soona is the world’s first virtual photo studio. we make it possible for brands create affordable photos fast. say hello to Obvi. Obvi has re-branded the way vitamins should look and feel. flavorful. youthful. healthy. together we bring their vision to life.
working with soona is easy
book
plan your shoot in just minutes! build your own photo or video shoot or select a pre-priced pack.
prep
finalize your shot list and select your models! ship us your products in order to get on the schedule.
attend
every shoot starts with a kickoff call. see content appear in real-time and give feedback through our live chat!
shop
only pay for what you love: $39 photos & $93 video clips. select edits during check out. get your content back in 24 hrs.
photo and video in 24 hours
at soona you only book what you need and buy what you love.
$39 / photos
with soona it's easy to create scroll-stopping product photos that fit any budget.
$93 / video clips
we'll capture all the angles during your shoot and you only buy what you love.
frequently asked questions about soona
what’s included?
whether you want to focus on one product or three we take the crispiest and cleanest images of your product from all angles. stitch them together. create a 10-second video to show off your product. how does it work? if you send us 3 products we’ll create 1 spin video for each product. if you have 1 product we’ll work those angles and get you 3 different spin videos.
what is soona? how do I get started?
soona is the first virtual studio for product photography. Our platform makes it possible for brands to create affordable content from anywhere. Our mission is to provide quality content for all.
1. Book and share your content goals
2. Ship us your goods (Your first label is on us! select “help me ship” on the details tab of your booking to generate your label)
3. Join your shoot via the blue chat bubble on your dashboard
4. Collaborate with your photographer and give real-time feedback via live chat
5. Shop your content a la carte immediately after your shoot We can’t wait to create together. Book here to get started.
what’s included?
inside this pack you’ll receive 10 images based on Amazon A+ Content best practices. this includes 4 images of your product on a pure white backdrop and 6 images of your product in our lifestyle settings. add your brand elements. play with props. the best part? work with our creative crew to create 2 video assets to show how your product works. utilize your included full-body model to bring your product to life. the Amazon A+ Content premium pack gives you both best practice recommendations. elevated assets. versatility. guaranteed content to convert by taking advantage of the A/B testing features available on the Amazon platform.
does soona provide models?
Yes! soona offers full body models, hand models, foot models and pet models. Learn more about soona’s models here. You will select your preferences via the pro services tab after you complete your booking.
how will I know what models I can book with?
All soona models are everyday people local to our studios. We have a wide variety of ages, skin tones, and genders. Log into your soona account to view our Model Directory at book.soona.co/directory, or view available models in your booking's assigned city via Model Selection.
Specific model details (such as measurements) can be accessed at any point in the directory or in the model selection process.
how do packs work?
packs are pre-defined shot lists curated by our team to meet both the creative and technical best practices of various marketplaces and industries. we’ve defined the number of assets and bundled in discounts based on platform recommendations.
what is the try soona pack?
this pack is the perfect way for new clients to try soona for FREE! this 30-minute shoot includes soona shooting your products against a white backdrop.
after you book and ship your products: we'll schedule your shoot (on average shoots are scheduled within 5-10 business days after products have arrive). your photographer will fill a virtual gallery with ecomm photos of your products. order the 5 you want for free. get edited photos in 24 hours! all other images in your gallery are available to shop for $39 + editing.
looking for a custom shoot where you can pick more backdrops and props? book here!
what kind of content can I get with Trend?
Trend is a self-serve platform that hosts a diverse creator network to create photo & video content used primarily for online stores. organic social media content. and paid ads.
how do packs work?
Packs have pre-defined shot lists curated by our team to meet both the creative and technical best practices of various marketplaces and industries. We've defined the number of assets and bundled in discounts based on platform recommendations.
what are trend sets?
soona trend sets are expertly curated + ready-made scenes that include handpicked props to effortlessly immerse your products in the holiday spirit. our trend sets are designed to elevate your brand's presence. captivate your customers. and keep your holiday content preparations stress-free.
What are the key elements of an effective product description?
An effective product description should be clear, concise, and informative. It should accurately describe product details, including key features, benefits, and uses. Write product descriptions in a way that appeals to your target audience and highlights the unique selling points of the product.
How do I write a good product description on Amazon?
Write a concise description that abides by Amazon’s guidelines while also setting your products apart from the rest. Focus on key benefits, highlight differentiators, and format with a bulleted list or two to make it scannable. Write product descriptions to outline attributes, advantages, and applications. Craft the keyword rich description with an appeal tailored to your target audience, emphasizing the distinctive selling propositions of the product.
What are the key elements of an effective Shopify product description?
The key elements of an effective Shopify product description are:
- Clear and descriptive title
- Compelling introduction
- Detailed product information
- Bullet points or lists
- High-quality product photos and videos
- Social proof or customer reviews
- Clear call to action
- SEO optimization
When will we receive the edits?
We aim to deliver edited content within 24 hours upon receiving your photo or video order. This timeframe can vary. For infographics, the expected delivery time is within 48 hours.
What is ad creative?
Ad creative refers to the visual and textual elements used in advertising to convey a message and attract the target audience's attention. This includes graphics, videos, images, copy, and other multimedia components designed to promote a product, service, or brand effectively.
What plan is best for me?
Chat with sales! Here are some tips from the crew:
For 1 shoot per year & access to AI studio to generate new assets each month → Basic plan
For 2-3 shoots per year with models or styling, access to AI studio to generate unlimited assets each month, save money on editing, pro services → Standard plan
For quarterly or monthly content creation, get dedicated support and account management, save money and unlock flexible monthly payments → Enterprise plans
Fast, cost-effective, and on-brand? What’s the catch?
soona works thanks to a combination of logistics wizardry and purpose-built technology led by award-winning creatives and ecommerce industry veterans. Our unique approach puts economies of scale to work to create savings at higher outputs where the traditional agency model would struggle to keep up.
Put simply, we’ve used software to replace the tasks that used to take dozens of emails, spreadsheets and phone calls to sort out. That helps us get to set faster and deliver more content to you in less time—all while building meaningful career progression for the top 1.5% of creatives in our markets.
what to expect during your shoot:
The crew will closely follow the predetermined shot list. They will take as many photos as we can in our allotted time slot allowing you to always come back and re-shop your gallery for the standard a la carte pricing.
what does free premium photo editing include?
For our standard membership & enterprise packages: free premium photo editing & video add-ons are included! You may select each premium add-on on your photos or videos during checkout. Any additional variants or revisions after your initial order are $9+ each.
With the studio pass & basic membership: each $39 photo includes one complimentary touch-up after purchase. If your photos or videos need more custom editing: premium add-ons are $9+ each.
what is A+ content?
any brand registered in the Amazon Brand Registry can now upgrade their product details page to include A+ content - formerly known as Enhanced Brand Content. this rich set of tools can improve sales by 5.6% as it allows you to supercharge your appearance in Amazon search and improve the overall conversion rate of each product details page on Amazon.
learn more on Amazon.com
you received my product - how long until we can shoot?
We aim to schedule your shoot as quickly as possible once we receive your product. This time can vary depending on lifestyle preference and pro-services. Shoots with pro services require additional coordination, which may extend the time to schedule your shoot. We recommend always selecting 3 models reflecting high availability. Please double check that you've filled out any and all forms on the pro services tab of your booking. You will receive an email confirmation once we have you on the calendar.
what to expect during your shoot:
The crew will closely follow the predetermined shot list. They will take as many photos as we can in our allotted time slot allowing you to always come back and re-shop your gallery for the standard a la carte pricing.
what if I need shots above the elbow? or want to feature other body parts?
For content that features anything more than hands (face, upper arms, torso, legs, feet), book a full body model!
Hand only shots can also be achieved with a full body model.
how do I get started with Trend?
- visit trend.io
- create a project
- review & approve content creator applications
- collaborate with creators with in-platform messaging and plan content delivery dates
- approve and download content to use where you need it with complete licensing rights
what do I need to do?
after you book and ship your products: you'll receive an email with your 30-minute shoot date and time. we ask that you attend your virtual shoot from your dashboard so you can give real-time feedback.
what training do pet models have?
All soona pet models undergo a test shoot to ensure quality photos and direction can be taken. Dog models have basic obedience training (sit, stay, lay down) and cats have the proper temperaments to make a shoot successful.
If your goals require tricks or special commands, provide detailed descriptions about what actions the pet model must be able to perform. Our crew + pet model owners will review and assess this information accordingly before agreeing to work on the shoot.
can I have the hair + makeup artist style on camera?
If you would like to have the hair + makeup artist style a person on camera - please email hey@soona.co. Our team will assist in your booking process and source an artist that is comfortable being on camera to perform the tasks.
Note: an additional full body model fee will be required on top of the hair + makeup fee.
is hair + makeup included with a full body model?
soona models arrive with natural hair + little to no makeup. All hair + makeup is done by the models at home before they arrive.
If you wish to have the model’s hair or makeup styled professionally - you must book the hair + makeup service in addition to the full body model.
how many looks can the hair + makeup artist style during the shoot?
soona hair and makeup artists can accomplish up to two natural hair + makeup looks within one hour. We can style and photograph one look about every 30 minutes.
If your shoot goals require changing hair or makeup styles during the session be prepared to account for the extra styling time the artist needs to change the look.
If you have questions about your specific shoot needs and need duration suggestions email hey@soona.co.
how many hair + makeup artists should I book if I need styling for multiple people?
General rule of thumb - 2 people can be styled by 1 hair and makeup artist within a one hour time period.
If you need 4 models styled within one hour - 2 hair and makeup artists will be required.
If you need 4 models styled within two or more hours - only 1 hair and makeup artist is needed.If you have questions about your specific shoot needs - please email hey@soona.co for booking suggestions.
I’m a nail product brand. how can I showcase my product on models?
to get your nail brand or product looking its best on a model - book with our custom manicure service. the model(s) will take your product to a local salon and have a professional nail tech apply your product before the shoot.
please prepare to send an extra set or two of your product. one for photographing. and another for our models to take to the nail salon.
what kind of models are available?
Our models are every day people local to our studios and our directory is constantly changing. Log into your soona account to browse our directory at book.soona.co/directory to see what kinds of people we may have available for your shoot.
You can book directly with any model in any city straight from the directory. After booking, you'll be able to filter and select your top preferred models from your booking's assigned city.
If you can't find a model that matches your vision, email us at hey@soona.co with the description of your preferences and we'll let you know what options are available.
do I need to join my shoot if I book a model?
Yes! We highly encourage attendance for all soona shoots, but especially encourage attendance for shoots with models or other pro-services. This is to ensure you can give live feedback to the model(s) and we can capture your content just the way you need it. We will continue shooting if you are not in attendance!
how much experience do your models have?
We pride ourselves on bringing everyday people local to our studios into our model directory. This allows us to celebrate diversity, accessibility and inclusivity. We offer a wide range of relatable models who have different levels of experience in production. All soona models undergo a test shoot and all operate under the same soona standards and expectations.
what if I want the models to wear something other than the standard wardrobe?
Model standard wardrobe consists of a casual options (white t-shirt and jeans) and an athletic option (black athletic wear). Models will bring both wardrobes to each shoot. Click the link above to read more details and see visual examples.
If you want the models to wear something different, please send us those clothing items. soona will provide your selected model's sizing and measurement information after model selection. We will start scheduling and coordinating your shoot after all wardrobe pieces arrive in studio.
Hot tip: we recommend sending a few different sizes over to ensure we have a good fit on hand.