soona is the world’s first virtual photo studio. we make it possible for brands create affordable photos fast. say hello to Obvi. Obvi has re-branded the way vitamins should look and feel. flavorful. youthful. healthy. together we bring their vision to life.
working with soona is easy
book
plan your shoot in just minutes! build your own photo or video shoot or select a pre-priced pack.
prep
finalize your shot list and select your models! ship us your products in order to get on the schedule.
attend
every shoot starts with a kickoff call. see content appear in real-time and give feedback through our live chat!
shop
only pay for what you love: $39 photos & $93 video clips. select edits during check out. get your content back in 24 hrs.
photo and video in 24 hours
at soona you only book what you need and buy what you love.
$39 / photos
with soona it's easy to create scroll-stopping product photos that fit any budget.
$93 / video clips
we'll capture all the angles during your shoot and you only buy what you love.
frequently asked questions about soona
what's the difference between headshots for all and a regular headshot booking?
Headshots for all shoots are free and last 15 minutes. If you want to have multiple wardrobe options or pick your own backdrop color, book a regular headshot booking with us to customize your shoot.
rescheduling + cancellations + refunds
Rescheduling: You may reschedule your shoot one time by emailing hey@soona.co no later than 2 business days before your booking. We’ll do our best to accommodate a better time.
Cancelations: Your booking is good for a full year from the date of purchase. Your booking deposit is non-refundable. If you'd like to cancel your booking: you will forfeit your deposit. Please reach out to hey@soona.co to cancel your booking. You can review our full terms here.
Refunds: soona does not provide refunds. If you are not thrilled with your content, we will make it right! Please reach out at hey@soona.co and we’ll work together to create content you love.
can I pick a different background color?
You have two color options! Gray or baby blue. You can view all of our backdrops here. If you want a color other than gray or baby blue, book a regular headshot booking.
can I bring a friend or team or pet for a group shot?
Headshots for all is about YOU! If you'd like to bring a friend or pet, create a regular headshot booking and we’ll have fun with everyone.
how many headshots can I get?
You will receive one free headshot! You can buy additional photos for $39 each.
how do I add a promo code?
Enter the promo code on the downpayment screen where it says “promo code”. Make sure to enter this code when booking (NOT when checking out after a shoot). You can apply one promo per build your own booking and cannot apply a promo to an existing booking.
how do I join my live shoot?
At your shoot time, join your crew by clicking into your booking, and then on the little blue chat bubble on the bottom right hand screen. Your crew will be there waiting for you! Please note: this chat is only available during the live shoot. If you need to reach crew prior to or after your booking, please email hey@soona.co.
what is the usage policy?
When you purchase content you purchase the license to use the photos in perpetuity. In other words: anywhere for any amount of time! This includes our models as well!
To dig into this more, it's in section 5 of our terms 🤓
can my team members join the shoot too?
Absolutely! Sign into your account, select "view account profile" and scroll down. There is a "contributors" section where you can add teammates. They will need to accept the invite and create a profile with the email address you added.
can I edit or cancel my order?
If you need to make changes to your order: please email hey@soona.co asap and we will do our best to accommodate changes. We cannot make changes to your order after your edits have been delivered. soona does not provide refunds.
can I reschedule or cancel my headshots for all booking?
There is no canceling or rescheduling of the free headshots for all bookings.
how do I know if I need the styling pro service?
Your soona shoot includes one photographer. A stylist provides an extra pair of hands to assist with things like:
- 5+ items in a single shot
- Swatches or cosmetic textures
- Food or ingredients
- Apparel that needs to be steamed, styled, folded or pinned
- You want to recreate the style of a shot you saw somewhere else
After you book we review your goals and shot list. Some shoots may require the styling pro service to be executed successfully.
what is fast pass?
With the fast pass you can:
- Store your package at the soona studio
- Get fast pass access to scheduling
Fast Pass allows up to two 20 x 20 x 20 boxes. Oversized items are subject to additional fees. The $49 recurring fee is billed monthly on the day you signed up to the last card on file. Should you cancel storage prior to the end of the month there is no proration in billing.
Note: when making your next booking: select the “my product is already at soona” option.
After you create your booking: under the “ship your products” tab please click “options” and then “use stored products” to let us know which of your stored products we’ll be using on that shoot. Your shoot cannot be scheduled without this!
if I choose grocery shopping: can soona just pick out things for my shoot?
We want to get exactly what you want for your shoot! We'll send a form for you to fill out and make a shopping list for us. Need some ideas? Check out our inspiration page to see what's possible at soona.
Please note: fresh ingredients are sourced at local grocery stores near each studio. Seasons can affect which fruits, vegetable, plants, or flowers are available.
what if i want to show more than just hands during the shoot?
The hand model pro service is just for hands. Please choose a full body model if you’d like to show any parts of the torso, legs, back, or face! If you need just lower legs and feet, you can book a foot model.
does styling include props?
Stylists have access to our standard studio props! Any props outside this list can be shipped to our studio. Book our grocery shopping services for any fresh ingredients you may need.
Can I bring my own model?
You may source and bring in your own model to soona shoots. If you choose to do so, soona will not be responsible or a part of any sourcing efforts, shoot coordination, or contract negotiations.
If you book with a soona model, coordination and full usage rights are included in the cost.
where can I browse the models that soona offers?
Log into your soona account to preview our Model Directory at book.soona.co/directory. You can book directly with a model in any city straight from the directory. Or after booking, browse available models in the city you're assigned during Model Selection.
how do soona prices compare to a modeling agency?
prices at modeling agencies can be variable and booking fees can differ from model to model. there are also usage + renewal fees to use the content after the shoot and there may be extra fees added due to contract negotiations.
at soona you pay a one-time fee that is the same for every soona model. and that’s it! there are no usage or renewal fees - so you never have to worry about where or when you can use your content!
what do I need to do after I book?
After you complete your booking, complete the action items listed on the details tab of your booking. Once all of your action items are complete and we have your product in studio, we will get you on the schedule for our first available date and time.
what to expect during your shoot:
The crew will closely follow the predetermined shot list. They will take as many photos as we can in our allotted time slot allowing you to always come back and re-shop your gallery for the standard a la carte pricing.
how was soona started?
soona was founded by Liz Giorgi and Hayley Anderson after realizing how hard and expensive it is to create professional photo & video. Liz and Hayley are a dynamic founding creative team with a shared vision of using tech to enhance the work of creatives and improve access to high-quality custom content.
where are my photos?
Your photos live in your gallery! Scroll down on your account until you see the “gallery tab”.
do I get to choose my date and time for my shoot?
After you complete your booking, you will fill out your general availability. Once we receive your products in studio, our scheduling team will pick a date and time that works best for your availability and to give you the best experience possible based on your shoot goals. You will receive an automated email with your shoot date and time.
Have a conflict with the time ou received? Please let us know asap and we will do our best to get you rescheduled for a time that works better. In the event that you need to reschedule, we require 2 business days notice.
can I reschedule or cancel my headshots for all booking?
There is no canceling or rescheduling of the free headshots for all bookings.
what is fast pass?
With the fast pass you can:
- Store your package at the soona studio
- Get fast pass access to scheduling
Fast Pass allows up to two 20 x 20 x 20 boxes. Oversized items are subject to additional fees. The $49 recurring fee is billed monthly on the day you signed up to the last card on file. Should you cancel storage prior to the end of the month there is no proration in billing.
Note: when making your next booking: select the “my product is already at soona” option.
After you create your booking: under the “ship your products” tab please click “options” and then “use stored products” to let us know which of your stored products we’ll be using on that shoot. Your shoot cannot be scheduled without this!