17 tips to prepare products for your ecommerce photoshoot
February 10, 2021
February 10, 2021
picture this: you have a big presentation where you want - no… need - to convince someone of your brilliant idea. it’s critical that the group you are presenting to really believes in your idea - your livelihood might even depend on it. do you go into that meeting unprepared and just wing it? of course you don’t! you invest time in your strategy and preparation and really think about how you want to present your genius idea - right? it’s the same concept when preparing for your ecomm photoshoot. you are getting this fresh high-quality content to present to potential customers with the hopes these potential customers are convinced they cannot live without your product. photoshoot prep is an essential part of creating content that will lead to conversions. you need a plan. you need to prepare. the rest will fall into place. taking the time to prep your products - no matter what industry you are in - will lead to saving time. saving money. better quality content. and consistency to boot.
showing up to any photoshoot without proper prep is a big no-no. it will lead you and the photographer feeling frustrated. by taking the time to plan your shoot and prep your products you’ll save yourself headache and money. let’s look at a worst-case scenario: you have a line of shirts that you’re selling. you show up to your shoot with your shirts you threw into a bag a couple of weeks ago. you remove them at the shoot only to find they are all wrinkled. some have water stains. and one has a small tear. now what? your products - no matter how awesome they are - are in no condition to be photographed. your photographer knows that the condition of your products are beyond anything that could be remedied in photoshop during post-production. they refuse to do the shoot and ask you to reschedule. you’ll have to find another day they are free - which could be weeks or months! - and block off another few hours for your photoshoot. plus any time you need to make sure your items are prepped and ready this time.if you’d just taken a few days to check your inventory and get your products in picture-perfect condition - you’d already have your edited images back!
let’s play out this shirt scenario another way: you show up to your shoot with your bag of shirts. your bestseller has a small stain but otherwise the rest of your shirts are just wrinkled. the photographer is willing to do the shoot but they charge you extra to have an assistant join the shoot to steam the shirts. and that labor will cost you. the stain is on a solid-colored shirt and it's small so it should only take a little extra photo editing magic to remove it - an additional cost.maybe these are small additional fees. or maybe the photographer realizes they can’t edit out the stain as easily as they thought and they need you to come back in to shoot that shirt which requires an additional fee for their time and effort.
this is a no-brainer. the better your product looks - the better your product photos are going to look. the camera will capture all the amazing and beautiful features of your product. it’ll also capture any defects no matter how small. just like you want to present your best self when having your picture taken - so does your product! it wants to look beautiful under those studio lights and be ready for its close up.💡 check out how beauty brands can highlight the details when shooting high-quality product photos.
you want to present your product as consistently as possible. with consistency comes trust. according to a 2019 Edleman report: 81% of consumers said they need to trust the brand before they can purchase from them. an easy way to break earned trust (or prevent trust from ever being established) is having content that seemingly shows your product looking different photo-to-photo or platform-to-platform. your content should be cohesive - from your website to your social media to your emails. customers shouldn’t have to wonder which is the more accurate representation of your product. having a product prep process for shoots will automatically lend itself to your products having a consistent appearance.
before your first (or next) photoshoot we recommend creating a photoshoot checklist and/or toolkit. your basis for needing new content may vary but the process of which you go about prepping your products and preparing for your shoot should remain largely unchanged. having a plan of attack. understanding your basic photoshoot needs. and knowing what additional services you want will help you have a stress-free & on-budget photoshoot every. single. time.
this is one of the most important steps to feeling properly prepared for your product photoshoot. you need to establish your foundation for you can plan anything else. you might miss opportunities if you don't answer these questions for yourself before your shoot. when you're on a live photoshoot and trying to decide goals - you won't be as successful:
once you’ve answered these questions you should have a pretty solid understanding of what you really need to get out of your shoot which will help you determine whether you need an individual/freelance photographer or full photography service.
having a general vision of what you want your images to look like is key. you can communicate this easily to your photographer by creating a shotlist. this is just a simple list with basic instructions - don’t worry if you’re not a creative genius! creating a shotlist allows you to describe any inspiration images you want to try to replicate. the more specific you can be - the better! This is the place to list out any preferences on colors (ex: always use pink. or never use pink). lighting. close ups. depth of field adjustments. or different angles.something like this is a great starting point:environment: backdropbackdrop color: light bluelighting: soft/ natural lightangle: overheadprops: mirror and white flowers. description: product is laying on a mirror surrounded by white flowers. light blue backdrop.a shot list helps you create efficiencies in your shoot. you can organize your shoot plan by angle and product type to avoid changing the setup too often.
depending on whether you choose to work with an independent photographer or a full service photography company will determine how much work you need to put into sourcing additional services for your shoot. since you created a stellar plan of attack at the beginning of this process - you’ve budgeted and are ready to find the team that’ll make your product shine.every service you need generally comes with another person to pay. those fees can vary depending on how long your shoot is and what the ask is (ex: a stylist may cost more than a hand model). most independent photographers have a resource list for models. stylists. and hair & makeup artists. some photographers will book those services for you based on guidelines you provide them (for an additional fee of course). others require you to source and coordinate your own services which can take time and resources you may or may not have.full service photography studios are just that: full service. those studios have a large roster of professionals they’ve worked with for a flat fee. they also can offer additional services like prop shopping if needed.
the steps to making sure your product is prepared can vary depending on your product type and the type of content you are shooting. here's a break down of a few common product types:
take these steps to ensure your apparel is ready for action:
take these steps to make sure your jewels are ready to shine:
take these steps to make sure your food & beverage products look delicious:
staying on-track and on-budget with your photoshoot is easy when you’ve properly prepped for your shoot. by investing time into product prep before your shoot - you can almost guarantee that your shoot will go smoothly and you’ll love your end result. it’ll save you time. money. and a lot of frustration. 🔥 hot tip: book your shoot with soona for a stress-free photoshoot experience.if you are in need of high-quality product images and videos but don’t want to break the bank. or deal with setting up an at-home studio. or feel intimidated by the creative process of creating content – soona is a great place to go. get high-quality content for $39 per photo and $93 per video clip. not near a soona studio? not a problem. all you have to do is create your booking. ship your product to a soona location (free shipping on your first label). join your shoot and collaborate with the soona team as you watch your photos appear on your soona dashboard in real time. then you only buy the assets you love. edited content is delivered to you within 24 hours of checkout. easy peasy.