soona   we create the best content for commerce   soona   we create the best content for commerce

soona   we create the best content for commerce   soona   we create the best content for commerce

soona   we create the best content for commerce   soona   we create the best content for commerce

the secret to super high-converting content is humans

Learn how including humans in your visual content can increase engagement and create a deeper connection with your audience.

soona crew
soona crew
written by
soona crew
written by
April 27, 2021
-
1
min

you heard us right. the ecomm world talks a lot about content. it needs to be high-quality. and the right size. and show your product clearly.

all true. but if you want it to convert: it should also include humans.

here’s why:

lifestyle content tells the whole story

you totally want your product to be the main point of the image. but there’s a perfect time and place for different kinds of content to run.

on product pages: it’s crucial to have photos & videos that show your product head-on + details + from all angles. and then sprinkle in some lifestyle featuring a human touch to tell the full story. in ads: it’s no different. once we know the what: lifestyle content featuring models helps tell how. and ultimately - why they should buy it.

Google suggests shooting for high-quality photos with organic lighting and shadows.

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✨ the soona fix: create a quick list of all the shots you want to include based on the story you're telling.

  • the what: a hero shot of your product on color
  • the who: a lifestyle shot featuring a model who represents your target customer
  • the where: a styled shot that brings in outside elements and shows your product in place
  • the how: a lifestyle shot showing your product in action
  • the why: all of these elements combined.

there’s strength in variety

there’s a science to how many photos & videos you run in ads. to get a good idea of which content performs best: Google asks you to give it plenty to work with.

  • for single image ads: use “the rule of three.”
  • for carousel ads: include at least 5 pieces of content.

if your images are all the same - straight-forward product on white - you’re not optimized to win. so get all the goods: your product on white. and color. a styled shoot featuring props. a hand holding your product. then tossing it. a full-body model wearing it. or maybe a dog model cuddling with it.

responsive ads with multiple images + headlines + descriptions get 10% more conversions. variety wins every time.

humans relate to other humans

there’s little more compelling than seeing others enjoying a product. and customers respond to that by interacting with your ads. in fact: in an internal study of 22,000 ad images done by Google and Creative Works: images with a person drive 4% more clicks than those without. humans add authenticity & relatability to your content. a match made in ad conversion heaven.

so what?

in the case of product content: showing people only adds to the success. as the ecommerce landscape continues to grow at an insane speed - we’re betting on humans as the key to standing out & seeing clear success in your business.

you heard us right. the ecomm world talks a lot about content. it needs to be high-quality. and the right size. and show your product clearly.

all true. but if you want it to convert: it should also include humans.

here’s why:

lifestyle content tells the whole story

you totally want your product to be the main point of the image. but there’s a perfect time and place for different kinds of content to run.

on product pages: it’s crucial to have photos & videos that show your product head-on + details + from all angles. and then sprinkle in some lifestyle featuring a human touch to tell the full story. in ads: it’s no different. once we know the what: lifestyle content featuring models helps tell how. and ultimately - why they should buy it.

Google suggests shooting for high-quality photos with organic lighting and shadows.

{{studio-ad="/external-components"}}

✨ the soona fix: create a quick list of all the shots you want to include based on the story you're telling.

  • the what: a hero shot of your product on color
  • the who: a lifestyle shot featuring a model who represents your target customer
  • the where: a styled shot that brings in outside elements and shows your product in place
  • the how: a lifestyle shot showing your product in action
  • the why: all of these elements combined.

there’s strength in variety

there’s a science to how many photos & videos you run in ads. to get a good idea of which content performs best: Google asks you to give it plenty to work with.

  • for single image ads: use “the rule of three.”
  • for carousel ads: include at least 5 pieces of content.

if your images are all the same - straight-forward product on white - you’re not optimized to win. so get all the goods: your product on white. and color. a styled shoot featuring props. a hand holding your product. then tossing it. a full-body model wearing it. or maybe a dog model cuddling with it.

responsive ads with multiple images + headlines + descriptions get 10% more conversions. variety wins every time.

humans relate to other humans

there’s little more compelling than seeing others enjoying a product. and customers respond to that by interacting with your ads. in fact: in an internal study of 22,000 ad images done by Google and Creative Works: images with a person drive 4% more clicks than those without. humans add authenticity & relatability to your content. a match made in ad conversion heaven.

so what?

in the case of product content: showing people only adds to the success. as the ecommerce landscape continues to grow at an insane speed - we’re betting on humans as the key to standing out & seeing clear success in your business.

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