effective strategy to kickstart sales.

Related: Amazon Prime Day: how to prepare and maximize sales

8. Gather product reviews

Online reviews have the same sway with consumers as do personal recommendations. Good reviews lead to better sales. To get product reviews from Amazon customers, you can use the marketplace’s in-platform tool to remind past shoppers to leave a review if they haven’t already. 

Amazon is fairly strict in its review policy and what you’re allowed to do when it comes to managing customer reviews. Amazon sellers can’t pay for reviews or send products for free in exchange for reviews. The best way to boost your Amazon customer reviews is to provide an exceptional customer experience and high-quality products that meet or exceed expectations. Whatever you do, you want to avoid negative reviews! Make every interaction a positive one. 

9. Run PPC campaigns

Pay-per-click (PPC) advertising can increase exposure for your product and storefront. Amazon PPC campaigns are your best choice for getting your newly launched product visible to customers.

  • Disable dynamic bidding and stick with fixed bids to maximize profits.
  • Maximize campaign performance by focusing on the most successful keywords.
  • Focus on a competing product or brand to expand your customer base 
  • Improve your sales results by focusing on the correct customers with the help of strategic bidding.
  • Optimize your PPC campaigns with Amazon’s product targeting.

Don’t be afraid to go all out with your PPC efforts in the beginning. Your PPC efforts are essential to getting your product out there and noticed by potential buyers. Always work to improve and maintain your campaigns to avoid burning through money!

Related: 10 best Amazon seller apps in 2024 >

10. Create some buzz before you launch

Let people know your product exists before launching it on Amazon. Create blog posts that discuss the product so customers may begin using it as soon as it’s launched.

Get yourself set up on social media (we highly recommend TikTok!) Launch a hashtag and promote its use constantly, and your potential customers will spread the word. Watch as people spread it far and wide.

Make regular posts and try to keep them engaging. If you want to stand out on social media try a contest or giveaway, encouraging users to share and promote your brand. 

Get Amazon-specific product photography through soona

No time or resources to implement these Amazon best practices yourself? Outsource your Amazon product photography needs to the pros, and let us handle that while you worry about the rest. 

soona provides you a virtual platform which allows you to make, manage, and now measure the performance of your creative content. Our Amazon A+ content basic pack and Amazon A+ content premium pack will get you the perfect images for your product launch! Do your Amazon product images need an upgrade? Book a shoot with us today! 

10 Amazon Best Practices to Help Sell Your Products

Launching a new product on Amazon is challenging for anyone, whether they are a seasoned seller or just starting out. In today’s market, having a fantastic product isn't enough, and pouring a lot of money into advertisements is ineffective.

Finding the best path to success on Amazon is challenging for anyone, whether they’re a seasoned seller or just starting out. In today’s market, having a fantastic product isn’t enough. And pouring a lot of money into advertisements is ineffective.

To successfully launch a product on Amazon: You need an approach that caters to Amazon's algorithm while also taking into account the specific difficulties that come with launching a new product and managing your product catalog. Here are steps to guide you when launching your products on Amazon.

1. Know how many product images you need

Your product listing should have at least five product images, though you have space for more. It’s important to showcase the item from every angle, as well as include context to show how key product features are used in real life. When it comes to Amazon photo specs and requirements, you’ll have one main product listing image and several complementary ones to highlight key features and details.

Make sure you follow Amazon product image requirements. Your images should be clear and high quality. The following tips will help in analyzing the image’s quality.

  • The image should be clear and not blurry.
  • Your product should be in focus and take up about 80% of the available space.
  • It should be easy to recognize products.

{{amazon-ad="/external-components"}}

Use images that include the product and its dimensions. Showing the product from multiple angles will increase your chances of making a sale. 

You can also check out these resources from Amazon to help you navigate its changing requirements and guidelines: 

2. Include a mix of visual content

Product images on Amazon are mostly required to be straightforward, white background shots, but you have more room to play when it comes to images that aren’t your main listing image. Time to get creative!

Always include a mix of visual content to help customers understand the product's important features and how it is used. Various angles, closeups, scale comparisons, and lifestyle scenes should answer a buyer's questions and show the product's value. Product infographics, 360-degree photos, and videos are also excellent content formats to help boost sales. 

Check out these other resources to get the creativity flowing for your Amazon product images: 

3. Develop a kick-ass product description

Your product photos are a major part of your Amazon listing, but it’s not the only tool you have to convince browsers to purchase your wares. Product descriptions are key to boosting listing visibility and conversions. 

Write an informative description. Use exciting action words to describe why this product is a must-have. Instead of just telling your customers why your product will improve their lives. Show them. See what other vendors of comparable items have written that sticks out.

Use findable and relevant keywords. Doing keyword research is your best bet. Check out the sites of your rivals to determine what search terms they are using most frequently. And include those terms into your own listing to improve your visibility in search results.

Need help? We’ve got you: 

4. Tap into the importance of video

More than 9 in 10 businesses use video in their marketing, and consumers are growing an increasing preference for this content format. And Amazon says it can boost sales by 9.7% and makes users 3.6x more likely to convert. 

Product videos showcase items in a way still-frame photos can’t. They showcase motion, how the product falls and fits and moves. And videos captivate the eye—exactly what you want to do in a sea of millions of merchants. 

Amazon allows for product videos as part of your selling strategy. You can add videos to your product detail page. Either upload a single video for multiple product listings or multiple videos to a single product listing. You can use your own thumbnails or use automatically generated ones.

5. Use models to tell the full story

Models help bring your products and story to life! Rather than using solely products on a white background, bring in models to add depth, relatability, and visual interest to your product shots. That’s why using models is one of our favorite Amazon best practices.

Models don’t have to be human, either. They can be furry or feathery or scaly or, you get the picture—animals make great models, especially if you’re selling pet products. Plus, who wouldn’t stop scrolling at that cute face? 

 "Working with soona models brought our products to life with short video clips and fun action shots. It allowed our audience to connect with our brand on a deeper level," Rob Gregg, founder of Gales, said.

6. Understand Amazon’s algorithm

Buyers on Amazon conduct hundreds of millions of searches per month as they peruse the site’s seemingly endless selection. Within milliseconds, Amazon must select from hundreds of millions of products to return the most relevant results for each individual search.

When it comes to search engine optimization (SEO) for this marketplace, Amazon employs its own ranking algorithm—A9 and A10—to provide users the most relevant results. The algorithm determines which products are displayed to shoppers and how highly each product is ranked based on a variety of factors. These factors include:

  • Relevance to terms that the user input into the search engine
  • Previous choices and patterns of behavior from customers
  • The number of previous purchases made of a specific product

Get familiar with the inner workings of the Amazon search algorithm if you want to get high rankings and increase sales on the platform.

7. Make customers an offer they can’t refuse

The simplest method to stimulate demand is to make customers feel like they’re receiving a fantastic deal. Here’s how to create an offer that customers cannot resist:

  • Offering a new product on Amazon giveaway
  • Upselling through your other more successful products
  • Leveraging off-Amazon channel traffic, such as general SEO or local sales channels
  • Offering exclusive discount codes to your email list
  • Using influencers to add to their storefronts and promote on social media
  • Connecting with your target audience via Facebook
  • Create a low but limited-time featured offer price

Tip: Directing traffic from outside Amazon is the most effective strategy to kickstart sales.

Related: Amazon Prime Day: how to prepare and maximize sales

8. Gather product reviews

Online reviews have the same sway with consumers as do personal recommendations. Good reviews lead to better sales. To get product reviews from Amazon customers, you can use the marketplace’s in-platform tool to remind past shoppers to leave a review if they haven’t already. 

Amazon is fairly strict in its review policy and what you’re allowed to do when it comes to managing customer reviews. Amazon sellers can’t pay for reviews or send products for free in exchange for reviews. The best way to boost your Amazon customer reviews is to provide an exceptional customer experience and high-quality products that meet or exceed expectations. Whatever you do, you want to avoid negative reviews! Make every interaction a positive one. 

9. Run PPC campaigns

Pay-per-click (PPC) advertising can increase exposure for your product and storefront. Amazon PPC campaigns are your best choice for getting your newly launched product visible to customers.

  • Disable dynamic bidding and stick with fixed bids to maximize profits.
  • Maximize campaign performance by focusing on the most successful keywords.
  • Focus on a competing product or brand to expand your customer base 
  • Improve your sales results by focusing on the correct customers with the help of strategic bidding.
  • Optimize your PPC campaigns with Amazon’s product targeting.

Don’t be afraid to go all out with your PPC efforts in the beginning. Your PPC efforts are essential to getting your product out there and noticed by potential buyers. Always work to improve and maintain your campaigns to avoid burning through money!

Related: 10 best Amazon seller apps in 2024 >

10. Create some buzz before you launch

Let people know your product exists before launching it on Amazon. Create blog posts that discuss the product so customers may begin using it as soon as it’s launched.

Get yourself set up on social media (we highly recommend TikTok!) Launch a hashtag and promote its use constantly, and your potential customers will spread the word. Watch as people spread it far and wide.

Make regular posts and try to keep them engaging. If you want to stand out on social media try a contest or giveaway, encouraging users to share and promote your brand. 

Get Amazon-specific product photography through soona

No time or resources to implement these Amazon best practices yourself? Outsource your Amazon product photography needs to the pros, and let us handle that while you worry about the rest. 

soona provides you a virtual platform which allows you to make, manage, and now measure the performance of your creative content. Our Amazon A+ content basic pack and Amazon A+ content premium pack will get you the perfect images for your product launch! Do your Amazon product images need an upgrade? Book a shoot with us today! 

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