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soona is the world’s first virtual photo studio. we make it possible for brands create affordable photos fast. say hello to Obvi. Obvi has re-branded the way vitamins should look and feel. flavorful. youthful. healthy. together we bring their vision to life.

obvi
all obvi. stores receive $39 off their first shoot or custom packs.
our #1 most asked question:

working with soona is easy

book

plan your shoot in just minutes! build your own photo or video shoot or select a pre-priced pack.

prep

finalize your shot list and select your models! ship us your products in order to get on the schedule.

attend

every shoot starts with a kickoff call. see content appear in real-time and give feedback through our live chat!

shop

only pay for what you love: $39 photos & $93 video clips. select edits during check out. get your content back in 24 hrs.

ready to get started?

build a shoot

photo and video in 24 hours

at soona you only book what you need and buy what you love.

a pattern flay lay of gummies

$39 / photos

with soona it's easy to create scroll-stopping product photos that fit any budget.
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a gif of a bowl of ice cream being drizzled with melted chocolate $93

$93 / video clips

we'll capture all the angles during your shoot and you only buy what you love.

frequently asked questions about soona

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what's the difference between headshots for all and a regular headshot booking?

Headshots for all shoots are free and last 15 minutes. If you want to have multiple wardrobe options or pick your own backdrop color, book a regular headshot booking with us to customize your shoot.

headshots for all

rescheduling + cancellations + refunds

Rescheduling: You may reschedule your shoot one time by emailing hey@soona.co no later than 2 business days before your booking. We’ll do our best to accommodate a better time.

Cancelations: Your booking is good for a full year from the date of purchase. Your booking deposit is non-refundable. If you'd like to cancel your booking: you will forfeit your deposit. Please reach out to hey@soona.co to cancel your booking. You can review our full terms here.

Refunds: soona does not provide refunds. If you are not thrilled with your content, we will make it right! Please reach out at hey@soona.co and we’ll work together to create content you love.

building your shoot

can I pick a different background color?

You have two color options! Gray or baby blue. You can view all of our backdrops here. If you want a color other than gray or baby blue, book a regular headshot booking.

headshots for all

can I bring a friend or team or pet for a group shot?

Headshots for all is about YOU! If you'd like to bring a friend or pet, create a regular headshot booking and we’ll have fun with everyone.

headshots for all

how many headshots can I get?

You will receive one free headshot! You can buy additional photos for $39 each.

headshots for all

how do I add a promo code?

Enter the promo code on the downpayment screen where it says “promo code”. Make sure to enter this code when booking (NOT when checking out after a shoot). You can apply one promo per build your own booking and cannot apply a promo to an existing booking.

building your shoot

how do I join my live shoot?

At your shoot time, join your crew by clicking into your booking, and then on the little blue chat bubble on the bottom right hand screen. Your crew will be there waiting for you! Please note: this chat is only available during the live shoot. If you need to reach crew prior to or after your booking, please email hey@soona.co.

during your shoot

what is the usage policy?

When you purchase content you purchase the license to use the photos in perpetuity. In other words: anywhere for any amount of time! This includes our models as well!

To dig into this more, it's in section 5 of our terms 🤓

terms & licensing

can my team members join the shoot too?

Absolutely! Sign into your account, select "view account profile" and scroll down. There is a "contributors" section where you can add teammates. They will need to accept the invite and create a profile with the email address you added.

during your shoot

can I edit or cancel my order?

If you need to make changes to your order: please email hey@soona.co asap and we will do our best to accommodate changes. We cannot make changes to your order after your edits have been delivered. soona does not provide refunds.

building your shoot

can I reschedule or cancel my headshots for all booking?

There is no canceling or rescheduling of the free headshots for all bookings.

headshots for all

how do I know if I need the styling pro service?

Your soona shoot includes one photographer. A stylist provides an extra pair of hands to assist with things like: 

  • 5+ items in a single shot
  • Swatches or cosmetic textures
  • Food or ingredients 
  • Apparel that needs to be steamed, styled, folded or pinned
  • You want to recreate the style of a shot you saw somewhere else

After you book we review your goals and shot list. Some shoots may require the styling pro service to be executed successfully.

models & more

what is fast pass?

With the fast pass you can:

  • Store your package at the soona studio
  • Get fast pass access to scheduling 

Fast Pass allows up to two 20 x 20 x 20 boxes. Oversized items are subject to additional fees. The $49 recurring fee is billed monthly on the day you signed up to the last card on file. Should you cancel storage prior to the end of the month there is no proration in billing.

Note: when making your next booking: select the “my product is already at soona” option.

After you create your booking: under the “ship your products” tab please click “options” and then “use stored products” to let us know which of your stored products we’ll be using on that shoot. Your shoot cannot be scheduled without this!

building your shoot

if I choose grocery shopping: can soona just pick out things for my shoot?

We want to get exactly what you want for your shoot! We'll send a form for you to fill out and make a shopping list for us. Need some ideas? Check out our inspiration page to see what's possible at soona.

Please note: fresh ingredients are sourced at local grocery stores near each studio. Seasons can affect which fruits, vegetable, plants, or flowers are available.

models & more

what if i want to show more than just hands during the shoot?

The hand model pro service is just for hands. Please choose a full body model if you’d like to show any parts of the torso, legs, back, or face! If you need just lower legs and feet, you can book a foot model.

models & more

does styling include props?

Stylists have access to our standard studio props! Any props outside this list can be shipped to our studio. Book our grocery shopping services for any fresh ingredients you may need.

models & more

Can I bring my own model?

You may source and bring in your own model to soona shoots. If you choose to do so, soona will not be responsible or a part of any sourcing efforts, shoot coordination, or contract negotiations.

If you book with a soona model, coordination and full usage rights are included in the cost.

models & more
building your shoot
during your shoot
after your shoot
pricing
Memberships
packs
models & more
headshots for all
terms & licensing
about us

can a stylist source special props or groceries for my shoot?

soona offers FREE props in-studio for your shoots that you can view here. Not seeing the props you want? Ship us your own!

If you're looking for fresh food, beverages or ingredients for your shoot, our stylists can source the items at local stores with our grocery shopping service for $149 + cost of goods.

what does fashion styling include?

Our fashion stylists can:

  • Steam your items*
  • Pin + fit apparel on models
  • Create garment + accessory flatlays

If you're looking to include a mannequin in your shoot you can book our ghost mannequin service starting at $249 for seamless floating shots of your apparel.

There may be additional costs incurred if your product or shoot requires significant additional prepwork

what does fresh ingredient styling include?

Our fresh ingredient stylists can cut and assemble fresh or pre-cooked food + ingredients that you ship to our studio or are purchased through our grocery shopping service. Our kitchens are prop kitchens - therefore stylists are unable to cook or bake in-studio. If you want cooked or baked meals please use a food delivery service to deliver the meals to our studio the day of your shoot.

can I talk with my stylist before a shoot?

You can communicate live with stylists during shoot kick-off calls at the start of a shoot and using the chat feature during the shoot. Please provide clear shot lists and shoot goals before your shoot so our stylists can review and execute on your expectations.

If you're looking to talk to a soona team member before a shoot for production and shot list support you can use our producer service starting at $999.

are stylists creative directors?

Stylists help elevate and evolve an existing brand and shoot concept - they will efficiently recreate the shot list and shoot goals you provide. Our stylists follow your creative direction to setup scenes and capture your vision. Stylists do not define your brand's creative vision or manage your creative project. You must provide a shot list and shoot goals before your shoot for our stylists to review and follow.

For further assistance building a shot list and help with creative direction, you can use our Producer pro-service. Read more here.

what's the price of a stylist?

A stylist is $149 per hour.

Hot tip! To get 10% off all pro-services, sign up for our Standard membership.

how much experience do your models have?

We pride ourselves on bringing everyday people local to our studios into our model directory. This allows us to celebrate diversity, accessibility and inclusivity. We offer a wide range of relatable models who have different levels of experience in production. All soona models undergo a test shoot and all operate under the same soona standards and expectations.

what if I don't need a model for the entire shoot?

we suggest you make a booking dedicated to just model shots. this may mean you create two bookings - one for model photos and another for non-model photos. for example: if you need 16 photos with no model and 12 photos with a hand model - we suggest you book one hand model shoot in the 10-15 photo range. and book another shoot without a model in the 16-25 photo range. if you have special shoot needs or need help with booking reach out to hey@soona.co for suggestions!

do I need to join my shoot if I book a model?

Yes! We highly encourage attendance for all soona shoots, but especially encourage attendance for shoots with models or other pro-services. This is to ensure you can give live feedback to the model(s) and we can capture your content just the way you need it. We will continue shooting if you are not in attendance!

what's the process of booking and scheduling a model?

1. create a booking on book.soona.co
2. select the number of images you are looking to purchase
3. select your models and any upgrades
4. pay the model booking fee and book your shoot
5. select your top model preferences + model details in your created booking's pro services tab
6. sit back and relax as we book your most preferred available model
7. join your shoot + watch the magic happen!