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how to build the perfect Amazon shot list for your product launch

by | Nov 11, 2021

one of the first steps to launching your online store is knowing what content is allowed on each marketplace: Shopify has a set of content rules while Amazon has an entirely different list of requirements. without having a clear understanding of what types of photos – or even what size photo – is allowed – you could be wasting dollars and time. 

Amazon has a few very specific rules that differ from other platforms in an effort to keep listings clear and consistent. 

the main one: requiring a product-on-white shot as the main image (aka the hero image). Amazon requires every main image to:

  • have a pure white background 
  • feature the product clearly without any accessories. props. text. logos. watermarks. or in-set images
  • be very high quality — no blurriness or pixelation allowed

it may seem like these guidelines are restrictive but we won’t ever downplay the value of crystal clear product photography that shows your customer exactly what they’ll be getting. in fact: we suggest you include a few product-on-white shots from different angles to really cover your bases. 

once you’ve satisfied these requirements: it’s time to have some fun with your product photography. here at soona we believe ecomm product photos can be clear. beautiful. consistent. fun. and successful at driving revenue. you really can have it all!

so – what would an Amazon shot list look like? we’ve built our perfect Amazon shot list below that includes 7 images—the max allowed on your Amazon listing.

your hero image

a product-on-white photo of your product from head to toe. this meets all the requirements of a perfect main Amazon photo.

detailed product images on white

three different shots of your product from different angles. these help your customers see the key details they need to get a better understanding of the product.

product in action/ lifestyle images

three different shots of your product. this time we’ve added more context by combining lifestyle backgrounds and additional angles. these will help your customers picture your product in their life.

💡 get creative! this is your chance to tell your product story. check out these 12 tips to elevate your lifestyle photography for inspo.

ready to get your shoot started?

we’ve created a new way to add this premade Amazon shot list to your shoot. learn more about pick-a-pack or:

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