July 5, 2021
Q: what is everybody models?
A: in short - it’s soona’s fix for the modeling industry + its outdated approach. our models are normal. everyday people.
✨ here are the full deets on why we built a non-traditional full-body + hand + pet model business inside our business.
but for now: here’s what it means for your business.
when it comes to creating content with humans: models should reflect your consumers. all of them. ecommerce reaches so much of the world - a world made up of so many types of people. and when we talk about inclusivity we’re talking about all of the ways your consumers might identify: shape + size. race + ethnicity. gender. ability. age. and so. much. more.
when people see themselves + those they love represented they:
in a world as culturally aware + diverse as the one we’re in now: consumers are less likely to inherently trust brands they’re not familiar with. in fact - in a study done by Edelman - 70% of consumers say trusting a brand is more important than ever before. and 85% look to brands to be visionaries + problem solvers + be a positive force in shaping our culture. if your company believes in representation: it’s beyond important for your content to reflect it.
trust is the first step in most purchasing decisions - whether we realize it’s happening or not. and most consumers will purchase in response to that newfound trust in a company. in a Google study of 3,000: 64% of consumers took an action after watching an ad they considered inclusive.
💡 we address this stat + more in our trend report.
customers who love and trust your brand will return + repurchase. in this Marketing Charts report: it’s noted that 82% percent of US consumers and 75% of global respondents said they will keep buying from a brand they trust - even if other brands become trendy. plus - they will advocate for the brand. 76% globally + 78% in the US said they’ll recommend brands they trust if someone asks.
everybody models was born out of hope that we can change a particularly traditional + exclusive industry and provide opportunities for every kind of body. but it will live on because this industry - and this world - needs it.
ready to be part of the everybody models movement?