soona   we create the best content for commerce   soona   we create the best content for commerce

soona   we create the best content for commerce   soona   we create the best content for commerce

soona   we create the best content for commerce   soona   we create the best content for commerce

what everybody models means for businesses

"Explore the rise of the "everybody" model in advertising and what it means for businesses! Our expert insights and examples will inspire your inclusive marketing strategy. "

soona crew
soona crew
written by
soona crew
written by
July 5, 2021
-
1
min

Q: what is everybody models?

A: in short - it’s soona’s fix for the modeling industry + its outdated approach. our models are normal. everyday people.

here are the full deets on why we built a non-traditional full-body + hand + pet model business inside our business.

but for now: here’s what it means for your business.

when it comes to creating content with humans: models should reflect your consumers. all of them. ecommerce reaches so much of the world - a world made up of so many types of people. and when we talk about inclusivity we’re talking about all of the ways your consumers might identify: shape + size. race + ethnicity. gender. ability. age. and so. much. more.

when people see themselves + those they love represented they:

trust

in a world as culturally aware + diverse as the one we’re in now: consumers are less likely to inherently trust brands they’re not familiar with. in fact - in a study done by Edelman - 70% of consumers say trusting a brand is more important than ever before. and 85% look to brands to be visionaries + problem solvers + be a positive force in shaping our culture. if your company believes in representation: it’s beyond important for your content to reflect it.

act

trust is the first step in most purchasing decisions - whether we realize it’s happening or not. and most consumers will purchase in response to that newfound trust in a company. in a Google study of 3,000: 64% of consumers took an action after watching an ad they considered inclusive.

💡 we address this stat + more in our trend report.

{{studio-ad="/external-components"}}

return

customers who love and trust your brand will return + repurchase. in this Marketing Charts report: it’s noted that 82% percent of US consumers and 75% of global respondents said they will keep buying from a brand they trust - even if other brands become trendy. plus - they will advocate for the brand. 76% globally + 78% in the US said they’ll recommend brands they trust if someone asks.

everybody models was born out of hope that we can change a particularly traditional + exclusive industry and provide opportunities for every kind of body. but it will live on because this industry - and this world - needs it.

 

ready to be part of the everybody models movement?

Q: what is everybody models?

A: in short - it’s soona’s fix for the modeling industry + its outdated approach. our models are normal. everyday people.

here are the full deets on why we built a non-traditional full-body + hand + pet model business inside our business.

but for now: here’s what it means for your business.

when it comes to creating content with humans: models should reflect your consumers. all of them. ecommerce reaches so much of the world - a world made up of so many types of people. and when we talk about inclusivity we’re talking about all of the ways your consumers might identify: shape + size. race + ethnicity. gender. ability. age. and so. much. more.

when people see themselves + those they love represented they:

trust

in a world as culturally aware + diverse as the one we’re in now: consumers are less likely to inherently trust brands they’re not familiar with. in fact - in a study done by Edelman - 70% of consumers say trusting a brand is more important than ever before. and 85% look to brands to be visionaries + problem solvers + be a positive force in shaping our culture. if your company believes in representation: it’s beyond important for your content to reflect it.

act

trust is the first step in most purchasing decisions - whether we realize it’s happening or not. and most consumers will purchase in response to that newfound trust in a company. in a Google study of 3,000: 64% of consumers took an action after watching an ad they considered inclusive.

💡 we address this stat + more in our trend report.

{{studio-ad="/external-components"}}

return

customers who love and trust your brand will return + repurchase. in this Marketing Charts report: it’s noted that 82% percent of US consumers and 75% of global respondents said they will keep buying from a brand they trust - even if other brands become trendy. plus - they will advocate for the brand. 76% globally + 78% in the US said they’ll recommend brands they trust if someone asks.

everybody models was born out of hope that we can change a particularly traditional + exclusive industry and provide opportunities for every kind of body. but it will live on because this industry - and this world - needs it.

 

ready to be part of the everybody models movement?

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