Sheets & Giggles is a brand of award-winning, naturally cooling, hyper breathable eucalyptus bedding. Founder and CEO Colin McIntosh launched the brand in May 2018 on Indiegogo with its first product: lyocell bed sheets made from eucalyptus trees.
Since then, the brand has experienced immense growth, graduating from Indiegogo crowdfunding campaigns and becoming a fully independent, direct-to-consumer brand with its own thriving website.
Challenge
Sheets & Giggles had its eyes on Amazon. Amazon is one of the most powerful sales and distribution platforms product companies can leverage to grow their business from backyard to nationwide. This presents both huge opportunities and huge challenges. As far as opportunities go, it opens up an incredible channel for product companies of all sizes.
A new and emerging product company has to DIY a lot to get their product off the ground. And it knew that having professional images for a platform like Amazon can truly be the difference between doing okay and absolutely defining the future of your business.
Colin says, “The core challenge we had was, how do we show our colors in a way that’s unique, stands out, and is on brand, but within Amazon’s very strict guidelines?”
Competition is fierce and standards are high on the ecommerce marketplace. Amazon has a strict set of photo parameters for brands to abide by to even be considered for any kind of highlighted digital real estate.
Sheets & Giggles was just starting to use Amazon as a platform and quickly realized its existing images weren’t going to cut it if it wanted to make the ecommerce marketplace one of its primary sales channels. A new and emerging product company has to DIY a lot to get its product off the ground. But choosing to pursue professional images for a platform like Amazon can truly be the difference between doing okay and absolutely defining the future of your business.
Solution
As our client Sheets & Giggles quickly found out, professional images can make all the difference. And that’s where soona came in.
When Sheets & Giggles came to use, we started out with the baseline product images shot in perfect white-balanced glory. For each of the colorways, the product was styled and shot in an identical fashion to create visual consistency between each of the color choices for the end consumer.
We were also able to meet the quality standards that Amazon was looking for for featured products. By getting the product photos’ resolution and design up to snuff, we were able to better position the brand for success.
Outcome
Working with soona was much quicker and easier than the Sheets & Giggles team expected. “soona made it happen for us in three hours,” says Colin.
The quality images helped Sheets & Giggles stand out. The team had a great idea to show some of its products on a real bed. This was surprisingly not a common quality amongst their competitors on the platform. By using a green screen in our studio they were able to quickly create a variety of bed environments for its store.
soona was able to deliver on a few key assets for the Sheets & Giggles brand to help drive more sales. The professional photos from soona fueled a 3,000% increase in Amazon sales.
Here’s how those sales looked before soona:
- March: $2,700
Here’s how those sales looked after soona:
- April: $34,000
- May: $91,000
This insane growth is just one example of how quality content can move the needle for a brand. It’s not easy to create professional images. But with soona, not only is it easy—it’s fast.
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Sheets & Giggles is a brand of award-winning, naturally cooling, hyper breathable eucalyptus bedding. Founder and CEO Colin McIntosh launched the brand in May 2018 on Indiegogo with its first product: lyocell bed sheets made from eucalyptus trees.
Since then, the brand has experienced immense growth, graduating from Indiegogo crowdfunding campaigns and becoming a fully independent, direct-to-consumer brand with its own thriving website.
Challenge
Sheets & Giggles had its eyes on Amazon. Amazon is one of the most powerful sales and distribution platforms product companies can leverage to grow their business from backyard to nationwide. This presents both huge opportunities and huge challenges. As far as opportunities go, it opens up an incredible channel for product companies of all sizes.
A new and emerging product company has to DIY a lot to get their product off the ground. And it knew that having professional images for a platform like Amazon can truly be the difference between doing okay and absolutely defining the future of your business.
Colin says, “The core challenge we had was, how do we show our colors in a way that’s unique, stands out, and is on brand, but within Amazon’s very strict guidelines?”
Competition is fierce and standards are high on the ecommerce marketplace. Amazon has a strict set of photo parameters for brands to abide by to even be considered for any kind of highlighted digital real estate.
Sheets & Giggles was just starting to use Amazon as a platform and quickly realized its existing images weren’t going to cut it if it wanted to make the ecommerce marketplace one of its primary sales channels. A new and emerging product company has to DIY a lot to get its product off the ground. But choosing to pursue professional images for a platform like Amazon can truly be the difference between doing okay and absolutely defining the future of your business.
Solution
As our client Sheets & Giggles quickly found out, professional images can make all the difference. And that’s where soona came in.
When Sheets & Giggles came to use, we started out with the baseline product images shot in perfect white-balanced glory. For each of the colorways, the product was styled and shot in an identical fashion to create visual consistency between each of the color choices for the end consumer.
We were also able to meet the quality standards that Amazon was looking for for featured products. By getting the product photos’ resolution and design up to snuff, we were able to better position the brand for success.
Outcome
Working with soona was much quicker and easier than the Sheets & Giggles team expected. “soona made it happen for us in three hours,” says Colin.
The quality images helped Sheets & Giggles stand out. The team had a great idea to show some of its products on a real bed. This was surprisingly not a common quality amongst their competitors on the platform. By using a green screen in our studio they were able to quickly create a variety of bed environments for its store.
soona was able to deliver on a few key assets for the Sheets & Giggles brand to help drive more sales. The professional photos from soona fueled a 3,000% increase in Amazon sales.
Here’s how those sales looked before soona:
- March: $2,700
Here’s how those sales looked after soona:
- April: $34,000
- May: $91,000
This insane growth is just one example of how quality content can move the needle for a brand. It’s not easy to create professional images. But with soona, not only is it easy—it’s fast.
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