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soona   we create the best content for commerce   soona   we create the best content for commerce

soona   we create the best content for commerce   soona   we create the best content for commerce

Amazon Prime Day 2023: How to Prepare and Maximize Sales

Learn why high-quality Amazon product photography is essential in today's ecommerce space. Get tips on creating stunning images and using Amazon A+ Content.

 Claire Oswald
Claire Oswald
product marketing manager
Claire Oswald
product marketing manager
May 12, 2023
-
1
min

Amazon Prime Day is more than an opportunity to sell to your customers … it’s a big deal. It is one of the most anticipated shopping events of the year, offering discounts on a wide range of products to Prime members. However, with the ongoing effects of the pandemic and supply chain disruptions, many shoppers wonder if Prime Day 2023 will be able to deliver the same level of savings and convenience in past years. 

According to statistics, independent shop owners on Amazon now make more money on Amazon Prime Day than the rest of their annual revenue during the extravaganza. Estimates put 2022’s Amazon Prime Day sales figures at $12.9 billion globally. That’s a more than 13-fold increase since 2015, dramatically showcasing the power of Amazon – and its manufactured yearly holiday – to improve the fortunes of people selling on its platform.

Signs point to nothing but continued growth, with the sale bringing in more money every year. If you’re a smart seller, you can’t afford to miss out. But how can you make sure to get the most out of the event this year? Let’s dive in.

8 Ways to Shine on Amazon Prime Day

From choosing your featured products carefully to showcasing their best characteristics and creating a well-rounded storefront, there are many ways to curate your Amazon presence for maximum sales. Here are eight of our favorites.

1. Highlight the Right Products

It’s tempting to try and support lagging products on Prime Day, but that’s not the ticket to success. When deciding which listings to feature, the Amazon algorithm opts for those that have performed well in the past. As such, you’re much better off choosing already successful items and best sellers to promote.

When highlighting your best sellers, you want to make sure that you’re showing them in the best light possible. And that means, having high quality product photos and at least one video per Amazon listing. 

2. Make Your Amazon Product Photography Stand Out

If your Amazon product photography is lacking, your customers are less likely to come a-knocking. 

Take a second to pop onto Amazon, and search for a product. Note how it pulls up a bunch of side-by-side visual results. The titles beneath them are relatively small, taking up perhaps half the area that the image does. The reviews and price are farther down still, meaning the eye lands squarely on that ecommerce photography.

In other words, if you want someone to click on your product among the wealth of choices, then you must have clear, high-quality product photos. Make sure to present your visuals in the best possible manner. Avoid using images that are too small, as they may appear blurry or pixelated when stretched to fit different screens. Similarly, low quality images may distort or lose important details. Not sure the right sizes to use for your listings? Check out our Amazon Spec Guide. You’ll never have to second guess which size you should be using for each listing and module. 

Let’s chat about video. Amazon recommends having at least one product video per product listing. Dimly lit, fuzzy, and poorly styled videos are guaranteed to be a swing and a miss. You need videos that showcase your product in bright, natural light and show it in active use. This can either be a sleek 360 degree spin video to show off all the angles and details of your product, or it can be a lifestyle video; in the home, office, or on-the-go setting where people will actually use it.

{{amazon-ad="/external-components"}}

These days, video is no longer “nice to have.” It’s now a must have when it comes to selling your product on Amazon. 

3. Create Social Proof

One of the best ways to build trust with potential customers is to crowdsource reviews and social proof via current customers and partnerships with influencers. You want to get your word out as much as possible!

User Generated Content via Instagram or TikTok is one of the most popular ways to start spreading awareness about your products and your company. For instance, if someone creates a beautiful product video or unboxing video for their Instagram page, you can ask them to share the video they created, or post it directly on your account. 

Hot tip! If you receive a positive review through UGC or testimonials, send them a coupon as a thank you for spreading the word! That’s how you begin building brand loyalty.

4. Request Reviews from Buyers

Many people would love to share how great your product is, but they’re busy. Reviews – even for products people love – get back-burned.

… unless you ask for them. This not only puts you back on the customer’s radar, but also makes it easy for them to find where to review the product. If you take away the chore of looking for the link, you’re likely to get the social proof you need!

5. Leverage Amazon A+ Content

Looking to increase customer trust in your products and boost your online sales? We have a solution for you! As an online business, you need to stay on top of new sales tools to remain competitive in the ever-changing marketplace. One of these tools is Amazon A+ Content.

With Amazon A+ Content, you can create multimedia content that tells your brand and product story in a more engaging way. This includes HD videos, high-resolution photos, infographics, and comparison charts of other products or even competitors. If you want to create an enhanced online shopping experience for your customers, check out our tips on optimizing your Amazon A+ Content.

6. Check Your Inventory!

Nothing feels worse than seeing a spike in demand when you don’t have the supply. Leaving money on the table is no one’s idea of a good time, so make sure you lay in a good supply of your most popular products. If you participated in Prime Day last year, those sales figures are a good representation of what you might need this year – plus hopefully a little surplus.

7. Audit Your Listings Carefully

It’s easy over the course of the year to add products as they come in, leaving them there until they sell. However, this can make for a very cluttered storefront. Rather than going into Prime Day with a “hope for the best” attitude, audit your listings carefully beforehand. Make sure to:

  • Remove any items that are sold out, which can frustrate shoppers that are there for a bargain
  • Update any listings that have inaccurate or outdated information
  • Fix broken links
  • Replace subpar old images with bright, shiny new ones
  • Place your bestsellers at the top of your shop

Doing so takes extra time and is admittedly tedious, but the result is an overall nicer storefront that people will love stopping by.

8. Get Help With Visuals If Needed

Not sure you’re up to the task of creating top-shelf product images and videos? That’s okay, most sellers get some form of help with their photos whether it’s a creative studio or an agency.

Our virtual photo shoot process ensures that you get the exact product photos you need, starting with your industry. We encourage you to give us as much information about your brand, messaging, and aesthetic as possible in preparation for your shoot. That way, your creative team can WOW you with the results!

Require a hand model to showcase your jewelry? No problem. Envisioning certain backdrops of environments to which you don’t have access? We can handle that too. We aim to bring you Amazon product photos and videos that truly shine on Prime Day.

Put Your (Amazon Prime Day) Game Face On

As we covered in this article, one of the best ways to put your Amazon Prime Day game face on (perhaps THE best way?) is to prioritize great images and video. No matter how beautiful, useful, and well-curated your products are, if your customers can’t tell, you won’t see sales.

That’s why we recommend that Amazon shop owners put significant thought and resources into their imagery. If you can take beautiful product photos yourself, our hat is off to you! If not, we’d love to help. Investments such as  the Amazon 360 Interactive Photo Pack and the Amazon Video Pack can help you put your best foot forward this Amazon Prime Day … and every day.

Amazon Prime Day is more than an opportunity to sell to your customers … it’s a big deal. It is one of the most anticipated shopping events of the year, offering discounts on a wide range of products to Prime members. However, with the ongoing effects of the pandemic and supply chain disruptions, many shoppers wonder if Prime Day 2023 will be able to deliver the same level of savings and convenience in past years. 

According to statistics, independent shop owners on Amazon now make more money on Amazon Prime Day than the rest of their annual revenue during the extravaganza. Estimates put 2022’s Amazon Prime Day sales figures at $12.9 billion globally. That’s a more than 13-fold increase since 2015, dramatically showcasing the power of Amazon – and its manufactured yearly holiday – to improve the fortunes of people selling on its platform.

Signs point to nothing but continued growth, with the sale bringing in more money every year. If you’re a smart seller, you can’t afford to miss out. But how can you make sure to get the most out of the event this year? Let’s dive in.

8 Ways to Shine on Amazon Prime Day

From choosing your featured products carefully to showcasing their best characteristics and creating a well-rounded storefront, there are many ways to curate your Amazon presence for maximum sales. Here are eight of our favorites.

1. Highlight the Right Products

It’s tempting to try and support lagging products on Prime Day, but that’s not the ticket to success. When deciding which listings to feature, the Amazon algorithm opts for those that have performed well in the past. As such, you’re much better off choosing already successful items and best sellers to promote.

When highlighting your best sellers, you want to make sure that you’re showing them in the best light possible. And that means, having high quality product photos and at least one video per Amazon listing. 

2. Make Your Amazon Product Photography Stand Out

If your Amazon product photography is lacking, your customers are less likely to come a-knocking. 

Take a second to pop onto Amazon, and search for a product. Note how it pulls up a bunch of side-by-side visual results. The titles beneath them are relatively small, taking up perhaps half the area that the image does. The reviews and price are farther down still, meaning the eye lands squarely on that ecommerce photography.

In other words, if you want someone to click on your product among the wealth of choices, then you must have clear, high-quality product photos. Make sure to present your visuals in the best possible manner. Avoid using images that are too small, as they may appear blurry or pixelated when stretched to fit different screens. Similarly, low quality images may distort or lose important details. Not sure the right sizes to use for your listings? Check out our Amazon Spec Guide. You’ll never have to second guess which size you should be using for each listing and module. 

Let’s chat about video. Amazon recommends having at least one product video per product listing. Dimly lit, fuzzy, and poorly styled videos are guaranteed to be a swing and a miss. You need videos that showcase your product in bright, natural light and show it in active use. This can either be a sleek 360 degree spin video to show off all the angles and details of your product, or it can be a lifestyle video; in the home, office, or on-the-go setting where people will actually use it.

{{amazon-ad="/external-components"}}

These days, video is no longer “nice to have.” It’s now a must have when it comes to selling your product on Amazon. 

3. Create Social Proof

One of the best ways to build trust with potential customers is to crowdsource reviews and social proof via current customers and partnerships with influencers. You want to get your word out as much as possible!

User Generated Content via Instagram or TikTok is one of the most popular ways to start spreading awareness about your products and your company. For instance, if someone creates a beautiful product video or unboxing video for their Instagram page, you can ask them to share the video they created, or post it directly on your account. 

Hot tip! If you receive a positive review through UGC or testimonials, send them a coupon as a thank you for spreading the word! That’s how you begin building brand loyalty.

4. Request Reviews from Buyers

Many people would love to share how great your product is, but they’re busy. Reviews – even for products people love – get back-burned.

… unless you ask for them. This not only puts you back on the customer’s radar, but also makes it easy for them to find where to review the product. If you take away the chore of looking for the link, you’re likely to get the social proof you need!

5. Leverage Amazon A+ Content

Looking to increase customer trust in your products and boost your online sales? We have a solution for you! As an online business, you need to stay on top of new sales tools to remain competitive in the ever-changing marketplace. One of these tools is Amazon A+ Content.

With Amazon A+ Content, you can create multimedia content that tells your brand and product story in a more engaging way. This includes HD videos, high-resolution photos, infographics, and comparison charts of other products or even competitors. If you want to create an enhanced online shopping experience for your customers, check out our tips on optimizing your Amazon A+ Content.

6. Check Your Inventory!

Nothing feels worse than seeing a spike in demand when you don’t have the supply. Leaving money on the table is no one’s idea of a good time, so make sure you lay in a good supply of your most popular products. If you participated in Prime Day last year, those sales figures are a good representation of what you might need this year – plus hopefully a little surplus.

7. Audit Your Listings Carefully

It’s easy over the course of the year to add products as they come in, leaving them there until they sell. However, this can make for a very cluttered storefront. Rather than going into Prime Day with a “hope for the best” attitude, audit your listings carefully beforehand. Make sure to:

  • Remove any items that are sold out, which can frustrate shoppers that are there for a bargain
  • Update any listings that have inaccurate or outdated information
  • Fix broken links
  • Replace subpar old images with bright, shiny new ones
  • Place your bestsellers at the top of your shop

Doing so takes extra time and is admittedly tedious, but the result is an overall nicer storefront that people will love stopping by.

8. Get Help With Visuals If Needed

Not sure you’re up to the task of creating top-shelf product images and videos? That’s okay, most sellers get some form of help with their photos whether it’s a creative studio or an agency.

Our virtual photo shoot process ensures that you get the exact product photos you need, starting with your industry. We encourage you to give us as much information about your brand, messaging, and aesthetic as possible in preparation for your shoot. That way, your creative team can WOW you with the results!

Require a hand model to showcase your jewelry? No problem. Envisioning certain backdrops of environments to which you don’t have access? We can handle that too. We aim to bring you Amazon product photos and videos that truly shine on Prime Day.

Put Your (Amazon Prime Day) Game Face On

As we covered in this article, one of the best ways to put your Amazon Prime Day game face on (perhaps THE best way?) is to prioritize great images and video. No matter how beautiful, useful, and well-curated your products are, if your customers can’t tell, you won’t see sales.

That’s why we recommend that Amazon shop owners put significant thought and resources into their imagery. If you can take beautiful product photos yourself, our hat is off to you! If not, we’d love to help. Investments such as  the Amazon 360 Interactive Photo Pack and the Amazon Video Pack can help you put your best foot forward this Amazon Prime Day … and every day.

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