Gales is a forward-thinking shoe brand that innovated footwear designs made specifically for medical professionals– or anyone else who stands for a living. With a strong focus on creating comfortable and stylish shoes, Gales has garnered a loyal customer base and a reputation for quality craftsmanship.
then 👉 now: Gales’ creative approach to creating content
Before partnering with soona, Gales faced challenges in fulfilling their production and content needs. Rob Gregg, Founder and CEO of Gales, recalls his company’s early content creation efforts, "Before soona, I would often find myself in my apartment, armed with just an iPhone, trying to capture the perfect shots in between calls. Looking back, it was quite a challenge!"
Once he discovered soona, their approach to content creation took a significant leap forward. Rob highlights his experience of planning a shoot with soona:
The experience of planning a shoot with soona was a revelation. It was like going from solving complex math problems by hand to having a calculator that makes everything effortless. That ‘WOW how easy is this’ feeling is what it’s like booking with soona. I could go on and on about the features and benefits, but in short, it just. makes. sense.
Thanks to soona’s user-friendly platform, Gales has been able to not only streamline their shoot preparation process but also customize each shoot to ensure they capture the content they need. Having the ability to set the mood, style and shot list of each shoot has helped Gales create fresh content consistently. For Rob, there’s no going back.
"We were able to produce magic together, and we've been hooked ever since. In fact, we're now on our 25th shoot with soona!"
let’s talk about what success looks like…
Gales measures the success of their content a few different ways, but one metric Rob keeps his eye on is the cost per action - or CPA - of their paid channels. By A/B testing existing creative assets against new creative assets, the Gales paid ads team is able to determine how their ad creative is performing and when it hits creative exhaustion. When they determine an ad is performing well, the team will create similar types of content and implement new strategies to continue testing as they better understand what actually works.
For their organic channels, the impact of working with soona became evident in the quality and volume of content Gales was able to create. "The biggest impact we saw after using soona was an instant increase in the quality and volume of usable content. Our social media channels and website came to life, captivating our audience," Rob said.
While discussing the impact of soona on Gales’ business outcomes, Rob said their creative content plays a crucial role in his company’s quarter-over-quarter revenue growth.
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the benefits of utilizing models & stylists
Having completed 25 soona shoots, Gales has utilized many of the pro services soona has to offer, including full body models, hand models, stylists, and even pet models. Yes, we said pet models! Some of their best performing and best converting content includes some of our furry friends from the soona collective.
By leveraging soona’s diverse range of models and stylists, Gales’ has created fun and lively cart-crushing content that helps their audience visualize using their products. "Working with soona models brought our products to life with short video clips and fun action shots. It allowed our audience to connect with our brand on a deeper level," Rob said.
create content with ease
For Rob and his team, one of the biggest advantages of working with soona is the ability to distribute consistent and engaging content across various channels, like email campaigns, blogs, social media, and their website.
The ease and convenience of using soona has also been a key factor in continuing their work with soona. Rob said they keep coming back to soona for the team’s incredible energy and their ability to consistently produce quality content within Gales’ budget and timeline. “It's been an absolute pleasure to work with them, and we highly recommend soona to other businesses looking to level up their content game."
Join Gales and over 15,000 brands and merchants that use soona to create eye-catching content, streamline your creative process, and enhance your brand presence.
want to hear more from Rob? watch add to cart!
Check out the latest episode of the Add to Cart show where Rob Gregg discusses how he collects feedback from buyers, Amazon hacks, and Gales’ future with their version 2 shoes.
Gales is a forward-thinking shoe brand that innovated footwear designs made specifically for medical professionals– or anyone else who stands for a living. With a strong focus on creating comfortable and stylish shoes, Gales has garnered a loyal customer base and a reputation for quality craftsmanship.
then 👉 now: Gales’ creative approach to creating content
Before partnering with soona, Gales faced challenges in fulfilling their production and content needs. Rob Gregg, Founder and CEO of Gales, recalls his company’s early content creation efforts, "Before soona, I would often find myself in my apartment, armed with just an iPhone, trying to capture the perfect shots in between calls. Looking back, it was quite a challenge!"
Once he discovered soona, their approach to content creation took a significant leap forward. Rob highlights his experience of planning a shoot with soona:
The experience of planning a shoot with soona was a revelation. It was like going from solving complex math problems by hand to having a calculator that makes everything effortless. That ‘WOW how easy is this’ feeling is what it’s like booking with soona. I could go on and on about the features and benefits, but in short, it just. makes. sense.
Thanks to soona’s user-friendly platform, Gales has been able to not only streamline their shoot preparation process but also customize each shoot to ensure they capture the content they need. Having the ability to set the mood, style and shot list of each shoot has helped Gales create fresh content consistently. For Rob, there’s no going back.
"We were able to produce magic together, and we've been hooked ever since. In fact, we're now on our 25th shoot with soona!"
let’s talk about what success looks like…
Gales measures the success of their content a few different ways, but one metric Rob keeps his eye on is the cost per action - or CPA - of their paid channels. By A/B testing existing creative assets against new creative assets, the Gales paid ads team is able to determine how their ad creative is performing and when it hits creative exhaustion. When they determine an ad is performing well, the team will create similar types of content and implement new strategies to continue testing as they better understand what actually works.
For their organic channels, the impact of working with soona became evident in the quality and volume of content Gales was able to create. "The biggest impact we saw after using soona was an instant increase in the quality and volume of usable content. Our social media channels and website came to life, captivating our audience," Rob said.
While discussing the impact of soona on Gales’ business outcomes, Rob said their creative content plays a crucial role in his company’s quarter-over-quarter revenue growth.
{{studio-ad="/external-components"}}
the benefits of utilizing models & stylists
Having completed 25 soona shoots, Gales has utilized many of the pro services soona has to offer, including full body models, hand models, stylists, and even pet models. Yes, we said pet models! Some of their best performing and best converting content includes some of our furry friends from the soona collective.
By leveraging soona’s diverse range of models and stylists, Gales’ has created fun and lively cart-crushing content that helps their audience visualize using their products. "Working with soona models brought our products to life with short video clips and fun action shots. It allowed our audience to connect with our brand on a deeper level," Rob said.
create content with ease
For Rob and his team, one of the biggest advantages of working with soona is the ability to distribute consistent and engaging content across various channels, like email campaigns, blogs, social media, and their website.
The ease and convenience of using soona has also been a key factor in continuing their work with soona. Rob said they keep coming back to soona for the team’s incredible energy and their ability to consistently produce quality content within Gales’ budget and timeline. “It's been an absolute pleasure to work with them, and we highly recommend soona to other businesses looking to level up their content game."
Join Gales and over 15,000 brands and merchants that use soona to create eye-catching content, streamline your creative process, and enhance your brand presence.
want to hear more from Rob? watch add to cart!
Check out the latest episode of the Add to Cart show where Rob Gregg discusses how he collects feedback from buyers, Amazon hacks, and Gales’ future with their version 2 shoes.
