Bloomers Intimates, founded in September 2021, is a lingerie design business focused on catering to women’s ever-changing bodies.
Challenge: Finding a solution to create content from launch through rebrand
Noa Arias, the co-founder and CEO of Bloomers, sought a solution to fulfill the company’s production and content needs, ultimately discovering soona.
Solution: Outsourcing product content to soona
Bloomers started with soona by booking five photo shoots with the goal of capturing the essence of its brand. Initially new to photo and video production, Noa relied on soona’s expertise to guide the content creation process. From creating shot lists, photographing flat lays, and adding models from the soona collective, Noa found the necessary support to transform her vision into reality.
The ability to obtain content quickly ultimately kick-started Bloomers’s online presence and enables it to communicate its message effectively. For Noa & the Bloomers team, there was no turning back!
“I wouldn’t have a [web]site or social media presence at all if it weren’t for soona,” Noa says.
Building production experience with soona’s booking process
The experience of planning a shoot with soona proved to be a seamless and efficient process for Bloomers Intimates. What once seemed daunting became an effortless creative process for Noa. According to Noa, the key to a successful photo or video shoot lies in defining the end goal of each image and understanding the desired creative vision. Whether it be catalog shots or social media content, going in with a goal can help shape the tone of your photo or video shoot.
“If you’re a novice, the packs are a really good deal,” Noa says. “The shot list is already created, so all you have to do is give your product to soona. They know the angles, photos, and video clips you need to succeed. It was such a great value. And this is the best way to start working with soona.”
Outcome: A 300% increase in sales
The data and results since Bloomers began using soona have been nothing short of impressive. With soona acting as the backbone of its content creation strategy, Bloomers aimed to increase social media engagement, which resulted in a substantial boost in sales.
Noa points out that all the content on their website, PDPs, catalog content, and social media content is from soona.
“There are so many different ways you can repurpose the content you create—even with just one static image,” she says. “ We rework our static images and create some type of short-form video. You can also change the background color. You can create a GIF. The opportunities are endless!”
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Rebranding with soona
In the fall of 2022, Bloomers went through a rebranding exercise that included visual content and messaging. soona was there every step of the way. Pivoting from solely flat lay photography, Bloomers added even more model content to its website and social media channels.
By visually showcasing its underwear designs on models of various sizes, shapes, ages, and skin tones, Bloomers was able to appeal to a wider customer base while staying true to its value of inclusivity. By capturing models in movement, getting more action shots, and additional lifestyle photos, Bloomers saw a threefold increase in sales.
Bloomers Intimates leveraged soona’s pro services to elevate content quality and further shape the brand. By collaborating with models from the soona collective, Bloomers brought its lingerie designs to life, emphasizing the importance of visualizing how the products fit different body types.
Stylists also played a crucial role in creating professional and aesthetically pleasing flat lays as well as setting up complex lifestyle shots in various settings. The combination of models and stylists empowered Bloomers to deliver engaging, visually appealing content that aligned with their brand vision.
Leveraging soona preferred for continuous success
Bloomers Intimates joined the soona preferred program, which provides the team with additional benefits and perks. The unlimited add-ons offered by soona preferred proved to be particularly valuable for Bloomers, allowing it to enhance content by fixing fabric wrinkles or making adjustments in post-production.
soona preferred features have helped Noa plan Bloomers’s content calendar effectively—through seasonal campaigns, special promotions, new product launches, and preparing for the upcoming holiday season.
soona is your trusted content creation partner
Through streamlined content creation, leveraging pro-services, and embracing soona Preferred, Bloomers Intimates enhanced their brand presence, saw a 3x increase in sales, and stayed true to their values of inclusivity and empowerment.
“I recommend soona to any business owner,” Noa says. “ soona takes the guesswork out of any photo or video shoot. The guidance, processes, turnaround time and cost-savings is a no-brainer! It’s made my whole content-creating life so much easier.”
With soona as its trusted content creation partner, Bloomers Intimates continues to change the world, one tush at a time.
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Bloomers Intimates, founded in September 2021, is a lingerie design business focused on catering to women’s ever-changing bodies.
Challenge: Finding a solution to create content from launch through rebrand
Noa Arias, the co-founder and CEO of Bloomers, sought a solution to fulfill the company’s production and content needs, ultimately discovering soona.
Solution: Outsourcing product content to soona
Bloomers started with soona by booking five photo shoots with the goal of capturing the essence of its brand. Initially new to photo and video production, Noa relied on soona’s expertise to guide the content creation process. From creating shot lists, photographing flat lays, and adding models from the soona collective, Noa found the necessary support to transform her vision into reality.
The ability to obtain content quickly ultimately kick-started Bloomers’s online presence and enables it to communicate its message effectively. For Noa & the Bloomers team, there was no turning back!
“I wouldn’t have a [web]site or social media presence at all if it weren’t for soona,” Noa says.
Building production experience with soona’s booking process
The experience of planning a shoot with soona proved to be a seamless and efficient process for Bloomers Intimates. What once seemed daunting became an effortless creative process for Noa. According to Noa, the key to a successful photo or video shoot lies in defining the end goal of each image and understanding the desired creative vision. Whether it be catalog shots or social media content, going in with a goal can help shape the tone of your photo or video shoot.
“If you’re a novice, the packs are a really good deal,” Noa says. “The shot list is already created, so all you have to do is give your product to soona. They know the angles, photos, and video clips you need to succeed. It was such a great value. And this is the best way to start working with soona.”
Outcome: A 300% increase in sales
The data and results since Bloomers began using soona have been nothing short of impressive. With soona acting as the backbone of its content creation strategy, Bloomers aimed to increase social media engagement, which resulted in a substantial boost in sales.
Noa points out that all the content on their website, PDPs, catalog content, and social media content is from soona.
“There are so many different ways you can repurpose the content you create—even with just one static image,” she says. “ We rework our static images and create some type of short-form video. You can also change the background color. You can create a GIF. The opportunities are endless!”
{{product-catalogue="/external-components"}}
Rebranding with soona
In the fall of 2022, Bloomers went through a rebranding exercise that included visual content and messaging. soona was there every step of the way. Pivoting from solely flat lay photography, Bloomers added even more model content to its website and social media channels.
By visually showcasing its underwear designs on models of various sizes, shapes, ages, and skin tones, Bloomers was able to appeal to a wider customer base while staying true to its value of inclusivity. By capturing models in movement, getting more action shots, and additional lifestyle photos, Bloomers saw a threefold increase in sales.
Bloomers Intimates leveraged soona’s pro services to elevate content quality and further shape the brand. By collaborating with models from the soona collective, Bloomers brought its lingerie designs to life, emphasizing the importance of visualizing how the products fit different body types.
Stylists also played a crucial role in creating professional and aesthetically pleasing flat lays as well as setting up complex lifestyle shots in various settings. The combination of models and stylists empowered Bloomers to deliver engaging, visually appealing content that aligned with their brand vision.
Leveraging soona preferred for continuous success
Bloomers Intimates joined the soona preferred program, which provides the team with additional benefits and perks. The unlimited add-ons offered by soona preferred proved to be particularly valuable for Bloomers, allowing it to enhance content by fixing fabric wrinkles or making adjustments in post-production.
soona preferred features have helped Noa plan Bloomers’s content calendar effectively—through seasonal campaigns, special promotions, new product launches, and preparing for the upcoming holiday season.
soona is your trusted content creation partner
Through streamlined content creation, leveraging pro-services, and embracing soona Preferred, Bloomers Intimates enhanced their brand presence, saw a 3x increase in sales, and stayed true to their values of inclusivity and empowerment.
“I recommend soona to any business owner,” Noa says. “ soona takes the guesswork out of any photo or video shoot. The guidance, processes, turnaround time and cost-savings is a no-brainer! It’s made my whole content-creating life so much easier.”
With soona as its trusted content creation partner, Bloomers Intimates continues to change the world, one tush at a time.
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