❤️

soona is the world’s first virtual photo studio. we make it possible for brands create affordable photos fast. say hello to Obvi. Obvi has re-branded the way vitamins should look and feel. flavorful. youthful. healthy. together we bring their vision to life.

obvi
all obvi. stores receive $39 off their first shoot or custom packs.
our #1 most asked question:

working with soona is easy

book

plan your shoot in just minutes! build your own photo or video shoot or select a pre-priced pack.

prep

finalize your shot list and select your models! ship us your products in order to get on the schedule.

attend

every shoot starts with a kickoff call. see content appear in real-time and give feedback through our live chat!

shop

only pay for what you love: $39 photos & $93 video clips. select edits during check out. get your content back in 24 hrs.

ready to get started?

build a shoot

photo and video in 24 hours

at soona you only book what you need and buy what you love.

a pattern flay lay of gummies

$39 / photos

with soona it's easy to create scroll-stopping product photos that fit any budget.
‍‍

a gif of a bowl of ice cream being drizzled with melted chocolate $93

$93 / video clips

we'll capture all the angles during your shoot and you only buy what you love.

frequently asked questions about soona

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

what's the difference between headshots for all and a regular headshot booking?

Headshots for all shoots are free and last 15 minutes. If you want to have multiple wardrobe options or pick your own backdrop color, book a regular headshot booking with us to customize your shoot.

headshots for all

rescheduling + cancellations + refunds

Rescheduling: You may reschedule your shoot one time by emailing hey@soona.co no later than 2 business days before your booking. We’ll do our best to accommodate a better time.

Cancelations: Your booking is good for a full year from the date of purchase. Your booking deposit is non-refundable. If you'd like to cancel your booking: you will forfeit your deposit. Please reach out to hey@soona.co to cancel your booking. You can review our full terms here.

Refunds: soona does not provide refunds. If you are not thrilled with your content, we will make it right! Please reach out at hey@soona.co and we’ll work together to create content you love.

building your shoot

can I pick a different background color?

You have two color options! Gray or baby blue. You can view all of our backdrops here. If you want a color other than gray or baby blue, book a regular headshot booking.

headshots for all

can I bring a friend or team or pet for a group shot?

Headshots for all is about YOU! If you'd like to bring a friend or pet, create a regular headshot booking and we’ll have fun with everyone.

headshots for all

how many headshots can I get?

You will receive one free headshot! You can buy additional photos for $39 each.

headshots for all

how do I add a promo code?

Enter the promo code on the downpayment screen where it says “promo code”. Make sure to enter this code when booking (NOT when checking out after a shoot). You can apply one promo per build your own booking and cannot apply a promo to an existing booking.

building your shoot

how do I join my live shoot?

At your shoot time, join your crew by clicking into your booking, and then on the little blue chat bubble on the bottom right hand screen. Your crew will be there waiting for you! Please note: this chat is only available during the live shoot. If you need to reach crew prior to or after your booking, please email hey@soona.co.

during your shoot

what is the usage policy?

When you purchase content you purchase the license to use the photos in perpetuity. In other words: anywhere for any amount of time! This includes our models as well!

To dig into this more, it's in section 5 of our terms 🤓

terms & licensing

can my team members join the shoot too?

Absolutely! Sign into your account, select "view account profile" and scroll down. There is a "contributors" section where you can add teammates. They will need to accept the invite and create a profile with the email address you added.

during your shoot

can I edit or cancel my order?

If you need to make changes to your order: please email hey@soona.co asap and we will do our best to accommodate changes. We cannot make changes to your order after your edits have been delivered. soona does not provide refunds.

building your shoot

can I reschedule or cancel my headshots for all booking?

There is no canceling or rescheduling of the free headshots for all bookings.

headshots for all

how do I know if I need the styling pro service?

Your soona shoot includes one photographer. A stylist provides an extra pair of hands to assist with things like: 

  • 5+ items in a single shot
  • Swatches or cosmetic textures
  • Food or ingredients 
  • Apparel that needs to be steamed, styled, folded or pinned
  • You want to recreate the style of a shot you saw somewhere else

After you book we review your goals and shot list. Some shoots may require the styling pro service to be executed successfully.

models & more

what is fast pass?

With the fast pass you can:

  • Store your package at the soona studio
  • Get fast pass access to scheduling 

Fast Pass allows up to two 20 x 20 x 20 boxes. Oversized items are subject to additional fees. The $49 recurring fee is billed monthly on the day you signed up to the last card on file. Should you cancel storage prior to the end of the month there is no proration in billing.

Note: when making your next booking: select the “my product is already at soona” option.

After you create your booking: under the “ship your products” tab please click “options” and then “use stored products” to let us know which of your stored products we’ll be using on that shoot. Your shoot cannot be scheduled without this!

building your shoot

if I choose grocery shopping: can soona just pick out things for my shoot?

We want to get exactly what you want for your shoot! We'll send a form for you to fill out and make a shopping list for us. Need some ideas? Check out our inspiration page to see what's possible at soona.

Please note: fresh ingredients are sourced at local grocery stores near each studio. Seasons can affect which fruits, vegetable, plants, or flowers are available.

models & more

what if i want to show more than just hands during the shoot?

The hand model pro service is just for hands. Please choose a full body model if you’d like to show any parts of the torso, legs, back, or face! If you need just lower legs and feet, you can book a foot model.

models & more

does styling include props?

Stylists have access to our standard studio props! Any props outside this list can be shipped to our studio. Book our grocery shopping services for any fresh ingredients you may need.

models & more

Can I bring my own model?

You may source and bring in your own model to soona shoots. If you choose to do so, soona will not be responsible or a part of any sourcing efforts, shoot coordination, or contract negotiations.

If you book with a soona model, coordination and full usage rights are included in the cost.

models & more
building your shoot
during your shoot
after your shoot
pricing
Memberships
packs
models & more
headshots for all
terms & licensing
about us

what training do pet models have?

All soona pet models undergo a test shoot to ensure quality photos and direction can be taken. Dog models have basic obedience training (sit, stay, lay down) and cats have the proper temperaments to make a shoot successful.

If your goals require tricks or special commands, provide detailed descriptions about what actions the pet model must be able to perform. Our crew + pet model owners will review and assess this information accordingly before agreeing to work on the shoot.

can I have the hair + makeup artist style on camera?

If you would like to have the hair + makeup artist style a person on camera - please email hey@soona.co. Our team will assist in your booking process and source an artist that is comfortable being on camera to perform the tasks.

Note: an additional full body model fee will be required on top of the hair + makeup fee.

is hair + makeup included with a full body model?

soona models arrive with natural hair + little to no makeup. All hair + makeup is done by the models at home before they arrive.

If you wish to have the model’s hair or makeup styled professionally - you must book the hair + makeup service in addition to the full body model.

how many looks can the hair + makeup artist style during the shoot?

soona hair and makeup artists can accomplish up to two natural hair + makeup looks within one hour. We can style and photograph one look about every 30 minutes.

If your shoot goals require changing hair or makeup styles during the session be prepared to account for the extra styling time the artist needs to change the look.

If you have questions about your specific shoot needs and need duration suggestions email hey@soona.co.

how many hair + makeup artists should I book if I need styling for multiple people?

General rule of thumb - 2 people can be styled by 1 hair and makeup artist within a one hour time period.

If you need 4 models styled within one hour - 2 hair and makeup artists will be required.

If you need 4 models styled within two or more hours - only 1 hair and makeup artist is needed.If you have questions about your specific shoot needs - please email hey@soona.co for booking suggestions.

I’m a nail product brand. how can I showcase my product on models?

to get your nail brand or product looking its best on a model - book with our custom manicure service. the model(s) will take your product to a local salon and have a professional nail tech apply your product before the shoot.

please prepare to send an extra set or two of your product. one for photographing. and another for our models to take to the nail salon.

what kind of models are available?

Our models are every day people local to our studios and our directory is constantly changing. Log into your soona account to browse our directory at book.soona.co/directory to see what kinds of people we may have available for your shoot.

You can book directly with any model in any city straight from the directory. After booking, you'll be able to filter and select your top preferred models from your booking's assigned city.

If you can't find a model that matches your vision, email us at hey@soona.co with the description of your preferences and we'll let you know what options are available.

do I need to join my shoot if I book a model?

Yes! We highly encourage attendance for all soona shoots, but especially encourage attendance for shoots with models or other pro-services. This is to ensure you can give live feedback to the model(s) and we can capture your content just the way you need it. We will continue shooting if you are not in attendance!

how much experience do your models have?

We pride ourselves on bringing everyday people local to our studios into our model directory. This allows us to celebrate diversity, accessibility and inclusivity. We offer a wide range of relatable models who have different levels of experience in production. All soona models undergo a test shoot and all operate under the same soona standards and expectations.

what if I want the models to wear something other than the standard wardrobe?

Model standard wardrobe consists of a casual options (white t-shirt and jeans) and an athletic option (black athletic wear). Models will bring both wardrobes to each shoot. Click the link above to read more details and see visual examples.

If you want the models to wear something different, please send us those clothing items. soona will provide your selected model's sizing and measurement information after model selection. We will start scheduling and coordinating your shoot after all wardrobe pieces arrive in studio.

Hot tip: we recommend sending a few different sizes over to ensure we have a good fit on hand.