Get found on Amazon more easily + sell more products to your customers simply by understanding the value of Amazon Seller Central.
It’s no secret that Amazon is one of the largest marketplaces to sell your products on.
There’s certainly no lack of opportunity, considering Amazon saw “2.4 billion desktop and mobile visitors in May 2022” and more than “7,500 products sold on Amazon in the USA every minute in 2021.” Like, whoa.
The truth is, Amazon has become an American way of life. We use it to order everything from groceries to that last-minute standing desk when we throw our backs out for the zillionth time. If you’re a seller, you have a nearly unlimited audience across 50 American states + five continents.
Of course, that does mean you have to play your cards right, and that’s where Amazon Seller Central comes in. Today, we’re going to look at what it is, then offer a crash course in using it most effectively, so you can see the sales + success you deserve.
What is Amazon Seller Central?
As we’ve discussed before, Seller Central is your command center for all things Amazon. Yes, it’s where you post listings + manage your inventory, but it’s also where you track your sales, plug in apps to help optimize your shop, and streamline your storefront.
In addition, Amazon Seller Central also helps you learn how to manage your shop. It’s full of resources to educate you in the most effective use of all the tools offered.
Why Is Amazon Seller Central Important?
In a nutshell, Amazon Seller Central is important because you simply can’t run your shop without it. It’s how you communicate with customers + fulfill orders over desktop or mobile. It’s also where you can view all of your business details in one place.
Therefore, if you’re not using it well, and most people could definitely stand to improve their approach, then you’re giving your shop a disadvantage.
Is Amazon Seller Central free?
Yes! Amazon Seller Central is free for registered sellers. By simply selecting a selling plan, completing the registration process, you'll gain seamless access to the Seller Central within your seller account.
How to Set Up Amazon Seller Central
So, how do you get started? First, Amazon recommends you think through a couple of important questions, including:
- Types of products you’ll sell: Will you sell your own goods, source them from a supplier + brand them yourself, or resell brands that already do well?
- Pricing plans: Will you choose the Individual Plan ($.99 per product sold + referral fees, or $39.99 per month + referral fees)?
- Structure of the first 90 days: Your initial 3 months on Amazon really matter, so this isn’t a setup when you get a second and come back to it when you have time. Wait until you’re ready to launch your shop, then give it your all, from A+ Content to ads.
{{amazon-ad="/external-components"}}
From here, it’s time to set up your seller account. You will need a number of items to get started, including a government ID in your country, business information (tax ID + bank account info), an international credit card, a phone number, and an email address dedicated to your biz.
Once you’ve got your ducks in a row, it’s time to create an account.
Managing Inventory
Inventory management is one of the most critical processes you will engage in as an Amazon seller. Making sure demand + supply match up is one of the best ways to see healthy profit margins and avoid selling products off at a discount later.
This involves:
- Gathering the right metrics to see how much shoppers are buying of each product
- Using those metrics to inform your purchase orders or manufacturing process
- Knowing what’s in your shop at all times
- Updating listings to reflect current information, remove old products, and fix broken links
- Optimizing listings for search engines
Some sellers choose to ship their products themselves, either from home or from a warehouse. Others choose Amazon fulfillment centers as their preferred method of getting products to customers. Either way, good management is key to meet shopper needs + avoid disappointing them… Which could send them to other shops, often losing you their business forever.
If you’ve not yet educated yourself on inventory management, make sure to do so before you open your shop.
Why Do Visuals Matter to Amazon Seller Central?
A picture is worth a thousand words, but that’s only if it’s a good picture. Unfortunately, many Amazon sellers don’t have the product photography dialed in when it comes to their storefronts.
That can lead to serious consequences, according to some of the top content marketing stats. For instance, says Tech.co, “91 percent of consumers prefer visual content to written content” and “84 percent of consumers agree that watching promotional videos have convinced them to purchase a product or service.”
Remember, Amazon is a giant search engine. It’s rare that a shopper will come directly to your store. Most will plug some keywords into the search bar and see what pops up, then choose from there – and the first thing they’ll come across is your product photo. That means you need great visuals to stop them scrolling + bring them to your product page.
Not only do you need the visuals themselves, you need to upload and manage them intelligently, which is where Amazon A+ Content comes in. It helps you maximize your photos and videos, create better product descriptions, and generally increase the impact of your listing.
Again, though, all the maximizing in the world is worthless if you don’t have great product photos. But if you’re not a professional photographer… Where can you get them?
soona 🤝Amazon Product Photography
We’ve got good news! You don’t have to get an MFA in order to create awesome visual content: soona is here to help. Building beautiful photo + video shoots and delivering the results within 24 hours is what we do, and we’d love to help you take your brand to the next level.
Save Money
After completing hundreds of Amazon product photography and video shoots, and even hosting Amazon A+ webinars, we can confidently say that we are experts in all things Amazon.
We love Amazon product photography so much that we even curated Amazon packs to make sure that you are getting the content you need for your shop to succeed. That’s right. We created pre-built shot lists with platform optimizations in place to make sure that when you receive soona-Amazon content, it’s already optimized for your storefront.
If you have a specific project in mind that goes outside the scope of our packs, you can create a custom shoot starting at $39 / photo. Our model (and motto) is you only buy the content you love. Just make sure to mention your content is for your Amazon shop!
Save Time
A dedicated soona dashboard means you can avoid the extra step of logging into two platforms, all while trusting that you’ll have the prettiest photos on Amazon’s vast marketplace. Manage your photos and listings within the same native environment, easily integrating with Amazon Seller Central to use your time most effectively with the Product Catalog.
Get in Touch Today
Want to learn more about how soona can help you skyrocket your brand + show customers exactly how great your products are? Book now to learn how to build a photo or video shoot, walk away with only what you need, and then do it over + over again!
Get found on Amazon more easily + sell more products to your customers simply by understanding the value of Amazon Seller Central.
It’s no secret that Amazon is one of the largest marketplaces to sell your products on.
There’s certainly no lack of opportunity, considering Amazon saw “2.4 billion desktop and mobile visitors in May 2022” and more than “7,500 products sold on Amazon in the USA every minute in 2021.” Like, whoa.
The truth is, Amazon has become an American way of life. We use it to order everything from groceries to that last-minute standing desk when we throw our backs out for the zillionth time. If you’re a seller, you have a nearly unlimited audience across 50 American states + five continents.
Of course, that does mean you have to play your cards right, and that’s where Amazon Seller Central comes in. Today, we’re going to look at what it is, then offer a crash course in using it most effectively, so you can see the sales + success you deserve.
What is Amazon Seller Central?
As we’ve discussed before, Seller Central is your command center for all things Amazon. Yes, it’s where you post listings + manage your inventory, but it’s also where you track your sales, plug in apps to help optimize your shop, and streamline your storefront.
In addition, Amazon Seller Central also helps you learn how to manage your shop. It’s full of resources to educate you in the most effective use of all the tools offered.
Why Is Amazon Seller Central Important?
In a nutshell, Amazon Seller Central is important because you simply can’t run your shop without it. It’s how you communicate with customers + fulfill orders over desktop or mobile. It’s also where you can view all of your business details in one place.
Therefore, if you’re not using it well, and most people could definitely stand to improve their approach, then you’re giving your shop a disadvantage.
Is Amazon Seller Central free?
Yes! Amazon Seller Central is free for registered sellers. By simply selecting a selling plan, completing the registration process, you'll gain seamless access to the Seller Central within your seller account.
How to Set Up Amazon Seller Central
So, how do you get started? First, Amazon recommends you think through a couple of important questions, including:
- Types of products you’ll sell: Will you sell your own goods, source them from a supplier + brand them yourself, or resell brands that already do well?
- Pricing plans: Will you choose the Individual Plan ($.99 per product sold + referral fees, or $39.99 per month + referral fees)?
- Structure of the first 90 days: Your initial 3 months on Amazon really matter, so this isn’t a setup when you get a second and come back to it when you have time. Wait until you’re ready to launch your shop, then give it your all, from A+ Content to ads.
{{amazon-ad="/external-components"}}
From here, it’s time to set up your seller account. You will need a number of items to get started, including a government ID in your country, business information (tax ID + bank account info), an international credit card, a phone number, and an email address dedicated to your biz.
Once you’ve got your ducks in a row, it’s time to create an account.
Managing Inventory
Inventory management is one of the most critical processes you will engage in as an Amazon seller. Making sure demand + supply match up is one of the best ways to see healthy profit margins and avoid selling products off at a discount later.
This involves:
- Gathering the right metrics to see how much shoppers are buying of each product
- Using those metrics to inform your purchase orders or manufacturing process
- Knowing what’s in your shop at all times
- Updating listings to reflect current information, remove old products, and fix broken links
- Optimizing listings for search engines
Some sellers choose to ship their products themselves, either from home or from a warehouse. Others choose Amazon fulfillment centers as their preferred method of getting products to customers. Either way, good management is key to meet shopper needs + avoid disappointing them… Which could send them to other shops, often losing you their business forever.
If you’ve not yet educated yourself on inventory management, make sure to do so before you open your shop.
Why Do Visuals Matter to Amazon Seller Central?
A picture is worth a thousand words, but that’s only if it’s a good picture. Unfortunately, many Amazon sellers don’t have the product photography dialed in when it comes to their storefronts.
That can lead to serious consequences, according to some of the top content marketing stats. For instance, says Tech.co, “91 percent of consumers prefer visual content to written content” and “84 percent of consumers agree that watching promotional videos have convinced them to purchase a product or service.”
Remember, Amazon is a giant search engine. It’s rare that a shopper will come directly to your store. Most will plug some keywords into the search bar and see what pops up, then choose from there – and the first thing they’ll come across is your product photo. That means you need great visuals to stop them scrolling + bring them to your product page.
Not only do you need the visuals themselves, you need to upload and manage them intelligently, which is where Amazon A+ Content comes in. It helps you maximize your photos and videos, create better product descriptions, and generally increase the impact of your listing.
Again, though, all the maximizing in the world is worthless if you don’t have great product photos. But if you’re not a professional photographer… Where can you get them?
soona 🤝Amazon Product Photography
We’ve got good news! You don’t have to get an MFA in order to create awesome visual content: soona is here to help. Building beautiful photo + video shoots and delivering the results within 24 hours is what we do, and we’d love to help you take your brand to the next level.
Save Money
After completing hundreds of Amazon product photography and video shoots, and even hosting Amazon A+ webinars, we can confidently say that we are experts in all things Amazon.
We love Amazon product photography so much that we even curated Amazon packs to make sure that you are getting the content you need for your shop to succeed. That’s right. We created pre-built shot lists with platform optimizations in place to make sure that when you receive soona-Amazon content, it’s already optimized for your storefront.
If you have a specific project in mind that goes outside the scope of our packs, you can create a custom shoot starting at $39 / photo. Our model (and motto) is you only buy the content you love. Just make sure to mention your content is for your Amazon shop!
Save Time
A dedicated soona dashboard means you can avoid the extra step of logging into two platforms, all while trusting that you’ll have the prettiest photos on Amazon’s vast marketplace. Manage your photos and listings within the same native environment, easily integrating with Amazon Seller Central to use your time most effectively with the Product Catalog.
Get in Touch Today
Want to learn more about how soona can help you skyrocket your brand + show customers exactly how great your products are? Book now to learn how to build a photo or video shoot, walk away with only what you need, and then do it over + over again!
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