soona is the world’s first virtual photo studio. we make it possible for brands create affordable photos fast. say hello to Obvi. Obvi has re-branded the way vitamins should look and feel. flavorful. youthful. healthy. together we bring their vision to life.
working with soona is easy
book
plan your shoot in just minutes! build your own photo or video shoot or select a pre-priced pack.
prep
finalize your shot list and select your models! ship us your products in order to get on the schedule.
attend
every shoot starts with a kickoff call. see content appear in real-time and give feedback through our live chat!
shop
only pay for what you love: $39 photos & $93 video clips. select edits during check out. get your content back in 24 hrs.
photo and video in 24 hours
at soona you only book what you need and buy what you love.
$39 / photos
with soona it's easy to create scroll-stopping product photos that fit any budget.
$93 / video clips
we'll capture all the angles during your shoot and you only buy what you love.
frequently asked questions about soona
what's included
this pre-built photo shoot includes 6 photos that encapsulate all the angles of your product and 1 360 spin video clip to show off the details. perfect for starting or building a gallery of all your ecomm imagery needs.
what is non-furniture assembly?
non-furniture assembly is the service we require when your non-furniture product ships in multiple pieces and needs to be put together to a complete stage so it's shoot ready.
who steams my items?
Our in-studio crew will steam and prepare your items for your shoot.
can I have the hair + makeup artist style on camera?
If you would like to have the hair + makeup artist style a person on camera - please email hey@soona.co. Our team will assist in your booking process and source an artist that is comfortable being on camera to perform the tasks.
Note: an additional full body model fee will be required on top of the hair + makeup fee.
when do you steam my items?
Our crew will ensure your items are steamed before your shoot begins. They will also continue to steam your items during the shoot as needed.
how do I know I need a stylist?
stylists are essential for shoots with complex shot lists and stylized inspiration images. the photographer focuses on capturing high-quality images. the stylist artfully sets up scenes and adjusts your product and props to achieve your vision.
soona requires styling for the following shoot types:
- 5+ items styled in a single shot
- swatches to highlight texture or color
- food or ingredients styled with your product
- pinned and adjusted clothing and accessories
- bedroom scenes + other decorated lifestyle setups
- to recreate the style of a shot you saw somewhere else
still not sure? email us at hey@soona.co with your vision or inspiration images and we’ll make a recommendation. after you book and we review your goals: we may require styling if we believe it’s essential to reaching your content goals.
can I use ghost mannequins for a video?
Ghost mannequins are a photo-based technique and are not available with our current video offering. However, we can stitch together several photos into a GIF or stop motion for a video-like effect.
is there a maximum amount of time you spend assembling + disassembling?
there is no maximum hours for this service. since we charge per hour, we can accommodate any amount of assembly needs for your shoot.
what are the mannequin measurements?
who shops for my groceries?
soona stylist shoppers will hand-select your items and drop them off at our studio before your shoot.
what's included?
stay seasonally relevant and make your socials pop with this sweet Valentine’s Day pack. it includes 3 photos. a GIF. a hand model. and festive props!
is styling included with furniture assembly?
an additional styling service is required to have your product styled in a lifestyle scene or with props during your shoot.
can a stylist source special props or groceries for my shoot?
soona offers FREE props in-studio for your shoots that you can view here. Not seeing the props you want? Ship us your own!
If you're looking for fresh food, beverages or ingredients for your shoot, our stylists can source the items at local stores with our grocery shopping service for $149 + cost of goods.
what is furniture assembly?
furniture assembly is the service we require when your furniture product ships in multiple pieces and needs to be put together to a complete stage so it's shoot ready.
can press on nails get wet?
Press on manicures can withstand small amounts of water, oil, creams or other wet products before the adhesive starts to loosen. If your shoot will require the nails to have excessive exposure to water, creams, or oils, we recommend booking a custom manicure.
what is a soona stylist?
a soona stylist brings your vision to life by serving as an extra pair of skilled hands and creative eyes during your shoot. they efficiently execute your shot list as quickly as possible resulting in eye-grabbing imagery that truly allows your product to shine and meets your brand goals.
what items can you steam?
We can steam mid to large size wrinkle prone items. We commonly steam:
- Apparel
- Bed sheets
- Duvets
- Pillow cases
- Curtains
- Table cloths
- Fabric swatches
what if an item is out of stock or out of season?
When an item is not available, our stylist will text you to offer a substitution or skip the item. You must opt-in to texting to receive stylists’ texts. You can check item availability at major grocery stores we frequently shop at: Whole Foods, Sprouts Farmers Market, Natural Grocers, Kroger, Safeway, Trader Joes, Target Grocery, H-E-B.
is hair + makeup included with a full body model?
soona models arrive with natural hair + little to no makeup. All hair + makeup is done by the models at home before they arrive.
If you wish to have the model’s hair or makeup styled professionally - you must book the hair + makeup service in addition to the full body model.
how do I share assembly instructions?
Please share your product assembly instructions via email to hey@soona.co or ship them with your product and include an estimated amount of time to assemble AND disassemble in your email or instructions.
are there other pets besides cats and dogs available?
On occasion we have other pet types beyond cats and dogs available. The other pet types available can vary. We recommend using filters during model selection to find our “other” pet types.
are there plus size ghost mannequins available?
plus size mannequins are available at select studios. please send us a note at hey@soona.co for more info.
what non-furniture products do you assemble?
non-furniture products are smaller products that may require materials such as:
- tape
- glue
- scissors
- paint & brushes
- needles & thread
- staples
- push pins
- hooks
- wires
- command strips
- nails & hammer
- yarns & strings
- dyes & fabric coloring
non-furniture includes:
- hanging pieces & wall decor (picture frames + wall art)
- tech devices
- arts and crafts
- inflatable products (paddle boards)
- tents
- toys
what type of video performs best in ecommerce?
Our video menu is based on the top-performing videos on ecommerce platforms. Explore this page to determine what is best for your product and audience.
Check out our most popular video: the how-to demo. This video is perfect for your product listing and social channels! Another ecommerce favorite is our 360-spin video.
how can I book a stop motion video?
We have 1 stop motion pack that is available to book here. We have 3 other off menu custom stop motion options that you can view on our stop motion page.
Email us at hey@soona.co to let us know which one you'd like to book and we'll take care of the rest!
what is non-furniture assembly?
non-furniture assembly is the service we require when your non-furniture product ships in multiple pieces and needs to be put together to a complete stage so it's shoot ready.
can a stylist swatch my product?
yes! stylists can create texture swatches of your beauty or art products on acrylic surfaces or models (requires a model pro service).
can a stylist source special props or groceries for my shoot?
soona offers FREE props in-studio for your shoots that you can view here. Not seeing the props you want? Ship us your own!
If you're looking for fresh food, beverages or ingredients for your shoot, our stylists can source the items at local stores with our grocery shopping service for $149 + cost of goods.
are stylists creative directors?
Stylists help elevate and evolve an existing brand and shoot concept - they will efficiently recreate the shot list and shoot goals you provide. Our stylists follow your creative direction to setup scenes and capture your vision. Stylists do not define your brand's creative vision or manage your creative project. You must provide a shot list and shoot goals before your shoot for our stylists to review and follow.
For further assistance building a shot list and help with creative direction, you can use our Producer pro-service. Read more here.
can I talk to my stylist before a shoot?
you can communicate live with stylists during the shoot on the kickoff call and live chat. please provide clear shot lists and shoot goals before your shoot so your stylist can review and execute your expectations.
if you'd like to discuss your goals and have support building your shot list: add the producer pro service.
what is a soona stylist?
a soona stylist brings your vision to life by serving as an extra pair of skilled hands and creative eyes during your shoot. they efficiently execute your shot list as quickly as possible resulting in eye-grabbing imagery that truly allows your product to shine and meets your brand goals.
how do I know I need a stylist?
stylists are essential for shoots with complex shot lists and stylized inspiration images. the photographer focuses on capturing high-quality images. the stylist artfully sets up scenes and adjusts your product and props to achieve your vision.
soona requires styling for the following shoot types:
- 5+ items styled in a single shot
- swatches to highlight texture or color
- food or ingredients styled with your product
- pinned and adjusted clothing and accessories
- bedroom scenes + other decorated lifestyle setups
- to recreate the style of a shot you saw somewhere else
still not sure? email us at hey@soona.co with your vision or inspiration images and we’ll make a recommendation. after you book and we review your goals: we may require styling if we believe it’s essential to reaching your content goals.
are there other pets besides cats and dogs available?
On occasion we have other pet types beyond cats and dogs available. The other pet types available can vary. We recommend using filters during model selection to find our “other” pet types.
do I need to join my shoot if I book a model?
Yes! We highly encourage attendance for all soona shoots, but especially encourage attendance for shoots with models or other pro-services. This is to ensure you can give live feedback to the model(s) and we can capture your content just the way you need it. We will continue shooting if you are not in attendance!
what if I need a specific breed or size pet?
Log in to browse and book directly with pet models in any city from book.soona.co/directory. Filter by pet type, weight, and other measurements in order to find the perfect pet for your brand. Or, after your booking is made, you'll go through model selection which will surface the active pet models in the city your booking is assigned to.
If you’re not seeing a pet type you are looking for, email hey@soona.co with your preferred pet details and we will let you know our options.