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Shopify Image Sizes: What’s Recommended for 2024

Find out the required and recommended Shopify product image size guidelines, as well as which file types work.

soona crew
soona crew
written by
soona crew
written by
January 12, 2024
-
1
min

Maximize your Shopify store’s impact with optimized image sizes. Learn about recommended dimensions for product photos, banners, and more.

Online shopping already comes with a risk in-person shopping doesn’t—consumers are afraid a product won't be exactly what they expect. Since people can’t experience an item firsthand, they have to rely on product photos, videos, and descriptions to bridge the gap for them. 

Incorrect image sizing can significantly hinder an already fragile experience in a multitude of ways. That's why you need high-quality, correctly sized images for your Shopify store. 

You asked. We’re answering. Here’s everything you’ve ever needed to know about Shopify image sizing! 

Why it’s important to be mindful of Shopify image sizes

Image sizing for your Shopify store may feel low on your list, but it’s actually really important to the success of your business. Image sizes impact how your product and your brand is perceived by shoppers. Think about a time when you’ve come across a product you were interested in but the website or images were of poor quality. Most likely you decided to search for another company that carries something similar that looks more reputable. 

From file sizes to aspect ratios to uploading images, there’s a lot to consider as you’re developing and uploading content to your site. Let’s break it down:

User experience

Today’s shoppers have higher expectations than ever before—and they’re likely to become impatient and frustrated with sites that fall short. Not the impression you want to make! 

Product images are your best shot at getting a user to convert. Images that are too small or too big—or even worse, images that are all different sizes—can ruin a customer’s shopping experience. Inconsistency makes it difficult to browse and compare products, and large file sizes can lead to slow-loading pages. It’s vital to present a professional and frictionless user experience. 

{{shopify-ad="/external-components"}}

Page speed

Slow-loading pages are unacceptable. A big culprit of slowing website pages down are large media files—a.k.a. large product photos and videos. But that doesn’t mean resizing or compressing images until they’re tiny is the answer. There’s a necessary balance between an image that’s large enough and high quality enough that users can zoom in for details and being small enough that your site doesn’t take forever to load.

Zoom capabilities

Filling your Shopify store with high-resolution images that maintain their integrity when the zoom function is being used is another important element of having the right image sizes. Images that are too small or too big become distorted when a user zooms in on it.

Make your images pixel perfect for Shopify with our free universal and Shopify image resizer >

{{shopify-ad="/external-components"}}

Shopify image best practices

Shopify stores don’t have many restrictions when it comes to uploading images. However, there are a few best practices you should follow when it comes to file size, pixels, aspect ratio, style, and consistency. 

What’s a pixel anyway? A pixel is the smallest point of a digital image. Pixels are to images what atoms are to people: individual elements that create a completed picture when clustered together. Pixels become blurred when an image is too big or too small. 

Pixels (or px) are what make up aspect ratios. So for example, 500 x 500 means an image is 500 pixels wide and 500 pixels tall. 

Shopify images can be any size up to 4472 x 4472 px; however, the e-commerce platform recommends 2048 x 2048 px for square images.

Style

When it comes to creating content for your Shopify store, a big consideration is visual style—whatever it is, it’s important to be consistent. 

The first step to having a cohesive style to your content is figuring out how you want to represent your brand’s personality: Is your brand full of bold colors and interesting angles? Or do you lean more toward soft pastels? Or maybe you prefer minimalism and understatement. Knowing your brand’s personality is the key to creating consistent and cohesive Shopify store content. Not sure what your brand style is? Try taking a brand personality quiz for guidance.

Consistency

Another key to a cohesive store experience is making sure all of your content looks consistent. This goes beyond keeping within your brand personality. This is making sure when you add new images or videos, the quality, style, editing, and coloring are an exact match to what has been on your site before (unless you're undergoing a complete branding overhaul!). A stable brand is a consistent brand, and that’s a cue customers will pick up on quickly.

Grow your Shopify store with affordable and professional product photography

Shopify image types

There are six image types to consider when creating content for your Shopify store. Including these types of content will not only elevate your store but provide a better and less risky shopping experience for your customers.

Product-only images

The most common image you’ll see on ecomm stores are product-only images. These are simple photos of the product sitting dormant, typically against a white backdrop. These types of images are a great way to give customers an initial 2D look at your product. 

a ping pong paddle

But we dare you to be adventurous with your product-only images when it comes to Shopify. 🙂 Try adding props, playing with shadows, or using a colorful backdrop. These types of images are a great start, but you should follow up with more content that gives additional context to your product.

Check out our full range of colorful backdrops

Shopify product images can be any size up to 4472 x 4472 px, or 20 megapixels. They must be smaller than 20 MB in size. The e-commerce platform says the best size for Shopify product images that are square is 2048 x 2048 px.

Lifestyle images

Lifestyle product images don’t get the same investment as product-only images, and these types of images can often be the reason a browser becomes a customer. 

applying facial cleanser to an automatic face cleaner

It comes down to this: Seeing your product in a way that allows shoppers to imagine using it in their own lives—or seeing it in a life they would like to have—causes conversions. This is your chance to tell a story with your product, so make it count.

If you’re uploading lifestyle images to product pages, you’ll need to follow the same Shopify image size guidelines: any size up to 4472 x 4472 px, or 20 megapixels, and smaller than 20 MB in size. Again, Shopify recommends 2048 x 2048 px for square photos.

We’ll make your product look great in any setting with professional lifestyle photography >

Product-in-use

When someone is shopping online, they don’t have the luxury of doing their product testing routine, so they have to rely on your images to give them that same satisfaction. 

Think about your own shopping habits. When you see a product you’re interested in at the store, do you immediately decide to buy that product without examining it further? Or, do you pick it up to feel it in your hands, turn it over to read the label or packaging, or test out a specific feature? 

This is why product-in-use images are so important. You should complement your white background product image with several images showing all the ways it can bend, stretch, fold, adjust, etc. Show off what makes your product different from the rest.

Slideshow images

Many Shopify themes have what’s called slideshow images in their templates. They might look like this: 

an example of slideshow images in shopify

Think of slideshow images as your window display. These images should be fun and unique to your brand. Let your brand personality shine! Get creative with how you show off your product here: add pops of color, show your product in use with a model, highlight your entire collection of products. 

There are a few technical considerations when it comes to choosing content for your slideshow. A major pain point of Shopify users who use the slideshow feature is cropping. To help out their users, Shopify did several UX tests to figure out the best way to use these images.

For your Shopify slideshow images, use the “adapt to first image” setting to determine the height of the slider. While this approach definitely helps with the obscure cropping, you may still need to play with the ordering of images to ensure all your slider images are optimized correctly for both desktop and mobile layouts. Specs vary depending on the theme you’re using.

Collection images

Collections on Shopify are a great way to get creative with how you present your products. Shopify recommends creating product image collections based on gender, sale, size, color, type, and season. Also consider collections that show related items or entire product lines. 

For example, if you’re a beauty brand with both skin and hair care products which can be bought individually and don’t necessarily rely on each other to be effective, showing the shampoo, conditioner, heat protectant, and styling cream as a single collection exposes more products to your customer.

Shopify collection images share the same guidelines as product images: They can be any size up to 4472 x 4472 px, or 20 megapixels, and smaller than 20 MB in file size. Shopify recommends 2048 x 2048 px for square images.

Videos

Video is the closest an online customer can get to actually demonstrating the product themselves before they commit to a purchase. Consider all the things customers might have wanted to test out with your product. 

If it’s a beauty product—like a lotion—use a quick video featuring a model rubbing the lotion into their skin, demonstrating how long it takes to fully absorb and what the skin looks like once the lotion is rubbed in. Putting in the investment to show those sorts of details are what’s going to take the fear out of semi-blind buying for customers.

Level up your store with our Shopify plus pack of 8 images according to Shopify’s best technical and creative practices

Image formats for Shopify products

Shopify accepts most common file types: JPG, PNG, GIF, TIFF, PSD, BMP, SVG, HEIC, and WebP. So which file type should you use for your store? Here’s a breakdown of each type and their benefit:

JPG

JPG stands for Joint Photographic Group, and it’s the most commonly used image type and probably the one you’re most familiar with. These file types are smaller but maintain good quality. For Shopify, your header image, logo image, and product images should all be JPG or PNGs (more on the difference between the two below).

PNG

PNG stands for Portable Network Graphics. The biggest difference between JPG and PNG files is that PNG files have a “lossless” compression, meaning it reduces file size without reducing quality. PNGs take up more data space but tend to be better for digital art, like logos. Shopify also accepts PNG files for header, logo, and product images

GIF

GIF stands for Graphics Interchange Format. Like PNGs, GIFs have a lossless element to them that supports both static and animated images. However, PNG only supports static images, whereas you can use animation GIFs. 

If you plan to use GIFs on your website, Shopify recommends embedding the GIF. This means uploading it to a GIF making tool like Giphy and then retrieving the embed code. Then you just copy and paste that code into the rich text editor of your store where you want the GIF to show up. Easy peasy. No image file size or specs to worry about. 

TIFF

A TIFF (Tagged Image File Format) file is a widely used image format known for its high-quality and lossless compression. While this file type is typically very large, it’s another lossless compression option on Shopify. If you need high-resolution images and to upload multiple images or pages into one file, this might be a file type to use in your store.

PSD

PSD, or Photoshop Document, is a proprietary file format created by Adobe Photoshop. It’s commonly used by graphic designers and photographers for editing and preserving layers and other design elements. While not typically used for display on websites, PSD files can be helpful for collaboration and design work behind the scenes. Shopify accepts PSD files, but you probably want to convert them to more web-friendly formats like JPG or PNG before using them on your store.

BMP

BMP, or Bitmap Image, is an uncompressed image format that retains every pixel’s color information. While it provides excellent quality, BMP files are pretty big and not typically suitable for web use due to their size and slower loading times. It’s best to avoid BMP files on your Shopify store and opt for more compressed formats like JPG or PNG.

SVG

SVG, Scalable Vector Graphics, is a vector image format that’s ideal for displaying logos, icons, and graphics on your Shopify store, rather than product photos. SVG files are small in size and can be scaled to any size without losing quality, making them perfect for responsive web design. When using vector-based images, consider using SVG for a crisp and clean look.

HEIC

HEIC stands for High-Efficiency Image Format and is a modern image format that offers excellent compression while maintaining good image quality. However, not all web browsers and devices support HEIC natively. So if you plan to use HEIC images on your Shopify store, ensure your target audience’s devices and browsers are compatible—next to impossible—or consider converting HEIC images to more widely supported formats like JPG or PNG.

WebP

WebP is a relatively new image format developed by Google, designed specifically for web use. It offers excellent compression and image quality, making it an ideal choice for fast-loading web pages. While WebP is becoming increasingly supported by modern browsers, you still want to stick to formats like JPG or PNG for users with older browsers to ensure compatibility.

Image sizes for your Shopify products

Per Shopify, you can add up to 250 product photos, 3D models, and videos for each product if you’re on Shopify Basic. Shopify plan gets 1,000, and Advanced Shopify gets 5,000. Images can be up to 20 MB in size. Slideshow images, collection images, and product images all have different size requirements. Then you won’t have to resize your images over and over before you find the right fit.

Shopify slideshow image sizes

Slideshow images have a shorter height and a wider width. Think of them fitting a widescreen format on your TV. 

Shopify recommends these images fall in between 1200 px–2000 px wide and 400 px–600 px tall. It’s important to note you’ll see a change in how the images are cropped to fit the slideshow retainer when switching between desktop and mobile to accommodate the difference in screen size. Make sure to center-align your images when setting up each slide so when this cropping occurs the image stays in the middle while the top, bottom, and sides are adjusted.

Shopify collection image sizes

Shopify collection images can be any size up to 4472 x 4472 px or 20 MB. Besides the size limitations, there’s no specific size for collection images—only that the image must be square, which means the width and height must be the same. However, Shopify typically recommends images stay around 1024 x 1024 px to ensure high-resolution square images. For the banner image many Shopify themes offer for your collection pages, use 2800 x 1000 px.

Shopify product image size

Similar to the requirements for collection images, Shopify product photography can’t exceed 4472 x 4472 px or 20 MB. The recommended size is 2048 x 2048 px for square images—this gives a nice uniform look to all your product images. The recommended size also allows your image to maintain quality when the zoom functionality is being used. The zoom feature won’t work on images 800 x 800 px or smaller.

Shopify background image size

Shopify background images appear a bit differently across devices. Even so, 1920 x 1080 px is the ideal size. Background images are no different when it comes to the max size allowed (1442 x 1442 px), but it does have its own minimum size at 1024 x 768 px.

Shopify logo image sizes

The ideal logo image size is a square 200 x 200 px image. This will ensure it’s smaller than Shopify's limit (450 x 250 px) and will show up well everywhere. Remember, large logo file sizes will negatively impact page load speed. Keep this in mind when determining which size is perfect for your logo.

Shopify blog image size

If a blog is part of your Shopify store, the perfect size for the featured blog image is 1800 x 1000 px. But for pictures within your content, the better size is about 1000 x 350 px. Just like other Shopify images, blog images can’t be bigger than 4472 x 4472 px or 20 MB.

If you want to dive into the nitty gritty of Shopify image sizes & specs, be sure to check out our Ultimate Guide to Shopify Photo and Video Specs in 2023.

{{blog-mini-ad-yellow="/background-videos"}}

Where to get Shopify images

If you’re feeling overwhelmed about where to get professional images to really set your Shopify store on fire, don’t be. There are great options that will work for any budget.

If you’re in need of high-quality product images but don’t want to break the bank or bother with the DIY process, soona is the place to go. Get high-quality content for $39 per photo and $93 per video clip. 

soona even has a Shopify app that makes booking your photoshoot super easy. We’ll make sure your edited content meets every Shopify standard file size and resolution requirement. No downloading, no resizing, no editing—just add the images from the soona app directly to your store.

Maximize your Shopify store’s impact with optimized image sizes. Learn about recommended dimensions for product photos, banners, and more.

Online shopping already comes with a risk in-person shopping doesn’t—consumers are afraid a product won't be exactly what they expect. Since people can’t experience an item firsthand, they have to rely on product photos, videos, and descriptions to bridge the gap for them. 

Incorrect image sizing can significantly hinder an already fragile experience in a multitude of ways. That's why you need high-quality, correctly sized images for your Shopify store. 

You asked. We’re answering. Here’s everything you’ve ever needed to know about Shopify image sizing! 

Why it’s important to be mindful of Shopify image sizes

Image sizing for your Shopify store may feel low on your list, but it’s actually really important to the success of your business. Image sizes impact how your product and your brand is perceived by shoppers. Think about a time when you’ve come across a product you were interested in but the website or images were of poor quality. Most likely you decided to search for another company that carries something similar that looks more reputable. 

From file sizes to aspect ratios to uploading images, there’s a lot to consider as you’re developing and uploading content to your site. Let’s break it down:

User experience

Today’s shoppers have higher expectations than ever before—and they’re likely to become impatient and frustrated with sites that fall short. Not the impression you want to make! 

Product images are your best shot at getting a user to convert. Images that are too small or too big—or even worse, images that are all different sizes—can ruin a customer’s shopping experience. Inconsistency makes it difficult to browse and compare products, and large file sizes can lead to slow-loading pages. It’s vital to present a professional and frictionless user experience. 

{{shopify-ad="/external-components"}}

Page speed

Slow-loading pages are unacceptable. A big culprit of slowing website pages down are large media files—a.k.a. large product photos and videos. But that doesn’t mean resizing or compressing images until they’re tiny is the answer. There’s a necessary balance between an image that’s large enough and high quality enough that users can zoom in for details and being small enough that your site doesn’t take forever to load.

Zoom capabilities

Filling your Shopify store with high-resolution images that maintain their integrity when the zoom function is being used is another important element of having the right image sizes. Images that are too small or too big become distorted when a user zooms in on it.

Make your images pixel perfect for Shopify with our free universal and Shopify image resizer >

{{shopify-ad="/external-components"}}

Shopify image best practices

Shopify stores don’t have many restrictions when it comes to uploading images. However, there are a few best practices you should follow when it comes to file size, pixels, aspect ratio, style, and consistency. 

What’s a pixel anyway? A pixel is the smallest point of a digital image. Pixels are to images what atoms are to people: individual elements that create a completed picture when clustered together. Pixels become blurred when an image is too big or too small. 

Pixels (or px) are what make up aspect ratios. So for example, 500 x 500 means an image is 500 pixels wide and 500 pixels tall. 

Shopify images can be any size up to 4472 x 4472 px; however, the e-commerce platform recommends 2048 x 2048 px for square images.

Style

When it comes to creating content for your Shopify store, a big consideration is visual style—whatever it is, it’s important to be consistent. 

The first step to having a cohesive style to your content is figuring out how you want to represent your brand’s personality: Is your brand full of bold colors and interesting angles? Or do you lean more toward soft pastels? Or maybe you prefer minimalism and understatement. Knowing your brand’s personality is the key to creating consistent and cohesive Shopify store content. Not sure what your brand style is? Try taking a brand personality quiz for guidance.

Consistency

Another key to a cohesive store experience is making sure all of your content looks consistent. This goes beyond keeping within your brand personality. This is making sure when you add new images or videos, the quality, style, editing, and coloring are an exact match to what has been on your site before (unless you're undergoing a complete branding overhaul!). A stable brand is a consistent brand, and that’s a cue customers will pick up on quickly.

Grow your Shopify store with affordable and professional product photography

Shopify image types

There are six image types to consider when creating content for your Shopify store. Including these types of content will not only elevate your store but provide a better and less risky shopping experience for your customers.

Product-only images

The most common image you’ll see on ecomm stores are product-only images. These are simple photos of the product sitting dormant, typically against a white backdrop. These types of images are a great way to give customers an initial 2D look at your product. 

a ping pong paddle

But we dare you to be adventurous with your product-only images when it comes to Shopify. 🙂 Try adding props, playing with shadows, or using a colorful backdrop. These types of images are a great start, but you should follow up with more content that gives additional context to your product.

Check out our full range of colorful backdrops

Shopify product images can be any size up to 4472 x 4472 px, or 20 megapixels. They must be smaller than 20 MB in size. The e-commerce platform says the best size for Shopify product images that are square is 2048 x 2048 px.

Lifestyle images

Lifestyle product images don’t get the same investment as product-only images, and these types of images can often be the reason a browser becomes a customer. 

applying facial cleanser to an automatic face cleaner

It comes down to this: Seeing your product in a way that allows shoppers to imagine using it in their own lives—or seeing it in a life they would like to have—causes conversions. This is your chance to tell a story with your product, so make it count.

If you’re uploading lifestyle images to product pages, you’ll need to follow the same Shopify image size guidelines: any size up to 4472 x 4472 px, or 20 megapixels, and smaller than 20 MB in size. Again, Shopify recommends 2048 x 2048 px for square photos.

We’ll make your product look great in any setting with professional lifestyle photography >

Product-in-use

When someone is shopping online, they don’t have the luxury of doing their product testing routine, so they have to rely on your images to give them that same satisfaction. 

Think about your own shopping habits. When you see a product you’re interested in at the store, do you immediately decide to buy that product without examining it further? Or, do you pick it up to feel it in your hands, turn it over to read the label or packaging, or test out a specific feature? 

This is why product-in-use images are so important. You should complement your white background product image with several images showing all the ways it can bend, stretch, fold, adjust, etc. Show off what makes your product different from the rest.

Slideshow images

Many Shopify themes have what’s called slideshow images in their templates. They might look like this: 

an example of slideshow images in shopify

Think of slideshow images as your window display. These images should be fun and unique to your brand. Let your brand personality shine! Get creative with how you show off your product here: add pops of color, show your product in use with a model, highlight your entire collection of products. 

There are a few technical considerations when it comes to choosing content for your slideshow. A major pain point of Shopify users who use the slideshow feature is cropping. To help out their users, Shopify did several UX tests to figure out the best way to use these images.

For your Shopify slideshow images, use the “adapt to first image” setting to determine the height of the slider. While this approach definitely helps with the obscure cropping, you may still need to play with the ordering of images to ensure all your slider images are optimized correctly for both desktop and mobile layouts. Specs vary depending on the theme you’re using.

Collection images

Collections on Shopify are a great way to get creative with how you present your products. Shopify recommends creating product image collections based on gender, sale, size, color, type, and season. Also consider collections that show related items or entire product lines. 

For example, if you’re a beauty brand with both skin and hair care products which can be bought individually and don’t necessarily rely on each other to be effective, showing the shampoo, conditioner, heat protectant, and styling cream as a single collection exposes more products to your customer.

Shopify collection images share the same guidelines as product images: They can be any size up to 4472 x 4472 px, or 20 megapixels, and smaller than 20 MB in file size. Shopify recommends 2048 x 2048 px for square images.

Videos

Video is the closest an online customer can get to actually demonstrating the product themselves before they commit to a purchase. Consider all the things customers might have wanted to test out with your product. 

If it’s a beauty product—like a lotion—use a quick video featuring a model rubbing the lotion into their skin, demonstrating how long it takes to fully absorb and what the skin looks like once the lotion is rubbed in. Putting in the investment to show those sorts of details are what’s going to take the fear out of semi-blind buying for customers.

Level up your store with our Shopify plus pack of 8 images according to Shopify’s best technical and creative practices

Image formats for Shopify products

Shopify accepts most common file types: JPG, PNG, GIF, TIFF, PSD, BMP, SVG, HEIC, and WebP. So which file type should you use for your store? Here’s a breakdown of each type and their benefit:

JPG

JPG stands for Joint Photographic Group, and it’s the most commonly used image type and probably the one you’re most familiar with. These file types are smaller but maintain good quality. For Shopify, your header image, logo image, and product images should all be JPG or PNGs (more on the difference between the two below).

PNG

PNG stands for Portable Network Graphics. The biggest difference between JPG and PNG files is that PNG files have a “lossless” compression, meaning it reduces file size without reducing quality. PNGs take up more data space but tend to be better for digital art, like logos. Shopify also accepts PNG files for header, logo, and product images

GIF

GIF stands for Graphics Interchange Format. Like PNGs, GIFs have a lossless element to them that supports both static and animated images. However, PNG only supports static images, whereas you can use animation GIFs. 

If you plan to use GIFs on your website, Shopify recommends embedding the GIF. This means uploading it to a GIF making tool like Giphy and then retrieving the embed code. Then you just copy and paste that code into the rich text editor of your store where you want the GIF to show up. Easy peasy. No image file size or specs to worry about. 

TIFF

A TIFF (Tagged Image File Format) file is a widely used image format known for its high-quality and lossless compression. While this file type is typically very large, it’s another lossless compression option on Shopify. If you need high-resolution images and to upload multiple images or pages into one file, this might be a file type to use in your store.

PSD

PSD, or Photoshop Document, is a proprietary file format created by Adobe Photoshop. It’s commonly used by graphic designers and photographers for editing and preserving layers and other design elements. While not typically used for display on websites, PSD files can be helpful for collaboration and design work behind the scenes. Shopify accepts PSD files, but you probably want to convert them to more web-friendly formats like JPG or PNG before using them on your store.

BMP

BMP, or Bitmap Image, is an uncompressed image format that retains every pixel’s color information. While it provides excellent quality, BMP files are pretty big and not typically suitable for web use due to their size and slower loading times. It’s best to avoid BMP files on your Shopify store and opt for more compressed formats like JPG or PNG.

SVG

SVG, Scalable Vector Graphics, is a vector image format that’s ideal for displaying logos, icons, and graphics on your Shopify store, rather than product photos. SVG files are small in size and can be scaled to any size without losing quality, making them perfect for responsive web design. When using vector-based images, consider using SVG for a crisp and clean look.

HEIC

HEIC stands for High-Efficiency Image Format and is a modern image format that offers excellent compression while maintaining good image quality. However, not all web browsers and devices support HEIC natively. So if you plan to use HEIC images on your Shopify store, ensure your target audience’s devices and browsers are compatible—next to impossible—or consider converting HEIC images to more widely supported formats like JPG or PNG.

WebP

WebP is a relatively new image format developed by Google, designed specifically for web use. It offers excellent compression and image quality, making it an ideal choice for fast-loading web pages. While WebP is becoming increasingly supported by modern browsers, you still want to stick to formats like JPG or PNG for users with older browsers to ensure compatibility.

Image sizes for your Shopify products

Per Shopify, you can add up to 250 product photos, 3D models, and videos for each product if you’re on Shopify Basic. Shopify plan gets 1,000, and Advanced Shopify gets 5,000. Images can be up to 20 MB in size. Slideshow images, collection images, and product images all have different size requirements. Then you won’t have to resize your images over and over before you find the right fit.

Shopify slideshow image sizes

Slideshow images have a shorter height and a wider width. Think of them fitting a widescreen format on your TV. 

Shopify recommends these images fall in between 1200 px–2000 px wide and 400 px–600 px tall. It’s important to note you’ll see a change in how the images are cropped to fit the slideshow retainer when switching between desktop and mobile to accommodate the difference in screen size. Make sure to center-align your images when setting up each slide so when this cropping occurs the image stays in the middle while the top, bottom, and sides are adjusted.

Shopify collection image sizes

Shopify collection images can be any size up to 4472 x 4472 px or 20 MB. Besides the size limitations, there’s no specific size for collection images—only that the image must be square, which means the width and height must be the same. However, Shopify typically recommends images stay around 1024 x 1024 px to ensure high-resolution square images. For the banner image many Shopify themes offer for your collection pages, use 2800 x 1000 px.

Shopify product image size

Similar to the requirements for collection images, Shopify product photography can’t exceed 4472 x 4472 px or 20 MB. The recommended size is 2048 x 2048 px for square images—this gives a nice uniform look to all your product images. The recommended size also allows your image to maintain quality when the zoom functionality is being used. The zoom feature won’t work on images 800 x 800 px or smaller.

Shopify background image size

Shopify background images appear a bit differently across devices. Even so, 1920 x 1080 px is the ideal size. Background images are no different when it comes to the max size allowed (1442 x 1442 px), but it does have its own minimum size at 1024 x 768 px.

Shopify logo image sizes

The ideal logo image size is a square 200 x 200 px image. This will ensure it’s smaller than Shopify's limit (450 x 250 px) and will show up well everywhere. Remember, large logo file sizes will negatively impact page load speed. Keep this in mind when determining which size is perfect for your logo.

Shopify blog image size

If a blog is part of your Shopify store, the perfect size for the featured blog image is 1800 x 1000 px. But for pictures within your content, the better size is about 1000 x 350 px. Just like other Shopify images, blog images can’t be bigger than 4472 x 4472 px or 20 MB.

If you want to dive into the nitty gritty of Shopify image sizes & specs, be sure to check out our Ultimate Guide to Shopify Photo and Video Specs in 2023.

{{blog-mini-ad-yellow="/background-videos"}}

Where to get Shopify images

If you’re feeling overwhelmed about where to get professional images to really set your Shopify store on fire, don’t be. There are great options that will work for any budget.

If you’re in need of high-quality product images but don’t want to break the bank or bother with the DIY process, soona is the place to go. Get high-quality content for $39 per photo and $93 per video clip. 

soona even has a Shopify app that makes booking your photoshoot super easy. We’ll make sure your edited content meets every Shopify standard file size and resolution requirement. No downloading, no resizing, no editing—just add the images from the soona app directly to your store.

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