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Crafting a Winning Product Photography Strategy to Boost Sales

Create a successful product photography strategy by following our five simple tips for exciting product photos that will help you engage customers and boost sales.

MC Spreck
MC Spreck
sr. director of growth and strategy
MC Spreck
sr. director of growth and strategy
February 25, 2023
-
1
min

Are you looking for ways to take your sales up a notch with images? Product photography is an effective way to do just that! With the right strategy, you'll be able to display your products in their best possible light, connecting with potential customers & increasing conversions. 

With most customers relying on images to make purchasing decisions, companies must have a strong product photography strategy.

At soona, we know that creating compelling product photography goes beyond just taking a few photos of your products. It requires a well-thought-out plan to produce images that showcase your products, engage, and attract potential customers.

Investing in a top-notch product photography strategy is the key to reaching the next level for your e-commerce business. Our team is dedicated to ensuring that your products are captured in the best light possible, giving your customers a clear & accurate representation of what they can expect to receive.

Creating a successful product photography strategy doesn’t have to be intimidating – by following five simple tips, you can create exciting product photos that will help you engage customers and boost sales. 

But first, let’s take a brief look at why product photography is important for sales. 

Why product photography is important for sales 

Did you know that the images you see can make or break your decision to buy something?  In fact, eBay Research Labs discovered that having product images can seriously boost sales. Just one photo can double conversions compared to having none, and two photos can double conversions again. 

As a business owner, you know that standing out in the crowd is crucial to success. And one way to do that is with some seriously snazzy product images. These images not only catch your eye but also stir up some serious emotions. With standout photos, your customers will surely have an amazing buying experience.

A recent study revealed most people take less than 8 seconds to decide if they want to buy something based on the product image. That's right - if the photo is blurry or low quality, you might not be able to tell what you're looking at, which can lead to confusion + indecision. And we all know what that means - moving on to the next one.

In fact, a whopping 80% of shoppers say that high-quality product photography is super important when making a purchase. That's why having a solid product photography strategy is crucial for any company looking to succeed. So, invest in those high-quality images and watch the sales roll in.

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5 tips for the best product photos that actually sell

Are you ready to take your product photography to the next level and make those sales pop? Here are five fun tips to help you create amazing product photos that will wow your customers and leave your competition in the dust. 

Lighting 

Let there be light! Great lighting is key to capturing amazing product photos. Try to shoot your images near a window to get that natural light glow. If you're inside, invest in some professional lighting gear to make sure your products look their absolute best. Just remember to keep your lighting consistent across all your photos to maintain a cohesive brand image.

Angles 

Focus on getting those angles. To give customers a complete view of your product, snap photos from different angles. Take some up-close shots and experiment with various orientations to show off your product's best features.

Background 

When it comes to backdrops, you want to pick one that aligns with your brand. If you champion the idea that less is more, perhaps a simple, neutral backdrop (like white or gray) will keep the focus on your product, letting customers see all its amazing details. If your brand is full of high energy, brightly colored products, choosing a color that pops (like the many we have at soona) can bring much needed attention to your products.

Editing

Don't just stop at snapping the photo – make it pop with some editing magic. Use software like Photoshop or Lightroom to adjust brightness, color, and sharpness. As a result, your photos will look more professional & polished, giving your products that extra edge.

Quality

To create amazing product photos, you need amazing equipment. Invest in a good camera, lens, lighting gear, tripod, and backdrop to make sure your photos are top-notch. Your customers will notice the difference and be more likely to click that "buy" button.

How to create a product photography strategy to boost sales

Once you’ve mastered the basics of taking great product photos, it's time to upgrade your product photography game and boost those sales. Here are some hot tips to focus on to create a winning product photography strategy:

Branding: Why it matters

🔥💪Creating a killer brand identity is vital for your product photography. It helps your products stand out and communicate your brand's values + personality. This, in turn, can result in increased brand recognition, customer loyalty, and business success. 

A strong brand identity will leave a lasting impression on customers with your product photography.

You want your product photos to be a reflection of your brand. Incorporate unique elements such as fonts, colors, and logos into your photos to ensure customers recognize your products. 

This is your chance to be unapologetically yourself! A unique and original brand will hang around in the minds of shoppers much longer than any lookalikes.

By using the right colors, shapes, and styles that match your brand, you can connect with your target audience and create a powerful emotional response. 

Your target audience should be central to your branding strategy because ignoring their wants and needs can result in a lack of engagement & brand loyalty. For example, if you sell eco-friendly products, use earthy tones + natural elements in your product photography to convey your commitment to sustainability.

Consistency is key 

We all know that consistency is key, especially when it comes to product photography. So, keep your images consistent by using similar lighting, angles, and backgrounds. Doing this can create a cohesive look that will make your customers recognize your brand from a mile away.

Not only does consistent product photography make your products look better, but it also helps your customers make informed decisions when shopping. They'll be able to see your products' quality, color, and style across all platforms, which will make them feel confident in their purchasing decisions.

🙅♀️On the other hand, inconsistent product photography can cause confusion + mistrust with your customers. Nobody wants to feel like they're being tricked into buying something that isn't what they expected. So, keep your product photos consistent to establish a clear and recognizable brand image that your customers will love and trust.

Consider lifestyle photography

Ever considered incorporating lifestyle photos into your product photography strategy?  Not only can it give your customers a better idea of how your products can fit into their daily lives, but it can also evoke emotions and inspire a desired lifestyle that's attainable with the help of your products. 

Lifestyle photography is a powerful tool for businesses looking to stand out from the competition and differentiate themselves.  By showcasing the product's use in a real-life setting, you can help customers better understand its capabilities and benefits, leading to increased engagement, loyalty, and sales. 

Plus, with the rise of social media, having a strong collection of lifestyle images can boost your brand's visual appeal and help you stand out from the crowd. 📈 So, don't miss out on the opportunity to build a consistent and recognizable brand image that will leave a lasting impression on your audience. 🤩

Analyze your highest-grossing products

Take a good look at your top-selling products and ask yourself, "What makes these babies so special?" By examining what sets these products apart, you can create a product photography strategy highlighting their best features.

Colors can make or break your product photography, so it's crucial to understand which color schemes work best for your brand. Learning about color theory can help evoke emotions in your viewers and drive sales. 🎨

Analyzing your highest-grossing products can help you identify patterns and trends in product design, material, and style. Incorporating these elements into your product photography can help your products stand out and attract potential customers. So, go ahead and take a deep dive into your product lineup! 🤓

Let soona help execute your new winning strategy

Ready to take your fashion product photography to the next level and boost those sales? With soona, you'll be able to execute a winning product photography strategy that showcases your products in the most eye-catching and visually appealing way. 

Our team is dedicated to ensuring that your products are captured in the best light possible, giving your customers a clear & accurate representation of what they can expect to receive. 

Get ready to step up your brand game with soona. We'll help you take your product photography to the next level and make it pop with colors that are as bright as you are.  

Let's create visuals that will have your customers screaming "I need that RN!"  Don't miss out, get in touch with us today and let's make some magic together. 

Are you looking for ways to take your sales up a notch with images? Product photography is an effective way to do just that! With the right strategy, you'll be able to display your products in their best possible light, connecting with potential customers & increasing conversions. 

With most customers relying on images to make purchasing decisions, companies must have a strong product photography strategy.

At soona, we know that creating compelling product photography goes beyond just taking a few photos of your products. It requires a well-thought-out plan to produce images that showcase your products, engage, and attract potential customers.

Investing in a top-notch product photography strategy is the key to reaching the next level for your e-commerce business. Our team is dedicated to ensuring that your products are captured in the best light possible, giving your customers a clear & accurate representation of what they can expect to receive.

Creating a successful product photography strategy doesn’t have to be intimidating – by following five simple tips, you can create exciting product photos that will help you engage customers and boost sales. 

But first, let’s take a brief look at why product photography is important for sales. 

Why product photography is important for sales 

Did you know that the images you see can make or break your decision to buy something?  In fact, eBay Research Labs discovered that having product images can seriously boost sales. Just one photo can double conversions compared to having none, and two photos can double conversions again. 

As a business owner, you know that standing out in the crowd is crucial to success. And one way to do that is with some seriously snazzy product images. These images not only catch your eye but also stir up some serious emotions. With standout photos, your customers will surely have an amazing buying experience.

A recent study revealed most people take less than 8 seconds to decide if they want to buy something based on the product image. That's right - if the photo is blurry or low quality, you might not be able to tell what you're looking at, which can lead to confusion + indecision. And we all know what that means - moving on to the next one.

In fact, a whopping 80% of shoppers say that high-quality product photography is super important when making a purchase. That's why having a solid product photography strategy is crucial for any company looking to succeed. So, invest in those high-quality images and watch the sales roll in.

{{studio-ad="/external-components"}}

5 tips for the best product photos that actually sell

Are you ready to take your product photography to the next level and make those sales pop? Here are five fun tips to help you create amazing product photos that will wow your customers and leave your competition in the dust. 

Lighting 

Let there be light! Great lighting is key to capturing amazing product photos. Try to shoot your images near a window to get that natural light glow. If you're inside, invest in some professional lighting gear to make sure your products look their absolute best. Just remember to keep your lighting consistent across all your photos to maintain a cohesive brand image.

Angles 

Focus on getting those angles. To give customers a complete view of your product, snap photos from different angles. Take some up-close shots and experiment with various orientations to show off your product's best features.

Background 

When it comes to backdrops, you want to pick one that aligns with your brand. If you champion the idea that less is more, perhaps a simple, neutral backdrop (like white or gray) will keep the focus on your product, letting customers see all its amazing details. If your brand is full of high energy, brightly colored products, choosing a color that pops (like the many we have at soona) can bring much needed attention to your products.

Editing

Don't just stop at snapping the photo – make it pop with some editing magic. Use software like Photoshop or Lightroom to adjust brightness, color, and sharpness. As a result, your photos will look more professional & polished, giving your products that extra edge.

Quality

To create amazing product photos, you need amazing equipment. Invest in a good camera, lens, lighting gear, tripod, and backdrop to make sure your photos are top-notch. Your customers will notice the difference and be more likely to click that "buy" button.

How to create a product photography strategy to boost sales

Once you’ve mastered the basics of taking great product photos, it's time to upgrade your product photography game and boost those sales. Here are some hot tips to focus on to create a winning product photography strategy:

Branding: Why it matters

🔥💪Creating a killer brand identity is vital for your product photography. It helps your products stand out and communicate your brand's values + personality. This, in turn, can result in increased brand recognition, customer loyalty, and business success. 

A strong brand identity will leave a lasting impression on customers with your product photography.

You want your product photos to be a reflection of your brand. Incorporate unique elements such as fonts, colors, and logos into your photos to ensure customers recognize your products. 

This is your chance to be unapologetically yourself! A unique and original brand will hang around in the minds of shoppers much longer than any lookalikes.

By using the right colors, shapes, and styles that match your brand, you can connect with your target audience and create a powerful emotional response. 

Your target audience should be central to your branding strategy because ignoring their wants and needs can result in a lack of engagement & brand loyalty. For example, if you sell eco-friendly products, use earthy tones + natural elements in your product photography to convey your commitment to sustainability.

Consistency is key 

We all know that consistency is key, especially when it comes to product photography. So, keep your images consistent by using similar lighting, angles, and backgrounds. Doing this can create a cohesive look that will make your customers recognize your brand from a mile away.

Not only does consistent product photography make your products look better, but it also helps your customers make informed decisions when shopping. They'll be able to see your products' quality, color, and style across all platforms, which will make them feel confident in their purchasing decisions.

🙅♀️On the other hand, inconsistent product photography can cause confusion + mistrust with your customers. Nobody wants to feel like they're being tricked into buying something that isn't what they expected. So, keep your product photos consistent to establish a clear and recognizable brand image that your customers will love and trust.

Consider lifestyle photography

Ever considered incorporating lifestyle photos into your product photography strategy?  Not only can it give your customers a better idea of how your products can fit into their daily lives, but it can also evoke emotions and inspire a desired lifestyle that's attainable with the help of your products. 

Lifestyle photography is a powerful tool for businesses looking to stand out from the competition and differentiate themselves.  By showcasing the product's use in a real-life setting, you can help customers better understand its capabilities and benefits, leading to increased engagement, loyalty, and sales. 

Plus, with the rise of social media, having a strong collection of lifestyle images can boost your brand's visual appeal and help you stand out from the crowd. 📈 So, don't miss out on the opportunity to build a consistent and recognizable brand image that will leave a lasting impression on your audience. 🤩

Analyze your highest-grossing products

Take a good look at your top-selling products and ask yourself, "What makes these babies so special?" By examining what sets these products apart, you can create a product photography strategy highlighting their best features.

Colors can make or break your product photography, so it's crucial to understand which color schemes work best for your brand. Learning about color theory can help evoke emotions in your viewers and drive sales. 🎨

Analyzing your highest-grossing products can help you identify patterns and trends in product design, material, and style. Incorporating these elements into your product photography can help your products stand out and attract potential customers. So, go ahead and take a deep dive into your product lineup! 🤓

Let soona help execute your new winning strategy

Ready to take your fashion product photography to the next level and boost those sales? With soona, you'll be able to execute a winning product photography strategy that showcases your products in the most eye-catching and visually appealing way. 

Our team is dedicated to ensuring that your products are captured in the best light possible, giving your customers a clear & accurate representation of what they can expect to receive. 

Get ready to step up your brand game with soona. We'll help you take your product photography to the next level and make it pop with colors that are as bright as you are.  

Let's create visuals that will have your customers screaming "I need that RN!"  Don't miss out, get in touch with us today and let's make some magic together. 

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