11 Irresistible Abandoned Cart Email Templates for Your Online Store
Did you know, 80% of online shoppers who add products to their virtual shopping carts end up not making a purchase?. That said, it can be much simpler to bring back a shopper who has already visited your online business than to find a brand-new customer—especially if that customer had every intention of making a purchase but didn't. And that's where abandoned cart emails come in.
Abandoned cart emails are automatically triggered messages sent to customers who have added items to their virtual shopping carts, but then left your online store before completing their purchases. With an open rate of 48%, abandoned cart emails are an effective tactic in bringing customers back.
Email marketing platforms such as Squarespace, Wix, and HubSpot provide pre-made templates that can be used as a starting point for crafting your own abandoned cart emails. There are various abandoned cart email templates, but some may serve your business better than others.
What are the best practices for abandoned cart emails?
When designing an email to be sent to customers whose shopping carts have been abandoned, a few best practices should be kept in mind.
1. Great timing
Regardless of the motivation behind a customer's abandoned cart, you simply have a short window of time to win them back. You should send out your first email at most an hour after a customer has abandoned their purchase. Ideally, you want to send the email before the shopper closes their browser.
2. Creative subject line
Your abandoned cart email's subject line is the first impression you'll make on potential consumers. A subject line with your shop's name and a polite reminder works wonderfully! Phrases like "Look what's waiting for you!" and "Did you forget something?" are casual and upbeat alternatives. There's also the classier "You left things in a cart," which works just as well.
3. Differentiate your brand with copy
Your email will rarely be the first time a shopper has received a reminder about an abandoned cart. Therefore, you must ensure that your copy stands out so that readers are more likely to respond to your call to action.
Start off your abandoned cart email by explaining to customers why your message is helpful. It could be meant to remind them that you've kept the cart available. Or perhaps you created a special deal, like a coupon, exclusively for them.
4. Personalization
Everyone loves a personalized shopping experience. When setting up your email templates, make sure to Include the customer's name and their abandoned cart's contents. It shows that you care about them as an individual and reduces the likelihood that readers delete your emails.
5. Using a compelling CTA
Since you want consumers to finish their purchase after opening your abandoned cart email, you need to convince them to click the CTA button. However, while using strong language is an excellent tactic for calls to action, this is different for emails sent in response to abandoned carts.
Choose action words that don't pressure the reader. You could, for example, tell the shopper to "Return to shopping cart," "view cart," or "get the goods." If you're offering free shipping or a discount code, you can also use that in your CTA by telling the shopper to "use the coupon." Also, ensure your CTA button is bold and bright so that readers can see it.
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11 Irresistible abandoned cart email examples
We compiled irresistible abandoned cart email examples to serve as an inspiration and give you some best practices to follow.
1. Casper — "Did you forget something?"
"Did you forget something?" is an attention-grabbing subject line that makes you want to read more. And once you open the email, the playful and catchy headline "Come Back To Bed" will draw you in.
Casper also ensures its emails are straightforward to read, with a clear call-to-action button that leads shoppers right back to the purchase page. Emails from the company also feature testimonials from satisfied customers to show you that you're getting value for your money.
2. Rudy's — "Don't put this off like a software update"
Rudy's follows up on cart abandonment with a funny email as part of its marketing strategy. The phrase "Don't put this off like a software update" is appealing and easy to relate to. Most users understand that failing to keep software up-to-date might cause serious problems.
So, things will go south if you fail to purchase the items in your shopping cart. And as a last-ditch effort, Rudy's provides pictures of the abandoned items and offers free shipment.
3. Reformation — "Some stuff wants to go home with you."
If you're looking for abandoned cart email inspo that's both effortless and eye catching, Reformation is the email to emulate.
Reformation's abandoned cart email is both playful and fun. With their bold opener "You flirt" and calling the user out for "checking us out" or even telling the user to "Make a move" already, Reformation has mastered the voice and tone for their audience in a simple email that entices the customer to check out.
4. Whisky Loot — "Your cart is sobering up"
Whisky Loot's abandoned cart email is one of the more entertaining ones we've seen. When a customer leaves one of its subscription boxes behind, they get an email with the subject line, "Your cart is sobering up." The subject line is funny and different, which can increase the number of people who open the email and make a purchase.
Whisky Loot's approach shows how humor can play a surprising role in your abandoned cart email strategy. The email starts with a question and then tells you everything you can do with the whiskies in the box. Whisky Loot concludes with a FAQ section and a call-to-action button reading "Treat Yourself."
5. Nomad — "Nomad gear is selling out quick"
The abandoned cart email from Nomad is another excellent example. The subject line creates a sense of urgency to encourage readers to click. The picture is consistent with the brand and is reinforced by witty language, but it also outlines how users can retrieve their cart.
Additionally, the email addresses a common pain point. Under the heading "Are You Afraid to Take the Leap?" The material reassures readers by describing Nomad's return policy and two-year warranty. This offer also lends credibility to the email by demonstrating the brand's commitment to its products.
6. Dollar Shave Club — "Where did you go?"
Dollar Shave Club's abandoned cart email series is just as clever and friendly as the rest of the company's marketing efforts. There isn't much text in the subject line, but it does its job well by enticing the reader to read on. When you open the email, you'll see a bulleted list of benefits Dollar Shave Club razors offer.
The pictures demonstrate in detail what each month's shipment of the branded box contains. Dollar Shave Club also provides a 100 percent money-back guarantee to eliminate doubts and encourage shoppers to sign up.
7. Peel — "Still thinking it over?"
Free shipping is the best part of Peel's abandoned cart email. Customers are not only incentivized to buy the products already in their carts, but also to continue shopping and finish their purchases. Further, this is the standard format for an abandoned cart email, including the header, body, call to action, questions, and footer.
8. Dyson — "All is not lost"
Dyson writes clear, helpful, and fun-to-read text. "We saved the contents" and "All is not lost" show the customer that Dyson wants to help. Dyson's emails remind customers what they are missing by offering a picture of the product and what's still in the customer's shopping cart. Dyson also gives a sense of urgency by reminding the shopper that their cart has been saved, but the offer is only good for a limited time.
9. Ugmonk — "Offering you my personal email"
Ugmonk uniquely approaches their abandoned cart email. They focus solely on personalization, creating the impression that the owner and designer are directly reaching out to the shopper to address any questions. Additionally, the design adds two in-line CTAs, so the user can complete the checkout process immediately if desired.
10. Drop — "You left something behind"
The abandoned cart email that Drop sends out is well-written and visually appealing. With the bolded phrase "ends in 19 days," Drop builds a sense of urgency. After making the customer feel a sense of urgency and including the call to action, Drop also provides related products that the customer may be interested in. This is a fantastic tactic to get the shopper to return to the site and look around for other products they might be interested in buying.
11. Target — "The price dropped for something in your cart"
Target's abandoned cart email takes a different strategy by giving a discount on the items in the customer's cart. The phrases "New price alert" and "Time to check out" make it difficult to leave the page without purchasing something. However, if that strategy is unsuccessful with their customer, Target also includes other similar items to get their customer to browse and shop again.
Get spectacular product photography through soona
Abandoned cart emails allow you to re-engage clients who still need to finish their purchases, thereby recouping part of the revenue you would have otherwise lost. But while abandoned cart emails give you a second chance to make a sale, you want to do everything in your power to make a sale on the first try. And that's where great product photos and videos come in.
soona offers you a virtual production platform to create your own content. Our product photography allows you to grab your customer's attention on the first try. Are you ready to make your products stand out? Book a shoot with us today!
11 Irresistible Abandoned Cart Email Templates for Your Online Store
Did you know, 80% of online shoppers who add products to their virtual shopping carts end up not making a purchase?. That said, it can be much simpler to bring back a shopper who has already visited your online business than to find a brand-new customer—especially if that customer had every intention of making a purchase but didn't. And that's where abandoned cart emails come in.
Abandoned cart emails are automatically triggered messages sent to customers who have added items to their virtual shopping carts, but then left your online store before completing their purchases. With an open rate of 48%, abandoned cart emails are an effective tactic in bringing customers back.
Email marketing platforms such as Squarespace, Wix, and HubSpot provide pre-made templates that can be used as a starting point for crafting your own abandoned cart emails. There are various abandoned cart email templates, but some may serve your business better than others.
What are the best practices for abandoned cart emails?
When designing an email to be sent to customers whose shopping carts have been abandoned, a few best practices should be kept in mind.
1. Great timing
Regardless of the motivation behind a customer's abandoned cart, you simply have a short window of time to win them back. You should send out your first email at most an hour after a customer has abandoned their purchase. Ideally, you want to send the email before the shopper closes their browser.
2. Creative subject line
Your abandoned cart email's subject line is the first impression you'll make on potential consumers. A subject line with your shop's name and a polite reminder works wonderfully! Phrases like "Look what's waiting for you!" and "Did you forget something?" are casual and upbeat alternatives. There's also the classier "You left things in a cart," which works just as well.
3. Differentiate your brand with copy
Your email will rarely be the first time a shopper has received a reminder about an abandoned cart. Therefore, you must ensure that your copy stands out so that readers are more likely to respond to your call to action.
Start off your abandoned cart email by explaining to customers why your message is helpful. It could be meant to remind them that you've kept the cart available. Or perhaps you created a special deal, like a coupon, exclusively for them.
4. Personalization
Everyone loves a personalized shopping experience. When setting up your email templates, make sure to Include the customer's name and their abandoned cart's contents. It shows that you care about them as an individual and reduces the likelihood that readers delete your emails.
5. Using a compelling CTA
Since you want consumers to finish their purchase after opening your abandoned cart email, you need to convince them to click the CTA button. However, while using strong language is an excellent tactic for calls to action, this is different for emails sent in response to abandoned carts.
Choose action words that don't pressure the reader. You could, for example, tell the shopper to "Return to shopping cart," "view cart," or "get the goods." If you're offering free shipping or a discount code, you can also use that in your CTA by telling the shopper to "use the coupon." Also, ensure your CTA button is bold and bright so that readers can see it.
{{studio-ad="/external-components"}}
11 Irresistible abandoned cart email examples
We compiled irresistible abandoned cart email examples to serve as an inspiration and give you some best practices to follow.
1. Casper — "Did you forget something?"
"Did you forget something?" is an attention-grabbing subject line that makes you want to read more. And once you open the email, the playful and catchy headline "Come Back To Bed" will draw you in.
Casper also ensures its emails are straightforward to read, with a clear call-to-action button that leads shoppers right back to the purchase page. Emails from the company also feature testimonials from satisfied customers to show you that you're getting value for your money.
2. Rudy's — "Don't put this off like a software update"
Rudy's follows up on cart abandonment with a funny email as part of its marketing strategy. The phrase "Don't put this off like a software update" is appealing and easy to relate to. Most users understand that failing to keep software up-to-date might cause serious problems.
So, things will go south if you fail to purchase the items in your shopping cart. And as a last-ditch effort, Rudy's provides pictures of the abandoned items and offers free shipment.
3. Reformation — "Some stuff wants to go home with you."
If you're looking for abandoned cart email inspo that's both effortless and eye catching, Reformation is the email to emulate.
Reformation's abandoned cart email is both playful and fun. With their bold opener "You flirt" and calling the user out for "checking us out" or even telling the user to "Make a move" already, Reformation has mastered the voice and tone for their audience in a simple email that entices the customer to check out.
4. Whisky Loot — "Your cart is sobering up"
Whisky Loot's abandoned cart email is one of the more entertaining ones we've seen. When a customer leaves one of its subscription boxes behind, they get an email with the subject line, "Your cart is sobering up." The subject line is funny and different, which can increase the number of people who open the email and make a purchase.
Whisky Loot's approach shows how humor can play a surprising role in your abandoned cart email strategy. The email starts with a question and then tells you everything you can do with the whiskies in the box. Whisky Loot concludes with a FAQ section and a call-to-action button reading "Treat Yourself."
5. Nomad — "Nomad gear is selling out quick"
The abandoned cart email from Nomad is another excellent example. The subject line creates a sense of urgency to encourage readers to click. The picture is consistent with the brand and is reinforced by witty language, but it also outlines how users can retrieve their cart.
Additionally, the email addresses a common pain point. Under the heading "Are You Afraid to Take the Leap?" The material reassures readers by describing Nomad's return policy and two-year warranty. This offer also lends credibility to the email by demonstrating the brand's commitment to its products.
6. Dollar Shave Club — "Where did you go?"
Dollar Shave Club's abandoned cart email series is just as clever and friendly as the rest of the company's marketing efforts. There isn't much text in the subject line, but it does its job well by enticing the reader to read on. When you open the email, you'll see a bulleted list of benefits Dollar Shave Club razors offer.
The pictures demonstrate in detail what each month's shipment of the branded box contains. Dollar Shave Club also provides a 100 percent money-back guarantee to eliminate doubts and encourage shoppers to sign up.
7. Peel — "Still thinking it over?"
Free shipping is the best part of Peel's abandoned cart email. Customers are not only incentivized to buy the products already in their carts, but also to continue shopping and finish their purchases. Further, this is the standard format for an abandoned cart email, including the header, body, call to action, questions, and footer.
8. Dyson — "All is not lost"
Dyson writes clear, helpful, and fun-to-read text. "We saved the contents" and "All is not lost" show the customer that Dyson wants to help. Dyson's emails remind customers what they are missing by offering a picture of the product and what's still in the customer's shopping cart. Dyson also gives a sense of urgency by reminding the shopper that their cart has been saved, but the offer is only good for a limited time.
9. Ugmonk — "Offering you my personal email"
Ugmonk uniquely approaches their abandoned cart email. They focus solely on personalization, creating the impression that the owner and designer are directly reaching out to the shopper to address any questions. Additionally, the design adds two in-line CTAs, so the user can complete the checkout process immediately if desired.
10. Drop — "You left something behind"
The abandoned cart email that Drop sends out is well-written and visually appealing. With the bolded phrase "ends in 19 days," Drop builds a sense of urgency. After making the customer feel a sense of urgency and including the call to action, Drop also provides related products that the customer may be interested in. This is a fantastic tactic to get the shopper to return to the site and look around for other products they might be interested in buying.
11. Target — "The price dropped for something in your cart"
Target's abandoned cart email takes a different strategy by giving a discount on the items in the customer's cart. The phrases "New price alert" and "Time to check out" make it difficult to leave the page without purchasing something. However, if that strategy is unsuccessful with their customer, Target also includes other similar items to get their customer to browse and shop again.
Get spectacular product photography through soona
Abandoned cart emails allow you to re-engage clients who still need to finish their purchases, thereby recouping part of the revenue you would have otherwise lost. But while abandoned cart emails give you a second chance to make a sale, you want to do everything in your power to make a sale on the first try. And that's where great product photos and videos come in.
soona offers you a virtual production platform to create your own content. Our product photography allows you to grab your customer's attention on the first try. Are you ready to make your products stand out? Book a shoot with us today!
