Pinterest Ad Size and Specs in 2024: Image and Video Requirements

In such a visual world, Pinterest serves as the perfect place for businesses to promote products to the masses. Pinterest creators make attractive content for the platform’s 459 million monthly active users to collect and Pin to their own boards. So, when attracting Pinterest users, or “Pinners,” it’s best practice to follow the proper specs and guidelines.

So, buckle in, because we’re about to take you through the ultimate guide to Pinterest ad specs, image sizes, video Pins, dimensions, and other guidelines to follow in 2024.

Pinterest Pin size and guidelines

Organic Pins are posts without any paid promotion behind them. There are different types of Pins, each with its own set of guidelines. 

Image Pin

Pinterest is portrait oriented, meaning you’ll want to consider how visuals render vertically rather than horizontally and in landscape. 

Follow the below guidelines when creating and uploading a standard Pin, for this Pinterest Pin size:

• Resolution: 1000 x 1500 pixels
• File size: less than 20 MB; 1 GB recommended when uploading via Android or iOS
• Aspect ratio: 2:3
• File type: BMP, .JPEG, .PNG, .TIFF, or .WEBP
• Title: up to 100 characters
• Textbox: up to 250 characters
• Description: up to 500 characters

Safe zones for image Pins are as follows: 

• Top: 270 pixels
• Left: 65 pixels
• Right: 195 pixels
• Bottom: 790 pixels

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It’s important to keep to these specs, as anything less will show in people’s feeds as a fuzzy or low-quality Pin—and since users choose Pins to add to their own collection, you’ll need to ensure your content is flawless!

Video Pin

Though Pinterest might be image-first, there’s space for video too! Video can be a powerful engagement tool to showcase your product. Did you know that Pinterest users watch close to 1 billion videos a day?  Video is one of the best ways to build awareness. 

You can create video Pins three ways:

1. Standard video Pins: 1000 x 1500 pixels, 2:3 aspect ratio
2. Square video Pins: no more than 600 x 600 pixels, 1:1 aspect ratio
3. Long video Pins: 1080 x 1920 pixels, 9:16 aspect ratio

All video Pins must also follow the below specs:

• File type: MP4, MOV, or M4V
• File size: up to 2 GB
• Resolution: 1080 x 1920 pixels
• Ratio: 9:16 recommended;  1:2, 2:3, 3:4, 4:5, or 1:1
• Cover image size: up to 20 MB
• Length: 4 seconds–5 minutes
• Video encoding: H.264 or H.265
• Title: up to 100 characters
• Textbox: up to 250 characters
• Description: up to 500 characters

Video Pins also have safe zones: 

• Top: 270 pixels
• Left: 65 pixels
• Right: 195 pixels
• Bottom: 790 pixels

Quick tip: Keep videos short and sweet! With so many Pins to choose from, users want to get to know all about your brand in the first few seconds.

Idea Pin

Pin formats aren’t just about size alone. They also have different functions and serve different purposes. The idea Pin gives you information on certain topics, such as a how-to guide, or a recipe. This can be a collection of up to 20 pieces of content, whether that be video, images, or text.

To create this type of Pin, you’ll need to make sure you create it with the following dimensions and guidelines in mind.

• Resolution: 1080 x 1920 pixels recommended
• Aspect ratio: 9:16 recommended; 1:2, 2:3, 3:4, 4:5, or 1:1
• File size: up to 20 MB for images; up to 100 MB for videos
• File type: .BMP, .JPEG, .PNG, .TIFF, .WEBP, .MP4, or M4V
• Orientation: landscape or portrait
• Title: up to 100 characters 
• On-page text: up to 250 characters per textbox
• Video encoding: H.264 or H.265

Collection Pins

Collection Pins are put together in a group, and users can hop from one product to another similar product. For example, a collection Pin of a high-heeled shoe might be grouped together with another collection Pin of a heeled shoe from another brand. The user can then choose a collection board of their interest and browse through the different products.

To create collections Pins, follow these specs:

• Resolution: 1000 x 1000 pixels or 1000 x 1500 pixels
• Aspect ratio: 1:1 or 2:3
• File size: less than 10 MB

Pinterest ad size guidelines

Now let’s get into Pinterest ad size and Pinterest ad specs. Pinterest ads can deliver a promising ROI—they’re 2.3 times more efficient in cost per conversion than other social media ads and earn double the ROI on ad spend for retail brands. 

If you’re looking to advertise on Pinterest, or create a carousel to display your products, stick to the following guidelines when creating and uploading Pinterest. 

Promoted Pin

Promoted Pin guidelines are as follows: 

• Resolution: 1000 x 1500 pixels
• Aspect ratio: 2:3 (larger than 2:4.2 will be truncated in people’s feeds); 9:16 for fullscreen mode ads 

Promoted Pins in fullscreen mode display vertically as a collection of Pins from different creators.

Standard image ads

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Standard ads feature only one image.

Other specs for standard image ads on Pinterest include: 

• Resolution: 1000 x 1500 pixels
• Aspect ratio: 2:3 recommended (more than 2:3 might get cut off)
• File size: less than 20 MB on desktop; less than 32 MB on the app
• File type: PNG or JPEG
• Title: up to 100 characters
• Description: up to 500 characters

Standard width video ads

Video continues to be a dominating medium for attracting new customers. The potential is huge, particularly on Pinterest, a traditionally photo-driven platform. We recommend creating a mix of photo and video ads. In the latest Earning’s Report, Pinterest even noted the amount of video content on the platform has grown by 30%.

Image source

Standard width video ads are the same size as a regular Pin—in fact you can post these as organic Pins or as paid ads. Specs for Pinterest standard width video ads are as follows: 

• Aspect ratio: shorter than 1:2, taller than 1.91:1 (square 1:1 or vertical 2:3, 4:5, or 9:16 recommended)
• File size: less than 2 GB
• File type: .MP4, .MOV or .M4V
• Video length: 4 seconds–15 minutes (6–15 seconds recommended)
• Video encoding: H.264 or H.265
• Title: up to 100 characters
• Description: up to 500 characters

Max. width video ads

Max width video ads extend across users’ entire feed on mobile devices. You can only use these types of content on Pinterest as a paid advertiser—they’re not available in organic format. 

The specs for max. width video ads are: 

• Aspect ratio: shorter than 1:1
• File size: less than 2 GB
• File type: .MP4, .MOV or .M4V
• Video length: 4 seconds–15 minutes (6–15 seconds recommended)
• Video encoding: H.264 or H.265
• Title: up to 100 characters
• Description: up to 500 characters

Carousel ads

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Carousel ads allow you to share multiple images for users to swipe through. You can share these organically or as paid ads. 

The specs for carousel Pins and ads on Pinterest are: 

• Resolution: 1000 x 1500 pixels or 1000 x 1000 pixels
• Aspect ratio: 1:1 or 2:3
• 2–5 images per carousel
• File type: .PNG or .JPEG
• File size: up to 20 MB per image
• Title: up to 100 characters
• Description: up to 500 characters

Shopping ads

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Shopping ads allow users to make direct purchases of your products. 

Specs for Pinterest shopping ads aren’t robust because it relies mainly on automation and integration. You can display one featured image at a time. 

Collection ads

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Collection ads appear as one main image above three smaller images. Once users click, they’re taken to a fullscreen, immersive experience with high-quality content. You can use these organically or as a form of paid promotion. 

Specs for collection ads on Pinterest are: 

• 1 hero creative + up to 24 secondary creatives (min 3 secondary creatives recommended)
• Image aspect ratio: 1:1 or 2:3 for hero creative; 1:1 (square) or 2:3 (vertical) for secondary creatives, which must all be the same (1:1 recommended)
• Video aspect ratio: 1:2 (width:height), taller than 1.91:1 ( square 1:1 or vertical 2:3 or 9:16 recommended)
• File type: .PNG, .JPEG, .MP4, .MOV, or .M4V
• File size: up to 10 MB (image); up to 2 GB (video)
• Video encoding: H.264 or H.265
• Video length: 4 seconds–15 minutes
• Title: up to 100 characters
• Description: up to 500 characters

Idea ads

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Idea ads on Pinterest are meant for storytelling and allow you to direct your audience to a chosen URL. They consist of a set of multiple images, videos, lists, and text in a single Pin. You can do these independently or in collaboration via paid partnership. Idea ads include music as well as visuals, and you can select this audio from Pinterest’s music library. You can also repurpose organic Pins into idea Pins. 

Specs for idea Pins are: 

• Resolution: 1080 x 1920 pixels recommended
• Aspect ratio: 9:16 recommended
• File type: .BMP, .JPEG, .PNG, .TIFF, or .WEBP; .MP4, .M4V, and .MOV video files available only on Android and iOS
• File size: up to 100 MB on desktop; up to 2 GB on Android or iOS; 1 GB recommended
• Video encoding: H.264 or H.265
• Video length: up to 5 minutes
• Title: up to 100 characters
• On-page text: up to 250 characters

And the following are the safe zones: 

• Top: 270 pixels
• Left: 65 pixels
• Right: 195 pixels
• Bottom: 790 pixels

Showcase ads

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Showcase ads have multiple cards to offer a “layered” ad experience. Users can swipe through the cards to explore the content and click on links. 

Showcase ad spec guidelines are: 

• Up to 4 cards in addition to primary title Pin
• Up to 3 features with outbound links for each card
• Resolution: 1000 x 1500 pixels recommended
• Aspect ratio: 2:3 for title Pin and card; 1:1 for feature
• File type: .BMP, .JPEG, .PNG, .TIFF, or .WEBP; .MP4, .M4V, and .MOV video files available only on Android and iOS
• File size: up to 32 MB 
• Video encoding: H.264 or H.265
• Video length: 3–60 seconds
• Text overlay: up to 10 words (up to 30 characters for features; up to 50 characters for titles)

And the following are the safe zones: 

• Top: 270 pixels
• Left: 65 pixels
• Right: 195 pixels
• Bottom: 440 pixels

Quiz ads

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Quiz ads allow for more engagement with your audience, incorporating interactivity into the content. You can choose to recommend different things based on the users’ answers, be it products, an email newsletter, or other promotion. Quiz ads are only available on mobile devices. 

There are three core components to Quiz ads: 

1. Title Pin: 2:3 aspect ratio image or video; includes a Pin title and description
2. Questions and answers: 2–3 questions per ad and 2–3 answers for each question (must have the same number of answers to each question)
3. Results Pin: includes an image, title, description, and outbound link (total results Pins depends on the amount of potential results your Quiz ad has

Other specs for Quiz ads include: 

• Resolution: 1000 x 1500 pixels recommended
• Aspect ratio: 2:3 
• File type: .BMP, .JPEG, .PNG, .TIFF, or .WEBP; .MP4, .M4V, and .MOV video files available only on Android and iOS
• File size: up to 32 MB 
• Video length: 3–60 seconds
• Title: up to 100 characters
• Text overlay: up to 10 words
• Questions: up to 96 characters
• Answers: up to 48 characters
• Results: up to 100 characters for the title and 500 characters for the description

Use the following safe zone guidelines: 

• Top: 270 pixels
• Left: 65 pixels
• Right: 195 pixels
• Bottom: 440 pixels

Premiere Spotlight ads

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Premiere Spotlight ads are the latest addition to Pinterest’s advertising toolkit. These ads leverage video, and Pinterest promises it will be the highest impact form of advertising on its platform to date. There are no standardized specifications, so reach out to Pinterest to explore your options. 

Pinterest profile and cover photo

Lastly, you’ll need to upload a profile photo that best represents your brand. To ensure the best quality, make sure your profile picture is a 280 x 280 pixel square. This will be cropped and shown in a circle.

You can also add a cover photo, which acts as a banner of sorts on your Pinterest profile page. The specs for your Pinterest cover photo are as follows: 

• Resolution: at least 800 x 450 pixels 
• Aspect ratio: 16:9 recommended

Need help resizing your photos so they’re Pinnable? Make your images pixel perfect for Pinterest and wherever you sell with our free image resizer >

Best practices for Pinterest Pins and ads

For a few last guidelines when creating Pins for Pinterest, we’ve laid out some best practices to follow:

• Use bold colors and imagery to make your Pins stand out. Don’t forget to remain true to your visual identity!
• Have fun with fonts, but don’t make it too difficult to read! Accessibility is always more important than innovative typeface. 
• Your Pins should reflect your brand and tell a captivating story. When creating many posts, you want your band to be consistent and easily recognizable. Make sure the quality of your Pins match that of your products!

Keep these best practices in mind when making content and creating the “perfect Pin.” While technicalities are important, don’t forget: The platform is meant to be creative and, most importantly, fun. It’s a chance to truly show off your brand personality and the people behind the company. So don’t be shy! 

How does Pinterest pair with ecommerce?

Pinterest is an omni-channel platform where users are often looking for non-branded content. For example, typical searches could include “spring nail ideas” or “easy dinner recipes.” But this platform can be a huge value-add for your brand with branded content. 

Pinterest even reported that “80% of weekly Pinterest users have discovered a new brand or product”on its platform. From idea Pins to partner Pins (where creators can directly tag brands and products), you can begin to creatively inspire your audience who is already ready to buy. 

soona ❤️Pinterest

Nothing gets us more excited than letting your creative juices flow. Pinterst has become an essential platform for businesses to showcase their products in a visually appealing way. 

To ensure the success of your Pins, follow the guidelines we provided above. By partnering with soona, businesses can create the perfect assets to help their Pins shine! 

Ready to get started? Build a custom shoot and start fueling your creativity today.

Pinterest ad size FAQ

What is the new Pinterest image size?

The new Pinterest image size guidelines are as follows: 

• Standard Pins: 1000 x 1500 px, 2:3 aspect ratio
• Square Pins: 1000 x 1000 px, 1:1 aspect ratio
• Long Pins: 1000 x 2100 px, 2:3 aspect ratio

What size are Pinterest Pins in 2024?

In 2024, Pinterest Pin sizes are as follows: 

• Standard Pins: 1000 x 1500 px, 2:3 aspect ratio
• Square Pins: 1000 x 1000 px, 1:1 aspect ratio
• Long Pins: 1000 x 2100 px, 2:3 aspect ratio

What size are Pinterest posts?

Pinterest post sizes are as follows: 

• Standard Pins: 1000 x 1500 px, 2:3 aspect ratio
• Square Pins: 1000 x 1000 px, 1:1 aspect ratio
• Long Pins: 1000 x 2100 px, 2:3 aspect ratio

How do I scale my Pinterest ads?

You can scale your Pinterest ads by hiring a professional creative agency that can produce high-quality product images to use in your ad creative. A studio like soona can help you scale Pinterest ads. 

What is the size limit for Pinterest?

The size limit for Pinterest varies. Generally speaking, the size limit should be less than 20 MB and close to 1000 x 1500 pixels.