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How The Earthling Co. gave a facelift to their site with soona preferred

Learn how The Earthling Co. partnered with soona for cart-crushing photos and videos. See how this collaboration showcased their company values and boosted sales. Read our case study now.

 Claire Oswald
Claire Oswald
product marketing manager
Claire Oswald
product marketing manager
March 22, 2023
-
1
min

The Earthling Co. is a company that creates eco-friendly alternatives to daily-use products such as: shampoo + conditioner, soaps, skin care products, and low-waste kitchen essentials. With eco-conscious habits already built into their product line-up, they are on a quest to make eco-friendly living both attainable and simplified.

“We envision a world where everyone can have eco-friendly alternatives to daily products.” - Emelia DiBello, Co-Founder / Chief Brand Officer at The Earthling Co.

The Earthling Co.’s creative approach before soona

Before soona, The Earthling Co. worked with a handful of freelance photographers in search of building consistency across their website, social media channels and email campaigns. What they quickly realized was they were juggling multiple freelance photographers with different styles, backgrounds, and creative ideas. It became difficult to create that consistency throughout various channels.

what does success look like? 

The Earthling Co. measures the success of their content through three key performance indicators (KPIs): CVT, CTR, and view-through rate. By using soona’s platform, they hope to improve these metrics for their product photography and video assets. “We definitely want to create eye-catching, thumb-stopping content in both our photos and videos,” said DiBello, “so it's fun dreaming up those ideas with the soona team and making our products really stand out and become visceral.”

Since joining preferred, The Earthling Co. has been able to streamline their creative process and empower their internal creative teams to make decisions. What initially caught their eye was the reduced price per photo, but since then, they’ve discovered that the added benefit of free premium edits has been significant for them.

"[soona preferred] empowers my team to select the assets and additional add-ons they need without the additional cost. It's also allowed me to free up my time [as a co-founder] because my team feels comfortable executing a shoot, purchasing assets, and add-ons they need without approvals."

{{studio-ad="/external-components"}}

adding life with pro services

One of the biggest challenges The Earthling Co. sought to overcome was the need for content variety. On top of product photography on their PDP pages, they were looking for more lifestyle scenes and to show how their products work. Enter our pro services

One of the main advantages of using soona’s pro services was having the option to use diverse models for their product photography assets and video production needs. The company creates skincare and haircare products that often require showcasing how to use the products. From how-to videos to lifestyle scenes, soona’s wide range of full body models helps showcase that their products cater to everyone. 

“Having the option to use [pro service] soona models has helped us achieve diversity of faces, size, race, gender, age and more, which was crucial for us,” said DiBello.
DiBello also noted that before using soona she would do everything including:
  • curating shot lists
  • pre-production
  • sourcing props
  • grocery shopping for fresh ingredients
  • styling  the photo and video shoots alongside the freelance photographer 

After joining the 15k+ brands and merchants that use soona, the creative team at the Earthling Co. has found that adding a soona stylist takes both the stress and pressure off of them. Our pro-service offerings allowed The Earthling Co. to focus on their main goal: to create more cohesive, consistent, and aesthetically elevated content from web to social media ads.

"Stylists at soona have done a really great job in making our content look beautiful. We know for sure that our images and videos are going to turn out exactly how we envisioned them."

the benefits of soona preferred 

The Earthling Co. has successfully partnered with soona to create cohesive and visually stunning content for their eco-conscious product line. With the help of soona’s pro-services, and joining soona preferred, they have been able to not only achieve diversity in their product photography and video assets, but have also streamlined their creative process. 

"[preferred] has saved me so much time. my life is easier, less stressful, and has empowered my team to purchase assets or anything they need. I would recommend soona and soona preferred to other businesses!"

Join The Earthling Co., and over 15,000 brands and merchants that use soona, to streamline your creative process, empower your teams, and elevate your content. Have a large project in mind? Get conversion crushing content with soona preferred at an even lower cost with bigger perks. Chat with our team today!

The Earthling Co. is a company that creates eco-friendly alternatives to daily-use products such as: shampoo + conditioner, soaps, skin care products, and low-waste kitchen essentials. With eco-conscious habits already built into their product line-up, they are on a quest to make eco-friendly living both attainable and simplified.

“We envision a world where everyone can have eco-friendly alternatives to daily products.” - Emelia DiBello, Co-Founder / Chief Brand Officer at The Earthling Co.

The Earthling Co.’s creative approach before soona

Before soona, The Earthling Co. worked with a handful of freelance photographers in search of building consistency across their website, social media channels and email campaigns. What they quickly realized was they were juggling multiple freelance photographers with different styles, backgrounds, and creative ideas. It became difficult to create that consistency throughout various channels.

what does success look like? 

The Earthling Co. measures the success of their content through three key performance indicators (KPIs): CVT, CTR, and view-through rate. By using soona’s platform, they hope to improve these metrics for their product photography and video assets. “We definitely want to create eye-catching, thumb-stopping content in both our photos and videos,” said DiBello, “so it's fun dreaming up those ideas with the soona team and making our products really stand out and become visceral.”

Since joining preferred, The Earthling Co. has been able to streamline their creative process and empower their internal creative teams to make decisions. What initially caught their eye was the reduced price per photo, but since then, they’ve discovered that the added benefit of free premium edits has been significant for them.

"[soona preferred] empowers my team to select the assets and additional add-ons they need without the additional cost. It's also allowed me to free up my time [as a co-founder] because my team feels comfortable executing a shoot, purchasing assets, and add-ons they need without approvals."

{{studio-ad="/external-components"}}

adding life with pro services

One of the biggest challenges The Earthling Co. sought to overcome was the need for content variety. On top of product photography on their PDP pages, they were looking for more lifestyle scenes and to show how their products work. Enter our pro services

One of the main advantages of using soona’s pro services was having the option to use diverse models for their product photography assets and video production needs. The company creates skincare and haircare products that often require showcasing how to use the products. From how-to videos to lifestyle scenes, soona’s wide range of full body models helps showcase that their products cater to everyone. 

“Having the option to use [pro service] soona models has helped us achieve diversity of faces, size, race, gender, age and more, which was crucial for us,” said DiBello.
DiBello also noted that before using soona she would do everything including:
  • curating shot lists
  • pre-production
  • sourcing props
  • grocery shopping for fresh ingredients
  • styling  the photo and video shoots alongside the freelance photographer 

After joining the 15k+ brands and merchants that use soona, the creative team at the Earthling Co. has found that adding a soona stylist takes both the stress and pressure off of them. Our pro-service offerings allowed The Earthling Co. to focus on their main goal: to create more cohesive, consistent, and aesthetically elevated content from web to social media ads.

"Stylists at soona have done a really great job in making our content look beautiful. We know for sure that our images and videos are going to turn out exactly how we envisioned them."

the benefits of soona preferred 

The Earthling Co. has successfully partnered with soona to create cohesive and visually stunning content for their eco-conscious product line. With the help of soona’s pro-services, and joining soona preferred, they have been able to not only achieve diversity in their product photography and video assets, but have also streamlined their creative process. 

"[preferred] has saved me so much time. my life is easier, less stressful, and has empowered my team to purchase assets or anything they need. I would recommend soona and soona preferred to other businesses!"

Join The Earthling Co., and over 15,000 brands and merchants that use soona, to streamline your creative process, empower your teams, and elevate your content. Have a large project in mind? Get conversion crushing content with soona preferred at an even lower cost with bigger perks. Chat with our team today!

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