What is Amazon A+ Content
Want to boost customers’ trust in your products and improve your conversion rates? We’re here to help! You’re an online business that needs to adapt to an ever-changing marketplace where new sales tools are introduced every day. Amazon A+ Content is one of those tools.
Amazon A+ Content incorporates multimedia content, such as HD videos, hi-res photography, and white-label comparison charts of other products to tell your brand and product story in an enhanced way. Sellers can change the product descriptions of their Amazon Standard Identification Number (ASIN) by using rich text, video, and images.
All of this translates to more eyes on your products, more trust in your brand, and an enhanced online shopping experience for your customers. Amazon states that A+ content can help increase the overall sale of a product by 3 – 10% on average. Those are some pretty impressive numbers, so let’s dive into the ins and outs of this service.
Basic vs. Premium
When it comes to choosing the right Amazon A+ Content service for your brand, you have a few options to choose from, but it boils down to basic or premium.
Basic (A+) content allows you to add visually compelling options in 5 modules on your product description page of up to 970px in width. You can choose from 12 different content types to include in this. It's mobile-friendly, so you can fill it with answers to common questions, elaborate on how to use your product, share your brand story, and distinguish your product from competitors.
Premium (A++) takes things up a notch with even more interactive options. You can make your product page as visually appealing as possible. On top of the 12 basic content types, premium offers 16 additional modules to choose from and 7 slots to put the content up to 1464px wide. It also provides other selling tools and gives vendors a chance to up the details on their product page.
Caveat: It’s an invite-only program and comes with a price tag.
Who can use Amazon+ Content
Amazon A+ Content is only available to brand owners and professional sellers who’ve already been approved through the Amazon Brand Registry (ABR) program. Sellers can add up to 15 ASINs a month, so you can either concentrate on the products that are making you the big bucks or try to punch up the ones that need a little help with their numbers. It’s important to note, you can only add A+ content to items that are already approved from your brand catalog.
Also, Amazon sellers that are part of Amazon Exclusive programs or Launchpad have access to A+ content automatically.
Is Amazon A+ Content free?
Accessing basic A+ features is available to every seller! However, you still need to pay for the self-service modules, which cost about $400 USD per listing. You’ll have complete control over your product listing layout, design, and image choices. If you're on a budget and you have experience with brand-building and marketing products, this could be a good option.
Even without stepping into the cost of premium A++ features, you can also access Amazon builds, which will run you about $1500 USD per listing. This is a great option if you want to be more hands-off with your product marketing.
Amazon A+ Premium has a buy-in cost that's notoriously steep yet mysterious at the same time. This is an invite-only program for large brands with global presence such as Samsung, Apple, Disney, and the like.
How to create Amazon’s A+ Content feature (step-by-step)
Creating Amazon A+ Content for your product listing isn’t that hard. Check out these steps:
1. Log into your Vendor Central account
2. Go to Merchandising and click A+ Details Page
3. You should see two options here: self-service or Amazon builds. Select the option that works for you, but first, we’ll talk about self-service now and Amazon builds afterward.
4a. Choosing self-service takes you to a page where you’ll enter the ASIN you want to create the content for. You’ll see a list of options that will let you build the layouts and modules for your page. Choose the build layout that works for you: there should be 12 to select from (10 standard options and 2 advanced options). You can use up to 5 module options per page.
4b. You can choose any module you want, either the same ones you’ve always gone with or different ones to mix up your listings. The fee may vary per package of modules so keep that in mind. Once you’ve picked your modules, select Continue.
5. Upload your images and your content and click the Preview button to see how your page will look. If you’re happy with what you see, click Add to Cart.
6. The tallied cost will appear and you’ll be prompted to pay.
7. Now enter your project name.
8. Design your layout and upload your content. Click the Preview button and double-check that everything is up to snuff and looking good. 😎
9. When you’re happy with how your listing looks, select Finish. Amazon will review your listing and if it gets approved, it’ll go live within 7 business days. If there’s a problem and it isn’t approved, you’ll receive a rejection notice. This is ok! You’ll need to tweak your listing and resubmit.
bonus: choosing Amazon builds
Choosing Amazon builds takes you to a page where all you have to do is upload your text and images and submit them to Amazon. From there you’ll simply repeat steps 7 through 9 and if it all goes well, your listing will go live in 7 business days.
Our 4 favorite ways to use Amazon A+ Content
We consider ourselves marketing masters, so we've compiled a list of the best ways to use Amazon A+ Content to engage your users and boost ROI.
Step 1: Steer into your Unique Selling Point i.e. USP
Your product’s USP is one of the key elements that is going to set it apart from the competition. What are my product’s benefits? How is my product better than similar products? What needs is my product fulfilling for the customer? Ask yourself these questions to identify your USP. Make sure that the content you plug into your listing supports this.
Step 2: Use your product reviews
Leveraging existing customer reviews of your products is an excellent selling point to convince new shoppers to make a purchase. You should use reviews that are in that sweet spot of not being too wordy, but also not so short they could be bot-generated. You want your brand to come off as reliable and trustworthy. It goes without saying, but here's the space to use positive reviews.
Step 3: Precision is key
Be concise with your content. You don’t want to waste this opportunity to sell your product by including extra fluff that will just bog down your customers till they lose interest. Keeping your content clear and to the point brings in higher conversion rates.
Step 4: More show, less tell
This step might seem closely related to step 3, but trust us, it’s just as vital. As you’re uploading your images and text, try to imagine how it would feel if you were seeing all of it for the first time. Now imagine you’ve already been shopping for over 30 minutes. Design your layout from this vantage point. Well-placed images should break up the copy and capture the shopper’s attention enough to convince them in a short amount of time that this is the product and brand they’ve been searching for.
Now that you know…
We know what it takes to build a business from the ground up. There are endless amounts of details you need to be aware of when building your business. We aim to help you with some of those details– particularly kick-ass product photography.
We know how to showcase your products in the best way possible, so shoppers couldn't help but add them to their carts. Our team of professionals will produce high-quality product photos that are edited and ready to upload to your storefront (and all your other ecommerce channels).
Visit soona.co to check out our Amazon + Content Basic Pack, our Amazon + Content Premium Pack, or if you’re feeling crazy, build your own custom shoot!
What is Amazon A+ Content
Want to boost customers’ trust in your products and improve your conversion rates? We’re here to help! You’re an online business that needs to adapt to an ever-changing marketplace where new sales tools are introduced every day. Amazon A+ Content is one of those tools.
Amazon A+ Content incorporates multimedia content, such as HD videos, hi-res photography, and white-label comparison charts of other products to tell your brand and product story in an enhanced way. Sellers can change the product descriptions of their Amazon Standard Identification Number (ASIN) by using rich text, video, and images.
All of this translates to more eyes on your products, more trust in your brand, and an enhanced online shopping experience for your customers. Amazon states that A+ content can help increase the overall sale of a product by 3 – 10% on average. Those are some pretty impressive numbers, so let’s dive into the ins and outs of this service.
Basic vs. Premium
When it comes to choosing the right Amazon A+ Content service for your brand, you have a few options to choose from, but it boils down to basic or premium.
Basic (A+) content allows you to add visually compelling options in 5 modules on your product description page of up to 970px in width. You can choose from 12 different content types to include in this. It's mobile-friendly, so you can fill it with answers to common questions, elaborate on how to use your product, share your brand story, and distinguish your product from competitors.
Premium (A++) takes things up a notch with even more interactive options. You can make your product page as visually appealing as possible. On top of the 12 basic content types, premium offers 16 additional modules to choose from and 7 slots to put the content up to 1464px wide. It also provides other selling tools and gives vendors a chance to up the details on their product page.
Caveat: It’s an invite-only program and comes with a price tag.
Who can use Amazon+ Content
Amazon A+ Content is only available to brand owners and professional sellers who’ve already been approved through the Amazon Brand Registry (ABR) program. Sellers can add up to 15 ASINs a month, so you can either concentrate on the products that are making you the big bucks or try to punch up the ones that need a little help with their numbers. It’s important to note, you can only add A+ content to items that are already approved from your brand catalog.
Also, Amazon sellers that are part of Amazon Exclusive programs or Launchpad have access to A+ content automatically.
Is Amazon A+ Content free?
Accessing basic A+ features is available to every seller! However, you still need to pay for the self-service modules, which cost about $400 USD per listing. You’ll have complete control over your product listing layout, design, and image choices. If you're on a budget and you have experience with brand-building and marketing products, this could be a good option.
Even without stepping into the cost of premium A++ features, you can also access Amazon builds, which will run you about $1500 USD per listing. This is a great option if you want to be more hands-off with your product marketing.
Amazon A+ Premium has a buy-in cost that's notoriously steep yet mysterious at the same time. This is an invite-only program for large brands with global presence such as Samsung, Apple, Disney, and the like.
How to create Amazon’s A+ Content feature (step-by-step)
Creating Amazon A+ Content for your product listing isn’t that hard. Check out these steps:
1. Log into your Vendor Central account
2. Go to Merchandising and click A+ Details Page
3. You should see two options here: self-service or Amazon builds. Select the option that works for you, but first, we’ll talk about self-service now and Amazon builds afterward.
4a. Choosing self-service takes you to a page where you’ll enter the ASIN you want to create the content for. You’ll see a list of options that will let you build the layouts and modules for your page. Choose the build layout that works for you: there should be 12 to select from (10 standard options and 2 advanced options). You can use up to 5 module options per page.
4b. You can choose any module you want, either the same ones you’ve always gone with or different ones to mix up your listings. The fee may vary per package of modules so keep that in mind. Once you’ve picked your modules, select Continue.
5. Upload your images and your content and click the Preview button to see how your page will look. If you’re happy with what you see, click Add to Cart.
6. The tallied cost will appear and you’ll be prompted to pay.
7. Now enter your project name.
8. Design your layout and upload your content. Click the Preview button and double-check that everything is up to snuff and looking good. 😎
9. When you’re happy with how your listing looks, select Finish. Amazon will review your listing and if it gets approved, it’ll go live within 7 business days. If there’s a problem and it isn’t approved, you’ll receive a rejection notice. This is ok! You’ll need to tweak your listing and resubmit.
bonus: choosing Amazon builds
Choosing Amazon builds takes you to a page where all you have to do is upload your text and images and submit them to Amazon. From there you’ll simply repeat steps 7 through 9 and if it all goes well, your listing will go live in 7 business days.
Our 4 favorite ways to use Amazon A+ Content
We consider ourselves marketing masters, so we've compiled a list of the best ways to use Amazon A+ Content to engage your users and boost ROI.
Step 1: Steer into your Unique Selling Point i.e. USP
Your product’s USP is one of the key elements that is going to set it apart from the competition. What are my product’s benefits? How is my product better than similar products? What needs is my product fulfilling for the customer? Ask yourself these questions to identify your USP. Make sure that the content you plug into your listing supports this.
Step 2: Use your product reviews
Leveraging existing customer reviews of your products is an excellent selling point to convince new shoppers to make a purchase. You should use reviews that are in that sweet spot of not being too wordy, but also not so short they could be bot-generated. You want your brand to come off as reliable and trustworthy. It goes without saying, but here's the space to use positive reviews.
Step 3: Precision is key
Be concise with your content. You don’t want to waste this opportunity to sell your product by including extra fluff that will just bog down your customers till they lose interest. Keeping your content clear and to the point brings in higher conversion rates.
Step 4: More show, less tell
This step might seem closely related to step 3, but trust us, it’s just as vital. As you’re uploading your images and text, try to imagine how it would feel if you were seeing all of it for the first time. Now imagine you’ve already been shopping for over 30 minutes. Design your layout from this vantage point. Well-placed images should break up the copy and capture the shopper’s attention enough to convince them in a short amount of time that this is the product and brand they’ve been searching for.
Now that you know…
We know what it takes to build a business from the ground up. There are endless amounts of details you need to be aware of when building your business. We aim to help you with some of those details– particularly kick-ass product photography.
We know how to showcase your products in the best way possible, so shoppers couldn't help but add them to their carts. Our team of professionals will produce high-quality product photos that are edited and ready to upload to your storefront (and all your other ecommerce channels).
Visit soona.co to check out our Amazon + Content Basic Pack, our Amazon + Content Premium Pack, or if you’re feeling crazy, build your own custom shoot!
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