Using infographics can take your marketing game to the next level, especially on Amazon.
Let’s face it: who wants to read through a bunch of copy when they could look at a picture? The truth is, no matter how well-crafted your text, if you can say the same thing with a graphic instead, you absolutely should.
Humankind is highly visual, after all. It’s one of the best ways to get someone’s attention + one of the easiest methods for dressing up websites, landing pages, and Amazon storefronts.
As Hubspot reports, “32 percent of marketers believe that visuals are the most important type of content that their business creates” and “56 percent of marketers use visuals in all of their marketing content.”
Most importantly, for our purposes, a full “65 percent of brands use infographics for marketing purposes.” That’s big stuff!
So, what does it mean for you? In addition to smart marketing tactics such as getting started with Amazon A+ Content or forging brand BFF relationships, it’s time for you to jump on the infographic train if you haven’t already.
Today, let’s take a look at the ABCs of IFGs (that’s Cool Person lingo for “infographic.” You totally got that, right?). If you’re looking to level up your Amazon game, infographics are where it’s at.
What Are Infographics?
According to Merriam-Webster, an infographic is “a chart, diagram, or illustration (as in a book or magazine or on a website) that uses graphic elements to present information in a visually striking way.”
Infographics usually limit text to the bare minimum of words, phrases, or short sentences. They let visuals such as bar graphs, pie charts, shapes, icons, photos, timelines, and numbers do the “talking” instead.
Today, infographics can even be animated or interactive. This allows the reader to skim over the content quickly, looking for that one stat or factoid that is likeliest to convert them.
Why Do Infographics Matter?
The digital age offers endless streams of data, right at our fingertips. Lack of information isn’t the problem; the issue is assimilating it into something our brains can conceptualize + put to good use. Sadly, if your visitor can’t find the info they’re looking for, they’ll leave.
Fortunately, infographics have huge conversion potential, because they present so much compelling information in a short space. A single infographic can condense a thousand words or more into one easily scannable visual piece.
Your visitor only needs to find one of those tidbits compelling to take an action: sign up for your email list, make a small purchase, or give your product a try. This is just as true on Amazon as anywhere else.
Specifically, they matter because:
They Enrich Your Amazon Presence
Amazon shoppers are looking for a number of things when they come to your storefront. That includes a clean visual presence, listings that match their preferences, clear descriptions, great reviews, and a feeling of trust.
One of the best ways you can generate trust is by providing more information on your product page or in Amazon posts. Amazon infographic images can help with both!
They Boost Your Brand Presence
The jury is in: Amazon infographics help increase brand presence + sales. According to research, “Infographics are 30 times more likely to be read than a complete article” and “Publishers that use infographics generate 12 percent more traffic than those that don’t.” Plus, “People like and share infographics three times more than any other content on social media.”
The greatest part of infographics is you can repurpose them endlessly. Put them in a downloadable eBook, include them on a case study, share them across social media, and list them on your personal website – as well as putting them on Amazon.
Your Competitors Are Doing It
If for no other reason than keeping up with the Joneses, you need to use infographics. Since so many competitors are already doing it, you can’t afford to wait to join the game!
Infographic Options FTW
So what kinds of infographics can you make? The list includes, but certainly isn’t limited to:
- Statistics-based content
- Timelines + manufacturing processes
- Map-based infographics
- Comparisons with other brands + materials
- Lists of benefits
- Before and afters
- Resumes – e.g. why is your product the best + most knowledgeable?
Which type you’ll choose typically depends on what you’re trying to do with your infographic. In general, most Amazon sellers are trying to build out their A+ Content + generate sales, so they will base their infographic content on their particular selling points.
For instance, some sellers use all American-made materials and employ domestic workers, so they might highlight those statistics. Others sell their products all over the world, so a geographical infographic could do the trick.
If you’re not sure which approach to choose, you might benefit from speaking with an expert – more on that below. First, though, let’s take a look at the basic process of making an infographic.
How to Make Infographics
Infographics are usually (and should be!) quite busy, which sometimes causes people to think they’re complicated to make. The truth is, while you do need special skills to create a good infographic, the process itself is fairly basic:
- Choose your topic or product: A good infographic is very focused. For Amazon sellers, the best approach is to choose a single product + use your infographic to highlight its most important features. If you have a group of products that all benefit from the same general overview, then your infographic can apply to each product page that’s a fit.
- Pull out the most important information: The best Amazon infographic components are compelling, research-based, and short. These can include customer satisfaction statistics, market research, and special features, as well as ways to use the product.
- Put the content together: An appealing Amazon infographic design is dense + visually appealing without looking cramped. You must avoid extensive white space or large color-blocking, but also avoid crowding, which makes it hard to read your content.
Some people enjoy putting infographics together themselves, but they can take a long time to make and it can be expensive to hire a graphic designer to help.
Luckily, there’s a way to avoid the time + expense involved: the Amazon infographic pack made by soona.
Affordable Custom-Made Infographics Today
Our Amazon infographic pack comes with everything you need to build out your storefront + each product page, making for the most professional listing possible. The pack includes not just 10 photos + a hand model for the ultimate professional look, but one of seven infographic templates specifically formulated to work with Amazon’s algorithm.
From beautiful photography to clean + well-designed icons, our infographics are guaranteed to increase the appeal of your pages + store. They not only convey information + make you look more legit, they make customers want to stay on your page longer.
Get ready to stop your viewers mid-scroll when you partner with soona. We invite you to come check out how soona works or get in touch with us to build a shoot today!
Using infographics can take your marketing game to the next level, especially on Amazon.
Let’s face it: who wants to read through a bunch of copy when they could look at a picture? The truth is, no matter how well-crafted your text, if you can say the same thing with a graphic instead, you absolutely should.
Humankind is highly visual, after all. It’s one of the best ways to get someone’s attention + one of the easiest methods for dressing up websites, landing pages, and Amazon storefronts.
As Hubspot reports, “32 percent of marketers believe that visuals are the most important type of content that their business creates” and “56 percent of marketers use visuals in all of their marketing content.”
Most importantly, for our purposes, a full “65 percent of brands use infographics for marketing purposes.” That’s big stuff!
So, what does it mean for you? In addition to smart marketing tactics such as getting started with Amazon A+ Content or forging brand BFF relationships, it’s time for you to jump on the infographic train if you haven’t already.
Today, let’s take a look at the ABCs of IFGs (that’s Cool Person lingo for “infographic.” You totally got that, right?). If you’re looking to level up your Amazon game, infographics are where it’s at.
What Are Infographics?
According to Merriam-Webster, an infographic is “a chart, diagram, or illustration (as in a book or magazine or on a website) that uses graphic elements to present information in a visually striking way.”
Infographics usually limit text to the bare minimum of words, phrases, or short sentences. They let visuals such as bar graphs, pie charts, shapes, icons, photos, timelines, and numbers do the “talking” instead.
Today, infographics can even be animated or interactive. This allows the reader to skim over the content quickly, looking for that one stat or factoid that is likeliest to convert them.
Why Do Infographics Matter?
The digital age offers endless streams of data, right at our fingertips. Lack of information isn’t the problem; the issue is assimilating it into something our brains can conceptualize + put to good use. Sadly, if your visitor can’t find the info they’re looking for, they’ll leave.
Fortunately, infographics have huge conversion potential, because they present so much compelling information in a short space. A single infographic can condense a thousand words or more into one easily scannable visual piece.
Your visitor only needs to find one of those tidbits compelling to take an action: sign up for your email list, make a small purchase, or give your product a try. This is just as true on Amazon as anywhere else.
Specifically, they matter because:
They Enrich Your Amazon Presence
Amazon shoppers are looking for a number of things when they come to your storefront. That includes a clean visual presence, listings that match their preferences, clear descriptions, great reviews, and a feeling of trust.
One of the best ways you can generate trust is by providing more information on your product page or in Amazon posts. Amazon infographic images can help with both!
They Boost Your Brand Presence
The jury is in: Amazon infographics help increase brand presence + sales. According to research, “Infographics are 30 times more likely to be read than a complete article” and “Publishers that use infographics generate 12 percent more traffic than those that don’t.” Plus, “People like and share infographics three times more than any other content on social media.”
The greatest part of infographics is you can repurpose them endlessly. Put them in a downloadable eBook, include them on a case study, share them across social media, and list them on your personal website – as well as putting them on Amazon.
Your Competitors Are Doing It
If for no other reason than keeping up with the Joneses, you need to use infographics. Since so many competitors are already doing it, you can’t afford to wait to join the game!
Infographic Options FTW
So what kinds of infographics can you make? The list includes, but certainly isn’t limited to:
- Statistics-based content
- Timelines + manufacturing processes
- Map-based infographics
- Comparisons with other brands + materials
- Lists of benefits
- Before and afters
- Resumes – e.g. why is your product the best + most knowledgeable?
Which type you’ll choose typically depends on what you’re trying to do with your infographic. In general, most Amazon sellers are trying to build out their A+ Content + generate sales, so they will base their infographic content on their particular selling points.
For instance, some sellers use all American-made materials and employ domestic workers, so they might highlight those statistics. Others sell their products all over the world, so a geographical infographic could do the trick.
If you’re not sure which approach to choose, you might benefit from speaking with an expert – more on that below. First, though, let’s take a look at the basic process of making an infographic.
How to Make Infographics
Infographics are usually (and should be!) quite busy, which sometimes causes people to think they’re complicated to make. The truth is, while you do need special skills to create a good infographic, the process itself is fairly basic:
- Choose your topic or product: A good infographic is very focused. For Amazon sellers, the best approach is to choose a single product + use your infographic to highlight its most important features. If you have a group of products that all benefit from the same general overview, then your infographic can apply to each product page that’s a fit.
- Pull out the most important information: The best Amazon infographic components are compelling, research-based, and short. These can include customer satisfaction statistics, market research, and special features, as well as ways to use the product.
- Put the content together: An appealing Amazon infographic design is dense + visually appealing without looking cramped. You must avoid extensive white space or large color-blocking, but also avoid crowding, which makes it hard to read your content.
Some people enjoy putting infographics together themselves, but they can take a long time to make and it can be expensive to hire a graphic designer to help.
Luckily, there’s a way to avoid the time + expense involved: the Amazon infographic pack made by soona.
Affordable Custom-Made Infographics Today
Our Amazon infographic pack comes with everything you need to build out your storefront + each product page, making for the most professional listing possible. The pack includes not just 10 photos + a hand model for the ultimate professional look, but one of seven infographic templates specifically formulated to work with Amazon’s algorithm.
From beautiful photography to clean + well-designed icons, our infographics are guaranteed to increase the appeal of your pages + store. They not only convey information + make you look more legit, they make customers want to stay on your page longer.
Get ready to stop your viewers mid-scroll when you partner with soona. We invite you to come check out how soona works or get in touch with us to build a shoot today!
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