Hello there - Welcome to our client-love newsletter
Whether you’re new to soona or are a veteran fan - we are excited to be in your inbox and want to share who and what is inspiring us this month!
Who is currently inspiring us: Meet Bossy Cosmetics
Featured in national press ranging from Cosmopolitan to NPR’s “How I Built This,” soona client Bossy Cosmetics is no stranger to the spotlight! Founder Aisha Dozie started Bossy after deeming lipstick the superpower ingredient that fueled her confidence to navigate and advance in the male-dominated finance world for more than 20 years.
Named one of Oprah’s Favorite Things in 2021, Bossy’s mission is to empower women to look, feel and do good. It is a beauty line built for ambitious women. This shines through in everything from the badass product names to the bold product photography.
How is Bossy using soona?:
{for creative - I vision this as maybe three small sections that are each clickable that have a photo example of how Bossy used the image and the description}
- E-comm shoots for seamless product on white images to launch new lines on its Shopify store
- Trend set shoots for seasonally relevant content. From the gloss sitting poolside to snow sprinkled gift boxes, Bossy Cosmetics content is always in-season on social media.
- Beauty-specific shoots to capture the cosmetic’s textures and color swatches providing shoppers an in-depth look at the product online.
Threads we think are worth the read:
- Andrew Youderian’s study on 600+ eCommerce brands and what’s powering the most successful outcomes (we’ll give you a teaser, it’s content!)
- Brian Bourque’s lessons in succeeding at a startup
- Litmus’ 2022 holiday marketing guide that has actionable email strategies that will inspire shoppers throughout the holiday season
A question for you!
When it comes to your content assets, where do you think you drive the most conversions?
- paid advertising
- organic social
- email campaigns
- website
- individual product pages
What can you do right now to prepare for Black Friday and Cyber Monday?
prepare for your Black Friday and Cyber Monday sales NOW by updating your product photos with our seasonal inspired trendsets! Our fall trend sets are carefully designed to be fun, relevant, and on trend with what is popular this season - perfect for any fall sale!
Need some more marketing tips? Check out our Black Friday marketing guide!
Want a quick way to level up your ads? Check out Pencil
Ok, so you purchased your soona photos for your social media campaign that you want to create. Now what? Insert Pencil. With Pencil’s sophisticated AI software, they are able to help ecomm brands create new ads based on your target audience, assets you upload into the platform, and any branding you want included. It’s that simple.
Hello there - Welcome to our client-love newsletter
Whether you’re new to soona or are a veteran fan - we are excited to be in your inbox and want to share who and what is inspiring us this month!
Who is currently inspiring us: Meet Bossy Cosmetics
Featured in national press ranging from Cosmopolitan to NPR’s “How I Built This,” soona client Bossy Cosmetics is no stranger to the spotlight! Founder Aisha Dozie started Bossy after deeming lipstick the superpower ingredient that fueled her confidence to navigate and advance in the male-dominated finance world for more than 20 years.
Named one of Oprah’s Favorite Things in 2021, Bossy’s mission is to empower women to look, feel and do good. It is a beauty line built for ambitious women. This shines through in everything from the badass product names to the bold product photography.
How is Bossy using soona?:
{for creative - I vision this as maybe three small sections that are each clickable that have a photo example of how Bossy used the image and the description}
- E-comm shoots for seamless product on white images to launch new lines on its Shopify store
- Trend set shoots for seasonally relevant content. From the gloss sitting poolside to snow sprinkled gift boxes, Bossy Cosmetics content is always in-season on social media.
- Beauty-specific shoots to capture the cosmetic’s textures and color swatches providing shoppers an in-depth look at the product online.
Threads we think are worth the read:
- Andrew Youderian’s study on 600+ eCommerce brands and what’s powering the most successful outcomes (we’ll give you a teaser, it’s content!)
- Brian Bourque’s lessons in succeeding at a startup
- Litmus’ 2022 holiday marketing guide that has actionable email strategies that will inspire shoppers throughout the holiday season
A question for you!
When it comes to your content assets, where do you think you drive the most conversions?
- paid advertising
- organic social
- email campaigns
- website
- individual product pages
What can you do right now to prepare for Black Friday and Cyber Monday?
prepare for your Black Friday and Cyber Monday sales NOW by updating your product photos with our seasonal inspired trendsets! Our fall trend sets are carefully designed to be fun, relevant, and on trend with what is popular this season - perfect for any fall sale!
Need some more marketing tips? Check out our Black Friday marketing guide!
Want a quick way to level up your ads? Check out Pencil
Ok, so you purchased your soona photos for your social media campaign that you want to create. Now what? Insert Pencil. With Pencil’s sophisticated AI software, they are able to help ecomm brands create new ads based on your target audience, assets you upload into the platform, and any branding you want included. It’s that simple.
