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Best Practices for Creating Product Videos for Mobile

This article will guide you through everything from video length to content + branding elements so you can take your mobile videos to the next level!

 Claire Oswald
Claire Oswald
product marketing manager
Claire Oswald
product marketing manager
March 25, 2023
-
1
min

Best practices for creating product videos for mobile

In today's fast-paced world, video marketing is the way to go if you want to stand out from the competition. Did you know that in 2022, the average person spent a whopping 19 hours watching videos? That's almost a whole day dedicated to watching cute cat videos, cooking tutorials, and, of course, product videos.

Nowadays, people are more glued to their mobile devices, so creating product videos optimized for mobile viewing is crucial. But don't worry; you don't need a Hollywood budget to create a killer video strategy for mobile. All you need is a little creativity and some best practices to ensure that your target audience views, understands, and shares your videos.

Our article will guide you through the ins & outs of creating compelling product videos optimized for mobile viewing. We'll cover everything from video length to content + branding elements so you can take your ecommerce mobile videos to the next level!

Mastering mobile video: optimize your product videos for maximum impact

To get started, keep in mind that vertical aspect ratio is key. Think about it like a tall drink of water; it's refreshing and easy to consume. Vertical videos fit perfectly on the screen of mobile devices. Also, make sure that the vertical video’s resolution is high enough to showcase your product's features, but not so high that it takes forever to load.

File size is key. No one likes a video that eats up their data plan, right? So, double-check that the file size is small enough to load quickly without sacrificing quality.

In summary, Here are some best practices to optimize your videos for mobile viewing:

  • Shoot in a vertical aspect ratio
  • Use high resolution but keep the file size small
  • Test the video on different mobile devices to ensure it looks good on all screens

Remember, a little optimization goes a long way in capturing your audience's attention and boosting your sales.

{{studio-ad="/external-components"}}

X marks the spot: video SEO best practices to help your product videos get found

If you want to ensure your ecomm videos get found by users and your target audience, listen up! Search engine optimization (SEO) is like the compass of the digital world, and it's crucial to implement video SEO best practices to help your product videos reach a broader audience.

Here are some best practices for video SEO that you can follow.

  • Use relevant keywords in the video title and description: Remember, search engines crawl through every word you use to describe your video, so make sure your title and description include the relevant keywords your target audience is searching for. Use keywords that accurately describe your product and its benefits, and avoid stuffing them in every sentence like a cheap burrito.
  • Add a video transcript for better search engine visibility: Including a transcript of your video's audio can help search engines understand the content better and rank it higher in search results. 
  • Use appropriate tags and categories: Properly tagging your videos with relevant keywords and categories can help search engines understand the content better, leading to better visibility and more views. Think of them like labels on a file folder - they help organize & categorize your content for easier navigation.

When optimizing your videos for search engines, you aim to make it discoverable to the audience who is looking for it, just like finding a needle in a haystack.

Cut to the chase

When it comes to creating product videos for mobile devices, brevity is the name of the game. Think of it as speed dating, but instead of a potential partner, you're trying to impress your target audience in seconds.

Research shows that videos shorter than 2 minutes have the highest engagement rates. In fact,  65% of video viewers watch more than 3/4 of a video if it's less than 2 minutes long! That's a lot of potential for engagement and brand awareness in just a short time. Here are some tips for creating quick & engaging ecommerce videos for mobile:

  • Create an attention-grabbing intro to hook the viewer: To make sure your product videos pack a punch quickly, start with an attention-grabbing intro. Think of it like the opening line of a stand-up comedy routine. You want to hook your audience from the get-go so they stick around for the rest of the show.
  • Keep the messaging concise and to the point: Once you've grabbed their attention, keep the messaging brief and to the point. You want to make sure your audience is aware of the necessary details. Keep it short, sweet, and memorable.

Remember, in the world of mobile video, less is more.

Focus on visual storytelling

Visual storytelling is like a superhero's cape for product videos – it swoops in to save the day by helping viewers understand the product's features + benefits. And when it comes to creating product videos for mobile devices, visual storytelling is not just an option but a must-have. So, how do we do it?

  • Start by using product demos to show off your product's superpowers: According to a recent study, 96% of video watchers have looked at an explainer video to learn more about a product or service. 
  • Incorporate some behind-the-scenes footage to give your viewers a glimpse of the person behind the mask: By highlighting your product's relatable and authentic aspects, you can establish a deeper connection with your audience. 
  • Use some nifty animations and graphics to make the video more engaging: Think of them as the sidekick to your superhero. This will help your video stand out and keep viewers hooked. 

Storytelling is essential in your video strategy and will take your marketing to the next level.

Add captions and subtitles

Just like in a crowded room where everyone is talking, product videos for mobile devices require clear communication to stand out. And since mobile users are often in public settings, captions + subtitles are essential.

They ensure that your message gets across even when the audio is turned off. Did you know that over 85% of people watch Facebook videos without sound? Adding captions can increase your video's view time by 12%!

Here are some helpful suggestions when adding captions and subtitles to your product videos:

  • Use clear & easy-to-read fonts and colors that are legible on small screens: Nobody wants to squint like they're reading the fine print on a contract.
  • Ensure that your captions + subtitles are synced with your video: Syncing captions with the video is important because it ensures that the text is displayed at the right time, corresponding with what is being said or shown on the screen. If the captions are out of sync, it can be distracting and confusing for the viewer, much like reading a book with the wrong page numbers.
  • Offer closed captions so viewers can decide whether they want them on or off: Some people may need or prefer to watch videos with captions due to hearing impairments, language barriers, or noisy environments. On the other hand, some viewers may find captions distracting or unnecessary, and would rather watch without them. By offering the option to turn captions on or off, you allow viewers to customize their viewing experience and make it more accessible and enjoyable for them.

Remember, communication is vital, even in the world of product videos. So let's make sure we're saying what we mean and meaning what we say, with or without audio.

Incorporate branding and calls-to-action

Branding and calls-to-action (CTAs) are like the dynamic duo of video marketing. You need them both in your strategy to ensure that your viewers remember your brand and take action. So don't leave home without 'em!

To help you out, here are some proven methods for incorporating branding and CTAs in your ecommerce product videos for mobile devices:

  • Use logos + brand colors to reinforce brand recognition: Using logos and brand colors in marketing materials helps to reinforce brand recognition and increase brand loyalty. For instance, think about how you easily recognize McDonald's with their golden arches and red color scheme.
  • Include clear CTAs to encourage viewers to take action: Whether it's "buy now" or "subscribe today," make it crystal clear what you want them to do.
  • Make sure the branding and CTAs fit seamlessly: You don't want your viewers to feel like they're being bombarded with ads. So keep it subtle; keep it classy. 

Oh, and here's a fun fact: including a call to action in your videos can increase your click-through rate by almost 400%! That's like hitting the jackpot, my friend. So add some branding and CTAs to your product videos, and watch the magic happen.

soona: your one-stop shop for professional product videos optimized for mobile!

Take the hassle out of creating product videos for mobile devices with soona's professional video production services! We expertly guide you through the process of creating videos that are optimized for a mobile-first audience, adhere to best practices for video SEO, and incorporate branding and calls-to-action. 

Check out our TikTok Video Packs, designed by our product and creative teams for ecomm mobile video success. Showcase your product with a hand model and take your mobile video strategy to the next level! soona's world-class video production services will make sure your product videos stand out from the crowd - get started today. 

Best practices for creating product videos for mobile

In today's fast-paced world, video marketing is the way to go if you want to stand out from the competition. Did you know that in 2022, the average person spent a whopping 19 hours watching videos? That's almost a whole day dedicated to watching cute cat videos, cooking tutorials, and, of course, product videos.

Nowadays, people are more glued to their mobile devices, so creating product videos optimized for mobile viewing is crucial. But don't worry; you don't need a Hollywood budget to create a killer video strategy for mobile. All you need is a little creativity and some best practices to ensure that your target audience views, understands, and shares your videos.

Our article will guide you through the ins & outs of creating compelling product videos optimized for mobile viewing. We'll cover everything from video length to content + branding elements so you can take your ecommerce mobile videos to the next level!

Mastering mobile video: optimize your product videos for maximum impact

To get started, keep in mind that vertical aspect ratio is key. Think about it like a tall drink of water; it's refreshing and easy to consume. Vertical videos fit perfectly on the screen of mobile devices. Also, make sure that the vertical video’s resolution is high enough to showcase your product's features, but not so high that it takes forever to load.

File size is key. No one likes a video that eats up their data plan, right? So, double-check that the file size is small enough to load quickly without sacrificing quality.

In summary, Here are some best practices to optimize your videos for mobile viewing:

  • Shoot in a vertical aspect ratio
  • Use high resolution but keep the file size small
  • Test the video on different mobile devices to ensure it looks good on all screens

Remember, a little optimization goes a long way in capturing your audience's attention and boosting your sales.

{{studio-ad="/external-components"}}

X marks the spot: video SEO best practices to help your product videos get found

If you want to ensure your ecomm videos get found by users and your target audience, listen up! Search engine optimization (SEO) is like the compass of the digital world, and it's crucial to implement video SEO best practices to help your product videos reach a broader audience.

Here are some best practices for video SEO that you can follow.

  • Use relevant keywords in the video title and description: Remember, search engines crawl through every word you use to describe your video, so make sure your title and description include the relevant keywords your target audience is searching for. Use keywords that accurately describe your product and its benefits, and avoid stuffing them in every sentence like a cheap burrito.
  • Add a video transcript for better search engine visibility: Including a transcript of your video's audio can help search engines understand the content better and rank it higher in search results. 
  • Use appropriate tags and categories: Properly tagging your videos with relevant keywords and categories can help search engines understand the content better, leading to better visibility and more views. Think of them like labels on a file folder - they help organize & categorize your content for easier navigation.

When optimizing your videos for search engines, you aim to make it discoverable to the audience who is looking for it, just like finding a needle in a haystack.

Cut to the chase

When it comes to creating product videos for mobile devices, brevity is the name of the game. Think of it as speed dating, but instead of a potential partner, you're trying to impress your target audience in seconds.

Research shows that videos shorter than 2 minutes have the highest engagement rates. In fact,  65% of video viewers watch more than 3/4 of a video if it's less than 2 minutes long! That's a lot of potential for engagement and brand awareness in just a short time. Here are some tips for creating quick & engaging ecommerce videos for mobile:

  • Create an attention-grabbing intro to hook the viewer: To make sure your product videos pack a punch quickly, start with an attention-grabbing intro. Think of it like the opening line of a stand-up comedy routine. You want to hook your audience from the get-go so they stick around for the rest of the show.
  • Keep the messaging concise and to the point: Once you've grabbed their attention, keep the messaging brief and to the point. You want to make sure your audience is aware of the necessary details. Keep it short, sweet, and memorable.

Remember, in the world of mobile video, less is more.

Focus on visual storytelling

Visual storytelling is like a superhero's cape for product videos – it swoops in to save the day by helping viewers understand the product's features + benefits. And when it comes to creating product videos for mobile devices, visual storytelling is not just an option but a must-have. So, how do we do it?

  • Start by using product demos to show off your product's superpowers: According to a recent study, 96% of video watchers have looked at an explainer video to learn more about a product or service. 
  • Incorporate some behind-the-scenes footage to give your viewers a glimpse of the person behind the mask: By highlighting your product's relatable and authentic aspects, you can establish a deeper connection with your audience. 
  • Use some nifty animations and graphics to make the video more engaging: Think of them as the sidekick to your superhero. This will help your video stand out and keep viewers hooked. 

Storytelling is essential in your video strategy and will take your marketing to the next level.

Add captions and subtitles

Just like in a crowded room where everyone is talking, product videos for mobile devices require clear communication to stand out. And since mobile users are often in public settings, captions + subtitles are essential.

They ensure that your message gets across even when the audio is turned off. Did you know that over 85% of people watch Facebook videos without sound? Adding captions can increase your video's view time by 12%!

Here are some helpful suggestions when adding captions and subtitles to your product videos:

  • Use clear & easy-to-read fonts and colors that are legible on small screens: Nobody wants to squint like they're reading the fine print on a contract.
  • Ensure that your captions + subtitles are synced with your video: Syncing captions with the video is important because it ensures that the text is displayed at the right time, corresponding with what is being said or shown on the screen. If the captions are out of sync, it can be distracting and confusing for the viewer, much like reading a book with the wrong page numbers.
  • Offer closed captions so viewers can decide whether they want them on or off: Some people may need or prefer to watch videos with captions due to hearing impairments, language barriers, or noisy environments. On the other hand, some viewers may find captions distracting or unnecessary, and would rather watch without them. By offering the option to turn captions on or off, you allow viewers to customize their viewing experience and make it more accessible and enjoyable for them.

Remember, communication is vital, even in the world of product videos. So let's make sure we're saying what we mean and meaning what we say, with or without audio.

Incorporate branding and calls-to-action

Branding and calls-to-action (CTAs) are like the dynamic duo of video marketing. You need them both in your strategy to ensure that your viewers remember your brand and take action. So don't leave home without 'em!

To help you out, here are some proven methods for incorporating branding and CTAs in your ecommerce product videos for mobile devices:

  • Use logos + brand colors to reinforce brand recognition: Using logos and brand colors in marketing materials helps to reinforce brand recognition and increase brand loyalty. For instance, think about how you easily recognize McDonald's with their golden arches and red color scheme.
  • Include clear CTAs to encourage viewers to take action: Whether it's "buy now" or "subscribe today," make it crystal clear what you want them to do.
  • Make sure the branding and CTAs fit seamlessly: You don't want your viewers to feel like they're being bombarded with ads. So keep it subtle; keep it classy. 

Oh, and here's a fun fact: including a call to action in your videos can increase your click-through rate by almost 400%! That's like hitting the jackpot, my friend. So add some branding and CTAs to your product videos, and watch the magic happen.

soona: your one-stop shop for professional product videos optimized for mobile!

Take the hassle out of creating product videos for mobile devices with soona's professional video production services! We expertly guide you through the process of creating videos that are optimized for a mobile-first audience, adhere to best practices for video SEO, and incorporate branding and calls-to-action. 

Check out our TikTok Video Packs, designed by our product and creative teams for ecomm mobile video success. Showcase your product with a hand model and take your mobile video strategy to the next level! soona's world-class video production services will make sure your product videos stand out from the crowd - get started today. 

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