The holiday season is a time to ramp up your marketing efforts to attract new customers and win back existing customers. It has become increasingly important for businesses to have strong holiday content and product photography to stand out from the competition.
High-quality holiday photography can make a significant impact on a customer’s decision to purchase a product. It’s important to make sure your product photography is eye-catching and up to snuff in terms of quality standards. This is especially important during the holiday season when shoppers are inundated with ads and promotions from various businesses.
From incorporating festive props to showcasing products in unique settings, there are endless possibilities to create compelling holiday product photography. By investing in strong holiday content and product photography, businesses can increase their chances of success during the holiday season.
Why create holiday content?
Creating holiday content isn't just about meeting marketing goals; it's about spreading the holiday cheer, having some fun, and making your brand unforgettable!
The holiday season is like a big, cozy sweater for your brand – it's all capturing fun, aesthetic, and heartwarming moments. When you whip up content that captures that holiday spirit, you're giving your audience a chance to cozy up to your brand on a whole new level. From spreading inspiration and laughter to showering them with holiday joy, you're building a connection that'll keep them coming back for more.
But wait, there's more! Another great reason to dive into holiday content is helping your audience with their holiday shopping dilemmas. You can be their holiday hero by dishing out unique holiday gift guides and ideas, making it a breeze for them to find the perfect gifts.
And guess what? Creating holiday content is your golden ticket to show off your expertise and amp up your brand identity. Dive into those holiday marketing trends and interests, and cook up a holiday content strategy that's tailor-made for your audience. With a content calendar in one hand and your finger on the pulse of trends and feedback in the other, you'll whip up a holiday content marketing plan that not only makes your audience smile but also turns your brand into their holiday go-to.
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Planning your holiday content
Planning your holiday content is a crucial aspect of your holiday marketing strategy. It involves researching your target audience, setting goals, creating a content calendar, and analyzing and adjusting your holiday content strategy.
Research your target audience to understand their holiday shopping habits. This will help you create content that resonates with them and drives engagement. You can gather this information through surveys, social media analytics, and customer feedback.
Once you have a clear understanding of your target audience, you can set goals for your holiday content marketing campaign. These goals should be specific, measurable, achievable, relevant, and time-bound. For example, your goal could be to increase holiday sales by 20% compared to the previous year.
After setting your goals, it’s time to create a content calendar. This calendar should include all the holiday content you plan to publish, such as blog posts, social media posts, email newsletters, and product photography. It’s essential to plan your content in advance to ensure you have enough time to create it all and publish it on schedule.
Then you’ll want to analyze and adjust your holiday content strategy as needed. This involves tracking your content performance, such as engagement rates, click-through rates (CTR), and conversion rates. Based on this data, you can make adjustments to your content strategy to improve its effectiveness.
Keep your customer in mind
When creating holiday product photography, don’t forget about your customer! Consider their preferences, style, and interests when creating product photos. You want holiday photography that appeals to your target audience.
4 holiday product photography ideas to get festive with this season
When it comes to holiday product photography, there are many creative approaches that can make your products stand out. Here are a few ideas to inspire your holiday content:
1. Play with color
The holiday season is all about vibrant colors, so why not incorporate them into your product photography? Using bold colors can help your product photos stand out. You can use color in props or backdrops.
Experiment with different color combinations that evoke the holiday spirit. Consider incorporating holiday colors such as red, green, blue, gold, and silver, or using colors that complement your product. You can also use color to create a specific mood or atmosphere in your photos. For example, red and green are classic holiday colors, while gold and silver add a touch of elegance.
Related: What your product background color tells your customers >
2. Get creative with props
What’s a photoshoot without props? Adding props to your product photos can make them more interesting and engaging. Consider using holiday-themed props such as fairy lights, candles, and holiday ornaments. You can also use props that are relevant to your product, such as clothing or accessories.
Consider using props such as fairy lights, candles, or festive ornaments to create a cozy and inviting atmosphere. You can also use props to showcase your products in action, such as a model wearing your clothing while holding a mug of hot cocoa.
3. Try a flat lay
Flat lay photography is a popular trend that can be particularly effective for holiday product photography. Arrange your products in an eye-catching layout and photograph them from above. This is a great way to showcase multiple products at once and create a visually appealing image.
4. Have fun with lighting
Lighting is crucial for creating high-quality product photos. Consider using natural light or investing in lighting equipment to achieve the desired effect. You can also experiment with different lighting setups to create unique and eye-catching photos. For example, you can use warm, soft lighting to create a cozy feel, or bright, colorful lighting to create a fun and playful atmosphere.
Interested in playing with lighting for your holiday shots? Check out this resource:
How to use and repurpose holiday product photography
Now that you have all these amazing holiday product photos, what are you supposed to do with it? To really maximize your investment, repurpose your holiday content for other marketing channels and campaigns. This will create consistency in your visual aesthetic and reach a wider audience. Let’s take a look at some repurposing ideas for holiday photos:
Create a content marketing campaign
Creating an overarching content marketing campaign is a great way to engage with customers during the holiday season and ensure you have cohesion across channels and touchpoints. Feature holiday photography in blog articles, social media posts, and email newsletters that provide helpful tips, gift ideas, and other holiday-related content. This type of content can help you build brand awareness and establish your brand as an expert in their industry.
Related: Your pet product photography holiday shot list >
Promote your holiday content on social media
Social media is an excellent platform to promote your holiday content and reach a wider audience. With the right strategy, you can engage with your community, increase brand awareness, and drive traffic to your website.
Identify your target audience and the social media platforms they use the most. For example, if your target audience is millennials, you may want to focus on Instagram and TikTok. If you’re targeting professionals, LinkedIn may be the best option.
When creating social media posts, make sure they’re visually appealing and relevant to your audience. Use high-quality holiday product photography to showcase your products and make them stand out. You can also use videos, GIFs, and other multimedia to increase engagement.
To maximize your reach, use hashtags that are relevant to your holiday content and target audience. This will help your posts appear in search results and increase your chances of being discovered by new followers.
Leverage email marketing for the holidays
Email marketing is a powerful tool for businesses to reach their audience during the holiday season. With the right approach, businesses can engage with their customers, increase their reach, and promote their holiday content and product photography.
To get the most out of holiday content, distribute it to your email list. Holiday-themed emails will keep your brand top of mind during this busy shopping season. You might also consider segmenting your email list to target specific groups of customers with tailored content.
It’s important to start planning holiday email marketing campaigns early. This allows you to create a cohesive strategy and ensure content is ready to go before the holiday rush. And don’t forget to make them mobile-friendly!
Related: 11 abandoned cart email templates too good to ignore >
Digital ads
Online paid advertising might be getting a bad rap but there are still ways to use paid ads effectively. And holiday product photos are a great way to freshen up your campaigns for the season.
Retargeting ads, for example, are a great way to reach customers who have already shown interest in your business or products. During the holiday season, you can use retargeting ads to remind customers about products they viewed or added to their cart but didn’t purchase. This can help increase sales and improve your return on investment (ROI).
Offer deals and discounts
The holiday season is ripe for special deals and promotions, whether related to Black Friday-Cyber Monday or not. Offer discounts on products, free shipping, or other special promotions to entice customers to make a purchase—and use your holiday photos to advertise these promos. This can help increase sales and attract new customers.
soona has everything you need for holiday product photography
Holiday content and product photography are crucial elements of successful content marketing during the holiday season. By creating visually appealing and engaging content, you can attract and retain customers, increase brand awareness, and boost sales.
But it’s not necessarily easy to create effective holiday product photography, especially as you juggle the mountain of other business priorities during this busy season.
One answer is to outsource your holiday product photography needs to a studio that just gets it. soona is that studio. Learn more about our holiday-specific product photography services to help you get a leg up this season:
- soona trend sets vs. packs: which should I book for my photo shoot?
- Q4 holiday content pack
- Deluxe holiday scene
- Holiday trend sets + packs
Holiday product photography FAQs
What are some creative ways to showcase holiday products in photography?
- Use props that are associated with the holiday, such as ornaments or wreaths.
- Incorporate seasonal colors and lighting to create a festive atmosphere.
- Use models or lifestyle photography to show the product in use during holiday activities.
How can you use content marketing to promote holiday products?
You can use content marketing to promote holiday products by creating blog posts, social media posts, and email campaigns that showcase the product and its features. Additionally, you can create gift guides or holiday-themed content that includes the product. By providing valuable information and resources, you can establish yourself as an authority in the holiday market and attract potential customers.
What are some tips for taking unique and eye-catching holiday product images?
To capture unique and eye-catching holiday product photos, experiment with different angles, lighting, and backgrounds. You can also use props or models to add interest to the photo. Additionally, you can play with depth of field to draw attention to specific elements of the product. It's important to keep the focus on the product while also creating a visually appealing image.
How can you convey the holiday spirit through product photography?
To convey the holiday spirit through product photography, use seasonal colors, lighting, and props. You can also incorporate holiday-themed backgrounds or settings to create a festive atmosphere. Additionally, you can use models or lifestyle photography to show the product in use during holiday activities.
What are some popular holiday product photography ideas?
- Using seasonal props, incorporating holiday colors and lighting, and creating a festive atmosphere.
- Using models or lifestyle photography to show the product in use during holiday activities.
- Creating gift guides or holiday-themed content that includes the product.
How can you make holiday product photography stand out on social media?
To make holiday product photography stand out on social media, use eye-catching visuals and creative captions. You can also use hashtags that are relevant to the holiday season to increase visibility. Additionally, you can collaborate with influencers or other businesses to reach a wider audience.
The holiday season is a time to ramp up your marketing efforts to attract new customers and win back existing customers. It has become increasingly important for businesses to have strong holiday content and product photography to stand out from the competition.
High-quality holiday photography can make a significant impact on a customer’s decision to purchase a product. It’s important to make sure your product photography is eye-catching and up to snuff in terms of quality standards. This is especially important during the holiday season when shoppers are inundated with ads and promotions from various businesses.
From incorporating festive props to showcasing products in unique settings, there are endless possibilities to create compelling holiday product photography. By investing in strong holiday content and product photography, businesses can increase their chances of success during the holiday season.
Why create holiday content?
Creating holiday content isn't just about meeting marketing goals; it's about spreading the holiday cheer, having some fun, and making your brand unforgettable!
The holiday season is like a big, cozy sweater for your brand – it's all capturing fun, aesthetic, and heartwarming moments. When you whip up content that captures that holiday spirit, you're giving your audience a chance to cozy up to your brand on a whole new level. From spreading inspiration and laughter to showering them with holiday joy, you're building a connection that'll keep them coming back for more.
But wait, there's more! Another great reason to dive into holiday content is helping your audience with their holiday shopping dilemmas. You can be their holiday hero by dishing out unique holiday gift guides and ideas, making it a breeze for them to find the perfect gifts.
And guess what? Creating holiday content is your golden ticket to show off your expertise and amp up your brand identity. Dive into those holiday marketing trends and interests, and cook up a holiday content strategy that's tailor-made for your audience. With a content calendar in one hand and your finger on the pulse of trends and feedback in the other, you'll whip up a holiday content marketing plan that not only makes your audience smile but also turns your brand into their holiday go-to.
{{studio-ad="/external-components"}}
Planning your holiday content
Planning your holiday content is a crucial aspect of your holiday marketing strategy. It involves researching your target audience, setting goals, creating a content calendar, and analyzing and adjusting your holiday content strategy.
Research your target audience to understand their holiday shopping habits. This will help you create content that resonates with them and drives engagement. You can gather this information through surveys, social media analytics, and customer feedback.
Once you have a clear understanding of your target audience, you can set goals for your holiday content marketing campaign. These goals should be specific, measurable, achievable, relevant, and time-bound. For example, your goal could be to increase holiday sales by 20% compared to the previous year.
After setting your goals, it’s time to create a content calendar. This calendar should include all the holiday content you plan to publish, such as blog posts, social media posts, email newsletters, and product photography. It’s essential to plan your content in advance to ensure you have enough time to create it all and publish it on schedule.
Then you’ll want to analyze and adjust your holiday content strategy as needed. This involves tracking your content performance, such as engagement rates, click-through rates (CTR), and conversion rates. Based on this data, you can make adjustments to your content strategy to improve its effectiveness.
Keep your customer in mind
When creating holiday product photography, don’t forget about your customer! Consider their preferences, style, and interests when creating product photos. You want holiday photography that appeals to your target audience.
4 holiday product photography ideas to get festive with this season
When it comes to holiday product photography, there are many creative approaches that can make your products stand out. Here are a few ideas to inspire your holiday content:
1. Play with color
The holiday season is all about vibrant colors, so why not incorporate them into your product photography? Using bold colors can help your product photos stand out. You can use color in props or backdrops.
Experiment with different color combinations that evoke the holiday spirit. Consider incorporating holiday colors such as red, green, blue, gold, and silver, or using colors that complement your product. You can also use color to create a specific mood or atmosphere in your photos. For example, red and green are classic holiday colors, while gold and silver add a touch of elegance.
Related: What your product background color tells your customers >
2. Get creative with props
What’s a photoshoot without props? Adding props to your product photos can make them more interesting and engaging. Consider using holiday-themed props such as fairy lights, candles, and holiday ornaments. You can also use props that are relevant to your product, such as clothing or accessories.
Consider using props such as fairy lights, candles, or festive ornaments to create a cozy and inviting atmosphere. You can also use props to showcase your products in action, such as a model wearing your clothing while holding a mug of hot cocoa.
3. Try a flat lay
Flat lay photography is a popular trend that can be particularly effective for holiday product photography. Arrange your products in an eye-catching layout and photograph them from above. This is a great way to showcase multiple products at once and create a visually appealing image.
4. Have fun with lighting
Lighting is crucial for creating high-quality product photos. Consider using natural light or investing in lighting equipment to achieve the desired effect. You can also experiment with different lighting setups to create unique and eye-catching photos. For example, you can use warm, soft lighting to create a cozy feel, or bright, colorful lighting to create a fun and playful atmosphere.
Interested in playing with lighting for your holiday shots? Check out this resource:
How to use and repurpose holiday product photography
Now that you have all these amazing holiday product photos, what are you supposed to do with it? To really maximize your investment, repurpose your holiday content for other marketing channels and campaigns. This will create consistency in your visual aesthetic and reach a wider audience. Let’s take a look at some repurposing ideas for holiday photos:
Create a content marketing campaign
Creating an overarching content marketing campaign is a great way to engage with customers during the holiday season and ensure you have cohesion across channels and touchpoints. Feature holiday photography in blog articles, social media posts, and email newsletters that provide helpful tips, gift ideas, and other holiday-related content. This type of content can help you build brand awareness and establish your brand as an expert in their industry.
Related: Your pet product photography holiday shot list >
Promote your holiday content on social media
Social media is an excellent platform to promote your holiday content and reach a wider audience. With the right strategy, you can engage with your community, increase brand awareness, and drive traffic to your website.
Identify your target audience and the social media platforms they use the most. For example, if your target audience is millennials, you may want to focus on Instagram and TikTok. If you’re targeting professionals, LinkedIn may be the best option.
When creating social media posts, make sure they’re visually appealing and relevant to your audience. Use high-quality holiday product photography to showcase your products and make them stand out. You can also use videos, GIFs, and other multimedia to increase engagement.
To maximize your reach, use hashtags that are relevant to your holiday content and target audience. This will help your posts appear in search results and increase your chances of being discovered by new followers.
Leverage email marketing for the holidays
Email marketing is a powerful tool for businesses to reach their audience during the holiday season. With the right approach, businesses can engage with their customers, increase their reach, and promote their holiday content and product photography.
To get the most out of holiday content, distribute it to your email list. Holiday-themed emails will keep your brand top of mind during this busy shopping season. You might also consider segmenting your email list to target specific groups of customers with tailored content.
It’s important to start planning holiday email marketing campaigns early. This allows you to create a cohesive strategy and ensure content is ready to go before the holiday rush. And don’t forget to make them mobile-friendly!
Related: 11 abandoned cart email templates too good to ignore >
Digital ads
Online paid advertising might be getting a bad rap but there are still ways to use paid ads effectively. And holiday product photos are a great way to freshen up your campaigns for the season.
Retargeting ads, for example, are a great way to reach customers who have already shown interest in your business or products. During the holiday season, you can use retargeting ads to remind customers about products they viewed or added to their cart but didn’t purchase. This can help increase sales and improve your return on investment (ROI).
Offer deals and discounts
The holiday season is ripe for special deals and promotions, whether related to Black Friday-Cyber Monday or not. Offer discounts on products, free shipping, or other special promotions to entice customers to make a purchase—and use your holiday photos to advertise these promos. This can help increase sales and attract new customers.
soona has everything you need for holiday product photography
Holiday content and product photography are crucial elements of successful content marketing during the holiday season. By creating visually appealing and engaging content, you can attract and retain customers, increase brand awareness, and boost sales.
But it’s not necessarily easy to create effective holiday product photography, especially as you juggle the mountain of other business priorities during this busy season.
One answer is to outsource your holiday product photography needs to a studio that just gets it. soona is that studio. Learn more about our holiday-specific product photography services to help you get a leg up this season:
- soona trend sets vs. packs: which should I book for my photo shoot?
- Q4 holiday content pack
- Deluxe holiday scene
- Holiday trend sets + packs
Holiday product photography FAQs
What are some creative ways to showcase holiday products in photography?
- Use props that are associated with the holiday, such as ornaments or wreaths.
- Incorporate seasonal colors and lighting to create a festive atmosphere.
- Use models or lifestyle photography to show the product in use during holiday activities.
How can you use content marketing to promote holiday products?
You can use content marketing to promote holiday products by creating blog posts, social media posts, and email campaigns that showcase the product and its features. Additionally, you can create gift guides or holiday-themed content that includes the product. By providing valuable information and resources, you can establish yourself as an authority in the holiday market and attract potential customers.
What are some tips for taking unique and eye-catching holiday product images?
To capture unique and eye-catching holiday product photos, experiment with different angles, lighting, and backgrounds. You can also use props or models to add interest to the photo. Additionally, you can play with depth of field to draw attention to specific elements of the product. It's important to keep the focus on the product while also creating a visually appealing image.
How can you convey the holiday spirit through product photography?
To convey the holiday spirit through product photography, use seasonal colors, lighting, and props. You can also incorporate holiday-themed backgrounds or settings to create a festive atmosphere. Additionally, you can use models or lifestyle photography to show the product in use during holiday activities.
What are some popular holiday product photography ideas?
- Using seasonal props, incorporating holiday colors and lighting, and creating a festive atmosphere.
- Using models or lifestyle photography to show the product in use during holiday activities.
- Creating gift guides or holiday-themed content that includes the product.
How can you make holiday product photography stand out on social media?
To make holiday product photography stand out on social media, use eye-catching visuals and creative captions. You can also use hashtags that are relevant to the holiday season to increase visibility. Additionally, you can collaborate with influencers or other businesses to reach a wider audience.
