How to make an engaging unboxing video
You know the feeling when you see a new package at your door? Even if you know the product inside the box, it’s exciting to think about how it will look or feel.
The unknown of how the product works and functions or what it actually looks like adds a hint of mystery and digs into our curious brains. Enter the unboxing video.
People love to open boxes, but in the past few years, statistics and data have shown us that people also love to watch boxes and packages being opened on video. Years ago, influencers would open new products on camera while explaining their thoughts and how the products were ultimately meant to work. However, with the rise of TikTok, Instagram stories, and YouTube shorts, anyone can quickly share their own unboxing experience with the world, further driving the popularity of unboxing videos.
Now it’s no longer influencers or just your random neighbor sharing unboxing videos. Instead, even some of the largest brands have gotten involved in showing off their newest products in hopes that they will go viral.
Why do people love unboxing videos?
Christmas, birthdays, graduations are all emotional experiences tied to great memories. But there’s one thing that ties all of them together - gifts. People remember opening gifts wrapped in colorful paper as their friends and family watched.
Emotions help drive people to watch unboxing videos. And if you’re a business, emotions can also help people decide to buy your product. The emotions, excitement and unknown mystery have made this trend wildly popular.
While you never know what emotions you’re going to get, ecstatic over something extraordinary or a massive shoulder slump when the reviewer is let down, one thing is for sure, the numbers behind the popularity of unboxing videos cannot be ignored.
Unboxing content is a hot trend that will stay for a while.
{{studio-ad="/external-components"}}
In 2017, before TikTok burst onto the scene, Google released a statement saying that the amount of time people have spent watching unboxing videos on their phones is equivalent to watching the movie, “Love Actually,” more than 20 million times. That number must be astronomical by now.
You don’t even have to trust those numbers, you can look for yourself:
- 3.8 million results pop up when you search “unboxing” on Instagram
- The #unboxing hashtag on TikTok has over 50 billion views.
- 2 million videos populate when using the hashtag #unboxing on YouTube.
- Searching “best unboxing video” returns a technology unboxing video with over 19 million views.
Those numbers are jaw-dropping proof that people love unboxing content! If you are a brand, content creator or simply love watching unboxing videos, it’s time to jump-in and make your own.
How to make unboxing videos more engaging in 3 simple steps.
One of the reasons that the number of unboxing videos has skyrocketed is simply the ease of creating a good video. Anyone with decent lighting and an unopened package can quickly whip out their phone and record a video.
However, with so many videos, you must do more than turn on your phone and press record. To truly make a splash in the world of unboxing videos, you need to go above and beyond.
Step 1: Make a plan
Do you leave home without knowing where you’re going? Usually not. In the same way, you need to see the direction for your unboxing video and, ultimately, how to get there.
Unboxing videos usually all have one common theme - surprise. Planning out your unboxing video won’t remove the element of surprise. A well-planned video will hook viewers and keep them along for the ride until ta-da!, it’s time for the revelation, and the product is revealed.
When sitting down to plan your unboxing video, walk through the steps to the video from start to finish.
Things to think about while planning your video might include:
What’s the overall tone of your video? Do you want it to be simple & fun? Or, are you looking for somber & serious?
How long do you want it to be? Change the length to fit depending on the platform you wish to use the video.
Is there anything different or unique to what you have to say about the product you’re unboxing? Do you have a quirky take on it or a view that most people haven’t heard before?
Step 2: Introduce yourself
Hi. My name is…
When making an engaging unboxing video, it’s essential to tell the viewers who you are. Still, you need to go beyond just your name. It would be best if you gave people watching a reason to stay.
One of the best ways to introduce yourself on video is by letting people know why you’re making the video. It’s a great way to give them insight into who you are and what they can expect if they stick around to watch your video.
For example, introducing yourself as an avid shoe lover on an unboxing video for the latest sneakers lets people know that you are serious about shoes. They will know your opinion can be trusted and stick around to hear your thoughts.
Telling people that you’re new to makeup and bought a vivid + bold eyeshadow palette to try out might pique their curiosity. They might keep watching to see your reaction to wild colors or how they look on the eye when applied by a novice.
The best unboxing videos will give people a reason to stay and later engage with that content.
Step 3: Dress your set for the part
Great backgrounds and backdrops set the mood for your video.
At soona, we really like the monochromatic look in photos and videos. Using shades of the same color creates a clean look with minimal visual distractions.
The colors and shades you pick for your video backdrop should match or complement the tone of the product. For instance, opening the new spring lipstick line of vibrant colors on a sad, cold scene might kill the fun vibe of the product. Likewise, opening the latest cell phone with new screen features with a busy, patterned backdrop would create conflict and visual competition.
Your backdrop needs to let the product you’re unboxing truly shine.
3 of the best unboxing videos (and why we love them)
We love unboxing videos. We are passionate about unboxing videos because we create them and love seeing all the fantastic unboxing ideas that other people come up with.
Here are a few of the ones that we consider to be the best unboxing videos from a mix of industries:
Unboxing the Sill by Unboxing Things
Jessie from Unboxing Things hosts a creative video mixed with different camera angles and images. The changing images make you want to stay tuned to see what happens next, it’s a great take on an unboxing video.
Kinder Beauty UGC/Influencer Unboxing
We love this unboxing video from Kinder Beauty and Andréa Matillano because it’s a match made in heaven! This is the perfect example of UGC that comes from someone who truly uses and cares about the product.
Unboxing the Air Jordan 1 Lost & Found
Simple. Clean. Awesome. This video proves clean visuals and good knowledge of your subject will create an amazing video. In fact, soona could help you make a similar video with our unboxing video pack.
Try out these unboxing video ideas
By now, you have tips for making an engaging unboxing video and have watched 3 of the best unboxing videos (that we love). So where do you go from here?
Simple. It’s time to brainstorm for the perfect unboxing video idea.
Here are a few unboxing video ideas to help you get started making unboxing content:
beauty
- Opening and comparing a high-end product and its dupe.
- Opening a new product to clean makeup brushes and then showing how it works.
- Showcasing your newest makeup product trends.
clothing + jewelry + accessories
- Opening seasonal trends and then trying them on.
- Unboxing a high-end fashion purchase that you’ve been saving for.
- Displaying a new set of rings after opening them.
food + beverage
- Opening food boxes from around the world.
- Showing how a company ships glass beverage bottles.
- Unboxing gift food items such as cookies and birthday cakes.
tech
- Opening your latest tech gadget.
- Unboxing and teaching about lesser-known (but fascinating) tech items.
- Showcasing new smart-home products straight from the box.
Efficient and innovative unboxing videos through soona
Data and statistics show that people love unboxing videos. But if you already have enough on your plate or feel overwhelmed by the thought of making an unboxing video, we’re here to help. With fun exclusive upgrades such as adding music, hand models, edits, and so much more… soona has the unboxing video options you need.
Let us help you create beautiful content to drive conversions. With over 10k brands and expertly curated packs for Amazon, Shopify, Instagram, and more starting at $269, soona is here to help you succeed. If you’re looking for something a little more custom, you can build a customized shoot with us today!
How to make an engaging unboxing video
You know the feeling when you see a new package at your door? Even if you know the product inside the box, it’s exciting to think about how it will look or feel.
The unknown of how the product works and functions or what it actually looks like adds a hint of mystery and digs into our curious brains. Enter the unboxing video.
People love to open boxes, but in the past few years, statistics and data have shown us that people also love to watch boxes and packages being opened on video. Years ago, influencers would open new products on camera while explaining their thoughts and how the products were ultimately meant to work. However, with the rise of TikTok, Instagram stories, and YouTube shorts, anyone can quickly share their own unboxing experience with the world, further driving the popularity of unboxing videos.
Now it’s no longer influencers or just your random neighbor sharing unboxing videos. Instead, even some of the largest brands have gotten involved in showing off their newest products in hopes that they will go viral.
Why do people love unboxing videos?
Christmas, birthdays, graduations are all emotional experiences tied to great memories. But there’s one thing that ties all of them together - gifts. People remember opening gifts wrapped in colorful paper as their friends and family watched.
Emotions help drive people to watch unboxing videos. And if you’re a business, emotions can also help people decide to buy your product. The emotions, excitement and unknown mystery have made this trend wildly popular.
While you never know what emotions you’re going to get, ecstatic over something extraordinary or a massive shoulder slump when the reviewer is let down, one thing is for sure, the numbers behind the popularity of unboxing videos cannot be ignored.
Unboxing content is a hot trend that will stay for a while.
{{studio-ad="/external-components"}}
In 2017, before TikTok burst onto the scene, Google released a statement saying that the amount of time people have spent watching unboxing videos on their phones is equivalent to watching the movie, “Love Actually,” more than 20 million times. That number must be astronomical by now.
You don’t even have to trust those numbers, you can look for yourself:
- 3.8 million results pop up when you search “unboxing” on Instagram
- The #unboxing hashtag on TikTok has over 50 billion views.
- 2 million videos populate when using the hashtag #unboxing on YouTube.
- Searching “best unboxing video” returns a technology unboxing video with over 19 million views.
Those numbers are jaw-dropping proof that people love unboxing content! If you are a brand, content creator or simply love watching unboxing videos, it’s time to jump-in and make your own.
How to make unboxing videos more engaging in 3 simple steps.
One of the reasons that the number of unboxing videos has skyrocketed is simply the ease of creating a good video. Anyone with decent lighting and an unopened package can quickly whip out their phone and record a video.
However, with so many videos, you must do more than turn on your phone and press record. To truly make a splash in the world of unboxing videos, you need to go above and beyond.
Step 1: Make a plan
Do you leave home without knowing where you’re going? Usually not. In the same way, you need to see the direction for your unboxing video and, ultimately, how to get there.
Unboxing videos usually all have one common theme - surprise. Planning out your unboxing video won’t remove the element of surprise. A well-planned video will hook viewers and keep them along for the ride until ta-da!, it’s time for the revelation, and the product is revealed.
When sitting down to plan your unboxing video, walk through the steps to the video from start to finish.
Things to think about while planning your video might include:
What’s the overall tone of your video? Do you want it to be simple & fun? Or, are you looking for somber & serious?
How long do you want it to be? Change the length to fit depending on the platform you wish to use the video.
Is there anything different or unique to what you have to say about the product you’re unboxing? Do you have a quirky take on it or a view that most people haven’t heard before?
Step 2: Introduce yourself
Hi. My name is…
When making an engaging unboxing video, it’s essential to tell the viewers who you are. Still, you need to go beyond just your name. It would be best if you gave people watching a reason to stay.
One of the best ways to introduce yourself on video is by letting people know why you’re making the video. It’s a great way to give them insight into who you are and what they can expect if they stick around to watch your video.
For example, introducing yourself as an avid shoe lover on an unboxing video for the latest sneakers lets people know that you are serious about shoes. They will know your opinion can be trusted and stick around to hear your thoughts.
Telling people that you’re new to makeup and bought a vivid + bold eyeshadow palette to try out might pique their curiosity. They might keep watching to see your reaction to wild colors or how they look on the eye when applied by a novice.
The best unboxing videos will give people a reason to stay and later engage with that content.
Step 3: Dress your set for the part
Great backgrounds and backdrops set the mood for your video.
At soona, we really like the monochromatic look in photos and videos. Using shades of the same color creates a clean look with minimal visual distractions.
The colors and shades you pick for your video backdrop should match or complement the tone of the product. For instance, opening the new spring lipstick line of vibrant colors on a sad, cold scene might kill the fun vibe of the product. Likewise, opening the latest cell phone with new screen features with a busy, patterned backdrop would create conflict and visual competition.
Your backdrop needs to let the product you’re unboxing truly shine.
3 of the best unboxing videos (and why we love them)
We love unboxing videos. We are passionate about unboxing videos because we create them and love seeing all the fantastic unboxing ideas that other people come up with.
Here are a few of the ones that we consider to be the best unboxing videos from a mix of industries:
Unboxing the Sill by Unboxing Things
Jessie from Unboxing Things hosts a creative video mixed with different camera angles and images. The changing images make you want to stay tuned to see what happens next, it’s a great take on an unboxing video.
Kinder Beauty UGC/Influencer Unboxing
We love this unboxing video from Kinder Beauty and Andréa Matillano because it’s a match made in heaven! This is the perfect example of UGC that comes from someone who truly uses and cares about the product.
Unboxing the Air Jordan 1 Lost & Found
Simple. Clean. Awesome. This video proves clean visuals and good knowledge of your subject will create an amazing video. In fact, soona could help you make a similar video with our unboxing video pack.
Try out these unboxing video ideas
By now, you have tips for making an engaging unboxing video and have watched 3 of the best unboxing videos (that we love). So where do you go from here?
Simple. It’s time to brainstorm for the perfect unboxing video idea.
Here are a few unboxing video ideas to help you get started making unboxing content:
beauty
- Opening and comparing a high-end product and its dupe.
- Opening a new product to clean makeup brushes and then showing how it works.
- Showcasing your newest makeup product trends.
clothing + jewelry + accessories
- Opening seasonal trends and then trying them on.
- Unboxing a high-end fashion purchase that you’ve been saving for.
- Displaying a new set of rings after opening them.
food + beverage
- Opening food boxes from around the world.
- Showing how a company ships glass beverage bottles.
- Unboxing gift food items such as cookies and birthday cakes.
tech
- Opening your latest tech gadget.
- Unboxing and teaching about lesser-known (but fascinating) tech items.
- Showcasing new smart-home products straight from the box.
Efficient and innovative unboxing videos through soona
Data and statistics show that people love unboxing videos. But if you already have enough on your plate or feel overwhelmed by the thought of making an unboxing video, we’re here to help. With fun exclusive upgrades such as adding music, hand models, edits, and so much more… soona has the unboxing video options you need.
Let us help you create beautiful content to drive conversions. With over 10k brands and expertly curated packs for Amazon, Shopify, Instagram, and more starting at $269, soona is here to help you succeed. If you’re looking for something a little more custom, you can build a customized shoot with us today!
