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Amazon and Jeff Bezos have literally become a member of my family. I know, weird way to start an email, right. But hang in there…
On any given week: I use Amazon to order my groceries from Whole Foods. I get a Subscribe and Save delivery for my dog food and toilet paper and even my favorite popcorn brand. I turn on my TV and get lost in yet another amazing season of Yellowjackets on Prime. And at midnight when I can’t sleep, I turn on my Kindle and try to slow down my brain in the narrative musings of authors like Hank Green.
Seriously, Amazon has infiltrated the American way of life in a way that I wonder if Bezos even imagined. He’s in every home on the block. And it’s for this reason that we have turned our eye to Amazon and specifically, the Amazon Third-Party Seller ecosystem for the last few months.
Last week, soona announced the Product Catalog, an Amazon app and integration that makes it easy to share your products with your soona content. Think of it as a beautiful marriage of digital asset management with inventory management. Want to know if you created content in the past for a particular product? The Product Catalog makes that easy and convenient for your and your team.
If you aren’t selling on Amazon, now might be the time to consider opening up this essential channel. Talking to merchant after merchant who has scaled to Amazon, I learn 3 things again and again:
- Don’t underestimate the power of the Amazon search: The search engine on Amazon makes it so even the most obscure of products get a moment in the sun. And for under-tapped categories, this strategy can help a business grow top line revenue in record time.
- There is nothing like the Amazon customer review network: The culture of the Amazon shopper is a culture of reviewing. And Amazon has designed their product to help garner those reviews on your behalf with very little effort.
- Amazon knows subscription: If you have ever wondered how to get someone to subscribe to your product without having to do a ton of custom work, contracts and app development - meet Subscribe and Save. Nearly ANY product can get in the program with a few clicks and a tiny (sometimes as low as 5%) discount.
We are long on Amazon at soona. Not just because it can help you grow, but because it can help you get smarter and faster without incurring a ton of the strategy work up front.
Looking for more? Join us as we chat all things Amazon A+ content during our FREE webinar on May 4th. RSVP here and we’ll see ya soona!
Amazon and Jeff Bezos have literally become a member of my family. I know, weird way to start an email, right. But hang in there…
On any given week: I use Amazon to order my groceries from Whole Foods. I get a Subscribe and Save delivery for my dog food and toilet paper and even my favorite popcorn brand. I turn on my TV and get lost in yet another amazing season of Yellowjackets on Prime. And at midnight when I can’t sleep, I turn on my Kindle and try to slow down my brain in the narrative musings of authors like Hank Green.
Seriously, Amazon has infiltrated the American way of life in a way that I wonder if Bezos even imagined. He’s in every home on the block. And it’s for this reason that we have turned our eye to Amazon and specifically, the Amazon Third-Party Seller ecosystem for the last few months.
Last week, soona announced the Product Catalog, an Amazon app and integration that makes it easy to share your products with your soona content. Think of it as a beautiful marriage of digital asset management with inventory management. Want to know if you created content in the past for a particular product? The Product Catalog makes that easy and convenient for your and your team.
If you aren’t selling on Amazon, now might be the time to consider opening up this essential channel. Talking to merchant after merchant who has scaled to Amazon, I learn 3 things again and again:
- Don’t underestimate the power of the Amazon search: The search engine on Amazon makes it so even the most obscure of products get a moment in the sun. And for under-tapped categories, this strategy can help a business grow top line revenue in record time.
- There is nothing like the Amazon customer review network: The culture of the Amazon shopper is a culture of reviewing. And Amazon has designed their product to help garner those reviews on your behalf with very little effort.
- Amazon knows subscription: If you have ever wondered how to get someone to subscribe to your product without having to do a ton of custom work, contracts and app development - meet Subscribe and Save. Nearly ANY product can get in the program with a few clicks and a tiny (sometimes as low as 5%) discount.
We are long on Amazon at soona. Not just because it can help you grow, but because it can help you get smarter and faster without incurring a ton of the strategy work up front.
Looking for more? Join us as we chat all things Amazon A+ content during our FREE webinar on May 4th. RSVP here and we’ll see ya soona!
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