The Ultimate Guide to Pinterest Ad Specs in 2023: Pinterest Image and Video Requirements

Ultimate guide to creating eye-catching pins for your business in 2023. Follow tips, tricks, and best practices to get your content to stand out on Pinterest.

MC Spreck
MC Spreck
sr. director of growth and strategy
May 1, 2023
The Ultimate Guide to Pinterest Ad Specs in 2023: Pinterest Image and Video Requirements

In such a visual world, Pinterest serves as the perfect place for businesses to promote their products to the masses. Pinterest creators make attractive content for the platform’s millions of users to collect and pin to their own boards. So, when attracting “Pinners,” otherwise known on Pinterest users, it’s best practice to follow the proper specs and guidelines.

So, buckle in, because we’re about to take you through the ultimate guide to image sizes, dimensions, and specs for Pinterest, so that your products can shine.

What are the Dimensions of a Pinterest Pin 2023?

Unlike its competitors, Pinterest is portrait oriented. That’s right – the dreaded photo accidentally shot in portrait mode is actually the perfect way to create a pin!

You want to make sure that your pins reflect your brand and tell a captivating story. So, make sure that the quality of your pins match that of your business!

There are a few ways that you can create a Pinterest pin, each with their own set of specs:

  • Standard Pin
  • Square Pin
  • Tall Pin
  • Idea Pin
  • Collection Pin
  • Video Pins
  • Ads and Carousels
  • Profile Photo

Standard Pin

Sometimes, it’s best to keep it simple. Pinterest is known for their vertical-style standard pins for a reason – they stand out from other social media formats, and create that classic Pinterest inspo look and feel, when you create a board.

Follow the below guidelines when creating and uploading a standard pin, for this Pinterest pin size:

  • Ensure that your standard pins have a resolution of 1000 x 1500 pixels
  • Keep the file size under 20MB
  • Have an aspect ratio of 2:3

It’s important to keep to these specs, as anything less will result in a fuzzy or low-quality pin – and since users choose pins to add to their own collection, you’ll need to ensure your content is flawless!

Square Pin

Following the classic vertical standard pin, is the square pin. Users of Instagram know the drill here, when it comes to content with a 1:1 aspect ratio.

While these pins are not as likely to be used as their vertical counterpart, they are an easy way to promote your blog, newsletters, or landing pages on your website. Make sure to follow the below specs when creating square pins:

  • Resolution: 1000 x 1000 pixels
  • Max File Size: 20MB
  • Aspect Ratio: 2:3

Tall Pin

Pinterest also gives the option to create tall or “long” pins. When creating this sort of pin, it’s important to show the highlighted text or imagery in the middle or towards the top, as users will need to extend your pin to see the full version.

These can be used in cases where you have extra content you want to show, or perhaps want to display a list, which does not fit on the standard pin size.

To ensure the best quality for tall pins, follow the specs as below.

  • Resolution: 1000 x 2100 pixels
  • Aspect Ratio: 1:2.1

Idea Pin

Pin formats aren’t just about size alone. They also have different functions and serve different purposes. The idea pin gives you information on certain topics, such as a how-to guide, or a recipe. This can be a collection of up to 20 pieces of content, whether that be video, images, or text.

To create this type of pin, you’ll need to make sure it is created with the following dimensions and guidelines below, in mind.

  • Resolution: 1080 x 1920 px
  • Image Type: BMP, JPEG, PNG, TIFF, WEBP
  • Video Type: MP4, MOV, M4V
  • Aspect Ratio: 9:16

Collection Pins

These pins are pins that have been put together in a group, and users can hop from one product to another similar product. For instance, a collection pin of a high-heeled shoe might be grouped together with another collection pin of a heeled shoe from another brand. The user can then choose a collection board of their interest and browse through the different products.

To create such a pin, follow these specs:

  • Resolution: 1000 x 1000 px or 1000 x 1500 px
  • Aspect Ratio: 1:1 or 2:3
  • Max File Size: 10MB

Video Pins

Though Pinterest might be image-led, there is space for video too! Video can be a powerful engagement tool to showcase your product. It’s proven that video is one of the best ways to build awareness. Did you know that Pinterest users watch close to 1 billion videos a day? With this area of Pinterest growing so quickly, the team introduced Pinterest Premiere - an ad platform to help set up targeting and reach for video campaigns. But we’ll dive into ads later. If you’ve got some organic video content in mind, make sure you follow Pinterest’s video pin specs.

You can create video pins in three ways:

  • Standard video pins: 1000 x 1500 px, 2:3 aspect ratio
  • Square video pins: no more than 600 x 600 px, 1:1 aspect ratio
  • Long video pins: 1080 x 1920 px, 9:16 aspect ratio

All video pins must also follow the below specs:

  • File Type: MP4, MOV, or M4V
  • Max File Size: 2GB
  • Max Cover Image Size: 20MB
  • Length: 4s-15min

Quick Tip: Keep videos short and sweet! With so many pins to choose from, users want to get to know all about your brand in the first few seconds.

Ad and Carousel Specs

If you’re looking to advertise on Pinterest, or create a carousel to display your products, stick to these guidelines when creating and uploading Pinterest. Let’s get into each Pinterest ad size and Pinterest ad specs.

  • App install ads
    • Resolution: 1000 x 1500 px
    • Aspect Ratio: 2:3
  • Carousel Pins and ads
    • Resolution: 1000 x 1500 px or 1000 x 1000 px
    • Aspect Ratio: 1:1 or 2:3
    • You can add up to 5 images
  • Shopping ads
    • Resolution: 1000 x 1500 px
    • Aspect Ratio: 2:3

Promoted Pin Specs

  • Resolution: 1000 x 1500 px
  • File Type: PNG and JPEG
  • Aspect Ratio: 2:3
  • Thumbnail: 69 x 69 px to 216 x 146 px
  • Description: No more than 500 characters

Pinterest Video Ad Specs

  • File Type: .mp4 or .mov
  • File Size: Less than 2GB
  • Length: 4s – 15mins
  • Aspect ratio: less than 1:2, taller than 1.91:1
  • Description: No more than 500 characters

Video continues to be a dominating medium for attracting new customers. And, particularly on Pinterest, a traditionally photo-driven platform, this area for growth is huge. We recommend creating a mix of photo and video ads. In the latest Earning’s Report, Pinterest even noted “we grew our supply of video content on the platform by 30%... and nearly half of all new videos pinned in Q4 were from Gen Z.”

Profile Photo

Lastly, you’ll need to upload a profile photo that best represents your brand. As Pinterest doesn’t have a header image, you’ll need to make your profile picture count! To ensure the best quality, make sure that your profile pic is a 280 x 280 px square. This will be cropped and show in a circle.

What is the New Pinterest Image Size?

With the world of social media being so fast paced, it’s no wonder that the platforms have to constantly change their guidelines. Over time, Pinterest has changed its image sizes to reflect best practices and ensure the most success out of their users’ pins as possible.

A few things have changed since 2021, and Pinterest has increased the size of their pins. So, let’s brush up on Pinterest images sizes!

  • Standard pins: 1000 x 1500 px, 2:3
  • Square pins: 1000 x 1000 px, 1:1
  • Long pins: 1000 x 2100 px, 2:3

For a few last guidelines when creating pins for Pinterest, we’ve laid out some best practices for you to follow, when creating your pins

  • Use bold colors and imagery
  • Have fun with fonts, but don’t make it too difficult to read!
  • Ensure that you’re sticking to your brand. When creating many posts, you want your band to be consistent and easily recognisable
  • Limit pin titles to 100 characters
  • Check out Pinterest Predicts 2023 for inspiration on what to pin and how to grow your Pinterest account

Keep these best practices in mind when making content and creating the “perfect pin.” While we shared the technicalities of pinning, keep in mind that the platform is meant to be creative, and most importantly, fun. It’s a chance to truly show off your brand personality and the people behind the company!

How Does Pinterest Pair With Ecommerce?

Before wrapping up our Ultimate Guide to Pinterest Specs, let’s dive into how Pinterest pairs with ecommerce. 

Pinterest is an omni-channel platform where users are often looking for non-branded content. For example typical searches could include “spring nail ideas” or “easy dinner recipes.” But, this platform can be a huge value-add for your brand with branded content. 

Pinterest even reported that “80% of weekly Pinterest users have discovered a new brand or product via Pinterest.” From idea pins to partner pins (where creators can directly tag brands and products), you can begin to creatively inspire your audience who is already ready to buy. 

soona ❤️ Pinterest

Nothing gets us more excited than letting your creative juices flow. Pinterst has become an essential platform for businesses to showcase their products in a visually appealing way. 

To ensure the success of your pins, follow the guidelines we provided above. By partnering with soona, businesses can create the perfect assets to help their pins shine! 

Ready to get started? Build a custom shoot and start fueling your creativity today.

Make your Images Pixel Perfect

We know specs can be difficult to master with so many platforms, marketplaces, and sites to sell. That’s why we created our image resizer! Whether you’re posting to promote your products on social media channels or looking for optimized images for Amazon, the image resizer is the best tool to help you get the image sizes you need for wherever you sell.

Simply upload a file. Select your platform. Choose which sizes you need. Adjust your photo and crop. Done! Your files are ready for download.

Get started with soona’s image resizer today!

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