The Business Research Company predicts that the global fashion eCommerce market will recover to $672.71 billion by 2023 despite a decrease in the compound annual growth rate of 8.59% due to the impact of COVID-19. If you're a fashionista with dreams of starting a clothing and apparel brand online, you’re in luck!
With the emergence of e-commerce platforms like Shopify: entrepreneurs can set up shop virtually anywhere in the world. Here is your guide to starting your Shopify fashion and apparel store.
7 steps to starting your Shopify clothing and apparel store
There is a significant difference between having the idea for an online clothing store and actually launching one. Here are the steps you need to take to launch your Shopify fashion and apparel store successfully.
1. Choosing your theme
The first step in starting a Shopify clothing store is to choose a theme. The Shopify Theme Store provides a wide variety of both free and paid e-commerce website themes created by experienced designers. These themes will allow you to modify your company's online presence visually.
2. Adding your products
After choosing a theme: you should now begin adding your products to the site. You can add each product individually or import them in bulk to your Shopify dashboard. Keep the following in mind as you set up each product page:
- Provide different views of the product, perhaps even with a model or ghost mannequin wearing it, to help customers visualize the final result.
- Improve your listing by adding text that customers would like to read. be conversational and brief in your writing.
- Improve your page's discoverability by adding a meta description and optimizing the URL.
Your product images are the first thing to entice a customer to make a purchase. Invest in creating great images to capture your customers' attention.
3. Adding a sizing chart
Stores selling clothing and accessories on Shopify need to provide customers with a sizing chart. It's common for customers to abandon their shopping carts at a clothing store if they can't find the right size. Provide a detailed description of each size available to facilitate the purchasing process for customers.
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4. Adding product videos
Many consumers who shop for clothing online are interested in seeing how the item can be worn or accessorized before making a purchase. Shopify fashion and apparel stores can increase their conversion rate by as much as 80% by adding product videos.
5. Adding product labels
Consumers are more likely to make a quick decision when they see product labels that attest to your brand's reliability. Many customers are likely to be unfamiliar with your company so you must demonstrate why they should shop with you. Tags like bestseller, top-rated, exclusive, and staff picks can be used to build urgency or credibility.
6. Setting up a pop-up at exit intent
A pop-up is a great way to attract the attention of customers on the verge of leaving your store. You can use an exit intent pop-up to convince customers to continue shopping on your Shopify fashion store or to collect their email addresses for future marketing purposes. A great way to make the pop-up more exciting for customers is by including things like coupons and spinners.
7. Setting up specific pages about your Shopify clothing store
You need to provide enough details for customers to become familiar with your brand and develop trust in it. You can achieve this by including a handful of key pages outlining your procedures and providing some context for who you are. Here are four pages you should create for your Shopify clothing and accessory store:
- Our story — Tell the backstory of how your Shopify clothing store was created and the motivations behind its creation.
- Hygiene standards — Share with customers the preventative measures you took during production. packaging. and shipping.
- Refund policy — Educate customers on your refund policy. Including the conditions under which they can expect to receive a refund and how to request one.
- Factories — Customers would appreciate seeing the entire process that goes into making your products from concept to completion. Talking about your process could be an opportunity to showcase your eco-friendly methods.
The more your customers know about your processes and your story the easier it is for them to trust you.
Guidelines for success when running a fashion and apparel store on Shopify
When your Shopify store is up and running: the next step is to attract new customers and begin making sales. We have compiled a list of easy-to-implement promotional strategies to help your Shopify clothing store generate revenue.
- Improve search results with smart autosuggest and search filters
- Use SMS marketing to reach offline customers
- Allow for a more visual shopping experience with lookbooks
- Attract more users on photo-sharing sites like Instagram and Pinterest.
- Show personalized recommendations
- Take advantage of user-created content to demonstrate your brand's popularity among its target audience.
Selling on your Shopify fashion store will be much easier and more profitable if you have a well-thought-out eCommerce fashion marketing strategy.
Why is Shopify the right platform for clothing brands?
Shopify is home to many exciting and successful fashion brands. The platform is adaptable, user-friendly, and loaded with robust features that will propel your clothing store to the forefront of the industry. Here are four reasons why Shopify is the perfect platform for fashion stores.
1. Shopify's themes are responsive
All of Shopify's themes are mobile-friendly, which is excellent for businesses in general but particularly beneficial for fashion retailers. If you run an online store: having a responsive design ensures that customers can easily access your site and use its features on any device.
2. Advanced search & filtering
As a clothing store you probably stock a wide range of sizes, colors, and materials for your customers. Using Shopify's in-built search and filtering features: you can easily categorize your inventory and direct customers to the exact items they're looking for.
3. Great social integration
Social media is a crucial marketing tool for every fashion store. You can easily integrate your social accounts to Shopify: making it simple for your consumers to share and interact with your content.
4. Shopify provides apps to enhance customer experience
Thanks to the Shopify App Store adding new features and improving your store's functionality is a breeze. For example you can use a loyalty app to create a program that rewards repeat customers and help you build an army of style-conscious brand champions.
Get clothing and apparel photography for your Shopify store through soona
Launching your own Shopify fashion and apparel store is exciting. However, getting the perfect product images and videos for your clothing store can be quite tasking.
soona gives you access to a virtual platform to create your own content. Book a shoot with us today to give your clothing business a better chance at success.
The Business Research Company predicts that the global fashion eCommerce market will recover to $672.71 billion by 2023 despite a decrease in the compound annual growth rate of 8.59% due to the impact of COVID-19. If you're a fashionista with dreams of starting a clothing and apparel brand online, you’re in luck!
With the emergence of e-commerce platforms like Shopify: entrepreneurs can set up shop virtually anywhere in the world. Here is your guide to starting your Shopify fashion and apparel store.
7 steps to starting your Shopify clothing and apparel store
There is a significant difference between having the idea for an online clothing store and actually launching one. Here are the steps you need to take to launch your Shopify fashion and apparel store successfully.
1. Choosing your theme
The first step in starting a Shopify clothing store is to choose a theme. The Shopify Theme Store provides a wide variety of both free and paid e-commerce website themes created by experienced designers. These themes will allow you to modify your company's online presence visually.
2. Adding your products
After choosing a theme: you should now begin adding your products to the site. You can add each product individually or import them in bulk to your Shopify dashboard. Keep the following in mind as you set up each product page:
- Provide different views of the product, perhaps even with a model or ghost mannequin wearing it, to help customers visualize the final result.
- Improve your listing by adding text that customers would like to read. be conversational and brief in your writing.
- Improve your page's discoverability by adding a meta description and optimizing the URL.
Your product images are the first thing to entice a customer to make a purchase. Invest in creating great images to capture your customers' attention.
3. Adding a sizing chart
Stores selling clothing and accessories on Shopify need to provide customers with a sizing chart. It's common for customers to abandon their shopping carts at a clothing store if they can't find the right size. Provide a detailed description of each size available to facilitate the purchasing process for customers.
{{shopify-ad="/external-components"}}
4. Adding product videos
Many consumers who shop for clothing online are interested in seeing how the item can be worn or accessorized before making a purchase. Shopify fashion and apparel stores can increase their conversion rate by as much as 80% by adding product videos.
5. Adding product labels
Consumers are more likely to make a quick decision when they see product labels that attest to your brand's reliability. Many customers are likely to be unfamiliar with your company so you must demonstrate why they should shop with you. Tags like bestseller, top-rated, exclusive, and staff picks can be used to build urgency or credibility.
6. Setting up a pop-up at exit intent
A pop-up is a great way to attract the attention of customers on the verge of leaving your store. You can use an exit intent pop-up to convince customers to continue shopping on your Shopify fashion store or to collect their email addresses for future marketing purposes. A great way to make the pop-up more exciting for customers is by including things like coupons and spinners.
7. Setting up specific pages about your Shopify clothing store
You need to provide enough details for customers to become familiar with your brand and develop trust in it. You can achieve this by including a handful of key pages outlining your procedures and providing some context for who you are. Here are four pages you should create for your Shopify clothing and accessory store:
- Our story — Tell the backstory of how your Shopify clothing store was created and the motivations behind its creation.
- Hygiene standards — Share with customers the preventative measures you took during production. packaging. and shipping.
- Refund policy — Educate customers on your refund policy. Including the conditions under which they can expect to receive a refund and how to request one.
- Factories — Customers would appreciate seeing the entire process that goes into making your products from concept to completion. Talking about your process could be an opportunity to showcase your eco-friendly methods.
The more your customers know about your processes and your story the easier it is for them to trust you.
Guidelines for success when running a fashion and apparel store on Shopify
When your Shopify store is up and running: the next step is to attract new customers and begin making sales. We have compiled a list of easy-to-implement promotional strategies to help your Shopify clothing store generate revenue.
- Improve search results with smart autosuggest and search filters
- Use SMS marketing to reach offline customers
- Allow for a more visual shopping experience with lookbooks
- Attract more users on photo-sharing sites like Instagram and Pinterest.
- Show personalized recommendations
- Take advantage of user-created content to demonstrate your brand's popularity among its target audience.
Selling on your Shopify fashion store will be much easier and more profitable if you have a well-thought-out eCommerce fashion marketing strategy.
Why is Shopify the right platform for clothing brands?
Shopify is home to many exciting and successful fashion brands. The platform is adaptable, user-friendly, and loaded with robust features that will propel your clothing store to the forefront of the industry. Here are four reasons why Shopify is the perfect platform for fashion stores.
1. Shopify's themes are responsive
All of Shopify's themes are mobile-friendly, which is excellent for businesses in general but particularly beneficial for fashion retailers. If you run an online store: having a responsive design ensures that customers can easily access your site and use its features on any device.
2. Advanced search & filtering
As a clothing store you probably stock a wide range of sizes, colors, and materials for your customers. Using Shopify's in-built search and filtering features: you can easily categorize your inventory and direct customers to the exact items they're looking for.
3. Great social integration
Social media is a crucial marketing tool for every fashion store. You can easily integrate your social accounts to Shopify: making it simple for your consumers to share and interact with your content.
4. Shopify provides apps to enhance customer experience
Thanks to the Shopify App Store adding new features and improving your store's functionality is a breeze. For example you can use a loyalty app to create a program that rewards repeat customers and help you build an army of style-conscious brand champions.
Get clothing and apparel photography for your Shopify store through soona
Launching your own Shopify fashion and apparel store is exciting. However, getting the perfect product images and videos for your clothing store can be quite tasking.
soona gives you access to a virtual platform to create your own content. Book a shoot with us today to give your clothing business a better chance at success.
