How to Use Amazon Posts to Boost Product Sales
Now more than ever, brands are using social media platforms like TikTok and Instagram to promote and sell their products. As more brands pivot towards this interactive, engaging buying experience, big online retailers like Amazon have decided to throw their hats into the ring.
In Amazon’s latest attempt to meet the moment and join the social shopping trend, the platform introduced a feature called “Posts.” This new feature blends social commerce tactics with their traditional online marketplace to create an immersive shopping experience.
This guide will show you how to use Amazon Posts to boost product sales and increase brand awareness on the platform. We’ll review the benefits of using posts, how to create one, and best practices for making the most of this new feature. Let’s dive in.
What are Amazon Posts?
Have you ever scrolled through your Instagram feed and stumbled on the perfect product for your home or your self-care routine? Then, with just a few clicks, your favorite new face cream is on its way to your door. This is social commerce. A subset of traditional ecomm in which brands use social media platforms to engage with shoppers in a new and immersive way.
Amazon Posts are a browsing and discovery experience for shoppers on the Amazon marketplace. Now, shoppers can use the platform to scroll through brand feeds, discover new products, and get updates from brands they know and love. And just like other social media platforms, shoppers can purchase a product directly from a post.
The best news? Posts are free to use for any registered seller on Amazon. Now, brands using Amazon to sell can drive brand awareness, product discovery, and new sales without ever leaving the platform.
Amazon Posts vs. Amazon A+ Content
Amazon A+ content and Posts are seller features that enhance your product listings and boost brand visibility on the marketplace. Both features are free for businesses enrolled in Amazon’s Brand Registry.
The key difference between the two features is where the content (or post) appears. Amazon A+ content only appears on a product details page. Think: eye-catching photos + videos, featured customer reviews, and detailed comparison tables on the product's main page. With A+ content, the brand controls how content is displayed on the page.
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On the other hand, Posts appear in four district locations: the product details page, related product feeds, category feeds, and your brand feed. All posts show up in the brand feed. Then, Amazon’s algorithm decides what other feeds to share the post based on customer engagement and relevance.
The Benefits of Using Posts
In recent years, social media platforms have significantly influenced how people interact with brands and make purchases. Unlike traditional ecommerce sites, social commerce offers a unique opportunity for brands to connect with customers and inspire them to buy.
Amazon Posts have the potential to deliver this same type of interactive, experiential shopping experience that attracts people to brands on other social media platforms. With nearly 100 million users browsing Amazon every month, this new feature is a must-have for any brand selling on Amazon.
Let’s review some of the key benefits of using Amazon Posts:
Promote your products for free
Unlike paid sponsored posts on other social media platforms, Posts are free. Posts are a great resource if you want to grow your business on a budget. Easily monetize your marketing efforts and drive organic traffic to your product pages without breaking the bank.
Increase brand awareness
Posts are an effective way for brands to break through the noise and increase their brand visibility on the platform. With Posts, you can easily tell your brand story with high-quality lifestyle images and captivating captions. You'll stay top of mind by consistently putting valuable content in front of your audience and establishing trust with your budding customer base.
Boost product discovery (and sales)
Instead of relying on the customer to find your products organically, you can utilize posts to showcase your entire product line. Use posts to drive product discovery and educate your shoppers on how to use your products in everyday life. Best of all, there is no limit to the number of posts you can create on Amazon. So, you’ll have ample opportunity to get more eyes on your products.
Generate demand and attract new followers
Grab your target audience's attention and attract loyal followers by consistently posting eye-catching and relevant content. Generate “buzz” around your new offerings and drive people to your brand feed. Once there, interested customers can “follow” your brand (just like other platforms), so they’re always up to speed on what’s new.
Repurpose social media content
You don’t have to reinvent the wheel to create exciting Amazon Post content. Save valuable time and money by repurposing content you’ve already used on other social platforms. By repurposing content, you’ll save big and create a seamless and cohesive brand experience for anyone who follows you on other platforms.
Track performance
Want to know how your post content is performing? You can use your Amazon seller portal to gather essential data and track performance metrics on Posts like reach, engagement, impressions, product clicks, and new followers. That way, you’ll know which content resonates best and how to improve future Posts.
Amazon Post Best Practices
Before you start creating Posts on Amazon, you can follow a few best practices to ensure that your content gets approved by Amazon and noticed by your target audience.
Be consistent
Consistency is key. Amazon’s algorithm and browsing shoppers will reward you for showing up consistently with quality, relevant content. Like other social platforms, focus on creating content that aligns with your brand’s mission, values, and style. That way, your followers can easily recognize your content and know what to expect from your feed.
Invest in high-quality product photography
Photos are the most important element of any successful post on Amazon or other social media platforms. Your photo should grab the shoppers' attention and tell your brand or product story effectively. Show your product in action by highlighting its features and showcasing it in a realistic lifestyle setting.
To ensure that your post photos are effective, we recommend investing in professional, high-resolution product photography that’ll stop shoppers in their tracks and showcase your brand like a pro. For cart-worthy photo inspiration, check out these product photos.
Create captivating captions
Next, you’ll want to focus on dialing in your caption text. Captions provide more context, highlight product features, and communicate a clear call to action (e.g., “buy now”). Aim to create a concise, actionable message. If it aligns with your brand, you can add a few emojis to make the post text more personable and fun.
Follow Amazon’s posting guidelines
Before you create a post, it’s wise to review Amazon’s content guidelines and approval policies. That way, you’ll ensure that your posts go live immediately without any approval roadblocks. In general, Amazon encourages sellers to avoid overly sales-y content. Instead, they specifically ask sellers to focus on producing compelling content representing your brand in a lifestyle setting.
How to Create Your First Amazon Post
Ready to create your first Amazon Post? Follow these simple steps to make your first Amazon post and start connecting with browsing shoppers.
- Step 1: Go to posts.amazon.com
- Step 2: Login into your advertising console or Amazon Seller Central account*
- Step 3: Create your profile by verifying your brand name and uploading your brand logo
- Step 4: Click “Create Post”
- Step 5: Upload your post image
- Step 6: Create a captivating caption
- Step 7: Add your product link (i.e., Amazon ASIN)
- Step 8: Publish your post (or schedule it for later)
*Remember, you can only use Posts if you’re on Amazon’s Brand Registry. Be sure to create a seller's account before getting started with Posts.
Start Creating Compelling Amazon Posts with soona
There’s never been a better time to tap into the booming world of social commerce. Shoppers on platforms like Amazon, Instagram, and TikTok are eager to connect with brands in this new, immersive way. If you’re ready to wow shoppers and boost your product sales on Amazon, it’s time to upgrade your product photos.
At soona, we help brands get quality, cart-worthy content at an affordable price. Our virtual photography platform has everything you need to get inspired, build a virtual shoot, and impress Amazon shoppers with compelling lifestyle photos. You can create a custom shoot or use one of our Amazon-specific product photography packs. Whichever route you choose, our team of experts is here to help.
Are you ready to create stunning content to help you connect and engage with shoppers on Amazon? Book your virtual shoot with soona today!
How to Use Amazon Posts to Boost Product Sales
Now more than ever, brands are using social media platforms like TikTok and Instagram to promote and sell their products. As more brands pivot towards this interactive, engaging buying experience, big online retailers like Amazon have decided to throw their hats into the ring.
In Amazon’s latest attempt to meet the moment and join the social shopping trend, the platform introduced a feature called “Posts.” This new feature blends social commerce tactics with their traditional online marketplace to create an immersive shopping experience.
This guide will show you how to use Amazon Posts to boost product sales and increase brand awareness on the platform. We’ll review the benefits of using posts, how to create one, and best practices for making the most of this new feature. Let’s dive in.
What are Amazon Posts?
Have you ever scrolled through your Instagram feed and stumbled on the perfect product for your home or your self-care routine? Then, with just a few clicks, your favorite new face cream is on its way to your door. This is social commerce. A subset of traditional ecomm in which brands use social media platforms to engage with shoppers in a new and immersive way.
Amazon Posts are a browsing and discovery experience for shoppers on the Amazon marketplace. Now, shoppers can use the platform to scroll through brand feeds, discover new products, and get updates from brands they know and love. And just like other social media platforms, shoppers can purchase a product directly from a post.
The best news? Posts are free to use for any registered seller on Amazon. Now, brands using Amazon to sell can drive brand awareness, product discovery, and new sales without ever leaving the platform.
Amazon Posts vs. Amazon A+ Content
Amazon A+ content and Posts are seller features that enhance your product listings and boost brand visibility on the marketplace. Both features are free for businesses enrolled in Amazon’s Brand Registry.
The key difference between the two features is where the content (or post) appears. Amazon A+ content only appears on a product details page. Think: eye-catching photos + videos, featured customer reviews, and detailed comparison tables on the product's main page. With A+ content, the brand controls how content is displayed on the page.
{{amazon-ad="/external-components"}}
On the other hand, Posts appear in four district locations: the product details page, related product feeds, category feeds, and your brand feed. All posts show up in the brand feed. Then, Amazon’s algorithm decides what other feeds to share the post based on customer engagement and relevance.
The Benefits of Using Posts
In recent years, social media platforms have significantly influenced how people interact with brands and make purchases. Unlike traditional ecommerce sites, social commerce offers a unique opportunity for brands to connect with customers and inspire them to buy.
Amazon Posts have the potential to deliver this same type of interactive, experiential shopping experience that attracts people to brands on other social media platforms. With nearly 100 million users browsing Amazon every month, this new feature is a must-have for any brand selling on Amazon.
Let’s review some of the key benefits of using Amazon Posts:
Promote your products for free
Unlike paid sponsored posts on other social media platforms, Posts are free. Posts are a great resource if you want to grow your business on a budget. Easily monetize your marketing efforts and drive organic traffic to your product pages without breaking the bank.
Increase brand awareness
Posts are an effective way for brands to break through the noise and increase their brand visibility on the platform. With Posts, you can easily tell your brand story with high-quality lifestyle images and captivating captions. You'll stay top of mind by consistently putting valuable content in front of your audience and establishing trust with your budding customer base.
Boost product discovery (and sales)
Instead of relying on the customer to find your products organically, you can utilize posts to showcase your entire product line. Use posts to drive product discovery and educate your shoppers on how to use your products in everyday life. Best of all, there is no limit to the number of posts you can create on Amazon. So, you’ll have ample opportunity to get more eyes on your products.
Generate demand and attract new followers
Grab your target audience's attention and attract loyal followers by consistently posting eye-catching and relevant content. Generate “buzz” around your new offerings and drive people to your brand feed. Once there, interested customers can “follow” your brand (just like other platforms), so they’re always up to speed on what’s new.
Repurpose social media content
You don’t have to reinvent the wheel to create exciting Amazon Post content. Save valuable time and money by repurposing content you’ve already used on other social platforms. By repurposing content, you’ll save big and create a seamless and cohesive brand experience for anyone who follows you on other platforms.
Track performance
Want to know how your post content is performing? You can use your Amazon seller portal to gather essential data and track performance metrics on Posts like reach, engagement, impressions, product clicks, and new followers. That way, you’ll know which content resonates best and how to improve future Posts.
Amazon Post Best Practices
Before you start creating Posts on Amazon, you can follow a few best practices to ensure that your content gets approved by Amazon and noticed by your target audience.
Be consistent
Consistency is key. Amazon’s algorithm and browsing shoppers will reward you for showing up consistently with quality, relevant content. Like other social platforms, focus on creating content that aligns with your brand’s mission, values, and style. That way, your followers can easily recognize your content and know what to expect from your feed.
Invest in high-quality product photography
Photos are the most important element of any successful post on Amazon or other social media platforms. Your photo should grab the shoppers' attention and tell your brand or product story effectively. Show your product in action by highlighting its features and showcasing it in a realistic lifestyle setting.
To ensure that your post photos are effective, we recommend investing in professional, high-resolution product photography that’ll stop shoppers in their tracks and showcase your brand like a pro. For cart-worthy photo inspiration, check out these product photos.
Create captivating captions
Next, you’ll want to focus on dialing in your caption text. Captions provide more context, highlight product features, and communicate a clear call to action (e.g., “buy now”). Aim to create a concise, actionable message. If it aligns with your brand, you can add a few emojis to make the post text more personable and fun.
Follow Amazon’s posting guidelines
Before you create a post, it’s wise to review Amazon’s content guidelines and approval policies. That way, you’ll ensure that your posts go live immediately without any approval roadblocks. In general, Amazon encourages sellers to avoid overly sales-y content. Instead, they specifically ask sellers to focus on producing compelling content representing your brand in a lifestyle setting.
How to Create Your First Amazon Post
Ready to create your first Amazon Post? Follow these simple steps to make your first Amazon post and start connecting with browsing shoppers.
- Step 1: Go to posts.amazon.com
- Step 2: Login into your advertising console or Amazon Seller Central account*
- Step 3: Create your profile by verifying your brand name and uploading your brand logo
- Step 4: Click “Create Post”
- Step 5: Upload your post image
- Step 6: Create a captivating caption
- Step 7: Add your product link (i.e., Amazon ASIN)
- Step 8: Publish your post (or schedule it for later)
*Remember, you can only use Posts if you’re on Amazon’s Brand Registry. Be sure to create a seller's account before getting started with Posts.
Start Creating Compelling Amazon Posts with soona
There’s never been a better time to tap into the booming world of social commerce. Shoppers on platforms like Amazon, Instagram, and TikTok are eager to connect with brands in this new, immersive way. If you’re ready to wow shoppers and boost your product sales on Amazon, it’s time to upgrade your product photos.
At soona, we help brands get quality, cart-worthy content at an affordable price. Our virtual photography platform has everything you need to get inspired, build a virtual shoot, and impress Amazon shoppers with compelling lifestyle photos. You can create a custom shoot or use one of our Amazon-specific product photography packs. Whichever route you choose, our team of experts is here to help.
Are you ready to create stunning content to help you connect and engage with shoppers on Amazon? Book your virtual shoot with soona today!
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